Teknikmagasinet Sweden AB
Teknikmagasinet Sweden AB is a Nordic direct-to-consumer retailer of value-priced consumer-electronics accessories and gadgets, serving Swedish consumers through its own e-commerce storefront under the legal entity PhoneLife AB.
- Company typePrivate
- Founded1989
- HeadquartersJákfalva, Hungary
- Headcount—
- GTM typeB2C
- OfferingServices
What Teknikmagasinet Sweden AB does
Teknikmagasinet Sweden AB is a Nordic consumer-electronics accessories retailer operating primarily in Sweden under the trade name 'Teknikmagasinet' through the Swedish legal entity PhoneLife AB. The company sells a broad assortment of value-priced tech gadgets and hobby products including phone cases, screen protectors, chargers, cables, powerbanks, gaming peripherals, smartwatch bands, audio products, batteries, smart-home and robot-lawnmower accessories, health and personal-care devices, toys, drones, and car accessories across more than 13 product categories and 70+ brands. The firm was founded in 1989 and has operated continuously since, with the Swedish tagline 'Meningen med livet' (The meaning of life) as a recurring brand element.
The business runs a direct-to-consumer go-to-market primarily through its own e-commerce storefront at teknikmagasinet.se, supported by fulfillment from a Swedish warehouse, multiple Swedish-native delivery options (Early Bird, Instabox, PostNord), and Swedish-native payment methods (Swish, Walley, Apple Pay, card). Pricing is on a per-unit basis ranging from 49 SEK (e.g., cable holders) to 1,699+ SEK (e.g., Marshall headphones), with promotional discounts of 10–30% common and a 10% first-registration incentive. Marketing relies on social channels (TikTok, Instagram, Facebook at @teknikmagasinetse), email capture, and seasonal campaigns (Summer Deals, Back To School, Christmas gift-guide microsite).
The underlying technology is described as a standard e-commerce platform — product catalog, cart, and checkout — with no proprietary technology, no public API or SDK, no mobile app, and no disclosed AI/ML capability. The business model is straightforward B2C hardware resale with one-time transactions. No funding rounds, M&A activity, strategic partnerships, named management, headcount, or revenue figures are disclosed in the source data, which materially limits visibility into scale and capitalization.
Teknikmagasinet Sweden AB firmographics
Firmographics- Name
- Teknikmagasinet Sweden AB
- Legal name
- PhoneLife AB
- Website
- https://teknikmagasinet.se
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Teknikmagasinet Sweden AB is a Nordic direct-to-consumer retailer of value-priced consumer-electronics accessories and gadgets, serving Swedish consumers through its own e-commerce storefront under the legal entity PhoneLife AB.
- Ownership category
- akta.pro rank
Teknikmagasinet Sweden AB industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)
Keywords
Where Teknikmagasinet Sweden AB is headquartered
LocationHeadquarters
- HQ city
- Jákfalva
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Teknikmagasinet Sweden AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer electronics and accessories retail: Teknikmagasinet generates revenue through direct B2C sales of consumer electronics, gadgets, accessories, and tech peripherals via its e-commerce platform. Products include phone cases, chargers, cables, gaming accessories, smartwatch accessories, batteries, and various tech gadgets. All sales are one-time transaction-based purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single one-time purchase model for all products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Teknikmagasinet Sweden AB product offering
Product offeringCore offering
Teknikmagasinet is a Nordic retailer operating an e-commerce platform and physical stores that sells a wide assortment of affordable consumer electronics accessories and gadgets. The catalog spans phone cases, screen protectors, chargers and cables, gaming peripherals, smartwatch bands, audio products, batteries, smart home accessories, health and personal care gadgets, and toys, positioning itself as a value-for-money alternative to expensive OEM accessories.
Product overview
Teknikmagasinet Sweden AB is a Swedish electronics and accessories retail company operating as a single e-commerce platform (with physical store presence) that sells a comprehensive range of consumer electronics accessories and gadgets. The product portfolio centers on mobile device accessories (cases, screen protectors, chargers, cables), gaming peripherals, smartwatch and wearable accessories, tablets accessories, audio products (headphones, speakers, microphones), batteries and power solutions (including powerbanks), smart home devices, health and personal care gadgets, toys and remote-controlled products, and car/bicycle accessories. The company positions itself as an affordable alternative to expensive OEM accessories, offering both original-brand and third-party compatible products. Core product categories include the extensive chargers & cables range (USB-C, MagSafe, wireless Qi/Qi2, powerbanks, car chargers, travel adapters), mobile protection products (cases, screen protectors for iPhone, Samsung, Google Pixel), gaming accessories, and smartwatch accessories. The company emphasizes fast delivery, secure payment options (Walley, Swish), and customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Device Protection (Cases, Screen Protectors)
Companies that use Teknikmagasinet Sweden AB
Customer profileSegments1 record
Ideal customer profiles1 record
Teknikmagasinet Sweden AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Teknikmagasinet Sweden AB partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Teknikmagasinet Sweden AB competitors and assessment
Company assessmentBroad incumbents
- CDON: CDON is a Nordic marketplace aggregating electronics, home, and consumer goods from third-party sellers. As a marketplace competitor it pressures Teknikmagasinet across every category they overlap on, including accessories and gadgets.
- Dustin: Dustin is a Nordic B2B-and-B2C e-commerce platform for IT, consumer electronics, accessories, and AV gear across Sweden, Norway, Denmark, and Finland. Its accessories and gadget categories overlap directly with Teknikmagasinet despite a more enterprise-leaning positioning.
- MediaMarkt Sweden: MediaMarkt operates large-format Nordic consumer electronics stores and a strong online channel covering computing, audio, gaming, and accessories. It is a broad incumbent that overlaps with Teknikmagasinet on accessories, audio, and gadget categories.
- Elgiganten: Elgiganten is one of the largest Nordic big-box consumer electronics retailers, selling appliances, TVs, computing, gaming, and accessories. While broader in assortment than Teknikmagasinet, it competes directly in accessories and gadgets for the same Swedish customer.
- NetOnNet: NetOnNet is a Nordic warehouse-style electronics retailer known for broad consumer electronics assortments at competitive prices. It competes with Teknikmagasinet on price-led accessories, audio, and smart home categories in Sweden.
- Komplett: Komplett is one of the largest Nordic e-commerce retailers for consumer electronics, computing components, and accessories, headquartered in Norway with a Swedish storefront. Its Swedish operations compete with Teknikmagasinet across computing, gaming, and gadget categories.
- Amazon Sweden: Amazon.se is the dominant general e-commerce platform in Sweden, with a deep electronics accessories and gadgets assortment, fast fulfillment, and aggressive pricing. It is the primary competitive threat to Teknikmagasinet's DTC accessory model.
Direct peers
- Power: Power (power.se) is a Swedish retail chain focused on mobile phones, accessories, repairs, and consumer electronics with a strong digital and physical footprint. It competes directly with Teknikmagasinet in phone cases, chargers, audio accessories, and device-protection categories.
- Webhallen: Webhallen is a Swedish e-commerce specialist in consumer electronics, gaming hardware, and tech accessories with both online and physical stores. Its product mix in gaming peripherals, audio, charging solutions, and wearable accessories overlaps almost directly with Teknikmagasinet's core assortment.
- Kjell & Company: Kjell & Company is one of Sweden's largest consumer electronics, accessories and home technology retailers with both an extensive online store and physical showroom presence. It is closely comparable to Teknikmagasinet as a Nordic destination for tech accessories, gadgets, and connected-device peripherals aimed at the same Swedish consumer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Teknikmagasinet Sweden AB social profiles
Digital presenceTeknikmagasinet Sweden AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teknikmagasinet Sweden AB leadership team
Management profileNumber of profiles
Teknikmagasinet Sweden AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teknikmagasinet Sweden AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teknikmagasinet Sweden AB
What does Teknikmagasinet Sweden AB do?
Teknikmagasinet is a Nordic retailer operating an e-commerce platform and physical stores that sells a wide assortment of affordable consumer electronics accessories and gadgets. The catalog spans phone cases, screen protectors, chargers and cables, gaming peripherals, smartwatch bands, audio products, batteries, smart home accessories, health and personal care gadgets, and toys, positioning itself as a value-for-money alternative to expensive OEM accessories.
Is Teknikmagasinet Sweden AB a public or private company?
Teknikmagasinet Sweden AB is a private company. It is classified as unknown and is currently operating.
When was Teknikmagasinet Sweden AB founded?
Teknikmagasinet Sweden AB was founded in 1989.
Where is Teknikmagasinet Sweden AB based?
Teknikmagasinet Sweden AB is headquartered in Jákfalva, Hungary, in the Europe region.
How does Teknikmagasinet Sweden AB make money?
One revenue line is on record: consumer electronics and accessories retail.
Who are Teknikmagasinet Sweden AB's main competitors?
Broad incumbents on record are CDON, Dustin, MediaMarkt Sweden, Elgiganten, NetOnNet, Komplett and Amazon Sweden. Direct peers are Power, Webhallen and Kjell & Company.
Does Teknikmagasinet Sweden AB have an API?
No public API is recorded for Teknikmagasinet Sweden AB.
What industry is Teknikmagasinet Sweden AB in?
Teknikmagasinet Sweden AB's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAK, Big-Box Electronics Accessories & Consumables Retail. Its NAICS code is 459 and its SIC code is 5731.