Adventure Golf & Sports

What Adventure Golf & Sports does

Adventure Golf & Sports (AGS), headquartered in Traverse City, Michigan, is a privately held designer and installer of miniature golf courses and recreational game courts, founded over 35 years ago and operated by the Lundmark family (President Scott Lundmark; Chief Designer Arne Lundmark). The company sells a portfolio spanning traditional poured-concrete courses, its patented Modular Advantage and Custom Modular interlocking-panel systems (lightweight, 100% permeable, ADA-compliant, installable on rooftops and cruise ship decks), a range of portable/prefab courses (MiniLinks, AnyWhereLinks Jr., RollOut, RailShot, LittleDuffer, SplitShot), specialty formats (Bunkers & Bumps, PongBoardMiniGolf, AmericanPie), game courts (bocce, shuffleboard, croquet, pickleball, paddle tennis), putting greens, and renovation services. Through a 2024 exclusive agreement, AGS is also the US/Canada selling agent and installer for Jora Vision's RemarkaBall, a tech-infused indoor mini golf system using RFID wristbands and interactive kiosks.

AGS generates revenue almost entirely through one-time project contracts — design services, fabrication, and installation — typically priced at $150K–$200K for an 18-hole Modular Advantage course and $150K–$500K+ for an equivalent concrete course, with a claimed ROI payback of 2.5–3.5 years for venue operators. Distribution is exclusively direct, relying on inbound website/phone inquiries, a Traverse City-based sales team, in-house installation crews, and an active trade show calendar (IAAPA, Cruise Ship Interiors, NRPA, Independent Hotel Show, Seatrade). Customer segments are vertically diversified across hotels and resorts, amusement parks and FECs, cruise lines and riverboats, retail and commercial venues, municipalities and campgrounds, with secondary reach into universities, museums, and special events. Marketing is predominantly PR, trade show, and association-driven, with no apparent paid digital advertising or self-serve e-commerce channel.

Name

Adventure Golf & Sports

Legal name

Adventure Golf & Sports

Website

https://agsgolfandsports.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Recreational Facility Design & Construction

NAICS

Sporting and Athletic Goods Manufacturing (33992), Other Amusement and Recreation Industries (7139), Golf Courses and Country Clubs (71391)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Miniature golf design
• Modular golf courses
• Game court installation
• Recreational facility construction
• Putting green fabrication

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mini Golf Course Design & Construction: AGS designs and builds custom miniature golf courses — both concrete-poured and modular — for clients across amusement parks, FECs, cruise ships, hotels, resorts, retail centers, and municipalities. Revenue is earned through project-based contracts. Clients can purchase design-only services or full design-and-build. Installation is performed by AGS's experienced in-house crews.
2. Pre-Designed Modular & Portable Mini Golf Products: AGS sells pre-designed modular and portable mini golf courses (MiniLinks, MiniLinks Jr., AnyWhereLinks Jr., LittleDuffer, SplitShot, RollOut, RailShot, PongBoardMiniGolf) at fixed price points. Products ship within 1–3 weeks and can be installed by the owner or by AGS's installation crew.
3. Game Court Systems & Putting Greens: AGS designs and installs recreational game courts (bocce ball, croquet, bean bag toss, shuffleboard, bimini ring toss, giant chess/checkers, paddle tennis, pickleball) and putting greens, golf hitting bays, and sports floors. Revenue is project-based.
4. Theme Elements, Obstacles & Props: AGS fabricates and sells themed scenes (lighthouses, pirate ships, volcanoes, tiki huts, dinosaurs), themed obstacles, geometric obstacles (cylinders, wedges, bars), and specialty obstacles (Pachinko, Vortex, Loop de Loop, Skeeball, Return to Me, faux rocks, bridges, ramps). Sold as add-ons to base courses.
5. Renovation, Refurbishment & Restoration: AGS offers renovation, refurbishment, and restoration services for aging or damaged mini golf courses, including rooftop and cruise ship re-installations.
6. RemarkaBall© Distribution (Exclusive US/Canada): AGS serves as the exclusive selling agent and installer for RemarkaBall (by Jora Vision) in the United States and Canada. This represents a distribution/agency revenue model for a third-party product.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adventure Golf & Sports (AGS) designs, builds, and installs custom miniature golf courses and recreational game courts for commercial venues. Offerings span four construction approaches: poured concrete courses, the patented Modular Advantage interlocking panel system, custom modular installations for rooftops and ship decks, and fully portable/rollable kits for events. AGS also distributes the tech-infused RemarkaBall indoor system in the US and Canada, fabricates themed obstacles and props, and provides renovation/refurbishment services, all delivered with in-house design and installation crews.

Product overview

Adventure Golf & Sports (AGS) offers the world's largest selection of miniature golf and recreational court products, serving as a global leader with more than 35 years of experience. The portfolio is organized around multiple construction methods: concrete-poured courses (permanent, themed or landscape-style), Modular Advantage interlocking panel systems (eco-friendly, permeable, ADA-compliant), and custom modular systems (for rooftops and challenging installations). Portable solutions include MiniLinks, MiniLinks Jr., AnyWhereLinks Jr., RollOut, RailShot, LittleDuffer, and SplitShot for events and temporary installations. Specialty products include Bunkers & Bumps (fairways-and-greens style), PongBoardMiniGolf, RemarkaBall tech-enabled courses, and AmericanPie retro kits. Game court offerings encompass bocce, croquet, shuffleboard, pickleball, and giant chess/checkers. The company serves amusement parks, FECs, cruise ships, hotels/resorts, retail centers, municipalities, and campgrounds through design, installation, and renovation services.

Differentiator

Problem solved

Functional benefit

Brands

• Modular Advantage®: Eco-friendly modular mini golf system with interlocking panels made from recycled materials, 100% permeable surface for water drainage.
• Bunkers & Bumps™
• MiniLinks™
• RollOut™ Mini Golf
• RailShot™
• LittleDuffer®
• AnyWhereLinks Jr.®
• SplitShot®
• GamePark Promenade™
• PongBoardMiniGolf™
• RemarkaBall©
• The GolfCourt®

Products and services

• Concrete Miniature Golf Courses Traditional poured concrete miniature golf courses custom-designed for adventure themes or landscape styles with water elements, themed scenes, specialty lighting, and special effects. A full mid-range course takes 6-8 weeks to build and ranges from $150,000 to $500,000+. For venues and operators seeking the most permanent, traditional installation.
• Modular Advantage® Mini Golf System Eco-friendly modular mini golf system using patented interlocking panels made from recycled materials, with 100% permeable surface for water drainage. Conforms to any terrain, looks and feels like concrete, faster to install, ADA-compliant and weather-resistant. An 18-hole course ranges $150,000-$200,000. For amusement parks, FECs, resorts, municipalities, and campgrounds.
• Custom Modular System Custom-designed modular mini golf course using patented interlocking panels, engineered for rooftops, piers, and deck structures where heavy concrete construction is impractical. Lightweight, durable, with excellent drainage and a proprietary anchoring system that withstands hurricane-force winds. Used on cruise ships and high-rise rooftops. For cruise lines, universities, and rooftop venues.

Quantifiable outcome

• High throughput: 90–100 people per hour per course
• +6 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Jora VisioncoreTechnology or Integration · 5 November 2024AGS announced a partnership with Jora Vision (Netherlands) to become the exclusive selling agent and installer for RemarkaBall© — a tech-infused indoor mini golf and skill game system — in the United States and Canada. RemarkaBall combines RFID wristbands, interactive kiosks, randomizers, moving elements, and cooperative gameplay. AGS will display RemarkaBall at IAAPA EXPO 2024 and beyond. This partnership extends AGS's product portfolio into the high-tech indoor mini golf segment.
• IAAPA (International Association of Amusement Parks and Attractions)coreOthersAGS is an active member and exhibitor at IAAPA events including IAAPA EXPO. IAAPA is the global trade association for the amusement industry. AGS displays its products at the IAAPA booth annually.
• World Waterpark Association (WWA)minorOthersAGS displays a WWA membership logo on its website, indicating membership in the waterpark industry's trade association.
• American Resort Development Association (ARDA)minorOthersAGS displays an ARDA membership logo, indicating association with the resort development industry's trade organization.
• Seatrade Cruise GlobalminorOthersAGS is listed as a participant/exhibitor at Seatrade Cruise Global, the major cruise industry trade event.
• National Recreation and Park Association (NRPA)coreOthersAGS exhibits at the NRPA Annual Conference (Booth 1020, September 2026, Philadelphia PA). NRPA is the leading organization for parks and recreation professionals in the US.
• Cruise Ship Interiors Expo (America & Europe)coreOthersAGS exhibits at both Cruise Ship Interiors Design Expo Americas (Booth 1144, June 2026, Miami Beach) and Cruise Ship Interiors Design Expo Europe (Booth M56, December 2026, Hamburg). These are key trade shows for AGS's cruise ship product line.
• Kampgrounds of America (KOA)minorOthersAGS displays a KOA membership logo, indicating an association with the largest network of privately-owned campgrounds in North America — a target customer segment for AGS.
• Bridges OutreachminorStrategic or Co-development PartnerBridges Outreach, a nonprofit organization, commissioned AGS to design and build the 'Little Links' 18-hole ADA-compliant mini golf course at Cutler Park in Kokomo, Indiana. Bridges Outreach will operate the course and employ mostly high school youth as part of its mission to bridge churches and communities. The grand opening is April 16, 2026.
• BBB (Better Business Bureau)minorOthersAGS holds BBB Accredited Business status, indicating accreditation with the Traverse City, MI BBB chapter. This provides consumer trust and credibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• PopStroke: Outdoor mini golf and entertainment venue operator (co-owned by Tiger Woods) focused on premium putting course experiences. Comparable to AGS in the Bunkers & Bumps-style putting-course aesthetic; an emerging operator that also invests in course design partnerships.
• Puttshack: Tech-enabled indoor mini golf venue operator using ball-tracking and scoring technology. Adjacent rather than directly competitive — Puttshack operates courses while AGS builds them — but the success of tech-infused indoor venues validates AGS's RemarkaBall distribution strategy.

Others

• BirdieBall: Manufacturer of portable golf putting greens and training aids for at-home and event use. Comparable as an adjacent portable golf products manufacturer serving overlapping customer segments in events, hospitality, and recreation; smaller scale and more consumer-focused than AGS.
• Jora Vision: Netherlands-based designer and manufacturer of interactive entertainment attractions including the RemarkaBall tech-infused mini golf system. Direct strategic partner (and exclusive licensor) to AGS for US/Canada; relevant as both a supplier and an adjacent player in themed entertainment manufacturing.

Direct peers

• ABCreative: UK designer and builder of adventure golf courses, mini golf, and themed attractions for leisure operators. Comparable to AGS in business model and customer base, with similar modular capability and turnkey delivery.
• Premier Greens: Synthetic turf and putting green installer for residential, commercial, and resort applications in the US. Comparable to AGS in offering golf-themed amenity installations and uses an enterprise contractor model with project-based pricing.
• Tour Greens: Synthetic putting greens and golf surfacing provider serving residential, commercial, and resort customers. Comparable to AGS as a complementary provider of golf-themed recreational installations (putting greens, golf bays) with similar delivery and installation model.
• Adventure Golf Design: UK-based designer and installer of adventure golf and miniature golf courses serving clients across Europe and the Middle East. Comparable to AGS in offering end-to-end design, themed builds, and modular construction for hospitality, FEC, and municipal customers.
• Harris Miniature Golf Courses: Long-standing US designer and installer of miniature golf courses offering turnkey concrete and modular construction. Closely comparable to AGS in customer type (FECs, resorts, municipalities), full-service design-and-build model, and product breadth.
• Miniature Golf Industries (MGI): North American mini golf design, manufacturing, and installation company that produces modular and pre-fabricated components. Directly comparable to AGS as a direct competitor offering design services, modular products, and turnkey construction across enterprise and municipal segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AdventureGolfTC
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adventuregolfservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Golf & Sports