What Tour Greens does

Tour Greens, founded in 1996 and headquartered at 242 Duckworth Rd., Dalton, Georgia, designs and installs synthetic golf greens intended to replicate the look, feel, and ball reaction of natural bent grass greens used on professional tours. The core technology is a proprietary infilled synthetic grass system: XGrass-branded nylon turf (Short Game Elite, Ready Putt, Ultimate Tee) combined with a proprietary RQS infill that uses a specialized nearly perfectly round sand sourced only from Texas and Arizona to achieve smooth, tour-speed putting surfaces. The product portfolio spans short game greens, outdoor and indoor putting greens, par 3 greens, backyard golf courses, putting courses, modular putting kits, tee lines, hitting mats, replica/novelty greens, and driving range transformations for residential, commercial, hospitality, educational, healthcare, and senior living customers.

Tour Greens generates revenue primarily through one-time custom design-and-installation project fees, supplemented by materials supply economics (dealers source proprietary turf and infill from Tour Greens at preferred pricing) and dealer certification/territorial licensing. Go-to-market is hybrid: an enterprise field-sales motion targets high-value clients such as the PGA of America, professional golfers, resorts, and corporate accounts, while the majority of volume flows through a nationwide certified dealer-installer network covering all 50 US states plus Mexico, Canada, and the Caribbean. The company operates as a brand within The Recreational Group, a conglomerate of recreational surfacing companies that includes sister brands XGrass, VersaCourt, Swisstrax, EZTee, Duraflex, Ice Court, and Ultra Base Systems, enabling bundled "Bring the Fun Home" solutions that combine putting greens with game courts, synthetic lawns, and garage flooring. Notable installations include the PGA of America Headquarters in Frisco, Texas, PGA Tour professional residences, a 10,000 sq/ft branded green at Swiss Re, and a full synthetic golf course at the Over Yonder Cay private island resort.

Name

Tour Greens

Legal name

Tour Greens

Website

https://tourgreens.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tour Greens designs and installs tour-quality synthetic golf greens for residential, commercial, and institutional customers through a nationwide certified dealer network, leveraging proprietary infilled turf technology as part of The Recreational Group.

Ownership category

akta.pro rank

Product category

Synthetic Golf Greens / Recreational Surfacing

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Synthetic golf greens
• Putting green installation
• Short game greens
• Backyard golf courses
• Synthetic turf systems

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Putting Green Design and Installation: Tour Greens designs and installs custom synthetic putting greens for residential and commercial customers. The revenue is generated through one-time installation fees for custom-designed projects ranging from small 200 sq/ft putting greens to full putting courses of 5,000+ sq/ft. Projects include short game greens, par 3 greens, putting courses, and backyard golf courses. Installation is performed by certified dealer network.
2. Synthetic Turf and Materials Supply: Dealers receive preferred pricing on synthetic turf, infill materials and accessories, which suggests a materials supply component where Tour Greens generates revenue from the proprietary turf products and components used in installations.
3. Dealer Program and Certification: Tour Greens certifies designers and installers through their dealer program, providing training, support, and access to the brand, landing pages, and leads. Dealers benefit from preferred pricing on materials and supplies sourced through Tour Greens.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Tour Greens designs, manufactures, and installs custom synthetic golf greens — including putting greens, short game greens, par 3 greens, putting courses, and backyard golf courses — that look, feel, and react like natural bent grass greens used on professional tours. The company sells and installs these greens for residential homeowners, commercial/resort properties, golf facilities, schools, and corporate clients through a nationwide network of certified dealers, utilizing proprietary infilled synthetic grass systems and specialty RQS infill sourced from Texas and Arizona.

Product overview

Tour Greens is a manufacturer and installer of synthetic golf greens offering a comprehensive portfolio of tour-quality putting and short game solutions for residential and commercial applications. The core product lineup includes Short Game Greens, Outdoor and Indoor Putting Greens, Par 3 Greens, Backyard Golf Courses, and Putting Courses—all designed to replicate the look, feel, and performance of natural bent grass greens. The portfolio also extends to Modular Putting Green Kits, Tee Lines, Hitting Mats, Replica & Novelty Greens, and Driving Range Solutions. Tour Greens operates through a nationwide dealer network and is supported by sister brands XGrass (synthetic turf and playground surfacing), VersaCourt (multi-game court tile), Swisstrax (garage floor tiles), EZTee (tee line turf and golf mats), and Duraflex (rubber surfacing) under The Recreational Group parent company. The company has been in operation since 1996 and has installed greens for the PGA of America Headquarters and numerous PGA Tour professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Game Greens

Quantifiable outcome

• PGA Pro Brendon Todd credited his Tour Greens short game green in helping him prepare for the World Golf Championship FedEx St. Jude Invitational.
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• PGA of AmericaflagshipStrategic or Co-development PartnerTour Greens was chosen by PGA of America to build multiple areas of its new headquarters in Frisco, Texas. This included a 3,000 sq/ft indoor short game green, a putting lab, an open putting area, and hitting locations for the simulator room. Tour Greens collaborated with landscape architecture firm Ragan and Smith on the project. The partnership provides significant brand credibility and exposure to PGA professionals across the country.
• Ragan and Smith (Landscape Architecture)coreStrategic or Co-development PartnerTour Greens worked with landscape architecture firm Ragan and Smith to bring the PGA of America's design concept to life for the PGA Headquarters indoor short game green, achieving contours and undulations approved by PGA professionals.
• Arnold Palmer Design CompanyflagshipStrategic or Co-development PartnerTour Greens collaborated with Arnold Palmer Design Company on the Palmer Practice Park at Balsam Mountain Preserve. The unique concept involved re-purposing the existing driving range into an innovative practice facility featuring bent grass tee boxes, target fairways, target greens, and a 3,500 sq/ft chipping/pitching green with practice bunker.
• The Recreational Group (Parent Company)flagshipStrategic or Co-development PartnerTour Greens is a member of The Recreational Group family of companies, which includes VersaCourt (multi-sport game court tile), XGrass (synthetic turf and playground surfacing), Swisstrax (modular garage floor tiles), EZTee (tee line turf and golf mats), Ice Court (inline hockey flooring), Duraflex (performance rubber surfacing), and Ultra Base Systems (stone and concrete base alternatives). This enables Tour Greens dealers to offer comprehensive recreational surfacing solutions.
• XGrasscoreTechnology or IntegrationXGrass is a sister company within The Recreational Group that provides the proprietary synthetic turf products used in Tour Greens installations, including XGrass Short Game Elite turf, XGrass Ready Putt turf, XGrass Ultimate Tee turf, and various fringe and rough products. Tour Greens utilizes XGrass products as the core materials in its golf green systems.
• VersaCourtcoreGTM or Marketing PartnerVersaCourt is a sister brand within The Recreational Group offering multi-sport game court tile systems. Tour Greens dealers can integrate VersaCourt game courts with putting greens in the 'Bring the Fun Home' concept, allowing customers to get complete backyard recreational transformations.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FieldTurf: FieldTurf is a major manufacturer of synthetic turf surfaces primarily for sports stadiums, schools, and athletic facilities. While focused on large-scale athletic applications, its synthetic turf technology and brand recognition overlap with Tour Greens' surfacing expertise.
• AstroTurf: AstroTurf is a pioneer and major manufacturer of synthetic turf surfaces for sports, recreation, and landscape applications. Its broad product portfolio and established brand compete with Tour Greens in commercial and athletic surfacing markets.
• SYNLawn: SYNLawn is one of the largest artificial turf manufacturers in North America offering synthetic grass for landscaping, golf, and pet applications. While broader in scope than Tour Greens, it competes directly in residential and commercial putting green markets.
• ForeverLawn: ForeverLawn is a national synthetic turf brand with dealer-based distribution serving landscapes, playgrounds, pet areas, and golf. It overlaps with Tour Greens in residential and commercial putting green installations through a similar dealer-network structure.
• EasyTurf: EasyTurf (part of Shaw Industries) is a synthetic turf brand focused on residential and commercial landscaping applications including putting greens. It competes with Tour Greens in the premium residential turf installation segment.
• Synthetic Turf International: Synthetic Turf International manufactures and installs artificial turf for commercial landscapes, sports facilities, and putting greens. It competes with Tour Greens across multi-segment turf installations, particularly in commercial and golf-adjacent applications.

Others

• XGrass: XGrass is a sister company within The Recreational Group that manufactures synthetic turf products used in Tour Greens installations. While part of the same parent, XGrass sells turf into adjacent markets (playgrounds, landscapes) that overlap with Tour Greens' end customers.
• Topgolf: Topgolf operates off-course golf entertainment venues and represents an alternative channel for golf-related discretionary spending. While not a direct installer competitor, it competes with Tour Greens for the same affluent recreational dollar.

Direct peers

• Southwest Greens: Southwest Greens is the most direct competitor to Tour Greens, designing and installing custom synthetic putting greens, lawns, and recreational surfaces for residential and commercial customers through a comparable franchise/dealer model and similar premium product positioning.
• ProGreen: ProGreen is a synthetic turf manufacturer and distributor offering artificial grass products including putting greens. It serves as both a supplier and a competitor to Tour Greens across residential and commercial synthetic turf installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TourGreensUSA
• LinkedInlinkedin.com/company/tour-greens-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour Greens