What Lyra. does

Lyra (legal entity Lyra Tech SL) is a Spanish digital agency founded in 2014 and headquartered in Madrid, operating with a fully remote team of 15 specialists distributed across Spain and other countries. The company delivers end-to-end digital product services spanning custom web application development (using React, Next.js, TypeScript, Tailwind, Node.js, Laravel, Symfony), e-commerce platform implementation (specializing as a certified Shopify Plus Partner with complementary expertise in WooCommerce, Sylius, and Sharetribe), AI integrations, no-code/low-code solutions, managed AWS cloud services, advanced analytics (GA4, GTM, Looker Studio, Adobe Analytics), and 360° digital transformation consulting. Its proprietary LYRA-PROCESS© methodology structures engagements in defined phases from Prepare through Accompany, with progressive partial deliveries providing client visibility from week one.

The business model is professional services-based with quote-based pricing, supplemented by government-subsidized fixed-fee digital packages for SMEs through Spain's Kit Digital (€2,000–€8,000 per solution) and Kit Consulting (€12,000–€24,000 per engagement) programs funded by Next Generation EU. Lyra also operates a partner/reseller motion, providing specialized design and development capacity to other agencies and consultancies, and is developing proprietary SaaS products such as AsFin, an AI-powered financial advisory platform for SMEs. Go-to-market is sales-led and relationship-driven, emphasizing long-term enterprise partnerships over transactional engagements; distribution channels include direct enterprise sales, agency referrals, and inbound via the lyraBook content hub and Typeform contact forms.

The client base spans enterprise logos including Louis Vuitton (SEO strategy), Grupo HOLA (multi-portal platform development handling 74M+ monthly visits), Acciona (corporate store), Vodafone, Universidad Autónoma de Madrid (analytics infrastructure supporting 3M+ monthly events), SP-Berner (international Shopify B2C), Pazzi (automated restaurant platform), and The Objective (high-traffic media platform), alongside an SME acquisition channel via Spanish government subsidy programs. The company holds certifications including Shopify Plus Partner, WCAG 2.1 AA, ENS nivel medio, and PCI-DSS Level 1 via its Shopify implementations.

Name

Lyra.

Legal name

LYRA TECH SL

Website

https://lyra.digital

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyra is a Madrid-based, fully remote digital agency of 15 specialists delivering end-to-end web, e-commerce (Shopify Plus), AI integration, and digital transformation services to enterprise clients like Louis Vuitton, Grupo HOLA, and Acciona, plus Spanish SMEs via government-subsidized Kit Digital and Kit Consulting programs.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Web application development
• E-commerce development services
• Digital transformation consulting
• Shopify Plus partner agency
• UI UX design services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Design and Development Services: Professional services revenue from designing and developing digital products, websites, e-commerce platforms, and custom web applications for enterprise clients. Projects include UI/UX design, frontend and backend development, SEO strategy, and digital transformation consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lyra is a Madrid-based digital agency that designs and builds custom web applications, e-commerce platforms (Shopify Plus specialization), AI-driven enterprise solutions, integrations and automations, managed AWS cloud services, and 360° digital transformation projects. It also delivers complementary design services including digital product design, UX audits, design systems and branding for medium and large corporations across Spain and internationally.

Product overview

Lyra is a digital agency offering a comprehensive portfolio of digital product and service offerings rather than a single unified product. The core offering comprises custom web application development (using MERN/MEAN and PHP stacks), eCommerce and marketplace solutions (specializing in Shopify Plus, WooCommerce, Sylius, Sharetribe), AI-based enterprise solutions, integrations and automations, no-code/low-code platforms, managed AWS cloud services, digital strategy, advanced analytics, and 360° digital transformation consulting. Supporting services include digital product design, UX auditing, design systems, and branding. Two specialized sub-brands address Spanish government subsidy programs: Kit Digital (for web and eCommerce solutions up to €12,000) and Kit Consulting (for transformation advisory services up to €24,000). The lyraBook serves as a transparency resource documenting their methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Applications Custom-built, scalable, fast, and secure web platforms, services, and applications built using standard CMS, Headless, or custom frontend and backend stacks (JavaScript MERN/MEAN, PHP LAMP variants). Designed for medium and large enterprises pursuing strategic digital products.
• eCommerce and Marketplaces Development Custom online stores and marketplaces enabling B2C and B2B commerce, focused on customer experience, conversion, and profitability. Specialized in Shopify, WooCommerce, Sylius and Sharetribe platforms for retail and marketplace clients.
• Shopify Plus Partner Services Certified Shopify Plus partner offering migrations and replatforming, e-commerce consulting and CRO, UX/UI design, custom theme and app development, Shopify Plus growth services, B2B and omnichannel POS, payments and checkout optimization, and Shopify Flow, Klaviyo and webhook automations.
• AI-Based Enterprise Solutions Enterprise AI solutions including conversational chatbots, text/image generation and personalized recommenders using proprietary algorithms and LLM integrations, designed to increase efficiency, reduce costs, and improve customer satisfaction.
• Integrations and Automations Custom workflow optimization connecting enterprise applications with CRM, ERP, payment platforms and logistics, plus tailored automations replacing manual processes to increase efficiency and reduce time and costs.
• No-code / Low-code Solutions Complex enterprise applications built quickly using no-code/low-code platforms (Airtable, Bubble, Webflow, Softr, Typeform, Glide, Zapier, Make) to validate solutions and reduce development time and costs.
• Managed Cloud Service on AWS AWS-based cloud services with cost savings, security and performance guarantees, including recurring management, monitoring, AI-powered optimization, software updates, security, maintenance and support.
• Digital Strategy and Business Process Services Definition and optimization of business and production processes via CRM, ERP and digital marketing integration, with AI tools applied to positioning, sales, client acquisition, social networks, project management, accounting and human resources.
• Advanced Analytics Services Auditing, integration and monitoring of advanced analytical systems including measurement strategy, analytical design, and data analysis with Looker Studio, Adobe Analytics, Google Analytics 4 and GTM.
• 360° Digital Transformation Advisory Comprehensive advisory engagements assessing digital maturity and applying personalized solutions including AI to optimize processes and define strategic investments across key business areas.
• Digital Product Design Services Design and launch of digital products including web platforms, applications, SaaS, online stores, marketplaces, and functional prototypes, using an iterative design process from sketches to final product.
• UX Audit and Redesign Performance and user experience analysis of existing digital products applying research methodologies, heuristic evaluation and user testing to identify usability, accessibility and navigation issues.
• Design Systems Scalable design systems including component definitions, colors, typography, iconography, and full documentation and style guides to ensure coherence and efficiency in digital product construction.
• Branding Services Brand creation from research and strategy through to verbal and visual identity design, aimed at emotionally connecting with audiences and reflecting brand personality.
• Kit Digital Solutions (Web Presence and eCommerce) Government-subsidized digital solutions for Spanish SMEs covering Web and Internet Presence (from 2,000 EUR) and eCommerce (from 2,000 EUR) under the Next Generation EU-funded Kit Digital program, including domain, hosting, responsive design, WCAG 2.1 AA accessibility, basic SEO and self-managed CMS or store.
• Kit Consulting Services EU-funded (Next Generation EU, 300M EUR) digital consulting for SMEs covering AI implementation, basic and advanced data analysis, digital sales, business process optimization, business strategy and 360° digital transformation, with subsidies ranging from 12,000 EUR to 24,000 EUR depending on company size.

Quantifiable outcome

• High client retention with most projects representing long-term relationships rather than one-off engagements
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationCertified Shopify Plus Partner with deep expertise in e-commerce development. Specializes in migrations, international multi-language stores, complex ERP/CRM integrations, Shopify B2B, omnichannel POS, and custom theme and app development. Operates as the primary e-commerce technology platform for Lyra's retail and marketplace projects.
• AWScoreTechnology or IntegrationPrimary cloud infrastructure provider for managed cloud services. Used for hosting custom web applications, SaaS platforms, and enterprise websites requiring high performance and security.
• Comunidad de MadridcoreStrategic or Co-development PartnerCertified Digital Agent Provider for the Kit Digital and Kit Consulting government programs. First-place ranking among certified providers, enabling Lyra to offer subsidized digital transformation services to Spanish SMEs.
• Government of SpaincoreStrategic or Co-development PartnerHomologated provider for Kit Digital (digital solutions subsidy up to 12,000 EUR) and Kit Consulting (consulting digital subsidy 12,000-24,000 EUR) programs funded by Next Generation EU. Part of Spain's Digital Transformation Recovery Plan.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Global digital agency arm of Accenture offering creative, commerce and technology services to the largest enterprises; explicitly ranked alongside Lyra in the Comunidad de Madrid certification.
• Indra (Minsait): Major Spanish IT services and digital transformation group competing for the same public-sector and large-enterprise digital contracts as Lyra; named comparator in Comunidad de Madrid certification.
• Deloitte Digital: Big Four digital agency providing enterprise digital transformation, customer experience and commerce services; one of the named competitors Lyra outranked for Comunidad de Madrid certification.
• KPMG Digital: Big Four consulting digital practice delivering transformation and technology implementations to large enterprises; named peer against Lyra in Comunidad de Madrid provider ranking.

Direct peers

• Making Science: Madrid-based digital agency and ad-tech provider offering digital transformation, e-commerce (including Shopify), data, and cloud services to enterprise clients in Spain and across Europe.
• Torresburriaga: Madrid-based digital agency with comparable size and offering of custom digital products, web platforms and e-commerce for major Spanish brands.
• Huge: Global digital agency that designs and builds custom digital products and platforms for large brands; competes directly for enterprise digital product and commerce engagements.
• Dept Agency: European digital agency offering end-to-end digital products, e-commerce (Shopify), design and engineering for enterprise clients; a step-up scale competitor targeting the same enterprise logos.
• Good Rebels: Spanish digital consultancy delivering digital products, strategy, design and technology for large brands; competes in the same enterprise transformation RFPs as Lyra.
• The Cocktail: Spanish digital transformation agency of similar size and positioning that combines strategy, design and technology to build digital products for large enterprises, including custom web platforms and e-commerce implementations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lyradigital
• LinkedInlinkedin.com/company/lyra.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyra.