TAXA 4x35

What TAXA 4x35 does

TAXA 4x35 (legal entity Sammenslutningen TAXA 4x35) is Copenhagen's largest taxi company and a cooperative of independent taxi owners with roots dating to c. 1909. The company operates a fleet of 1,000+ vehicles in Greater Copenhagen and parts of Zealand — including 600+ electric taxis and a stated goal of 100% zero-emission operations by 2025 — and serves approximately 15,000 rides per day with a 5-minute average pickup time, a 4.7/5 average driver rating, and a 0.03% complaint rate. Its customer base spans individual consumers (long-tail book-of-business) and over 3,000 corporate clients (including SimCorp, Tivoli Hotel & Congress Center, Copenhagen Strand Hotel), supported by dedicated taxi stands at major Copenhagen transit hubs and event partnerships with Folkemødet (Bornholm) and Roskilde Festival.

The core technology stack is the TAXA mobile app — Denmark's largest taxi app with 1.5M+ downloads (4.8 stars on iOS, 4.1 on Google Play) — which integrates Google Maps routing for a proprietary fixed-price calculation engine, NetAxept (Nets) payment processing, real-time GPS vehicle tracking, a driver rating system enforcing a 4.0 minimum, a 9-ride loyalty discount program, and an in-app electric-vehicle preference option. A complementary corporate portal, TAXA.nu, handles enterprise booking, invoice management, and multi-user administration; a 24/7 phone booking channel (35 35 35 35) covers customers preferring human-assisted booking. No public API, SDK, or developer ecosystem is disclosed.

The business operates multiple revenue streams: usage-based taximeter fares (regulated by the Danish Taxi Council / Taxinævnet), fixed-price bookings, hourly corporate rentals (DKK 600–850/hour), corporate account billing with weekly invoicing, and ancillary fees spanning PartyTAXA (DKK 125 surcharge), SightseeingTAXA packages, and tolls/specialty services. Go-to-market blends product-led growth through the consumer app with a direct corporate sales team targeting B2B agreements, supplemented by SEO across 40+ neighborhood pages, content marketing via the taxa.dk blog, event partnerships, and a nationwide TAXA collaboration that extends pickup availability across Denmark for enterprise customers.

Name

TAXA 4x35

Legal name

Sammenslutningen TAXA 4×35

Website

https://taxa.dk

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

TAXA 4x35 is Copenhagen's largest taxi company, operating as a cooperative of independent taxi owners with 1,000+ vehicles (600+ electric) and Denmark's largest taxi app (1.5M+ downloads). It serves individual consumers and 3,000+ corporate clients across Greater Copenhagen.

Ownership category

akta.pro rank

Product category

Taxi Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi Cooperative / Owner-Driver Association Operators (TLAFAHAM)

akta.pro secondary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

Keywords

• Taxi services
• Corporate transportation
• Airport transfers
• Electric taxi fleet
• Mobile taxi booking

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Taximeter-based rides: Core revenue from metered taxi fares consisting of starting fee + price per km + price per minute. Fares vary by time of day (daytime vs. evening/weekend), vehicle type (regular car vs. minibus), and season (Christmas/New Year surcharges).
2. Fixed-price rides: Pre-booked rides at a guaranteed maximum price calculated via the app. Revenue equivalent to the quoted fixed price regardless of actual route taken. Offered exclusively via the mobile app.
3. Hourly taxi rental: Corporate customers rent a taxi with driver at a fixed hourly rate (DKK 600-850 depending on vehicle type). Includes up to 20 km/h; additional km/half-hours charged separately.
4. Corporate account billing: Business customers receive weekly invoices for taxi rides paid via TAXA account, TAXA cards, or TAXA vouchers. Fees include invoice fee (DKK 22), card annual fee, environmental tax (3.5%), and minimum order of 25 vouchers.
5. Surcharges and ancillary fees: Additional charges for PartyTAXA (DKK 125), bicycle/luggage surcharge (DKK 25), stair climber (DKK 200), airport rides (DKK 20), and bridge tolls (Oresund DKK 410 return, Storebælt DKK 595 return).
6. Taxi booker personnel rental: TAXA 4x35 employees (taxi bookers) rented for events to manage taxi dispatch on-site. Priced per booker per 2-hour block (DKK 1,450-1,950) with additional hours at DKK 500/hour.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

TAXA 4x35 operates Copenhagen's largest taxi cooperative, providing metered and fixed-price passenger transportation through a fleet of 1,000+ vehicles (600+ electric). Services span standard taxis, minibuses, airport transfers, sightseeing tours, and party-equipped specialty vehicles for individual consumers via a self-serve app, call center, and street hails, and serve 3,000+ corporate customers through invoiced accounts, taxi cards/vouchers, hourly chauffeur rental, and on-site event taxi personnel.

Product overview

TAXA 4x35 is Copenhagen's largest taxi company, operating as a cooperative of independent taxi owners with over 100 years of experience. The core offering is a comprehensive taxi service platform centered on the TAXA App (Denmark's largest taxi app with 1.5M+ downloads) and TAXA.nu corporate booking portal. The product portfolio spans standard taxi services (1-4 passengers), minibusses (5-8 passengers), and specialty offerings including Airport Transfers, PartyTAXA (with entertainment features), and SightseeingTAXA (certified driver-guides). Business solutions include corporate accounts with invoicing, taxi cards/vouchers, hourly rentals with drivers, on-site taxi personnel for events, and the Green Profile option for electric vehicles. The company operates over 1,000 taxis with a stated goal of 100% electric fleet by 2025, currently with over 600 electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• PartyTAXA: Special taxis equipped with disco lights and sound systems where passengers can play their own music and consume alcohol during rides.
• LufthavnsTAXA
• SightseeingTAXA
• TAXA.nu

Products and services

• Regular Taxi Service Standard 1-4 passenger taxi service available 24/7 in Greater Copenhagen, booked via app, phone, or street hail, with metered pricing and an average wait of about 5 minutes.
• LufthavnsTAXA (Airport Transfer) Door-to-airport taxi transfer serving Copenhagen Airport, available with a fixed-price option to avoid parking and public-transport delays.
• Minibus Taxi Taxi service for 5-8 passengers with extra baggage capacity and wheelchair-ramp availability; operated as the largest minibus fleet in Copenhagen.
• PartyTAXA Specialty taxi equipped with disco lights, a high-quality sound system, and smartphone connectivity for custom playlists where alcohol is permitted during the ride; includes a DKK 125 surcharge plus standard rates.
• SightseeingTAXA Guided taxi-based sightseeing tours of Copenhagen with certified multilingual driver-tour guides, offered in packages from 2 to 8 hours covering major attractions, castles, and hidden gems.
• TAXA App Mobile booking app available on iOS and Android offering real-time waiting time, fixed price calculation, in-app payment (MobilePay, Apple Pay, Google Pay, credit card), in-app loyalty discounts, electric-taxi preference, and ride receipt/history.
• TAXA.nu Corporate Platform Online portal for business customers to manage taxi bookings, real-time status, cancellations, and multi-department transportation reporting, with nationwide pickup enabled via a TAXA collaboration.
• TAXA Corporate Account Corporate billing account that enables invoice-based taxi payments with weekly invoicing, 8-day payment terms, department-level tracking, and employee expense management for companies.
• TAXA Cards and Vouchers Plastic payment cards (personalizable with company reference) and paper vouchers (minimum 25 units) issued to corporate customers for prepaid taxi payments.
• Taxi Personnel Rental On-site TAXA staff dispatched to events to manage taxi booking and distribution; priced per booker per 2-hour block, recommended for events with 500+ participants.
• Hourly Taxi Rental Corporate chauffeur service with professional uniformed drivers at fixed hourly rates, suited to VIP transport, shuttle services, or events; includes up to 20 km per hour with additional km billed separately.

Quantifiable outcome

• Average waiting time of 5 minutes in the Copenhagen metro area
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Roskilde FestivalcoreStrategic or Co-development Partner · 21 June 2019Exclusive taxi partner of Roskilde Festival 2019. Offered festival-goers a taxi to Orange Scene for DKK 100, with dedicated taxi service supporting festival logistics.
• Folkemødet (Bornholm)coreStrategic or Co-development PartnerOfficial taxi partner of Folkemødet, Denmark's largest political festival. Maintains 3 dedicated taxi stands in Allinge, at the airport, and near the ferry. Provides taxi service throughout the event.
• Hotel Copenhagen IslandminorStrategic or Co-development PartnerTest customer during SightseeingTAXA pilot phase. Hotel reception staff directed guests to the new sightseeing taxi service. Provided feedback on product-market fit.
• Nationwide TAXA collaborationcoreChannel Partner/ Reseller/ DistributorCollaboration with other Danish taxi companies enabling business account customers to be picked up throughout Denmark via the TAXA.nu platform.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Uber: Global ride-hailing incumbent operating in Copenhagen, directly competing with TAXA 4x35 for consumer and corporate ride demand. Overlaps with TAXA's e-hail, fixed-price, and airport transfer offerings but operates as a multi-city platform rather than a licensed taxi cooperative.
• Careem: Super-app ride-hailing platform offering taxis, ride-hail, and corporate accounts. Comparable in its mix of licensed-taxi dispatch plus corporate billing tools similar to TAXA.nu.
• Cabify: European and Latin American ride-hailing platform serving corporate accounts with licensed vehicles, comparable to TAXA.nu's B2B proposition and corporate billing model.
• Lyft: Global ride-hailing incumbent comparable as a tech-enabled taxi and ride-hail platform with app-led consumer acquisition, loyalty mechanics, and corporate travel offerings. A useful strategic peer for benchmarking platform strategy and unit economics, even though geographically non-overlapping.

Others

• GreenMobility: Danish operator of electric car-sharing services in Copenhagen, an adjacent rather than directly competing player. Relevant as a local benchmark for EV urban mobility economics and Danish ESG-mobility demand.

Direct peers

• Dantaxi: Denmark-wide licensed taxi chain and cooperative similar in structure to TAXA 4x35, providing app-based booking of licensed taxis across multiple Danish cities. Competes with the nationwide TAXA collaboration offering and on corporate accounts outside Copenhagen.
• Free Now (formerly mytaxi): European taxi and ride-hail aggregator app operating across multiple countries including Denmark. Provides licensed-taxi e-hail functionality that directly overlaps with TAXA 4x35's app proposition, competing for the same drivers and riders.
• TaxiNord: Major Copenhagen-based licensed taxi operator and cooperative, historically the largest competitor to TAXA 4x35 in the Greater Copenhagen market. Overlaps directly on consumer rides, corporate accounts, and airport transfers.
• Bolt: European ride-hailing platform offering taxi and ride-hail services across Denmark including Copenhagen. Competes head-to-head with TAXA 4x35 in on-demand consumer rides, while also offering scooter and food delivery in adjacent segments.

Emerging players

• Viggo: Danish EV-only ridesharing service launched in Copenhagen, specifically competing with taxi operators on sustainability and price. Highly relevant as a direct local challenger leveraging an all-electric fleet versus TAXA's partially-electrified cooperative model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAXA 4x35