Motorvision Group
Motorvision Group is a Switzerland-based private media company that creates, produces, and distributes automotive-themed television programming across Pay-TV, FAST, CTV, and mobile streaming platforms, serving automotive enthusiasts in 115+ countries with 25,000+ hours of content.
- Company typePrivate
- Founded-
- HeadquartersErmatingen, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Motorvision Group does
Motorvision Group is a Switzerland-based private media company that creates, produces, and distributes automotive-themed television programming across Pay-TV, free-to-air, FAST, CTV, and mobile streaming platforms. Operating for 30+ years as Europe's leading automotive content specialist, the company owns full rights to 25,000+ hours of moving image content and has 4,500+ hours of in-house production experience. The company serves automotive enthusiasts across 115+ countries through five core product lines: Motorvision+ Pay-TV channels (German-speaking Europe and international English/French feeds), FAST channels distributed across 20+ platforms (Samsung TV Plus, Roku, LG, PlutoTV, Plex, YouTube Primetime Channels), the freemium Motorvision App, More Than Sports TV free-to-air channel (reaching 20+ million households in DACH), and international content licensing plus custom media production services.
Motorvision Group firmographics
Firmographics- Name
- Motorvision Group
- Legal name
- MV International GmbH
- Website
- https://motorvision-group.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motorvision Group is a Switzerland-based private media company that creates, produces, and distributes automotive-themed television programming across Pay-TV, FAST, CTV, and mobile streaming platforms, serving automotive enthusiasts in 115+ countries with 25,000+ hours of content.
- Ownership category
- akta.pro rank
Motorvision Group industry classification
Industry- Product category
- Automotive Television & Media Production
- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Industries (5121), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Pay-TV / Premium Window Distribution (MPADAJAH)
- akta.pro secondary industries
- Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI), Free TV / Syndication Distribution (MPADAJAI), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH), Auto, Boat & RV Shows (MPAGAFAC)
Keywords
Where Motorvision Group is headquartered
LocationHeadquarters
- HQ city
- Ermatingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Motorvision Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Advertising Revenue: Advertising opportunities across all owned media channels including Pay-TV, Free-TV, FAST and digital channels. Aligned with CTV ad adoption trend, targeting precisely defined global automotive-enthusiast audience.
- Subscription Revenue: Freemium model with premium subscription offering access to Motorvision+ premium channel, motorsport LIVE streams, and on-demand premium videos. Available via app and YouTube Primetime Channels at €6.99/month.
- Content Licensing: Purchase, sale and licensing of automotive themed moving image content across broadcast, VoD, online, mobile, and streaming rights (360°). Customers include TV stations, rights agencies, and online platforms in 115+ countries.
- Media Production Services: Production of individual audiovisual content for companies, corporations and institutions, adapted to multiple platforms, mediums and channels. Covers creation, development, production planning, realization, post-production and final delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | YouTube Primetime Channel subscription - German market |
| Freemium | Monthly | Motorvision App freemium |
Go-to-market motion3 records
Distribution channels13 records
Marketing channels7 records
Motorvision Group product offering
Product offeringCore offering
Motorvision Group creates, produces and distributes automotive-themed television programming through 24/7 linear Pay-TV channels (Motorvision+), free ad-supported streaming (FAST) channels, a freemium multi-device streaming app (Motorvision App), international content licensing from a 25,000+ hour content library, and bespoke media production services for corporate clients. The company also operates More Than Sports TV as a free-to-air sports sub-brand and monetizes its audience reach through advertising across Pay-TV, Free-TV, FAST, and digital channels.
Product overview
Motorvision Group is Europe's leading creator and producer of automotive-themed television programming. The company operates a multi-platform entertainment business combining Pay-TV channels (Motorvision+), FAST streaming channels, a streaming app (Motorvision App), international content sales/licensing, in-house media production, and advertising services. The portfolio also includes More Than Sports TV as a sub-brand. With 30+ years of media industry experience, the company reaches millions through TV channels and is expanding into digital distribution via FAST channels and mobile streaming.
Differentiator
Problem solved
Functional benefit
Brands
- Motorvision+: 24/7 linear Pay-TV channels dedicated to the automotive world, featuring premium automotive content including motorsport broadcasts and live streams in HD/SD, available in German-speaking Europe and internationally in English, French with subtitles in Thai, Greek and Portuguese
- Motorvision
- Motorvision Classic
- More Than Sports TV
- Motorvision App
Products and services
- Motorvision+ Pay-TV Channels 24/7 linear Pay-TV channels dedicated to the automotive world, featuring premium automotive content including motorsport broadcasts and live streams. Available in full HD or SD across German-speaking Europe (Motorvision+ DE) and internationally in English/French (Motorvision+ International), with optional subtitles in Greek, Portuguese and Thai. Uplinked on several satellites for re-distribution to Pay-TV platforms.
- Motorvision FAST Channels Free Ad-Supported Streaming TV (FAST) channels in multiple language versions (English, Spanish, French, German and Portuguese), including Motorvision English, German, Portuguese, Spanish, French, and Motorvision Classic. Distributed via CTV partners including Samsung TV+, ROKU, LG, PLEX, Huawei, NetGEM, Hisense, PlutoTV and more.
- Motorvision App Freemium streaming application available across smartphones, tablets, desktops, and Smart-TVs. Features include Motorvision+ premium channel, motorsport LIVE streams, on-demand premium videos and 2,000+ programs in multiple language versions (English, German, French, Spanish, Russian, Polish, Greek, Portuguese, Thai).
- International Content Sales & Licensing Purchase, sale and licensing of automotive-themed moving image content across all channels — broadcast, VoD, online, mobile, and streaming rights (360°). Backed by 25,000+ hours of content and licensing deals in 115+ countries with TV stations, rights agencies, and online platforms.
- Media Production Services Bespoke audiovisual content production for companies, corporations and institutions, adapted to multiple platforms, mediums and channels. Covers creation, development, production planning, realization, post-production and final delivery. Specialized in automotive content covering cars, trucks, motorcycles, classic cars, motorsports and mobility.
- More Than Sports TV Free-to-air sports TV channel (sub-brand of Motorvision Group) offering American football, motor sports, MMA, eSports, documentaries and reviews. Available in Germany, Austria and Switzerland via FAST channels, web browsers, mobile app and IPTV distribution, reaching 20+ million TV households. Operated by MV Sendebetriebsgesellschaft mbH as a joint venture with SEH Sports & Entertainment Holding.
- Advertising Services Advertising opportunities across all owned media channels — Pay-TV (Motorvision+), Free-TV (More Than Sports TV), FAST and digital channels. Diversified portfolio aligned with CTV adoption trends, offering global reach among precisely defined automotive-interested demographics.
- Motorvision.TV on YouTube Primetime Channels Subscription-based Motorvision.TV channel on YouTube Primetime Channels in Germany. Provides a German-speaking 24/7 live Pay-TV channel and select video-on-demand content, including live broadcasts of NASCAR Cup Series and IMSA Weathertech Sportscar Championship. First German Primetime Channels launch partner offering automotive content.
Quantifiable outcome
- 22 million video views per month on demand
- +4 more outcomes
Companies that use Motorvision Group
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles4 records
Motorvision Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Motorvision Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- YouTubecoreLaunch partner for YouTube Primetime Channels in Germany. German users can subscribe to Motorvision.TV for €6.99/month accessing German-speaking 24/7 live pay-TV channel and VOD content. Targets 49+ million YouTube users in Germany.
- Sportworld (Samsung)minorSamsung Sport Package bundles pay offers from twelve sports broadcasters. Both Motorvision.TV and More Than Sports TV available within the package. Part of Samsung's 'Made for Germany' campaign offering the package free for up to 12 months with promotional devices.
- SEH Sports & Entertainment HoldingcoreMedia manager Zeljko Karajica and SEH acquired majority stake in eoTV channel. Motorvision Group, which took over the channel in February 2020, partnered to launch More Than Sports TV as free-to-air channel. SEH provides European League of Football broadcasts and esports content via Unicorns of Love organization.
- OTteracoreWhite label streaming video service based in Los Angeles creating professional Motorvision application and linear OTT channel. Provides customized app, linear channel support, advertising via AdNet+ service, and relationships in consumer electronics industry. OTTera serves 50+ million users worldwide.
- POST LuxembourgcorePOST Luxembourg distributes both the original German MOTORVISION TV channel (celebrating its 10th anniversary) and the pan-European feed in French on its PostTV network. European channel carries broadcasts from motorsports events including live broadcasts for the first time.
- iflixcoreSoutheast Asia's leading entertainment service with 15+ million customers. Unites full MOTORVISION offering including ad-funded short-form content (free), premium on-demand VIP content, and Asian feed of pay TV channel across Malaysia, Indonesia, Thailand, Brunei, Sri Lanka and Vietnam.
- Jawwy TV (Intigral)coreIntigral launches MOTORVISION English HD channel on Jawwy TV in the Middle East. Intigral is a leading provider of IP video products and billing services in MENA region with OTT streaming service offering live TV, digital sports and on-demand premium content.
- Korea TelecomcoreSouth Korea's largest telecommunications company offers MOTORVISION automotive shows including Supercars, 4x4 and Go Green on their VOD platform. Marks MOTORVISION's first entry into the Korean market.
- XUMOcoreAd-based OTT platform making MOTORVISION's archive of short-form videos and premium shows available to US households free of charge. XUMO is integrated on 20+ million smart TVs from LG, Vizio, Panasonic, and runs on Roku devices and mobile apps.
- Superswiss, Sinagapore (Mr. Stefan Knobloch)minorIntroduced deals with iflix and Korea Telecom. Facilitated entry into Asian markets.
- SAWA Rights Management (SRM)minorManaged agreement with Intigral for Jawwy TV Middle East launch.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Motorvision Group competitors and assessment
Company assessmentRegional players
- DAZN Group: DAZN is a global sports streaming platform that holds motorsport rights (MotoGP, F1 in some markets) and competes for live motorsport viewership — comparable as a sports streaming peer with overlapping motorsport rights in adjacent verticals.
Direct peers
- MotorTrend Group: MotorTrend Group operates automotive TV networks (MotorTrend, formerly Velocity/Speed), MotorTrend+ streaming, and YouTube channels — the closest direct competitor to Motorvision in automotive-themed television production and multi-platform distribution.
- Drive Tribe: Drive Tribe is an automotive creator-led media platform co-founded by Jeremy Clarkson, producing automotive video content distributed across social and streaming — comparable as a niche automotive enthusiast video brand competing for the same viewing audience.
- Carscoops: Carscoops is a digital automotive media publisher producing news, reviews, and video content reaching automotive enthusiasts globally — comparable as an automotive vertical content brand monetized through advertising and audience scale.
- Goodwood Road & Racing: Goodwood produces motorsport event coverage (Festival of Speed, Revival) and automotive video content distributed via YouTube, broadcast partners, and streaming — comparable as automotive-themed content producer with motorsport rights and multi-platform distribution.
- Hagerty Media: Hagerty operates Drivers Club, Hagerty Media (Redline Rebuild, Barn Find Hunter), and automotive video content across YouTube and streaming — directly comparable as a content-led automotive enthusiast media brand with subscription and licensing monetization.
Emerging players
- Carfection (formerly XCAR): Carfection is an automotive video content brand producing premium car reviews and features, originally built around former Top Gear/Channel 5 talent — comparable as a creator-led automotive video brand targeting enthusiast audiences with subscription/YouTube monetization.
- Bring a Trailer: Bring a Trailer (Hearst-owned) is an automotive enthusiast auction and content platform producing video reviews and editorial — comparable as automotive enthusiast content brand, but primarily marketplace-led rather than broadcast-led.
- Petrolicious: Petrolicious produces premium automotive video content focused on classic and enthusiast cars, distributed via YouTube and licensing — comparable as a high-quality niche automotive video brand with content licensing as a core revenue stream.
Broad incumbents
- Top Gear: BBC Studios' Top Gear is the global flagship automotive TV franchise with linear TV, magazine, YouTube, and streaming — comparable in audience profile and category to Motorvision, but operates at far larger scale as part of BBC Studios' portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motorvision Group social profiles
Digital presenceMotorvision Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorvision Group leadership team
Management profileNumber of profiles
Profiles5 records
Motorvision Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Motorvision Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorvision Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorvision Group
What does Motorvision Group do?
Motorvision Group creates, produces and distributes automotive-themed television programming through 24/7 linear Pay-TV channels (Motorvision+), free ad-supported streaming (FAST) channels, a freemium multi-device streaming app (Motorvision App), international content licensing from a 25,000+ hour content library, and bespoke media production services for corporate clients. The company also operates More Than Sports TV as a free-to-air sports sub-brand and monetizes its audience reach through advertising across Pay-TV, Free-TV, FAST, and digital channels.
Is Motorvision Group a public or private company?
Motorvision Group is a private company. It is classified as unknown and is currently operating.
When was Motorvision Group founded?
Motorvision Group was founded in -1. It employs 11 to 50 people.
Where is Motorvision Group based?
Motorvision Group is headquartered in Ermatingen, Switzerland, in the Europe region.
How does Motorvision Group make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Revenue, content Licensing and media Production Services.
Who are Motorvision Group's main competitors?
DAZN Group is listed as a regional player. Direct peers are MotorTrend Group, Drive Tribe, Carscoops, Goodwood Road & Racing and Hagerty Media. Emerging players are Carfection (formerly XCAR), Bring a Trailer and Petrolicious. Top Gear is listed as a broad incumbent.
Does Motorvision Group have an API?
No public API is recorded for Motorvision Group.
What industry is Motorvision Group in?
Motorvision Group's product category is Automotive Television & Media Production. Its primary akta.pro industry code is MPADAJAH, Pay-TV / Premium Window Distribution, with a secondary code of MPABANAI, Co-Production & Distribution Partnerships (Pre-Sales, Output Deals). Its NAICS code is 51212 and its SIC code is 7822.