AITuring
- Company typePrivate
- Founded2019
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
AITuring firmographics
Firmographics- Name
- AITuring
- Legal name
- AITuring
- Website
- https://aituring.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AITuring industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where AITuring is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
AITuring business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based AI platform that processes images captured by sales teams. Revenue likely generated through subscription model with usage based on number of images processed or stores covered.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AITuring product offering
Product offeringCore offering
AITuring provides an AI-powered image recognition platform that evaluates point-of-sale execution for CPG/FMCG brands. Its proprietary algorithm, with 95% accuracy, recognizes products (including irregularly shaped packages), assesses planogram compliance, detects out-of-stocks, and verifies advertising material across all retail locations in real time. A companion Android app enables sales teams to capture point-of-sale photos, while a WhatsApp-based module enables store owner self-execution, and the AITexto module extracts handwritten and printed text from images.
Product overview
AITuring offers a unified AI-powered point-of-sale execution evaluation platform consisting of a core AI recognition engine for image analysis, a mobile app for sales teams to capture photos and surveys, a store owner self-execution solution with WhatsApp integration, and AITexto for text recognition. The platform enables evaluation of product display, planogram compliance, out-of-stock detection, advertising materials, and price verification across all retail locations in real time.
Differentiator
Problem solved
Functional benefit
Brands
- AITexto: A text recognition product that can recognize handwritten or printed text and extract part of this recognition to streamline processes throughout operations.
Products and services
- AITuring AI Platform Cloud-based AI platform with a proprietary image recognition algorithm (95% accuracy) that analyzes photos of in-store product displays, evaluates planogram compliance, detects out-of-stocks, and verifies POP/advertising material in real time for CPG/FMCG brands.
- AITuring Mobile App (Android) Android app developed for the commercial/sales teams of CPG/FMCG clients to photograph point-of-sale execution and complete customized surveys, uploading data to the AITuring AI Platform for real-time evaluation.
- Store Owner Self-Execution Solution Enables store owners and managers to self-execute point-of-sale tasks by receiving target-market-segmented instructions through WhatsApp or SMS, feeding execution data into the AITuring evaluation engine.
- AITexto Text recognition module that reads handwritten or printed text from images and extracts relevant content to automate and streamline operational processes across the customer's business.
Quantifiable outcome
- 95% accuracy in product recognition
- +3 more outcomes
Companies that use AITuring
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
AITuring technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
AITuring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web ServicescoreAWS is featured as a success story partner. AITuring achieved significant growth and reach in Latin America within 18 months using AWS infrastructure. AWS case study showcases how the company leverages cloud infrastructure to power their AI platform for point of sale evaluation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AITuring competitors and assessment
Company assessmentDirect peers
- Repsly: Repsly offers retail execution software for CPG field sales teams with photo capture and store audit capabilities — comparable field-sales deployment model and POS execution use case to AITuring's Android app.
- Planorama: Planorama provides image recognition for retail execution, including planogram compliance and out-of-stock detection for CPG brands — directly overlapping AITuring's core POS evaluation and planogram monitoring use cases.
- Trax: Trax is the leading global competitor in retail execution image recognition for CPG brands, offering shelf analytics, in-store execution monitoring, and shopper engagement — directly comparable to AITuring's POS evaluation platform across the same enterprise customer base.
- ParallelDots: ParallelDots offers AI-based image recognition for retail shelf auditing and CPG execution, including product detection and planogram compliance — a directly competing computer vision solution targeting similar CPG enterprise customers.
- AFS Technologies (AFS Retail Execution): AFS provides retail execution and image recognition solutions for CPG/FMCG manufacturers and distributors, including mobile data capture and shelf analytics — closely aligned with AITuring's field-sales-deployed app and POS evaluation engine.
Emerging players
- Chooch AI: Chooch provides a horizontal computer vision platform for image and video recognition across retail, security, and industrial use cases — comparable to AITuring's underlying CV technology stack but applied to a broader set of verticals.
- Pepper (by Planorama's ecosystem) / Shelfie: Shelfie offers retail execution image recognition for CPG brands with automated shelf audits — an emerging player with similar computer vision capabilities and customer base, but smaller scale than AITuring.
Broad incumbents
- Salesforce Retail Cloud: Salesforce offers broader retail and consumer goods execution platforms (Trade Promotion Management, Retail Execution) as part of its enterprise CRM — overlapping CPG enterprise customer base but not specialized in image recognition.
- Oracle Retail / CPG solutions: Oracle provides enterprise retail execution, merchandising, and analytics software for large CPG manufacturers — serves the same enterprise customer segment as AITuring but as part of a much broader portfolio without a specialized CV offering.
Regional players
- Vispera: Vispera delivers image recognition-based retail execution and store analytics, with strong presence in EMEA and Turkey — comparable technology and customer base to AITuring, but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AITuring social profiles
Digital presenceAITuring financial estimates
Financial estimateRevenue estimate
Valuation estimate
AITuring leadership team
Management profileNumber of profiles
Profiles2 records
AITuring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AITuring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AITuring
What does AITuring do?
AITuring provides an AI-powered image recognition platform that evaluates point-of-sale execution for CPG/FMCG brands. Its proprietary algorithm, with 95% accuracy, recognizes products (including irregularly shaped packages), assesses planogram compliance, detects out-of-stocks, and verifies advertising material across all retail locations in real time. A companion Android app enables sales teams to capture point-of-sale photos, while a WhatsApp-based module enables store owner self-execution, and the AITexto module extracts handwritten and printed text from images.
Is AITuring a public or private company?
AITuring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AITuring founded?
AITuring was founded in 2019. It employs 11 to 50 people.
Where is AITuring based?
AITuring is headquartered in Bogotá, Colombia, in the Latin America region.
How does AITuring make money?
One revenue line is on record: saaS Platform Subscription.
Who are AITuring's main competitors?
Direct peers on record are Repsly, Planorama, Trax, ParallelDots and AFS Technologies (AFS Retail Execution). Emerging players are Chooch AI and Pepper (by Planorama's ecosystem) / Shelfie. Broad incumbents are Salesforce Retail Cloud and Oracle Retail / CPG solutions. Vispera is listed as a regional player.
Does AITuring have an API?
No public API is recorded for AITuring.
What industry is AITuring in?
AITuring's product category is Retail Execution Software. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 5132 and its SIC code is 7370.