Sergio's Restaurants
Sergio's Restaurants is a privately held, third-generation family-owned Cuban-American restaurant chain founded in 1975 in Miami, operating 14+ South Florida full-service and fast-casual Sergio's Go locations plus catering, food-truck, Goldbelly nationwide shipping, branded merchandise, and an upcoming rooftop tapas venue.
- Company typePrivate
- Founded1975
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sergio's Restaurants does
Sergio's Restaurants is a privately held, women-founded, third-generation family-owned Cuban-American restaurant chain headquartered in Miami, Florida, founded in 1975. The company operates a multi-format restaurant platform spanning 14+ brick-and-mortar locations across South Florida, including full-service Sergio's Cuban restaurants (Coral Way, Doral, Bird Road, Pembroke Pines, Pinecrest, Kendall 107th, London Square), the fast-casual Sergio's Go sub-brand (Miami Lakes, West Kendall, FIU campus, Miami International Airport, Fort Lauderdale Airport, a Walmart in-store in Hialeah Gardens, and an outpost at Cordish Group's Vivo! Dolphin Mall), and an upcoming Rooftop 32 tapas-and-cocktails venue above the Coral Way flagship. The technology layer is built on third-party SaaS rather than proprietary IP: the sergios.com website runs on BentoBox; online ordering integrates Toast Tab and Order.Online across locations; catering and private dining bookings run on Tripleseat; and nationwide shipping is fulfilled through the Goldbelly marketplace, which launched in October 2022 and made Sergio's the first Cuban-American restaurant on the platform. Mobile apps support ordering, gift cards, subscriptions, brand card management, and notably NFT purchases with cryptocurrency wallet linking and a disclosed 10% secondary-sale royalty.
The business model is multi-stream consumer revenue: dine-in and pickup/delivery food service across Cuban-American breakfast, lunch, dinner, and Fit menus; quote-based catering for private, corporate, and wedding events; food-truck event catering; private dining room rentals at multiple locations (Havana Room, Chef Room, Orchid Room, Chandelier Room, Floridita Room, Garden, Sanctuary Outside Room); nationwide packaged food sales through Goldbelly; branded merchandise via the company's own e-commerce store (priced $29–$35); and digital products including NFTs and digital brand cards. Pricing is per-transaction for food and merchandise and quote-based for catering. The primary customer segments are individual consumers and families seeking authentic Cuban-American cuisine, corporate and event customers requiring catering and private dining, airport and university travelers/students served through the Go sub-brand, and a national consumer base reached through Goldbelly.
Distribution is direct-to-consumer across physical (14+ locations), digital (owned website and apps), marketplace (Goldbelly), and direct-sales (catering and food truck) channels. Brand positioning leans heavily on cultural identity: the company has served more than 20 million croquetas, secured Croqueta Day proclamations from Miami-Dade County (October 1, 2018) and Broward County, and broke the World's Longest Croqueta record in 2021 — an event captured in the award-winning documentary 'Croqueta Nation,' executive-produced by Emilio Estefan and CEO Carlos Gazitua. The company operates under multiple legal entities (Sergio's Restaurants Inc., Sergio's Franchise Group Inc., Sergio's Plus LLC), domiciled in Florida, with no institutional investment, parent company, M&A activity, or public-market listing identified in source materials.
Sergio's Restaurants firmographics
Firmographics- Name
- Sergio's Restaurants
- Legal name
- Sergio's Franchise Group Inc., Sergio's Restaurants Inc. or Sergio's Plus LLC
- Website
- https://sergios.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sergio's Restaurants is a privately held, third-generation family-owned Cuban-American restaurant chain founded in 1975 in Miami, operating 14+ South Florida full-service and fast-casual Sergio's Go locations plus catering, food-truck, Goldbelly nationwide shipping, branded merchandise, and an upcoming rooftop tapas venue.
- Ownership category
- akta.pro rank
Sergio's Restaurants industry classification
Industry- Product category
- Cuban-American Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Sergio's Restaurants is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Sergio's Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Traditional dine-in service at multiple South Florida locations offering Cuban-American cuisine across breakfast, lunch, and dinner menus
- Online Ordering (Pickup & Delivery): Direct online ordering through their website for customer pickup and delivery orders
- Catering Services: Full-service catering for events including private dining rooms at multiple locations, food truck catering for parties, offices, and weddings
- Merchandise Sales: Branded merchandise including apparel (t-shirts, hats) sold through their online store
- Nationwide Shipping: Shipping of products nationwide through Goldbelly marketplace partnership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise items including t-shirts and hats |
| Other | Pay-as-you-go | Catering services for events |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
Sergio's Restaurants product offering
Product offeringCore offering
Sergio's Restaurants operates a Cuban-American restaurant chain serving authentic Cuban and American dishes across breakfast, lunch, dinner, and Fit Menu offerings at full-service dine-in locations and fast-casual "Sergio's Go" outlets in South Florida. The company complements its restaurant operations with catering services, food truck events, private dining rooms, online ordering for pickup and delivery, nationwide food shipping via Goldbelly, and a branded merchandise store.
Product overview
Sergio's Restaurants operates as a women-founded, third-generation family-owned Cuban-American restaurant chain with 13+ locations across South Florida (Miami-Dade, Broward, and Palm Beach counties), plus airport and mall outposts. The core offering is the full-service Sergio's Cuban Restaurant brand serving authentic Cuban-American cuisine across Breakfast & Lunch, Dinner, and Fit Menu offerings. The company also operates the fast-casual 'Sergio's Go' sub-brand (Cuban food liberated for grab-and-go), an upcoming rooftop tapas venue (Rooftop 32), catering and food truck services, private dining rooms across multiple locations, online ordering (via Toast Tab and Order.Online), nationwide shipping (via Goldbelly), a branded merchandise store, and digital products including mobile applications and NFTs/digital brand cards. Signature dishes include Pan Con Lechon, Croqueta Preparada, Frita & Fries, and croquetas — with over 20 million served. The company also produces the award-winning documentary 'Croqueta Nation' and hosts the annual Croqueta Day celebration. Notable technology initiatives include Florida's first AI-powered server robot (deployed during the COVID-19 pandemic) and an upcoming Rooftop 32 venue opening at the Coral Way location.
Differentiator
Problem solved
Functional benefit
Brands
- Rooftop 32: A Tapas and Cocktails restaurant featuring Latin and Local Miami Inspired Tapas. Located at 3252 SW 22 St (Upstairs). Opens at 5 pm and only accepts reservations. Has a full liquor beverage program and space available for private events.
Products and services
- Sergio's Cuban Restaurants Full-service Cuban-American restaurant chain serving breakfast, lunch, and dinner across multiple South Florida locations with dine-in, takeout, and delivery options.
- Sergio's Go
Quantifiable outcome
- Served more than 20 million croquetas to South Florida communities
- +2 more outcomes
Companies that use Sergio's Restaurants
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Sergio's Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature1 record
Sergio's Restaurants partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GoldbellycoreGoldbelly is a marketplace platform that enables Sergio's Restaurants to ship their products nationwide, allowing customers across the country to order authentic Cuban dishes from Sergio's.
- Cordish GroupcoreCordish Group owns Vivo! Dolphin Mall where Sergio's opened a new outpost. CEO Carlos Gazitua noted the partnership highlights Dolphin Mall's high percentage of international visitors.
- Emilio EstefanminorEmilio Estefan served as Executive Producer of Croqueta Nation documentary film about Sergio's world record croqueta achievement. Gazitua is owner featured in the film.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sergio's Restaurants competitors and assessment
Company assessmentBroad incumbents
- Pollo Tropical: Florida-headquartered Caribbean/Latin-inspired fast-casual chain. Broader incumbent competing for the same South Florida Latin-cuisine occasion as Sergio's Go and Sergio's full-service restaurants, with much greater unit count and brand recognition.
- Bloomin' Brands: Multi-brand casual dining holding company (Outback, Carrabba's, Bonefish, Fleming's). Broad incumbent operating casual full-service restaurants nationwide, providing benchmarking for multi-concept regional chain valuation and unit economics relevant to Sergio's expansion.
- Pollo Campero: Guatemalan-originated Latin American chicken chain with U.S. presence. Broader incumbent offering Latin-inspired menu items similar to Sergio's, operating in fast-casual segment with similar target demographics.
Others
- Goldbelly: Online marketplace for shipping iconic regional foods nationwide. Channel and distribution partner of Sergio's for nationwide DTC shipping; relevant as an enabling platform for Sergio's goldbelly expansion rather than a direct competitor.
- Toast: Restaurant technology platform providing POS and online ordering infrastructure used by Sergio's across multiple locations. Technology partner and ecosystem reference, not a competitive peer, but informative for comparable restaurant tech-stack valuation comps.
Emerging players
- Pincho: Latin-inspired fast-casual concept based in Florida. Emerging player intersecting with Sergio's Go segment through Latin-American cuisine positioning and fast-casual service model, targeting a younger demographic.
Direct peers
- Versailles Restaurant: Iconic Cuban restaurant in Miami's Little Havana, serving traditional Cuban cuisine for over 50 years. Direct peer to Sergio's in the same Cuban-American dining category, competing for the same South Florida consumer and cultural-brand prestige.
- Havana 1957: Cuban-American restaurant group with multiple Miami locations offering traditional Cuban fare and cocktails. Direct competitor in the Cuban-themed full-service dining category targeting the same South Florida dine-in customer.
- La Carreta Restaurant: Multi-location Cuban restaurant chain in Miami founded in 1976. Closest head-to-head peer to Sergio's in the Cuban-American full-service dining segment with comparable South Florida footprint and family-business heritage.
- Pilon Restaurant: Long-standing Cuban restaurant in Miami-Dade serving traditional Cuban cuisine. Direct peer operating in the same category, customer base, and price point as Sergio's flagship restaurants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sergio's Restaurants social profiles
Digital presenceSergio's Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sergio's Restaurants leadership team
Management profileNumber of profiles
Profiles1 record
Sergio's Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sergio's Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sergio's Restaurants
What does Sergio's Restaurants do?
Sergio's Restaurants operates a Cuban-American restaurant chain serving authentic Cuban and American dishes across breakfast, lunch, dinner, and Fit Menu offerings at full-service dine-in locations and fast-casual "Sergio's Go" outlets in South Florida. The company complements its restaurant operations with catering services, food truck events, private dining rooms, online ordering for pickup and delivery, nationwide food shipping via Goldbelly, and a branded merchandise store.
Is Sergio's Restaurants a public or private company?
Sergio's Restaurants is a private company. It is classified as family owned and is currently operating.
When was Sergio's Restaurants founded?
Sergio's Restaurants was founded in 1975. It employs 51 to 100 people.
Where is Sergio's Restaurants based?
Sergio's Restaurants is headquartered in Miami, United States, in the North America region.
How does Sergio's Restaurants make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering (Pickup & Delivery), catering Services, merchandise Sales and nationwide Shipping.
Who are Sergio's Restaurants's main competitors?
Broad incumbents on record are Pollo Tropical, Bloomin' Brands and Pollo Campero. Others are Goldbelly and Toast. Pincho is listed as an emerging player. Direct peers are Versailles Restaurant, Havana 1957, La Carreta Restaurant and Pilon Restaurant.
Does Sergio's Restaurants have an API?
No public API is recorded for Sergio's Restaurants.
What industry is Sergio's Restaurants in?
Sergio's Restaurants's product category is Cuban-American Restaurant Services. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.