What Elektra does

Elektra is a Mexican multi-category retail company founded in 1957 and headquartered in Mexico City, operating an omnichannel model that combines an extensive network of physical stores with the elektra.mx e-commerce platform. The company sells consumer electronics, home appliances, furniture, mobile phones, beauty products, footwear, baby products, tools, toys, and fashion accessories, and is the retail vehicle for the Italika motorcycle sub-brand. Elektra serves Mexican families and mass-market consumers, with installment payment options (meses sin intereses, or MSI) of 3-24 months as a core commercial mechanism across product categories.

Name

Elektra

Legal name

Elektra

Website

https://elektra.com.mx

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Elektra is a Mexican multi-category retailer (founded 1957) serving mass-market consumers with electronics, appliances, furniture, and Italika motorcycles across physical stores and elektra.mx, integrated with its Banco Azteca banking subsidiary and remittance services.

Ownership category

akta.pro rank

Product category

Multi-Category Consumer Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

Keywords

• Consumer electronics retail
• Home appliance retail
• Installment payment financing
• Motorcycle retail
• Retail banking services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Elektra generates revenue through sale of consumer electronics, appliances, furniture, motorcycles (Italika brand), phones, and other retail products through physical stores and e-commerce platform.
2. Financial Services: Through Banco Azteca subsidiary, Elektra offers banking and financial services including remittances, loans, and other financial products to Mexican customers.
3. Remittance Services: Elektra serves as a remittance reception point, processing cross-border money transfers for US citizens sending funds to Mexico, facilitated by partnerships with digital remittance providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Elektra is a Mexican multi-category retailer selling consumer electronics, home appliances, furniture, motorcycles (Italika brand), beauty, footwear, baby products, tools, toys, and fashion accessories through physical stores and the elektra.mx e-commerce site. Customers can pay via installment plans (MSI) of 3 to 24 months, and complementary financial services including banking (Banco Azteca) and remittance reception are offered alongside retail purchases.

Product overview

Elektra is a Mexican retail chain operating as a multi-category discount department store with an omnichannel model. The company offers a broad portfolio of consumer goods organized across multiple product categories including electronics (phones, screens, computing), home appliances (white goods, Línea Blanca), furniture, beauty and personal care, footwear, baby products, tools, toys, and fashion accessories. The retail business features Italika motorcycles as a flagship own brand with dedicated Italika Racing programs. Elektra differentiates through installment payment options (MSI - meses sin interés) and promotional discounts on products like refurbished phones (up to 40% off, up to 3 MSI) and appliances (up to 35% off, up to 24 MSI). The company also operates Banco Azteca banking services and remittance transfer capabilities integrated with partners like Remitly for WhatsApp-based money transfers, facilitating cross-border payment processing through QR codes via Viamericas. Extended warranty services (Garantía Extendida) are offered as an add-on across electronics and appliances.

Differentiator

Problem solved

Functional benefit

Brands

• Italika: Motorcycle brand sold at Elektra stores
• Banco Azteca

Products and services

• Pantallas (TVs and video electronics) Television screens and video electronics including smart TVs and displays, sold through Elektra stores and the elektra.mx e-commerce platform to Mexican consumers.
• Línea Blanca (White goods / major home appliances) White goods including refrigerators, washing machines, and other major home appliances sold through Elektra stores and elektra.mx, with promotional discounts up to 35% and installment plans up to 24 MSI.
• Electrodomésticos (Home appliances) Home appliances including major and small appliances offered with discounts up to 35% and installment plans up to 24 MSI.
• Telefonía (Mobile phones) Mobile phones and telecommunications devices sold with promotional pricing and installment payment options.
• Celulares reacondicionados (Refurbished phones) Refurbished mobile phones offered at discounts up to 40% with installment options up to 3 MSI.
• Motos Italika (Italika motorcycles) Motorcycles under the Italika own brand, including Italika Racing models, sold through Elektra stores and elektra.mx.
• Cómputo (Computing products) Computing products including computers, laptops, and related accessories.
• Muebles (Furniture) Home and office furniture sold through Elektra stores and elektra.mx.
• Colchones y Boxes (Mattresses and box springs) Mattresses and box springs sold as part of Elektra's home furnishing offerings.
• Belleza y Cuidado Personal (Beauty and personal care) Beauty and personal care products including cosmetics, skincare, and grooming items.
• Zapatos (Footwear) Footwear including shoes and related accessories across various brands and styles.
• Bebés (Baby products) Baby products including gear, clothing, and nursery items.
• Herramientas (Tools) Tools and hardware for home improvement and professional use.
• Juguetes (Toys)

Quantifiable outcome

• Over 765,000 remittance transfers totaling $522.5 million processed for US citizens in Mexico (2020-Q3 2025)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Remitly GlobalcoreTechnology or Integration · 23 April 2026Remitly Global partnered with Elektra to expand its WhatsApp Send offering, launching a new 'Request Money' feature that allows Mexican recipients to initiate transfer requests directly through WhatsApp without downloading an app. The partnership reported 62% growth in unique WhatsApp send sessions in Q1 2026 compared to Q4 2025, capitalizing on the cash-to-digital shift driven by the 1% US federal tax on cash remittances effective January 2026.
• Remitly GlobalcoreTechnology or Integration · 1 April 2026Elektra bank customers in Mexico can initiate remittance transfers directly within WhatsApp through Remitly's expanded WhatsApp Send service, which launched in April 2025 and expanded to additional markets including UK, Canada, and Spain by April 2026. Early data indicates strong growth in WhatsApp-driven sessions.
• CEMLAminorStrategic or Co-development Partner · 1 January 2025Elektra collaborated with CEMLA (Centro de Estudios Monetarios Latinoamericanos) to analyze remittance data, providing data for a joint study showing that between 2020 and Q3 2025, over 765,000 remittance transfers totaling $522.5 million were received by US citizens in Mexico.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grupo Elektra: Parent/holding entity (and formerly public ticker) of Elektra retail and Banco Azteca. Most direct one-to-one peer as the publicly listed umbrella combining Elektra retail stores, Banco Azteca, Italika and the Salinas financial ecosystem.
• Famsa: Mexican multi-category retailer with an integrated consumer finance arm (formerly with a US subsidiary), selling furniture, electronics, appliances and apparel with installment payment plans. Very similar business model and target customer to Elektra, though more leveraged historically.
• Liverpool (El Puerto de Liverpool): Major Mexican multi-category department store chain selling electronics, furniture, fashion and home goods, with a proprietary credit card and installment program. Overlaps Elektra's core categories and consumer finance model but skews more aspirational/upmarket.
• Coppel: Mexico's largest installment-based multi-category department store chain, with a captive banking subsidiary (BanCoppel) and similar low-/middle-income Mexican consumer focus. Same integrated retail-financial services model as Elektra with comparable MSI lending products and broad electronics/home goods assortment.
• Sears Mexico (Grupo Sears): Mexican department store chain selling electronics, appliances, furniture, fashion and home goods with installment promotions. Same multi-category department-store mechanics as Elektra, including big-ticket electronics and appliances with payment plans.
• Coppel (specifically BanCoppel): Banking arm of Coppel, a direct competitor to Banco Azteca for installment-led credit, deposits and remittance reception in Mexico. Mirrors Elektra's model of bank-funded retail credit underwriting for sub-prime and emerging-middle Mexican consumers.

Broad incumbents

• Amazon Mexico: Global e-commerce leader with growing Mexican presence across electronics, appliances, fashion, home, toys and baby. Directly comparable in product breadth and convenience to Elektra's e-commerce offering; key competitor for digital share of Mexican consumer wallet.
• Mercado Libre Mexico: Dominant Latin American e-commerce marketplace with strong Mexican consumer electronics, appliance and motorcycle/auto parts categories. Competes head-on with Elektra's eCommerce platform; overlapping categories include electronics, phones, home appliances and accessories.
• Walmart de México y Centroamérica (Walmex): Largest retailer in Mexico operating Walmart, Sam's Club, Bodega Aurrera and Superama banners with significant electronics, appliance and general merchandise exposure. Far broader mass-market footprint than Elektra but a key competitor for Mexican household spending, especially for electronics and appliances.

Regional players

• Suburbia (Liverpool-owned): Mexican department store focused on apparel, footwear and home; now owned by Liverpool. Overlaps Elektra on fashion, footwear, beauty and accessories categories for middle-income Mexican consumers, particularly female shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tiendas_elektra
• Facebookfacebook.com/Elektra.mx
• LinkedInlinkedin.com/company/elektra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektra