Maximum Media & PR

What Maximum Media & PR does

Maximum Media & PR is a privately held Canadian advertising agency founded in 2010, headquartered in the Greater Toronto Area (Brampton) and operating from Toronto. The firm specializes in booking prime advertising space on Times Square digital billboards and serves brands and businesses seeking high-visibility out-of-home (OOH) advertising exposure. Its target customer is brands running awareness, visibility, buzz-creation, and last-impression campaigns who need the prestige and reach of one of the world's most-trafficked commercial locations. Offering is end-to-end campaign execution — creative design, strategic placement, and campaign management — anchored on 24/7 digital displays reaching millions of pedestrians daily plus global media pickup.

The agency's "technology" layer is narrow and asset-light: it does not own the billboard real estate but rather acts as a media buyer and reseller of third-party Times Square digital display inventory, wrapping the placement service with in-house creative production. Internally it runs a small specialized team (approximately 7 people) covering founder leadership (Krystalee), business development (Clement), creative direction and EVP-level design (Judy), department-level design (Dor Dvora, Head of Design; Moanes Mahajna, Art Director), project management (Dana Kravitz), and marketing (Hazel). Thought leadership is delivered through an active blog covering AR, 5G, AI, geo-fencing, and measurement trends in OOH advertising.

The business model is a one-time / project-based space-sale monetization: brands contact the agency to scope and book campaigns, receive a custom-quoted package (no public pricing), and pay for billboard placement on a per-campaign basis. Go-to-market is direct B2B sales via website contact form and meeting scheduler, supported by content marketing and a downloadable sales deck. The firm is bootstrapped with no disclosed funding rounds, parent company, partnerships, or named customer logos, indicating a founder-owned, independent service business with limited external validation.

Name

Maximum Media & PR

Legal name

Maximum Media & PR

Website

https://maximummedia.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Maximum Media & PR is a privately held Canadian advertising agency that brokers prime advertising space on Times Square digital billboards for brands and businesses seeking high-visibility out-of-home campaigns, offering end-to-end creative, placement, and campaign management services on a project basis.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Times Square billboards
• Outdoor advertising
• Digital out-of-home
• Billboard ad space
• Brand visibility campaigns

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Billboard Advertising Space Sales: Revenue generated from selling advertising space on Times Square digital billboards. Service-based model offering premium location advertising to brands seeking high-visibility exposure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Maximum Media & PR is a specialized advertising agency that books prime Times Square digital billboard advertising space for brands and businesses. The company sells 24/7 advertising space on state-of-the-art digital displays, reaching millions of pedestrians daily in Times Square plus broader global media exposure. It also provides end-to-end campaign support including creative design, strategic placement, and campaign management.

Product overview

Maximum Media & PR is a specialized Times Square billboard advertising agency that offers a single core service: booking prime advertising space in Times Square with state-of-the-art digital displays. The company provides end-to-end billboard advertising services including creative design, strategic placement, and campaign management to help brands achieve unmatched visibility in one of the world's most high-traffic locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Times Square Billboard Advertising Prime advertising space booking services in Times Square featuring state-of-the-art digital displays that operate 24/7, reaching millions of pedestrians daily and generating global media coverage. Designed for brands and businesses seeking unmatched visibility and a lasting brand impression.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Vector Media: Digital out-of-home media company with a strong Times Square presence and focus on premium location-based digital displays. Comparable business model of curating and monetizing high-traffic premium OOH inventory with creative services.
• Intersection: Digital media and OOH company operating premium urban displays, transit, and LinkNYC networks with creative services. Comparable in offering premium digital OOH experiences with full-service creative and campaign management.
• Silvercast Media: Specialist operator of premium digital billboards in top U.S. markets including iconic locations. Comparable boutique OOH focus on high-end digital displays with a smaller team and similar premium positioning.
• Branded Cities: Canadian-founded (Toronto-area) digital OOH media company with prominent Times Square digital billboard presence and similar boutique focus on premium iconic locations. Closest direct comparable given shared origin, scale, and Times Square specialization.

Broad incumbents

• Clear Channel Outdoor Holdings: NYSE-listed global OOH giant (CCO) with significant Times Square billboard inventory. Comparable in offering Times Square space but at vastly larger scale, broader portfolio, and with programmatic capabilities (Clear Channel RADAR).
• Lamar Advertising Company: NASDAQ-listed large U.S. OOH operator (LAMR) with extensive billboard portfolio. Comparable in outdoor billboard advertising at scale but with broad geographic diversification rather than Times Square focus.
• OUTFRONT Media: NYSE-listed major U.S. OOH operator (OUT) with substantial New York / Times Square footprint. Comparable in selling Times Square OOH but operates at far greater scale with diversified inventory and a programmatic platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/maximummediapr
• Facebookfacebook.com/MaximumMediaPR
• LinkedInlinkedin.com/company/maximum-media-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Media & PR