What Vector Media does

Vector Media is a privately held U.S. out-of-home (OOH) advertising company headquartered in New York that sells premium transit and experiential advertising inventory across 55+ U.S. markets. The company operates three product lines: bus advertising (proprietary Double Decker buses in standard, illuminated Lux, and digital LED variants, plus Custom Coaches, Hampton Jitney, Trolleys, Digital Buses, Signature Bus Advertising, Traditional Bus Advertising, and Light Rail); bus shelter and street furniture advertising (anchored by the LA STAP network of 3,600+ shelters in partnership with Tranzito, plus standard shelters, Solar Recycling Kiosks, Bulletins, and Bus Benches); and experiential marketing (The Looking Glass vehicle, Digital Double Deckers, a 6,000+ food truck network, Glass Truck Experiences, VR/projection mapping, branded transportation fleets, shipping container arrays, and large-scale 3D fabrication via America's largest 3D printer). Its technology stack includes geofencing-enabled LED displays, in-house 3D fabrication, and an emerging impression-based currency developed with Reveal for measurement and verification.

Vector Media makes money by selling advertising placements on transit vehicles, bus shelters, and street furniture, and by charging for custom-built experiential activations and creative fabrication services. Revenue is generated on a quote-based, project-specific pricing model with multi-year contracts, primarily through direct enterprise field sales teams organized into national, local, and brand partnerships divisions. The company holds exclusive or preferred advertising partnerships with municipal transit authorities including MTA (NYC), LA STAP/Tranzito (Los Angeles), DART (Dallas), OCTA (Orange County), CT Transit, and Hampton Jitney, which provide inventory access that competitors cannot easily replicate. Customer base spans Fortune 500 enterprises across entertainment (Netflix, Disney, HBO, Sony Pictures, Paramount), financial services (Chase, HSBC), technology (Amazon, Apple, Samsung, Verizon), retail (Target, McDonald's, Coach), luxury (Casamigos, Isabel Marant, Jaguar), and travel (United, ITA Airways), with multi-market campaigns delivered through a sales organization of EVPs, VPs, and account executives. Pricing is not publicly disclosed but is structured around format, market, duration, and creative complexity, with disclosed customer outcomes including +91% brand awareness and +71% ad recall for Chase Sapphire Reserve and 794% relative performance for a Ruffino NYC campaign.

Name

Vector Media

Legal name

Vector Media, LLC

Website

https://vectormedia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Vector Media is a private U.S. out-of-home advertising company that sells premium transit (Double Decker buses, LA STAP bus shelters, light rail) and experiential marketing inventory across 55+ U.S. markets to Fortune 500 brand advertisers and national agencies.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)

akta.pro secondary industries

Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Out-of-home advertising
• Transit advertising
• Bus shelter advertising
• Experiential marketing
• Digital out-of-home

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Transit Advertising: Advertising placements on public transit vehicles including Double Decker buses, custom coaches, traditional buses, trolleys, light rail, streetcars, and paratransit vehicles. Offers various formats from full wraps to interior cards.
2. Bus Shelter & Street Furniture Advertising: Advertising placements on bus shelters, solar recycling kiosks, bulletins, bus benches, and streetcar kiosks across urban markets. Includes digital and static display options.
3. Experiential Marketing: Immersive brand activations including pop-ups, mobile tours, shipping container installations, food truck networks, VR experiences, branded transportation fleets, and product sampling campaigns.
4. Custom Fabrication & Creative Services: In-house creative production including 3D fabrication, LED lighting, custom vehicle interiors, exterior build-outs, and interactive extensions for premium campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vector Media sells large-format out-of-home (OOH) advertising on transit vehicles, bus shelters, and street furniture, alongside experiential marketing activations. Its portfolio spans Double Decker buses (standard, Lux illuminated, and digital LED variants), Hampton Jitney, Custom Coaches, trolleys, light rail, traditional bus wraps, the LA STAP bus shelter network, and experiential formats like The Looking Glass vehicle, food truck networks, VR/projection mapping, and 3D-printed custom builds. The company operates across 55+ U.S. markets with more than 30,000 advertising faces under exclusive municipal transit partnerships.

Product overview

Vector Media is an out-of-home (OOH) advertising company offering a comprehensive platform of transit and experiential marketing solutions. The portfolio is organized into three core product lines: Bus Advertising (including Double Deckers, Double Decker Lux, Custom Coaches, Hampton Jitney, Digital Buses, Signature and Traditional Bus Advertising, and Light Rail), Bus Shelter Advertising (including the LA STAP network of 3,600+ displays, standard bus shelters, Solar Recycling Kiosks, Bulletins, and Bus Benches), and Experiential Marketing (including The Looking Glass vehicle, Digital Double Deckers, Food Truck Network of 6,000+ trucks, Glass Truck Experiences, VR/Projection Mapping, Branded Transportation Fleets, Shipping Container Arrays, and 3D Printing). The company operates across over 55 U.S. markets with more than 30,000 advertising faces, serving major brands through integrated advertising solutions.

Differentiator

Problem solved

Functional benefit

Brands

• LA STAP: Los Angeles Transit Shelter Network - a partnership with Tranzito providing bus shelter advertising across LA County with over 3,600 displays and 1,400+ digital displays
• TranzitoVector
• SkyFox Wireless

Products and services

• Bus Advertising Platform
• Bus Shelter & Street Furniture Advertising Street-level advertising at bus shelters, solar recycling kiosks, and billboards offering high-frequency exposure with bold embellishments, LED lighting, 3D builds, and custom creative options. Includes the LA STAP network (Los Angeles Transit Shelter Network via Tranzito partnership) delivering 1.6 billion impressions per month across 3,500+ shelter placements. Sold to brand advertisers seeking pedestrian and driver reach at high-traffic urban intersections.
• Experiential Marketing Activations Immersive brand activations including The Looking Glass glass-sided Double Decker for product showcases and walk-in experiences, Digital Double Deckers as mobile Times Square-level billboards, a 6,000+ food truck network for sampling and giveaways, glass trucks for custom-built scene showcases, VR journeys and projection mapping for branded worlds, fully branded executive vehicle fleets, modular shipping container installations, and large-scale 3D fabrication using the largest 3D printer in America. Sold to brand marketers, entertainment studios, and luxury brands for premieres, pop-ups, tours, and cultural moments.
• Custom Fabrication & Creative Production In-house creative production and fabrication services using the largest 3D printer in America to deliver LED lighting, custom vehicle interiors, exterior build-outs, animatronic displays, and interactive extensions for premium OOH and experiential campaigns. Sold to brand advertisers requiring custom creative embellishments and rapid turnaround on complex builds.

Quantifiable outcome

• +91% Brand Awareness, +71% Ad Recall, +37% Message Association for Chase Sapphire Reserve campaign
• +5 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• RevealcoreTechnology or Integration · 24 March 2026Vector Media and Reveal partnered to create an impression-based currency for mobility marketing. This collaboration aims to establish standardized measurement and verification of out-of-home advertising impressions across Vector's mobility marketing inventory, providing advertisers with transparent, data-driven campaign performance metrics.
• TranzitoflagshipStrategic or Co-development PartnerVector Media operates LA STAP (Los Angeles Street and Transit Amenities Program) in partnership with Tranzito, delivering over 3,600 bus shelter displays across Los Angeles County with 1,400+ digital displays. This joint venture reimagines LA's sidewalks with next-generation Mobility Hubs featuring digital panels, smart illumination, wayfinding, and charging stations. The partnership also extends to TranzitoVector as a combined entity under executive leadership.
• MTA (Maryland Transit Administration)coreChannel Partner/ Reseller/ DistributorVector Media holds advertising partnership with MTA covering Baltimore and Maryland markets, providing access to bus, Light RailLink, and METRO SubwayLink advertising inventory.
• DART (Dallas Area Rapid Transit)coreChannel Partner/ Reseller/ DistributorVector Media is the advertising partner for DART Rail System spanning 93 miles with 65 stations, providing transit and light rail advertising reach across North Texas.
• Hampton JitneycoreChannel Partner/ Reseller/ DistributorVector Media partners with Hampton Jitney, the iconic upscale transportation service connecting NYC to the Hamptons for over 30 years, offering exclusive access to premium advertising placements reaching affluent audiences.
• CT Transit (Connecticut Transit)coreChannel Partner/ Reseller/ DistributorVector Media holds advertising partnership with CT Transit covering Hartford, New Haven, and Stamford markets, reaching Connecticut's professional community with connections to the New York DMA.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vistar Media: Vistar Media is a leading programmatic DOOH supply-side platform powering automated, data-driven buying of out-of-home inventory. Its impression-based currency model is directly adjacent to Vector's Reveal partnership direction.
• Adomni: Adomni is a programmatic digital out-of-home marketplace enabling automated buying of DOOH inventory across screens globally. It represents the digital-native competitive vector threatening traditional OOH operators like Vector.

Broad incumbents

• Lamar Advertising: Lamar Advertising is one of the largest U.S. OOH operators with a heavy billboard focus and growing transit presence. It competes for the same advertiser dollars but is less specialized in the premium transit and experiential niche where Vector leads.

Direct peers

• Intersection: Intersection operates premium digital and static OOH in transit hubs (subway, airports, LinkNYC) and partners with cities on digital infrastructure. Its transit-centric, digital-forward portfolio overlaps directly with Vector's LA STAP digital shelter and digital bus strategy.
• Clear Channel Outdoor: Clear Channel Outdoor is a major global OOH operator with significant U.S. transit, billboard, and street furniture inventory. It competes head-to-head with Vector for agency and brand budgets across transit and shelter formats.
• Outfront Media: Outfront Media is a leading U.S. out-of-home advertising company with deep transit and street furniture inventory across major U.S. markets. It is the closest public-market comparable to Vector's transit bus, shelter, and rail advertising business model.
• JCDecaux: JCDecaux is the world's largest street furniture and transit OOH operator, with extensive bus shelter and municipal contracts globally. Its business model of exclusive municipal partnerships closely mirrors Vector's transit-authority strategy, particularly for shelter inventory.

Others

• George P. Johnson Experience Marketing: George P. Johnson is one of the largest brand experience agencies globally, known for large-scale activations, mobile tours, and immersive events. It overlaps with Vector's experiential marketing product line.
• Sparks: Sparks is a global experiential and brand experience agency delivering pop-ups, mobile tours, and large-scale brand activations. It is a complementary competitive force in the experiential layer of Vector's offering.
• Jack Morton Worldwide: Jack Morton is a leading global brand experience agency specializing in events, sponsorships, and experiential campaigns. It is an adjacent competitive player in the experiential activations Vector delivers for brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vectormedia
• Facebookfacebook.com/vectormedia
• LinkedInlinkedin.com/company/vector-media-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vector Media