SIMAR

What SIMAR does

SIMAR (Société Industrielle et Maritime d'Automation et Régulation) is a 100% family-owned independent system integrator for marine electronics, founded in 1978 and headquartered in Marseille, France. The company operates from three locations — Marseille (headquarters), Antibes (SIMAR Yachting division serving the leisure/super-yacht market) and Le Havre (SIMAR Atlantic serving the Atlantic commercial shipping corridor) — and employs 11-50 staff including 8+ certified factory-trained technicians. SIMAR distributes and services a multi-brand portfolio covering navigation (ANSCHÜTZ, SAAB, FURUNO, RAYMARINE, SKIPPER, ECDIS, multibeam sonar), communications (SAILOR/Cobham Satcom, JOTRON, ICOM, ENTEL, KVH, ONEWEB), engine instrumentation and safety systems (EMERSON, VAF Instruments, GRAVINER, Dr HORN, BRANNSTROM, RIVERTRACE), and naval/military C2 systems (ANSCHÜTZ Naval). The company holds official ANSCHÜTZ dealer and service agent status for France, Morocco, Tunisia, and Algeria.

SIMAR generates revenue through three streams: (1) services and maintenance including GMDSS radio surveys, VDR surveys, oil mist detection, bilge and ballast monitoring, and engine automation; (2) marine newbuild and refit supply-and-installation projects covering integrated bridge systems, naval C2 systems, engine equipment, and multibeam navigation sonar; and (3) sales and parts sourcing of gyrocompasses, autopilots, radars, ECDIS, GMDSS equipment, AIS, GNSS, EPIRB, SART, VTS systems, and electronics engine parts. Pricing is quote-based, deployed via multi-year service contracts with shipowners, superintendents, captains, yacht owners, tanker operators, naval forces, and shipyards. Go-to-market is enterprise field sales with multilingual technicians and collaborative planning with shipyards and major engine manufacturers.

The company serves four primary customer verticals: commercial shipping (merchant vessels, tankers requiring SOLAS/MARPOL compliance), yachting (motor and sailing yachts), naval/military (OPVs and mine countermeasures vessels), and shipyards (newbuilds and refits). After more than 45 years in operation and over 4,000 completed projects, SIMAR positions itself as a regional specialist with authorized OEM distribution rights, certified technical labor, and a turn-key service model across the French maritime coastline and Mediterranean basin.

Name

SIMAR

Legal name

SIMAR (Société Industrielle et Maritime d'Automation et Régulation)

Website

https://simar-france.fr

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

SIMAR is a 100% family-owned French marine electronics system integrator founded in 1978, distributing and servicing navigation, communication, engine safety, and naval C2 systems from offices in Marseille, Antibes, and Le Havre for commercial shipping, yachting, naval, and shipyard clients across the Mediterranean.

Ownership category

akta.pro rank

Product category

Marine Electronics System Integration

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro industry

PRIMARYIMAJAJAK

Marine Cable, Connectors & Cable Management

Industrials, Manufacturing & Construction/Marine & Shipbuilding/Marine Electrical, Automation & Navigation Systems

SECONDARYIMAJAFAJ

Underwater Inspection, Maintenance & Repair (UWILD, Diving/ROV, In-water Cleaning)

Industrials, Manufacturing & Construction/Marine & Shipbuilding/Ship Repair, Maintenance & Conversion (MRO)

SECONDARYIMABAKAJ

Maritime Unmanned Systems (USV/UUV) & Control Stations

Industrials, Manufacturing & Construction/Aerospace & Defense Manufacturing/Naval Defense Systems & Military Ship Components

Keywords

• Marine electronics installation
• Ship navigation systems
• Marine safety equipment
• Vessel communication systems
• Engine instrumentation services

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Services & Maintenance: Installation, maintenance, and survey services for marine electronics including GMDSS Radio Survey, VDR survey, viscosity control, oil mist detection, bilge monitoring, ballast control, and engine automation
2. Marine Newbuilds & Refits: Supply and installation of integrated bridge systems, naval C2 systems, engine equipment, and multibeam navigation sonar for new vessel construction and refit projects
3. Sales & Parts Sourcing: Direct sales of gyrocompass, autopilot, radars, ECDIS, GMDSS equipment, AIS, GNSS, EPIRB, SART, VTS systems, OMD and fire detection systems, and electronics engine parts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SIMAR is an independent system installer and servicer for marine electronics, diesel engine instrumentation, and safety control systems. The company distributes, installs, and maintains navigation, communication, and safety equipment from leading brands (ANSCHÜTZ, FURUNO, RAYMARINE, SAAB, SAILOR/Cobham, etc.) for commercial vessels, naval/military ships, and yachts, with turn-key project delivery across newbuilds, refits, and ongoing maintenance contracts.

Product overview

SIMAR (Société Industrielle et Maritime d'Automation et Régulation), founded in 1978, is a 100% family-owned independent system integrator for marine electronics. The company operates as a multi-brand distributor and service provider rather than a single-product company, offering a comprehensive portfolio that includes: (1) Navigation Electronics — gyrocompass, ECDIS, radar, autopilots, and integrated bridge systems from ANSCHÜTZ, SAAB, FURUNO, RAYMARINE, and other brands; (2) Communications — GMDSS equipment, satellite communications, VHF radios from SAILOR/Cobham Satcom, KVH, ONEWEB, ICOM, JOTRON, and ENTEL; (3) Engine Instrumentation & Safety — oil mist detection (GRAVINER, Dr HORN), bilge water monitoring (BRANNSTROM), ballast monitoring, viscosity control (VAF INSTRUMENTS), and water-in-oil detection; (4) Naval C2 Systems — integrated bridge and command & control systems for military vessels via ANSCHÜTZ Naval. The company complements its product distribution with installation, maintenance, and radio survey services across French maritime coastline. SIMAR serves as Official Dealer and Service Agent for ANSCHÜTZ GmbH in France, Morocco, Tunisia, and Algeria.

Differentiator

Problem solved

Functional benefit

Products and services

• ANSCHÜTZ Navigation Electronics
• ANSCHÜTZ Naval Systems (C2)
• FURUNO Navigation Equipment
• RAYMARINE Navigation Electronics
• SAILOR/Cobham Satcom Communications
• GMDSS Radio Equipment and Survey
• ECDIS (Electronic Chart Display)
• VDR (Voyage Data Recorder)
• BNWAS (Bridge Navigation Watch Alarm System)
• Oil Mist Detection Systems
• 15PPM Bilge Water Monitoring
• Ballast Water Monitoring
• Viscosity Control Systems
• TIMEZERO Pro Navigation Software
• FAR Sounder Navigation Sonar
• KVH Satellite Communications
• ONEWEB Maritime Connectivity
• Installation and Maintenance Services
• Radio Survey and SBM Services
• Marine Newbuilds and Refits - System Integration

Quantifiable outcome

• 4000+ completed projects with 45+ years of experience

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

20 partnerships are on record, tiered core and minor.

• ANSCHÜTZ GmbHcoreChannel Partner/ Reseller/ DistributorOfficial Dealer and Service Agent for France, Morocco, Tunisia, and Algeria. ANSCHÜTZ is one of the most recognized navigation electronics makers, providing gyrocompass, ECDIS, radar, steering autopilot, ELOG, and integrated bridge systems.
• FURUNOminorChannel Partner/ Reseller/ DistributorDistributor for FURUNO navigation electronics, communication systems, and instrumentation
• RAYMARINEminorChannel Partner/ Reseller/ DistributorDistributor for RAYMARINE navigation and marine electronics products
• SAILOR / Cobham SatcomminorChannel Partner/ Reseller/ DistributorDistributor for SAILOR/Cobham Satcom GMDSS and satellite communication systems
• JOTRONminorChannel Partner/ Reseller/ DistributorDistributor for JOTRON marine communication and safety equipment
• ICOMminorChannel Partner/ Reseller/ DistributorDistributor for ICOM marine radio communication equipment
• KVHminorChannel Partner/ Reseller/ DistributorDistributor for KVH satellite communication and navigation systems
• ONEWEBminorChannel Partner/ Reseller/ DistributorDistributor for ONEWEB satellite connectivity solutions
• EMERSONminorChannel Partner/ Reseller/ DistributorDistributor for EMERSON engine instrumentation and control equipment
• VAF INSTRUMENTSminorChannel Partner/ Reseller/ DistributorDistributor for VAF INSTRUMENTS viscosity and flow measurement systems
• RIVERTRACE ENGINEERINGminorChannel Partner/ Reseller/ DistributorDistributor for RIVERTRACE ENGINEERING ballast water monitoring systems
• DATUM ElectronicsminorChannel Partner/ Reseller/ DistributorDistributor for DATUM Electronics shaft power and torque measurement systems
• BRANNSTROMminorChannel Partner/ Reseller/ DistributorDistributor for BRANNSTROM 15PPM bilge water monitoring and oil discharge monitoring equipment
• CONSILIUMminorChannel Partner/ Reseller/ DistributorDistributor for CONSILIUM VDR and SVDR voyage data recorder systems
• SAL NAVIGATIONminorChannel Partner/ Reseller/ DistributorDistributor for SAL NAVIGATION VDR and SVDR products
• SM ELECTRICSminorChannel Partner/ Reseller/ DistributorDistributor for SM ELECTRICS BNWAS (Bridge Navigational Watch Alarm System) products
• GRAVINERminorChannel Partner/ Reseller/ DistributorDistributor for GRAVINER oil mist detection systems for 2x stroke engines
• Dr HORNminorChannel Partner/ Reseller/ DistributorDistributor for Dr HORN oil mist detection systems for 4x stroke engines and water in oil monitoring
• NORISminorChannel Partner/ Reseller/ DistributorDistributor for NORIS monitoring and safety systems
• SPECS VisionminorChannel Partner/ Reseller/ DistributorDistributor for SPECS Vision monitoring and control systems

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Navtor: Norway-based maritime navigation, chart and software provider with installation and lifecycle services. Comparable in the navigation/ECDIS distribution and digital services segment that overlaps with SIMAR's electronic chart and navigation business.
• RH Marine: Dutch marine systems integrator providing integrated bridge systems, navigation and communications integration for naval and commercial vessels. Comparable as a turn-key system integrator competing for similar naval and commercial contracts in Europe.
• Marlink: Norway-based global maritime satellite communications and digital services provider. Comparable in the maritime connectivity/communications segment where SIMAR distributes SAILOR/Cobham, KVH, and ONEWEB solutions.
• AMI Marine: UK-based marine electronics distributor and service provider offering navigation, communication and safety equipment installation. Comparable as a smaller authorized marine electronics integrator serving commercial and naval customers.
• Aage Hempel: Spain-based marine electronics sales and service network (now part of Wärtsilä) operating an authorized dealer model across the Mediterranean and Latin America. Directly comparable authorized service network model and Mediterranean footprint.
• Radio Holland: Netherlands-headquartered global marine electronics sales, installation and service network. Closest direct comparable: an authorized service agent model for navigation, communication and safety equipment across multiple coastal territories.

Broad incumbents

• Wärtsilä: Finland-headquartered major marine technology group encompassing marine systems, voyage services and lifecycle support. Broader incumbent that includes marine electronics integration as part of a much wider portfolio including engines, propulsors and digital services.
• Kongsberg Maritime: Norway-based major marine technology supplier offering integrated bridge, navigation, communication and naval systems. Overlaps with SIMAR's navigation and naval C2 activities but as a global incumbent with proprietary products and own service network.
• Thales: French-headquartered global defense and aerospace group with a Naval business line providing combat management, integrated bridge and C2 systems. Comparable in the naval C2 and military vessel electronics segment, but at far larger scale and as prime contractor.
• Leonardo: Italy-headquartered defense and aerospace group supplying naval combat systems, command and control and integrated bridge solutions. Comparable in the military vessel electronics integration space, particularly for OPV and patrol vessel programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMAR