Starcraft RV

What Starcraft RV does

Starcraft RV is a Middlebury, Indiana-based manufacturer of towable recreational vehicles — specifically travel trailers and fifth wheels — operating as a subsidiary brand of Jayco Inc., which is itself an operating company of THOR Industries (NYSE: THO), the largest RV manufacturer in North America. The company's 2025 product portfolio spans five model lines with manufacturer suggested retail prices ranging from approximately $15,743 (entry-level Autumn Ridge single-axle) to $83,993 (premium GSL Fifth Wheel 354MBH), covering family/group camping, lightweight towable, and tech-forward premium segments. Proprietary branded technologies include the TravelLINK Bluetooth smart-RV control system, Xtend Solar Power Management packages (standard across most 2025 floorplans), TuffShell vacuum-bonded laminated wall construction, the Magnum Roof System with PVC membrane, ACCU-SLIDE four-corner compression slide systems, and LevelLoc automatic leveling.

Starcraft RV generates revenue by wholesaling units to Jayco's nationwide dealer network of nearly 300 authorized retailers across the United States and Canada; customers are routed to local dealers for quoting, financing, pre-delivery inspection, service, parts, and warranty support. Ancillary revenue streams include a Shopify-based branded apparel storefront and post-sale service/parts operations. Manufacturing, customer service, and quality operations are conducted on the shared Jayco Family of Companies campus in Middlebury, Indiana, including a 70,000 sq ft dedicated pre-delivery inspection facility (opened November 2022) and a renovated 118,000 sq ft customer service facility (completed 2024). Brand heritage dates to 1903 (originally a farm-equipment maker that evolved through the marine industry into RVs in 1964), and the company has received RVDA Quality Circle Awards in 2023 and 2024 in recognition of dealer satisfaction performance.

Name

Starcraft RV

Legal name

Starcraft RV

Website

https://starcraftrv.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Starcraft RV is a Middlebury, Indiana-based towable recreational vehicle manufacturer (travel trailers and fifth wheels), operating as a subsidiary of Jayco Inc. under THOR Industries, and distributing five 2025 product lines through Jayco's nationwide network of nearly 300 U.S. and Canadian dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Middlebury

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Trailer and Fifth Wheel Sales: Starcraft RV generates revenue by manufacturing and wholesaling travel trailers (Autumn Ridge, Super Lite, GSL Travel Trailer) and fifth wheels (GSL Light Duty Fifth Wheel, GSL Fifth Wheel) to a nationwide dealer network of nearly 300 dealers under the Jayco umbrella. Customers pay per unit at MSRP with floorplans starting from $15,743 to $83,993.
2. Branded Apparel and Accessories: Starcraft RV operates a branded apparel storefront (starcraftwebstore.myshopify.com), generating ancillary merchandise revenue beyond core RV sales.
3. Service, Parts and Warranty Support: Post-sale customer service, parts requests, manuals, and recall support via a dedicated customer service team; service quality recognized via RVDA Dealer Satisfaction Index awards, supporting long-tail parts and service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Starcraft RV manufactures and sells towable recreational vehicles — specifically travel trailers and fifth wheels — distributed through a nationwide dealer network under the Jayco Family of Companies. The 2025 product portfolio comprises five model lineups (Autumn Ridge, Super Lite, GSL Travel Trailer, GSL Light Duty Fifth Wheel, and GSL Fifth Wheel) with MSRPs ranging from $15,743 to $83,993, featuring proprietary technologies such as TravelLINK Bluetooth smart-RV controls and Xtend Solar Power Management.

Product overview

Starcraft RV, a subsidiary of Jayco Inc. (part of Thor Industries) headquartered in Middlebury, Indiana, is a manufacturer of recreational vehicles focused exclusively on towable RVs (no motorized offerings). The product portfolio is organized as two main categories with five distinct model lineups: Travel Trailers (Autumn Ridge, Super Lite, GSL Travel Trailer) and Fifth Wheels (GSL Light Duty Fifth Wheel, GSL Fifth Wheel). Each lineup includes multiple floorplan variants (bunkhouse, rear-living, rear-itchen, couple's coaches, etc.) to address diverse camping use cases. Across the GSL series, the proprietary TravelLINK® Smart RV system provides Bluetooth® control of major RV functions, while the Xtend Solar Power Systems standard across the lineup provides off-grid solar capability. The company maintains archived model year products (Telluride Fifth Wheel, Launch Outfitter, Super Lite Maxx) that are dealer stock only.

Differentiator

Problem solved

Functional benefit

Brands

• Autumn Ridge: Travel trailer line offered by Starcraft RV across multiple model years, including single and dual axle configurations.
• Super Lite
• GSL

Products and services

• 2025 Autumn Ridge Travel Trailer Starcraft RV's flagship single and dual axle travel trailer lineup with floorplans including bunkhouse and couple's coach configurations, sleeping up to 12. Features include PVC roofing membrane, Magnum Roof System, solid swing-down entry steps, residential vinyl flooring, and Xtend Solar I Package standard. Starting prices from $15,743.
• 2025 Super Lite Travel Trailer Lightweight travel trailer designed for easy towing with family-sized interiors, sleeping up to 10. Features include PVC roofing membrane with limited lifetime warranty, Thermal Seal enclosed/insulated/heated underbelly, residential vinyl flooring, and 6-gallon DSI water heater. Starting at $34,493.
• 2025 GSL Travel Trailer Tech-forward lightweight travel trailer featuring TravelLINK Bluetooth smart-RV control of awnings, lighting, slideouts, heating, cooling, plus TuffShell vacuum bonded construction, 10 cu. ft. 12V refrigerator, 15,000 BTU roof A/C, and Xtend Solar I Package standard. Sleeps up to 11, starting at $58,493.
• 2025 GSL Light Duty Fifth Wheel Half-ton towable fifth wheel featuring a 100-inch wide body frame, ACCU-SLIDE 4-corner compression slide system, LevelLoc 4-point automatic leveling with JT's Strong Arms, and TravelLINK Bluetooth smart-RV control. Includes Four Season Package standard with R-38 reflective foil insulation and 15,000 BTU ducted 2nd A/C. Sleeps up to 8, starting at $61,230.
• 2025 GSL Fifth Wheel Mid-profile fifth wheel combining convenience and comfort, featuring ACCU-SLIDE 42" deep 4-corner compression slides, 17 cu. ft. 12V refrigerator, 60" x 80" residential queen bed with adjustable power base, washer/dryer prep, and Four Season Package standard. Sleeps up to 7, starting at $74,993.

Quantifiable outcome

• 100% Pre-Delivery Inspection across all Jayco brands including Starcraft RV (achieved November 2022)
• +4 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Jayco Inc.flagshipStrategic or Co-development PartnerStarcraft RV is a subsidiary/brand of Jayco Inc. Jayco develops and manufactures Starcraft RV units at its Middlebury, Indiana headquarters and markets them through a nationwide network of nearly 300 dealers. The Jayco Family of Companies includes Jayco, Starcraft RV, Entegra Coach, and Highland Ridge RV. Jayco's terms of service, warranty programs, PDI facilities, customer service operations, and lead management platform (AimBASE) all extend to Starcraft RV.
• THOR IndustriesflagshipStrategic or Co-development PartnerTHOR Industries is the ultimate parent company of Jayco (and therefore Starcraft RV). THOR Industries CEO Bob Martin and RV group manager Chris Hermon provide strategic oversight. Starcraft RV links to THOR's privacy policy and accessibility statement. THOR is the largest RV manufacturer in North America, providing supply chain, capital, and distribution scale to Starcraft.
• Togo RVminorGTM or Marketing PartnerStarcraft RV announced a "First Year Free" program offering Togo RV connectivity service to customers. Announced in 2021 newsroom.
• JBL (Harman)coreOEM/ Whitelabel/ Licensing PartnerJBL audio components (JBL® Aura Cube stereo with Bluetooth and miZONE technology, JBL® Premium indoor/outdoor multizone speakers) are branded audio integrations on Starcraft GSL Travel Trailer models, providing premium entertainment systems to customers.
• JT's Strong Arms (Lippert Components)coreTechnology or IntegrationLevelLoc™ automatic leveling system pairs with JT's Strong Arms® (a Lippert Components brand) to create a strong, reliable base on Starcraft GSL Fifth Wheel and GSL Light Duty Fifth Wheel models.
• Norco (Bal Norco / Norco Industries)coreTechnology or IntegrationNorco ACCU-SLIDES™ with 4-corner compression are integrated into Starcraft GSL Fifth Wheel slide systems for a tight seal.
• AimBASE (Jayco Group)flagshipTechnology or IntegrationAimBASE® lead management platform — Jayco-launched lead management system rolled out across Jayco, Entegra Coach, Starcraft RV (immediate), and Highland Ridge RV (late summer). Operates as an internal technology platform serving Starcraft's dealer lead routing.
• Ken Walters (President, Jayco Family of Companies)flagshipOthersKen Walters promoted August 2, 2021 to President of Jayco Family of Companies with responsibility for day-to-day operations of Jayco, Entegra Coach, Starcraft, and Highland Ridge divisions. Former Marine Corps veteran with 15+ years of management experience.
• Derald Bontrager (CEO, Jayco)flagshipOthersDerald Bontrager serves as CEO of Jayco Inc., overseeing strategic planning and overall direction including Starcraft RV operations.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Winnebago Industries: Winnebago Industries is a publicly traded RV conglomerate with towable (via Grand Design and others) and motorized offerings. Broader portfolio than Starcraft but overlapping towable RV customer base and dealer footprint.

Direct peers

• Coachmen RV: Coachmen RV manufactures travel trailers and fifth wheels across entry-level to premium tiers, competing with Starcraft's full product range. Similar dealer-led distribution and family camping customer focus.
• Forest River: Forest River is a Berkshire Hathaway-owned manufacturer of RVs (including travel trailers and fifth wheels) and the largest towable RV competitor to Starcraft in the North American market. Directly comparable product category, dealer-led GTM, and target customer base.
• Grand Design RV: Grand Design RV manufactures travel trailers and fifth wheels positioned in the mid-to-premium towable segment, directly overlapping with Starcraft's GSL and Super Lite product lines. Competes for the same dealer relationships and family/couple RV buyer segments.
• Heartland RV: Heartland RV produces travel trailers and fifth wheels (including the Landmark, Prowler, and Sundance product lines), directly competing with Starcraft in the family/light-duty fifth wheel segments through a comparable dealer network.
• Palomino RV: Palomino RV produces lightweight travel trailers and fifth wheels including the Puma and PaloMini lines, competing with Starcraft's Super Lite and lightweight fifth wheel offerings on towability and price.
• Keystone RV: Keystone RV is a THOR Industries sister brand manufacturing travel trailers and fifth wheels across multiple price points. Internal competitor within the same parent family, directly comparable product category and dealer channel.
• Gulf Stream Coach: Gulf Stream Coach manufactures a broad lineup of travel trailers and fifth wheels at competitive price points, directly competing with Starcraft's entry-level Autumn Ridge and Super Lite product lines through independent dealer networks.
• Dutchmen RV: Dutchmen RV is a Keystone/THOR sister brand offering travel trailers and fifth wheels across multiple price tiers. Competes with Starcraft within the same THOR family of brands and the same dealer channel.
• CrossRoads RV: CrossRoads RV manufactures travel trailers and fifth wheels (Zinger, Sunset, Cruiser brands) at value-to-mid-tier price points, competing with Starcraft's Autumn Ridge and Super Lite product lines across similar family camping use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StarcraftRV
• LinkedInlinkedin.com/company/starcraft-rv-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starcraft RV