Visit Vallejo, CA

What Visit Vallejo, CA does

Visit Vallejo is a non-profit Destination Marketing Organization (DMO) and Convention & Visitors Bureau (CVB) chartered in 1987 under the Vallejo Chamber of Commerce and incorporated as an independent 501(c)(6) entity in 1990. It serves the City of Vallejo, California, by promoting the destination to leisure visitors, group tour operators, event planners, and the local hospitality business community. Functionally, it operates as a municipal-scale tourism marketing and visitor-services bureau rather than a technology company.

Its core products are destination-marketing assets and visitor-information services: a published visitor guide, an interactive digital map of the city, a curated events calendar, a local business directory, group-booking and RFP referral services, and content distributed across its website and its TikTok channel. Underlying technology is conventional web CMS, social media publishing, and basic digital-mapping tools; there is no proprietary platform, marketplace, or software product.

The business model is membership- and assessment-based rather than transactional. Revenue is derived from Tourism Improvement District (TID) assessments on local lodging, membership dues from hotels, restaurants, attractions, and retail partners, and event-related fees. Visit Vallejo does not sell a software product, does not take a commission on bookings, and does not run a paid advertising network. Its profitability is gated by local hotel demand and the political sustainability of the TID, and its own customer base is effectively its membership roster and the City of Vallejo, which collectively fund its operating budget.

Name

Visit Vallejo, CA

Legal name

Vallejo Convention & Visitors Bureau (Visit Vallejo)

Website

https://visitvallejo.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Vallejo is a non-profit Destination Marketing Organization for the City of Vallejo, California. It promotes leisure and group tourism through a visitor guide, digital maps, events calendar, business directory, and partnerships with anchor attractions including Six Flags Discovery Kingdom and San Francisco Bay Ferry.

Ownership category

akta.pro rank

Headquarters

HQ city

Vallejo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tourism Promotion Services: As a non-profit Convention & Visitors Bureau, Visit Vallejo is funded through tourism improvement districts, membership fees, and city/county funding allocations to promote tourism and conferences in the Vallejo area

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Visit Vallejo, CA is the official non-profit Convention & Visitors Bureau (CVB) for Vallejo, California. It provides destination marketing and visitor information services including printed and digital visitor guides, digital maps, an events calendar, a local business directory, and group booking coordination for leisure travelers, meeting planners, and tour operators visiting the Vallejo area.

Product overview

Visit Vallejo operates as a tourism marketing organization (Vallejo Convention & Visitors Bureau), not a technology product company. The organization provides visitor services including digital downloadable maps (City of Vallejo Map and Downtown Vallejo Map), a visitor guide for trip planning, an events calendar featuring local happenings, a business directory listing local establishments, and group booking concierge services. These offerings are content and service-based rather than software products, functioning primarily as a promotional and informational resource for the City of Vallejo.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Guide Printed and/or digital guide providing curated information about Vallejo attractions, dining, lodging, and activities for prospective and visiting travelers.
• Digital Maps Interactive maps showcasing Vallejo points of interest, lodging, dining, and recreational locations for self-guided visitor use.
• Events Calendar Online listing of upcoming events, festivals, and activities in Vallejo for travelers and locals.
• Business Directory Directory of local Vallejo hotels, restaurants, attractions, and other tourism-related businesses that visitors can browse or search.
• Group Booking Coordination Service for meeting planners, group tour operators, and event organizers to coordinate lodging blocks, venue referrals, and itinerary planning in Vallejo.

Quantifiable outcome

• Tourism is one of the area's top five industries

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Six Flags Discovery KingdomcoreStrategic or Co-development PartnerMajor amusement park attraction partner featured prominently on the homepage and events listings. One of the key drivers of tourism to Vallejo, co-founded with the organization's establishment in 1987.
• Solano County FairgroundscoreStrategic or Co-development PartnerFeatured partner venue for county fair events and exhibitions, representing a key community asset for events and tourism.
• City of VallejocoreStrategic or Co-development PartnerCity government partner providing foundational support for tourism promotion. Visit Vallejo operates in coordination with municipal tourism initiatives.
• Mare Island Co.minorStrategic or Co-development PartnerPartner for Mare Island historic area development and promotion, featuring the Mare Island Promenade and historic naval shipyard attractions.
• RecologyminorStrategic or Co-development PartnerFeatured partner representing sustainability and environmental initiatives in Vallejo's tourism ecosystem.
• San Francisco Bay FerrycoreStrategic or Co-development PartnerTransportation partner providing ferry service connecting Vallejo to San Francisco, a key access point for tourists visiting the Bay Area.
• Vallejo Chamber of CommercecoreStrategic or Co-development PartnerOriginal parent organization - Visit Vallejo was formed in 1987 under the auspices of the Vallejo Chamber of Commerce and separated in 1990 to become its own organization.
• 707 WeekminorGTM or Marketing PartnerRegional event partnership for the 707 Week celebration (July 7-13, 2026) covering Solano County, CA.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Others

• Simpleview: Leading CRM, content management and digital marketing platform purpose-built for destination marketing organizations; comparable to Visit Vallejo as the underlying ecosystem/vendors for city-level CVBs of this size.

Direct peers

• Visit Napa Valley: Destination marketing organization for Napa Valley, the immediate neighboring wine-country destination that Visit Vallejo explicitly markets itself against as a more affordable alternative; runs the same conventions, group bookings, and content-led promotion playbook.
• Visit Benicia: DMO for Benicia, Vallejo's immediate neighboring city on the Carquinez Strait; highly comparable as a small Bay Area waterfront destination marketing bureau targeting day-trippers and group tours.
• Visit Berkeley: DMO for Berkeley, CA — a comparable small-team, content-led Bay Area visitors bureau promoting a culturally distinctive urban destination to tourists and group/event planners.
• Visit Fairfield: Convention & Visitors Bureau for Fairfield, also in Solano County, CA; directly comparable in scale and mission — promoting a mid-size Northern California city with similar TID-style funding and group/conference outreach.
• Visit Oakland: Bay Area city-level destination marketing organization operating the same conventions, content, group bookings, and visitor services model as Visit Vallejo, but at a meaningfully larger city and budget.
• Visit Concord: Convention & Visitors Bureau for Concord, California — a mid-size Bay Area city DMO with comparable staff scale, tourism improvement district funding, and event-led promotion of shopping, dining and outdoor recreation.

Broad incumbents

• SF Travel (Visit San Francisco): The dominant San Francisco destination marketing organization and one of the largest CVBs in the U.S.; comparable in mandate (promote tourism, conventions and group bookings) but operates at vastly greater scale and budget than Visit Vallejo.
• Visit California: State-level destination marketing organization for California, of which Visit Vallejo is effectively a sub-regional counterpart; operates the same visitor-information and content-marketing playbook but at state-wide scale.

Regional players

• Visit Solano: Solano County-level destination marketing organization that overlaps Visit Vallejo's territory; relevant comparison point for shared county-level tourism promotion and TID administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/visitvallejo
• Facebookfacebook.com/visitvallejo?ref=ts
• LinkedInlinkedin.com/company/visit-vallejo-ca
• Instagraminstagram.com/visitvallejo
• TikToktiktok.com/@visitvallejo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Vallejo, CA