Liz Moore and Associates
Liz Moore and Associates is a private, founder-owned residential real estate brokerage operating six offices across Virginia, serving individual home buyers, sellers, and rental-property owners through licensed agents, a proprietary CRM and transaction platform, and a 600+ unit property management division.
- Company typePrivate
- Founded2001
- HeadquartersNewport News, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Liz Moore and Associates does
Liz Moore and Associates is a private, founder-owned residential real estate brokerage headquartered in Newport News, Virginia, operating across the Virginia Peninsula, Williamsburg, Richmond, Northern Neck, and Virginia Beach markets through six office locations. The firm was founded in 2001 by Liz Moore and Brian D. Lytle, Esq., around a "No Surprises" service model that provides complimentary pre-listing appraisals and home inspections to eliminate last-minute transaction disruptions; it has scaled to 101-250 employees, supports roughly 2,000+ buyer and seller transactions per year, and reports a cumulative client base of 26,434+ households, with the Williamsburg office holding #1 local market share at 1-in-5 sales.
The brokerage operates two principal revenue lines. The core is a traditional agent-based residential brokerage monetizing buyer- and seller-side commissions at standard Virginia transaction rates, supported by an in-house stack of proprietary tools — the Connections CRM, a Workflows transaction management platform, Matterport 3D virtual tours, the Liz Moore Home Search mobile app (built on Homestack), and content products (digital magazines, Market Talk quarterly reports, Get Smart videos). The second line is a Property Management Services division operating since 2005 with 7 dedicated property managers overseeing 600+ rental units on a recurring-fee basis. The firm also runs the LMA Realty referral agent program (paying up to 75% of the brokerage fee) and has been a member of Leading Real Estate Companies of the World and Luxury Portfolio International since 2023 to access relocation and luxury-buyer flow. Distribution is primarily direct-to-consumer via physical offices and licensed agents, with no enterprise or institutional customer concentration.
Liz Moore and Associates firmographics
Firmographics- Name
- Liz Moore and Associates
- Legal name
- Liz Moore and Associates, LLC
- Website
- https://lizmoore.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Liz Moore and Associates is a private, founder-owned residential real estate brokerage operating six offices across Virginia, serving individual home buyers, sellers, and rental-property owners through licensed agents, a proprietary CRM and transaction platform, and a 600+ unit property management division.
- Ownership category
- akta.pro rank
Liz Moore and Associates industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Liz Moore and Associates is headquartered
LocationHeadquarters
- HQ city
- Newport News
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Liz Moore and Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Real Estate Commission - Buyer Representation: Commission-based revenue from representing home buyers in residential real estate transactions. Agents facilitate property searches, negotiations, and closings.
- Real Estate Commission - Seller Representation: Commission-based revenue from listing and selling homes. Company provides marketing, staging consultation, photography, virtual tours, and negotiation services.
- Property Management Services: Property management division managing over 600 properties with 7 property managers
- Referral Agent Program: Referral associates earn referral fees by connecting prospective buyers and sellers with top agents. Commission splits increase based on closed referrals, with associates able to earn up to 75% of the brokerage fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Commission Structure |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
Liz Moore and Associates product offering
Product offeringCore offering
Liz Moore and Associates is a boutique residential real estate brokerage providing buyer and seller representation across Virginia (Peninsula, Williamsburg, Richmond, Northern Neck, Virginia Beach), anchored by the No Surprises program of complimentary pre-listing appraisals and home inspections. The company also operates a Property Management division managing 600+ rental properties with 7 dedicated property managers, and offers Relocation Services, a Military program (Moore for the Military), and a separately branded LMA Realty referral agent network.
Product overview
Liz Moore and Associates is a boutique residential real estate brokerage serving Virginia's Peninsula, Williamsburg, Richmond, Northern Neck, and Virginia Beach markets. The firm operates as a unified brokerage built around its core differentiator — the 'No Surprises' program — offering complimentary pre-listing appraisals and inspections. The product portfolio spans: (1) the core residential brokerage for buying and selling homes; (2) the proprietary Connections CRM and Workflows transaction management platforms for agent operations; (3) consumer-facing digital tools including the Liz Moore Home Search mobile app, mortgage calculators powered by TimeValue Software, and Matterport-based virtual reality/3D property tours; (4) marketing products such as Digital Magazines (interactive publications via PubHTML5) and the Market Talk quarterly report series; (5) specialized services including Moore for the Military, Agent Match, Relocation Services (via LeadingRE network), and Property Management (600+ properties); and (6) professional development through Liz Moore University and the Get Smart video library. The firm also operates a Referral Agent Program (LMA Realty) as a separate brand. The company joined Leading Real Estate Companies of the World and Luxury Portfolio International in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- No Surprises: Marketing program offering complimentary pre-listing appraisal and home inspection services to eliminate surprises in real estate transactions.
- Moore for the Military
- Liz Moore University
- Real Estate. Reinvented.
Products and services
- Residential Real Estate Brokerage (Buyer and Seller Representation)
- No Surprises Program
- Property Management Services
- Relocation Services
- Moore for the Military
- LMA Realty Referral Agent Program
- Agent Match
Quantifiable outcome
- 94% of homes staged by a professional stager sold in 29 days or less, compared to 145 days average for non-staged homes (Home Gain survey)
- +3 more outcomes
Companies that use Liz Moore and Associates
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Liz Moore and Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Liz Moore and Associates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, preferred and minor.
- Leading Real Estate Companies of the WorldcoreMembership in Leading Real Estate Companies of the World provides access to global relocation services and network of leading brokerages for referring clients nationally and internationally. Enables company to assist clients relocating to or from Virginia.
- Luxury Portfolio InternationalcoreMembership enables marketing of luxury properties to affluent buyers through Luxury Portfolio's global network ofluxury real estate professionals and websites.
- United Bank MortgagepreferredPreferred mortgage lender partner featured on company website, offering mortgage services to company clients.
- Atlantic Bay Mortgage GrouppreferredPreferred mortgage lender partner featured on company website for client mortgage needs.
- Movement MortgagepreferredPreferred mortgage lender partner featured on company website for client financing.
- Ameris Bank Mortgage ServicespreferredPreferred mortgage lender partner featured on company website for home financing.
- TowneBank MortgagepreferredPreferred mortgage lender partner featured on company website for client mortgage needs.
- Lytle TitlepreferredSettlement services partner providing title and closing services for transactions.
- Children's Hospital of the Kings Daughters (CHKD)coreCorporate charity partner. Annual Cupcake Wars fundraiser and Charity Golf Tournament benefit CHKD. Over $61,000 raised in 2026, $55,000 in 2025.
- Habitat for HumanityminorCommunity partnership with local Habitat for Humanity chapter including build days and yard sale fundraisers.
Scale indicators9 records
Recent moves13 records
Expansion highlights5 records
Liz Moore and Associates competitors and assessment
Company assessmentOthers
Direct peers
- Compass: National tech-enabled residential brokerage with strong luxury and boutique positioning; competes for the same buyer/seller and agent talent pool that Liz Moore targets in the mid-to-upper price band.
- RE/MAX: Global residential brokerage franchise with strong agent-led model; competes for independent agents and consumer mindshare in Virginia's mid-tier residential segment.
- Keller Williams Realty: Largest residential brokerage franchise by agent count in the U.S.; directly competes for agent recruitment and buyer/seller mindshare in Virginia markets, with overlapping training and tech offerings.
- Better Homes and Gardens Real Estate: National franchise residential brokerage with strong content/lifestyle brand; comparable service-oriented positioning and overlap in mid-market buyer/seller segments across Virginia.
- Berkshire Hathaway HomeServices: National franchise residential brokerage with luxury positioning; competes for upper-tier listings and relocation referrals in the same Virginia markets served by Liz Moore.
- Howard Hanna Real Estate: Large private Mid-Atlantic residential brokerage with strong agent-driven culture and property management adjacent services; directly competes for Virginia buyers/sellers and top-producing agents.
Regional players
- Long & Foster Real Estate: Mid-Atlantic regional residential brokerage with deep Virginia presence; most directly comparable geographic and product overlap, including agent-led service model in the same Williamsburg/Richmond/Virginia Beach markets.
- Weichert Realtors: Established Mid-Atlantic residential brokerage headquartered in New Jersey with strong Virginia operations; comparable boutique agent-led service model targeting similar buyer/seller demographics.
Emerging players
- Redfin: Tech-enabled residential brokerage with lower-commission model; represents the discount/digital disruption risk to traditional full-service brokerages like Liz Moore, especially in mid-tier price bands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Liz Moore and Associates social profiles
Digital presenceLiz Moore and Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liz Moore and Associates leadership team
Management profileNumber of profiles
Profiles8 records
Liz Moore and Associates subsidiaries and ownership
Company hierarchySubsidiaries2 records
Liz Moore and Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liz Moore and Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liz Moore and Associates
What does Liz Moore and Associates do?
Liz Moore and Associates is a boutique residential real estate brokerage providing buyer and seller representation across Virginia (Peninsula, Williamsburg, Richmond, Northern Neck, Virginia Beach), anchored by the No Surprises program of complimentary pre-listing appraisals and home inspections. The company also operates a Property Management division managing 600+ rental properties with 7 dedicated property managers, and offers Relocation Services, a Military program (Moore for the Military), and a separately branded LMA Realty referral agent network.
Is Liz Moore and Associates a public or private company?
Liz Moore and Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liz Moore and Associates founded?
Liz Moore and Associates was founded in 2001. It employs 101 to 250 people.
Where is Liz Moore and Associates based?
Liz Moore and Associates is headquartered in Newport News, United States, in the North America region.
How does Liz Moore and Associates make money?
Four revenue lines are on record. Real Estate Commission - Buyer Representation is the primary driver. The others are real Estate Commission - Seller Representation, property Management Services and referral Agent Program.
Who are Liz Moore and Associates's main competitors?
Coldwell Banker Realty is listed as an others. Direct peers are Compass, RE/MAX, Keller Williams Realty, Better Homes and Gardens Real Estate, Berkshire Hathaway HomeServices and Howard Hanna Real Estate. Regional players are Long & Foster Real Estate and Weichert Realtors. Redfin is listed as an emerging player.
Does Liz Moore and Associates have an API?
No public API is recorded for Liz Moore and Associates.
What industry is Liz Moore and Associates in?
Liz Moore and Associates's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53121 and its SIC code is 6531.