Life Enrichment Center

What Life Enrichment Center does

Life Enrichment Center is a non-profit adult day care provider operating two physical centers in Shelby and Kings Mountain, North Carolina, serving adults aged 18 and older with any diagnosis across the Cleveland, Gaston, and surrounding counties of North Carolina and South Carolina. The core offering is fee-based day care that combines basic hygiene assistance, healthcare oversight, physical therapy, occupational therapy, and specialty therapy programs (Horticultural Therapy and Music Therapy), alongside structured socialization and caregiver support. Its go-to-market is sales-led and local: families and caregivers schedule complimentary trial visits (10:15am–1:45pm), receive on-site assessment of fit, and convert into recurring service at one of the two centers, both operating Monday–Friday from 5:30 AM to 6:00 PM.

The business model is a recurring per-participant service paid by families, supplemented by donations via a published PayPal link and likely Medicaid or state-adult-day-care reimbursements typical of the sector, though no payer-mix or pricing data is publicly disclosed. Underlying technology is minimal — a marketing website powered by Google Analytics and hCaptcha, a Facebook page, monthly email newsletters, and a caregiver-education blog — with no proprietary platform, mobile app, or API. Marketing relies on local content (blog articles on dementia/Alzheimer's), email newsletters, and family testimonials rather than performance advertising at scale.

The organization carries CARF accreditation and is affiliated with United Way, the USDA recognition program, and the Alzheimer's Foundation of America, providing credibility markers within the regional caregiving ecosystem. The entity is privately held with no disclosed institutional investors, no parent company, no M&A activity, and no funding rounds, consistent with a community-based non-profit that has remained at a stable two-site scale.

Name

Life Enrichment Center

Legal name

Life Enrichment Center

Website

https://lifeenrichmentcenter.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Enrichment Center is a non-profit adult day care operator running two centers in Shelby and Kings Mountain, NC, serving adults 18+ with any diagnosis in the Cleveland and Gaston county region of NC and SC.

Ownership category

akta.pro rank

Product category

Adult Day Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Adult day care
• Senior day services
• Physical therapy programs
• Caregiver support services
• Specialty therapy programs

Headquarters

HQ city

Shelby

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Adult Day Care Services: Fee-for-service adult day care including healthcare services, therapies, and specialty programs for adults 18 and older with various diagnoses. Services include basic hygiene assistance, physical therapy, occupational therapy, horticultural therapy, music therapy, and social activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Life Enrichment Center is a non-profit adult day care provider operating two physical centers in Shelby and Kings Mountain, North Carolina. It delivers quality, compassionate day care services for adults 18 and older with any diagnosis, incorporating healthcare services such as physical therapy and occupational therapy, specialty therapies including horticultural and music therapy, socialization opportunities, and caregiver support. The center's mission centers on enabling participants to remain at home while supporting families through respite and ongoing caregiving resources.

Product overview

Life Enrichment Center offers a unified adult day care service model providing quality, compassionate care for individuals over 18 with any diagnosis. The core Adult Day Care Services product includes safety, quality healthcare, meaningful programs, and socialization opportunities. Healthcare services are enhanced through Physical Therapy and Occupational Therapy modules. Specialty therapy offerings include Horticultural Therapy and Music Therapy. The organization operates two physical locations: the Shelby Center and the Kings Mountain Neisler Center. Caregiver support services complement the participant-focused care programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Care Services Comprehensive adult day care services providing safety, quality healthcare, meaningful programs, and socialization opportunities for individuals over the age of 18 with any diagnosis, including older persons, young adults, and those in between. Services are delivered at the Shelby Center and the Kings Mountain Neisler Center and include basic hygiene assistance, physical therapy, occupational therapy, horticultural therapy, music therapy, and social activities.
• Caregiver Support Services Support services for families and caregivers to assist them throughout their caregiving journey, including decision-making support and respite from continuous caregiving responsibilities.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• United WayminorOthersUnited Way affiliation displayed on website. United Way is a community organization that supports various social services and non-profit organizations.
• Alzheimer's Foundation of AmericaminorOthersAffiliated with Alzheimer's Foundation of America, an organization providing support and resources for individuals with Alzheimer's disease and their families.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Right at Home: Right at Home is a national franchise providing in-home care, companionship, and specialized support for seniors and adults with disabilities. It addresses the same population and family-caregiver pain points that Life Enrichment Center's adult day services target.
• Home Instead: Home Instead operates the largest senior home-care franchise network in the U.S., providing personal care, companionship, and respite for older adults. It is comparable as a senior-care service provider addressing the same caregiver-burnout use case addressed by Life Enrichment Center.
• Senior Helpers: Senior Helpers is a senior home-care franchise network offering personal care, Alzheimer's and dementia care, and respite services. Its dementia-care focus overlaps Life Enrichment Center's Alzheimer's-affiliated day programming and broader special-needs adult services.
• Visiting Angels: Visiting Angels is a national senior home-care franchise serving older adults with personal care, companionship, and respite. It competes for the same working-caregiver clientele that Life Enrichment Center's extended-hours day program targets.
• National Church Residences: National Church Residences is a non-profit operator of CCRCs and adult day services across multiple states, combining housing, supportive care, and caregiver respite. It is a close structural match to Life Enrichment Center's mission-driven, multi-service adult day model.
• ComForCare: ComForCare is a national franchise network offering in-home personal care, respite, and adult day-style support to seniors and adults with disabilities. It overlaps Life Enrichment Center on the caregiver-respite and personal-care service layers for similar demographics.
• Easter Seals (Easterseals): Easter Seals is a non-profit network providing adult day services, therapies, and caregiver support for adults with disabilities and aging adults. It directly competes in the same adult day and adult-therapy category as Life Enrichment Center, including PT/OT-based day programs.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with more than 600 communities, including its 'Day Break' adult day services program. It is comparable as a large incumbent operating multi-site senior care services including day programs, making it the most relevant scaled analogue to Life Enrichment Center's two-location adult day model.
• Five Star Senior Living: Five Star Senior Living runs a national portfolio of senior living communities that include life enrichment programming and ancillary care services. It is comparable as a broader senior care incumbent offering supportive day-style services alongside residential care.
• Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities across the U.S. and offers enrichment-based programming similar in spirit to Life Enrichment Center's quality-of-life focused day services. It is a relevant scaled peer in senior residential and supportive services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/lecwhateverittakes
• LinkedInlinkedin.com/company/life-enrichment

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Enrichment Center