ClienTrax

What ClienTrax does

ClienTrax Technology is an independently-owned veterinary practice management software company headquartered in Grove City, Ohio, with continuous operations since 1987 (originally as Custom Information Systems, rebranded to ClienTrax in 1994). The company builds a vertically-specialized platform-plus-modules product suite for veterinary hospitals and clinics, comprising a core PIMS offered in three tiers (Basic, Standard, Accounting) deployed in either cloud-hosted (dedicated Google Cloud servers with HTTPS encryption) or server-hosted configurations, plus add-on modules for digital imaging/PACS, digital dental radiography, integrated wellness plans, daycare/boarding, enhanced whiteboards, and built-in accrual-based double-entry accounting. ClienTrax differentiates on a small number of proprietary integration claims — specifically, being the only PIMS able to acquire dental images from within the dental chart without manufacturer acquisition software, and the only PIMS with a fully integrated wellness plan module — alongside a tightly curated integration ecosystem spanning payments (Gravity Payments, OpenEdge), diagnostics (Heska/Antech, Zoetis), imaging hardware (Vieworks), speech-to-text (Talkatoo, Dragon Veterinary), microchip ID (PetLink), and backup storage (Central Data Storage).

The company operates a sales-led go-to-market motion with direct customer relationships (phone, email, downloadable trial software, scheduled demos) and emphasizes first-name-basis support and personal service as a competitive counterweight to larger veterinary technology consolidators. Revenue is generated across five streams: subscription software licensing, recurring cloud services (hosting and backup at $28/month entry), hardware sales (servers, workstations, networking equipment), digital imaging solutions, and support services including data audit and training. The customer base consists of veterinary practices of all sizes, primarily in the United States with claimed worldwide reach, served largely on a modular, low-ticket, high-volume SMB model with no disclosed enterprise anchors and no institutional capital backing.

Name

ClienTrax

Legal name

ClienTrax Technology

Website

https://clientrax.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

ClienTrax Technology is an independently-owned provider of veterinary practice management software, offering cloud- and server-hosted PIMS tiers plus integrated digital imaging, wellness plans, accounting, and daycare modules to veterinary hospitals and clinics worldwide.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

akta.pro secondary industries

Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK), Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)

Keywords

• Veterinary practice management software
• Animal hospital software
• Veterinary electronic medical records
• Veterinary digital imaging
• Veterinary cloud hosting

Headquarters

HQ city

Grove City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Software Licensing (Practice Management): Veterinary practice management software sold in three tiers: Basic, Standard, and Accounting. Offered in both cloud-hosted and server-hosted configurations.
2. Cloud Services: Cloud hosting, cloud backup, and related cloud services. Includes dedicated servers, software updates, and backup solutions.
3. Hardware Sales: Servers, workstations, laptops, label printers, routers, switches, and digital imaging equipment (X-ray systems, DR plates, dental sensors).
4. Digital Imaging Solutions: Full body X-ray solutions (tables and DR plates), dental X-ray systems, and PACS integration services.
5. Support Services: Direct Response Customer Support program including semi-yearly update CDs, email updates, and website downloads. Data audit and training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ClienTrax sells a tiered veterinary practice management software platform (Basic, Standard, Accounting) deployed in cloud-hosted (dedicated Google Cloud servers with HTTPS encryption) or server-hosted environments. The software covers electronic medical records, invoicing, inventory, appointments, boarding/daycare, wellness plans, and a built-in double-entry general ledger, with proprietary True Integration PACS for DICOM imaging, integrated digital dental capture, an Enhanced Whiteboard suite, and integrated recurring payments. The company also resells digital imaging equipment (DR plates, dental sensors, X-ray tables) and computer/networking hardware, and offers dedicated cloud database hosting and backup subscriptions.

Product overview

ClienTrax is a veterinary practice management software provider offering a platform-plus-modules architecture. The core product is the ClienTrax Veterinary Practice Management Software, available in three tiers: Basic, Standard, and Accounting. The platform integrates with digital imaging/PACS solutions (full body and dental X-ray), cloud hosting services, cloud backup, wellness plans, daycare management, and enhanced whiteboard functionality. The software is offered in both cloud-hosted and server-based deployment options, with the cloud solution running on dedicated Google Cloud servers.

Differentiator

Problem solved

Functional benefit

Products and services

• ClienTrax Veterinary Practice Management Software Comprehensive veterinary practice management platform with electronic medical records, invoicing, inventory management, appointment scheduling, and multi-location functionality. Available in Basic, Standard, and Accounting tiers and deployable in cloud-hosted or server-hosted environments. Targeted at veterinary hospitals and clinics.
• ClienTrax Basic Entry-level practice management software featuring client/patient information management, invoicing, accounts receivable, reminders, prescription labels, appointments, and over 100 reports. Targeted at veterinary practices seeking core PMS functionality.
• ClienTrax Standard Mid-tier version including all Basic features plus paperless medical records with templates, lab integration, digital imaging support, inventory control, boarding module, QuickBooks integration, time clock, and custom reports. Targeted at veterinary practices needing EMR, lab, and imaging workflows.
• ClienTrax Accounting Top-tier version with all Basic and Standard features plus fully integrated accrual-based double-entry general ledger accounting system, accounts payable, payroll, checkbook, tax reports, and practice analysis. Targeted at veterinary practices and multi-site groups needing full accounting.
• ClienTrax Cloud Hosting Cloud-based deployment of ClienTrax practice management software on dedicated Google Cloud servers with HTTPS encryption, monthly software support and updates, cloud backup service, and web browser access from any web-enabled device. Targeted at veterinary practices seeking cloud-hosted PMS.
• ClienTrax Cloud Backup Online data backup and storage solution with 24/7 unlimited support, daily log and reporting, and 100% compatibility with ClienTrax. Retains file versions for 14 days, 12 months, 4 quarters, and 7 years. Pricing starts at $28/month. Targeted at veterinary practices running ClienTrax software.
• ClienTrax Digital Imaging / PACS Integrated digital imaging solution including full body X-ray (DR plates and tables), dental X-ray sensors, DICOM-compliant PACS, ClienTrax Image Portal, ClienTrax Mobile Viewer, and seamless integration to patient medical records. Supports digital radiography, digital dental radiography, and ultrasound. Targeted at veterinary practices.
• ClienTrax Digital Dental Integrated digital dental X-ray solution allowing dental X-rays to be added directly into dental exam charts within ClienTrax without requiring additional manufacturer acquisition software. Targeted at veterinary practices performing dental procedures.
• ClienTrax Integrated Wellness Fully integrated preventive care plan module enabling practices to create tiered wellness plans with monthly payment calculations, provider commission tracking, and production pay calculations. Targeted at veterinary practices offering wellness/preventive care plans.
• ClienTrax Cloud Services Dedicated cloud infrastructure services separate from standard hosting, providing cloud database hosting and related services. Targeted at veterinary practices needing managed cloud database hosting.

Quantifiable outcome

• Performing 5 dental procedures/week with 3 dental X-rays each can add over $1,300 in additional monthly revenue

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gravity PaymentscoreTechnology or IntegrationPayment processing integration partner. ClienTrax offers integrated payment processing through Gravity Payments, allowing seamless transaction processing within the practice management system.
• TalkatoocoreTechnology or IntegrationIntegrated speech-to-text solution partner for veterinary documentation. Enables efficient clinical note-taking within the ClienTrax system.
• Heska (An Antech Company)coreTechnology or IntegrationLab diagnostics integration partner providing laboratory diagnostic services and equipment for veterinary practices.
• Central Data StoragecoreTechnology or IntegrationCloud backup services provider integrated with ClienTrax. Provides 24/7 unlimited support, daily log & reporting, and long-term data retention (14 days, 12 months, 4 quarters, 7 years).
• VieworkscoreTechnology or IntegrationDigital radiography (DR) equipment provider for full body X-ray solutions. Provides high-quality digital imaging technology with seamless ClienTrax integration.
• Green Line PetminorChannel Partner/ Reseller/ DistributorEquipment reseller and distributor partner for veterinary supplies and equipment.
• OpenEdgecoreTechnology or IntegrationPayment processing integration for wellness plan recurring billing. Provides automatic card updates, encrypted data storage in Managed Payer Data Vault, and PCI compliance reduction.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• NaVetor: NaVetor is a cloud PIMS (part of the Open Cities/Animana ecosystem) targeting the North American SMB vet practice market. As a newer entrant with cloud architecture and recurring subscription pricing, it competes with ClienTrax Cloud for budget-conscious independent practices.
• Hippo Manager: Hippo Manager is a cloud-based PIMS for small animal and equine practices focused on usability and affordable subscription pricing. As a smaller emerging cloud PIMS, it targets ClienTrax's lower-tier Basic offering and competes primarily in the independent small-practice segment.
• Smart Flow (IDEXX): Smart Flow (acquired by IDEXX) provides veterinary workflow and inpatient treatment management with digital whiteboard capabilities. It directly mirrors ClienTrax's Enhanced Whiteboard module and competes for hospital workflow management budgets within PIMS ecosystems.

Direct peers

• ImproMed Triple Crown: ImproMed Triple Crown is a long-running U.S. on-premise PIMS serving small and mid-sized veterinary practices with EMR, invoicing, and inventory features. It is a direct functional competitor to ClienTrax's Basic and Standard tiers among independent single-site practices.
• ePetRecords: ePetRecords is a cloud-hosted PIMS targeting small and mobile veterinary practices with subscription pricing. It competes with ClienTrax Cloud Hosting for budget-conscious independent practices migrating off server-based systems, particularly through self-serve trial download motions.
• AVImark: AVImark is a long-standing on-premise PIMS distributed via Covetrus/Dayforce serving U.S. veterinary practices. It competes head-to-head with ClienTrax at the multi-doctor general practice tier, including invoicing, EMR, and inventory — the same core use cases as ClienTrax Standard/Accounting tiers.
• ALIS (Animal Logic Information Systems): ALIS is a cloud veterinary practice management platform serving small animal hospitals with EMR, billing, and inventory features. It is a direct functional competitor to ClienTrax in the cloud-hosted PIMS category, often considered for mid-sized independent practices.
• ezyVet: ezyVet is a modern cloud-native PIMS targeting corporate veterinary groups and specialty hospitals. It is the primary cloud-architecture competitor pushing against ClienTrax's hybrid cloud/server model, and targets the same enterprise and multi-location practice segment that ClienTrax serves.

Broad incumbents

• IDEXX Cornerstone: IDEXX is the largest veterinary diagnostics and software provider globally. Cornerstone is a flagship on-premise PIMS in the U.S. and directly competes with ClienTrax for veterinary practice contracts, while IDEXX's broader portfolio (diagnostics, imaging, lab) overlaps heavily with ClienTrax's partner integrations.

Regional players

• ProVet: ProVet is a cloud-based PIMS widely adopted in the UK and European markets with growing U.S. presence. It serves as a comparable cloud-native PIMS comparable to ClienTrax in feature scope (EMR, billing, scheduling) while operating primarily in geographies where ClienTrax has limited direct sales presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClienTrax
• Facebookfacebook.com/ClienTrax
• LinkedInlinkedin.com/company/clientrax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClienTrax