RVC Outdoor Destinations

What RVC Outdoor Destinations does

RVC Outdoor Destinations is a privately held hospitality company that develops, owns, and operates a portfolio of 11 upscale outdoor vacation resorts across 11 U.S. states — Alabama, Arkansas, California, Colorado, Florida, Georgia, Ohio, North Carolina, Pennsylvania, Texas, and Tennessee. Founded in 2006 and headquartered in Memphis, Tennessee, the company positions itself as a differentiated alternative to traditional campgrounds and RV parks, offering hotel-like amenities (pools, hot tubs, fitness centers, complimentary Wi-Fi, concierge service) in natural settings near major attractions including Yosemite National Park, Great Smoky Mountains, Garden of the Gods, Gulf Shores, and Lake Erie. The company is led by President Lloyd Lauland.

The company's core product is a unified lodging platform spanning four accommodation types — RV Sites, Cabin/Cottage Rentals, Glamping Tents, and Tent Camping — supplemented by Yurts as a fifth option, and an event hosting service for family reunions and group gatherings. Revenue is generated primarily through nightly, weekly, and long-term site rentals, with an additional capital-light revenue stream from the Cottage Sales ownership program at five properties that allows buyers to purchase units and participate in rental income. Pricing starts at approximately $50/night for RV sites and incorporates member discounts (Good Sam Club, Coast to Coast, Thousand Trails, AAA, AARP, military, first responders) plus seasonal and length-of-stay promotions.

The technology stack is intentionally lightweight: reservations are managed through the third-party RMS Cloud platform, online booking is delivered via the corporate website at rvcoutdoors.com, and standard web analytics and marketing automation tools (Google Analytics, Heap, Hotjar, Google Ads, Facebook, Bing) support customer acquisition. Distribution is direct-to-consumer supplemented by membership partnership channels. The company has received industry recognition through multiple 2024 USA TODAY 10Best Readers' Choice nominations and maintains WCAG 2.1 Level AA accessibility compliance across property websites.

Name

RVC Outdoor Destinations

Legal name

RVC Outdoor Destinations

Website

https://rvcoutdoors.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

RVC Outdoor Destinations develops, owns, and operates 11 upscale outdoor vacation resorts across 11 U.S. states, offering RV sites, cabins, glamping tents, yurts, and tent camping near major natural attractions for leisure travelers and RV club members.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & RV Resorts

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAGAOAD), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Marina RV & Waterfront Campgrounds (THAMAJAH), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Outdoor hospitality services
• RV resort operations
• Glamping accommodations
• Cabin rental properties
• Campground management

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. RV Site Rentals: Nightly and weekly rental of RV camping sites with full hookups at 11 resort properties across the US.
2. Cabin and Cottage Rentals: Furnished cabin and cottage rentals offering hotel-like amenities in natural settings.
3. Glamping and Alternative Accommodations: Revenue from luxury safari glamping tents, yurts, and tent camping sites.
4. Cottage Sales: Direct ownership sales of cottages at select resort properties, offering buyers true property ownership with potential rental income benefits.
5. Long-term Camping: Monthly and seasonal site rentals for extended stay campers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RVC Outdoor Destinations develops, owns, and operates a portfolio of 11 upscale outdoor vacation resorts across 11 U.S. states. The company offers nature-based lodging experiences including RV sites, furnished cabins and cottages, glamping tents, yurts, and traditional tent camping, complemented by resort amenities, event hosting, concierge trip planning, and a cottage ownership program at select properties.

Product overview

RVC Outdoor Destinations develops, owns, and operates a portfolio of 11 upscale outdoor vacation resorts across 11 U.S. states. The company offers a unified platform of nature-based lodging experiences centered around four core accommodation products: RV Sites, Glamping Tents, Cabin/Cottage Rentals, and Traditional Tent Camping, plus Yurts as a fifth offering. These are available across individual resort properties and supplemented by add-on services including resort amenities (pools, fitness centers, playgrounds, Wi-Fi), Trip Concierge planning assistance, Group Events and Family Reunions hosting, and Long-Term Camping options. The company also operates a Cottage Sales program enabling ownership at select properties. Reservations are managed through an online booking system (RMS Cloud). The portfolio spans destinations from the Great Smoky Mountains to Yosemite National Park, with properties in Alabama, Arkansas, California, Colorado, Florida, Georgia, Ohio, North Carolina, Pennsylvania, Texas, and Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Sites Premium RV site rentals with modern utilities, pleasant landscaping, and access to resort amenities at RVC properties.
• Cabin Rentals Furnished cabin rentals ranging from basic to premium, offering upscale accommodations in natural settings.
• Glamping Tents Luxury safari-style glamping tents with climate-controlled temperature and private en-suite bathrooms, available year-round.
• Yurts Modern yurt accommodations with generous space, amenities, and privacy, providing a unique alternative to traditional camping.
• Tent Camping Traditional tent camping sites with picnic tables, fire rings, and access to restroom facilities with electric and water.
• Cottage Sales Cottage ownership program allowing purchase of units at select properties for personal use and rental income, available at Catherine's Landing, Gulf Shores RV Resort, Live Oak Landing, Pigeon Forge Landing, and Sandusky RV Resort.
• Long-Term Camping Extended stay options for seasonal or monthly camping arrangements at RVC properties.
• Group Events and Family Reunions Event hosting services including converted firehouse venue (up to 160 people), woodland pavilion, open tent areas, concierge service, and group discounts.
• Trip Concierge Concierge service to help guests plan activities, make reservations, and book local attractions.
• Pine Mountain RV Resort Georgia resort featuring upscale amenities including fitness center, pool, hot tub, located near Callaway Gardens, one hour from Atlanta.
• Yosemite RV Resort California resort offering access to Yosemite National Park with various accommodation options.
• Gulf Shores RV Resort Alabama beachfront resort on the Gulf Coast with waterfront access and coastal activities.
• Live Oak Landing Destin/30A Florida resort offering access to beaches and Florida Gulf Coast attractions.
• Garden of the Gods RV Resort Colorado Springs resort near Garden of the Gods National Natural Landmark with Rocky Mountain views.
• Catherine's Landing Hot Springs, Arkansas waterfront resort near Hot Springs National Park with lake access.
• Pigeon Forge Landing RV Resort Tennessee resort near Great Smoky Mountains with riverfront views, proximity to Dollywood and area attractions.
• Sandusky RV Resort Ohio resort near Lake Erie with access to Cedar Point amusement park and Sandusky Bay activities.
• Lake Raystown Resort Pennsylvania lakeside resort on Lake Raystown with water recreation and outdoor activities.
• Medina Highpoint Resort Texas Hill Country resort offering access to Texas attractions and outdoor activities.
• Mountain Springs Cabins Asheville, North Carolina cabin resort near Blue Ridge Parkway and mountain attractions.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Five partnerships are on record, tiered minor.

• Good Sam ClubminorGTM or Marketing PartnerGood Sam Club members receive 10% discount on bookings at RVC Outdoor Destinations resorts. Valid for new reservations in 2025 for RV Sites, Cottages, Yurts, Safari Tents, RV Rental or Tent Sites. Members must present proof of active membership upon check-in.
• Coast to CoastminorGTM or Marketing PartnerCoast to Coast members receive 10% discount on bookings at RVC Outdoor Destinations resorts. Valid for new reservations in 2025 for RV Sites, Cottages, Yurts, Safari Tents, RV Rental or Tent Sites.
• Thousand TrailsminorGTM or Marketing PartnerThousand Trails members receive exclusive 10-25% discounted rates at all RVC resort locations. Members must call resort directly to receive discount. No membership level or geographical restrictions.
• AAA (American Automobile Association)minorGTM or Marketing PartnerAAA members receive 10% discounted rate at all RVC resort locations. Valid for new reservations in 2025. Two night minimum, up to 14 nights maximum.
• AARPminorGTM or Marketing PartnerAARP members and USA/Canadian citizens over age 65 receive 10% discounted rate at all RVC resort locations. Valid for new reservations in 2025. Two night minimum, up to 14 nights maximum.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Kampgrounds of America (KOA): KOA is the largest North American network of franchised RV parks and campgrounds with 500+ locations. It competes directly with RVC for the same RV-traveler customer across similar amenity tiers and uses a comparable multi-state footprint strategy.
• Thousand Trails: Thousand Trails operates a membership-based network of RV resorts and campgrounds and is both a competitor to RVC and a discount partner. It targets an overlapping RV-traveler customer with similar nightly-stay and seasonal products.
• Encore RV Resorts: Encore operates a portfolio of upscale, amenity-rich RV resorts across the U.S. and competes directly with RVC for RV travelers seeking destination-grade stays with pools, sites, and event facilities.
• Sun Outdoors (Sun Communities): Sun Outdoors operates a large portfolio of RV resorts and manufactured-home communities across the U.S. and competes with RVC in the upscale RV-resort segment, also offering cabins and premium sites at destination locations.
• Yogi Bear's Jellystone Park: Jellystone Park is a franchise network of family-focused campgrounds with cabins, RV sites, glamping, and recreation programming. It directly overlaps RVC's family/amenity-led positioning and accommodation mix.

Emerging players

• Hipcamp: Hipcamp is an online marketplace for tent camping, glamping, and RV stays. It is an emerging distribution channel and partial competitor to RVC's DTC booking, particularly for the glamping and cabin sub-segments.
• Tentrr: Tentrr is a platform for booking private glamping sites and safari tents at small outdoor properties. It is an emerging player in the alternative outdoor-lodging space where RVC also participates with safari tents and yurts.
• AutoCamp: AutoCamp operates a boutique chain of upscale Airstream- and cabin-based outdoor lodges in destination markets. It is an emerging player with meaningful overlap to RVC's glamping and cabin offerings and premium positioning.

Broad incumbents

• Marriott Outdoor Collection (Marriott Bonvoy): Marriott has expanded into outdoor and glamping collections (e.g., tented camps, outdoor-focused resorts). It is a larger hospitality incumbent that overlaps with RVC's upscale outdoor-stay audience from a brand and distribution perspective.
• Equity Lifestyle Properties (ELS): ELS is a publicly traded REIT owning ~400 RV resorts and manufactured-home communities. It is a broader incumbent in the same RV-resort category as RVC, but at materially greater scale and capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rvcoutdoors
• YouTubeyoutube.com/c/RVCOutdoorDestinations
• Facebookfacebook.com/rvcoutdoors
• LinkedInlinkedin.com/company/rvc-outdoor-destinations
• Instagraminstagram.com/rvcoutdoors
• Pinterestpinterest.com/rvcoutdoors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RVC Outdoor Destinations