Newborns in Need

What Newborns in Need does

Newborns in Need, Inc. (NIN) is a 501(c)(3) nonprofit organization (Tax ID 43-1808983), founded on July 7, 1992, by Carol Green and headquartered in Pfafftown, North Carolina. Its mission is to provide essential care and support to sick and needy newborns and their families in the United States. The organization operates a volunteer-driven network of 38+ local chapters across 20+ states, each led by a Chapter Director, which collect, assemble, and distribute Immediate Need Kits containing baby clothing, blankets, diapers, baby wash, sleepers, pacifiers, bottles, and other newborn essentials—primarily through hospital and NICU partnerships.

Its core programmatic offerings are the Immediate Need Kits, the annual Sleepers in September safe-sleep campaign (September 1 – October 31), the NIN Ambassador Program for volunteer advocates, and a public library of crochet, knitting, and sewing patterns that enables volunteer production of handcrafted goods. The technology footprint is minimal: a WordPress website, a Givebutter donation integration, an Amazon Wish List, and a text-to-donate keyword (NINBABY); there are no proprietary technology products, APIs, or AI capabilities.

The revenue model is entirely donation-based, comprising individual monetary contributions (via Givebutter, text-to-donate, and mailed checks) and in-kind donations of supplies and handcrafted goods. NIN states that 95% of every donated dollar is applied to mission. The organization is supported by 1–10 paid staff, a National Board of Directors chaired by Sam Safrit and led by National President Connie Edwards (since 2007), and an extensive unpaid volunteer base; it has no parent company, subsidiaries, funding rounds, or M&A activity on record.

Name

Newborns in Need

Legal name

Newborns in Need, Inc.

Website

https://newbornsinneed.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Newborns in Need is a 501(c)(3) nonprofit that distributes Immediate Need Kits of baby essentials to sick and needy newborns through a volunteer-driven network of 38+ local chapters across 20+ U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Pfafftown

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization receives monetary donations from individuals through its website (via Givebutter platform), text-to-donate (NINBABY), and check donations mailed to the National Office. Donors can designate gifts to specific chapters or the Sleepers in September campaign.
2. In-Kind Donations: The organization accepts donations of baby items, handcrafted items (blankets, hats, booties, toys), and supplies through local chapters and the National Office. Amazon Wish List allows donors to purchase items directly for shipment to NIN.
3. 501(c)(3) Charitable Contributions: As a registered 501(c)(3) nonprofit organization (Tax ID: 43-1808983), Newborns in Need accepts tax-deductible contributions. The organization reports that 95% of every dollar donated goes directly to its mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Newborns in Need is a 501(c)(3) nonprofit that provides Immediate Need Kits filled with basic newborn essentials (clothing, blankets, diapers, baby wash, shampoo, pacifiers, bottles) to sick and needy babies and their families through a nationwide network of 38+ volunteer-run local chapters. The organization complements this with the annual Sleepers in September safe-sleep campaign, a crafting-pattern library for handmade baby items, and an Ambassador volunteer program supporting community outreach and donations.

Product overview

Newborns in Need is a 501(c)(3) nonprofit charity that operates as a volunteer-based organization providing essential care and support to sick and needy babies and their families. The core offering is the Newborn Immediate Need Kit program, supplemented by the annual Sleepers in September safe sleep campaign. The organization coordinates a nationwide network of local chapters that distribute kits, while the Crafting Patterns resource enables volunteers to handmake items. The NIN Ambassador Program engages volunteers in community outreach and fundraising activities.

Differentiator

Problem solved

Functional benefit

Brands

• Sleepers in September: Annual drive to collect new and gently-loved sleepers and sleep sacks to help babies sleep safely, running September 1 – October 31. Supports Safe Sleep practices by collecting sleepers for babies in need.

Products and services

• Immediate Need Kits Newborn Immediate Need Kits are assembled with basic essentials for newborns during the first few weeks of life, including clothing, blankets, baby wash, shampoo, diapers, pacifiers, bottles, and other baby items. Kits are distributed through 38+ local chapters to sick and needy newborns and their families, often via hospital and NICU partnerships.
• Sleepers in September Annual seasonal collection drive (September 1 – October 31) to collect new and gently-loved sleepers and sleep sacks, supporting safe sleep practices and reducing SIDS risk for babies in need.
• Crafting Patterns Library Library of digitized knitting, crochet, and sewing patterns that volunteers use to create standardized handcrafted baby items (hats, booties, blankets, bibs, burp cloths, quilts, and toys) for donation to NIN chapters.
• NIN Ambassador Program Volunteer engagement program allowing individuals to serve as local spokespersons, lead collection drives, organize community events, and spread Newborns in Need's mission through social media and outreach. Includes a Group Ambassador Program for clubs, teams, and organizations.
• Chapter Network Network of 38+ volunteer-led local chapters across 20+ U.S. states that collect donations, assemble Immediate Need Kits, and deliver them to newborns, hospitals, and NICUs in need. Each chapter is led by a dedicated Chapter Director and operates independently in its local community.

Quantifiable outcome

• 95% of every dollar donated goes directly to the mission
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GivebuttercoreGTM or Marketing PartnerGivebutter is the online donation platform used by Newborns in Need to process monetary donations through their website at givebutter.com/NewbornsInNeed
• AmazoncoreGTM or Marketing PartnerAmazon Wish List (amazon.com/hz/wishlist/ls/OBD4V18CERLD) allows donors to purchase baby items directly for shipment to NIN's National Office or designated chapters
• GuideStar (Candid)minorOthersGuideStar provides charity rating and transparency seal services, indicating Newborns in Need's four-star charity rating and transparency credentials
• Catholic Charities of Eastern WashingtoncoreStrategic or Co-development PartnerAmbassador Shari DePaulo is launching a family resource and support center through Catholic Charities of Eastern Washington to allow for more rural community outreach and support, with NIN providing baby supplies

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• National Diaper Bank Network: The National Diaper Bank Network is a nonprofit that distributes diapers and period products through an affiliate network of local diaper banks across the U.S. Its affiliate/chapter-style distribution model and reliance on in-kind donations closely mirror Newborns in Need's chapter-based supply approach to underserved families.
• Baby2Baby: Baby2Baby is a nonprofit that supplies diapers, clothing, and basic essentials to children in need across the United States through a distribution network. It is the strongest direct comparable to Newborns in Need given the overlapping mission of providing newborn and infant essentials to low-income families through partner agencies.
• Operation Shower: Operation Shower is a nonprofit that provides baby showers and essential supplies to military and deserving expectant families nationwide. It overlaps with Newborns in Need on the core activity of bundling and distributing baby essentials to families in need, though it is event-driven.
• Birthright International: Birthright International is a volunteer-driven nonprofit supporting pregnant women and their newborns through local chapters offering material assistance and referrals. Its local-chapter model and newborn-focused mission make it a near-comparable to Newborns in Need's volunteer chapter network serving needy families.

Others

• St. Vincent de Paul USA: The Society of St. Vincent de Paul is a national volunteer-driven charity that delivers material assistance to families and individuals in need through parish-based conferences. Its volunteer chapter structure serving the needy makes it a structural analog to Newborns in Need's mission and distribution architecture.
• Catholic Charities USA: Catholic Charities USA is a national network of social service agencies providing aid to families including mothers, infants, and those experiencing poverty. Newborns in Need already has a documented partnership with Catholic Charities of Eastern Washington, and the network's local-agency distribution model is a structural analog to NIN's chapter network.
• Healthier Generation (Alliance for a Healthier Generation): Alliance for a Healthier Generation supports child and family well-being through partnerships with schools, health care providers, and community organizations. It is thematically adjacent as a nonprofit addressing foundational needs of children and families at the community level, akin to Newborns in Need's local partner model.
• Ronald McDonald House Charities: RMHC supports families with sick children, including those with newborns in the NICU, often through hospital partnerships. While operationally different (lodging vs. supplies), it serves the same NICU family population that Newborns in Need partners with to distribute Immediate Need Kits.

Broad incumbents

• March of Dimes: March of Dimes is a long-established national nonprofit focused on maternal and infant health, including research, advocacy, and family support programs. It is a larger incumbent in the same maternal/newborn welfare space as Newborns in Need, with broader scope and substantially more resources.
• Save the Children US: Save the Children is a large international NGO that operates programs for children's health and welfare, including newborn and early childhood support. It is a broad incumbent with national and global programs overlapping with Newborns in Need's focus on children in need but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newbornsinneednational
• Instagraminstagram.com/newbornsinneed_
• Xx.com/newbornsinneed
• LinkedInlinkedin.com/company/newborns-in-need-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newborns in Need