Mod Girl Marketing

What Mod Girl Marketing does

Mod Girl Marketing, LLC is a privately-held, bootstrapped B2B digital marketing consultancy founded in 2010 by Mandy McEwen and headquartered in Leawood, Kansas (with a remote-first delivery model employing 30+ freelance professionals across the United States and overseas). The firm operates as a wholly-owned parent of the Luminetics sub-brand and serves enterprise and mid-market clients across technology, healthcare, insurance, and professional services verticals, with a specialized focus on LinkedIn-centric services—social selling training, personal branding programs for customer-facing teams, SEO strategy, and content marketing consulting. Named enterprise customers include Aceyus, ExtraHop, OneNeck IT Solutions, OneDigital, Tampa Bay Plastic Surgery, and Remend.

The company's product portfolio spans four revenue streams: quote-based enterprise digital marketing consulting, the Luminetics subscription training platform for B2B LinkedIn sales teams, AI-powered digital products under the Lumi brand (Lumi AI Profile Builder priced at $98 with 7-day refund; Lumi AI Post Writer), and 1-on-1 coaching packages. The Lumi AI tools leverage generative AI via ChatGPT/OpenAI integration to produce LinkedIn profile and post content, representing the company's entry into productized software offerings alongside its services business. Distribution blends direct enterprise sales with self-serve e-commerce through luminetics.io and golumi.io, supplemented by community-led growth channels including the Mod Agency Insiders Facebook group, the "Your Future Biz Unfiltered" podcast, weekly newsletters, and founder-led LinkedIn content.

Monetization combines high-touch professional services engagements with low-friction digital products and multi-year training contracts. The firm is CCPA-compliant, holds the registered Mod Girl® trademark (US Serial Number: 86197729) and Luminetics™ brand, and has accumulated multiple industry awards from 2020-2025 including Top 20 Digital Marketing Agency, Top 25 SEO Company, and founder-level recognition from LinkedIn, DigitalMarketer, Search Engine Journal, G2, Clutch, and Forbes. No institutional funding, M&A activity, or executive changes are recorded, and the company remains founder-controlled and self-funded.

Name

Mod Girl Marketing

Legal name

Mod Girl Marketing, LLC

Website

https://modgirlmarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mod Girl Marketing is a bootstrapped B2B digital marketing consultancy specializing in LinkedIn sales training, personal branding, and AI-powered content tools for enterprise and mid-market clients across technology, healthcare, and professional services.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting (B2B LinkedIn & SEO)

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Professional & Career Networks (BPAMABAB)

Keywords

• B2B digital marketing
• LinkedIn social selling
• Personal branding services
• AI profile optimization
• Organic SEO consulting

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. LinkedIn Training & Social Selling Programs: Training programs including the 90-day LinkedIn Jumpstart and ongoing social selling training for B2B teams. These are premium consulting and training packages sold to enterprise clients with refund guarantees tied to results.
2. AI Tools and Digital Products: Lumi AI Profile Builder sold as a digital product for $98 with 7-day refund policy. On-demand courses and other Lumi AI tools are also sold as digital products with instant access. Some products come with lifetime access while others are subscription-based.
3. Digital Marketing Consulting Services: Unparalleled organic digital marketing consulting for enterprises seeking holistic digital branding and marketing. Services include SEO, content marketing strategy, and custom marketing solutions delivered by an experienced award-winning team.
4. 1-on-1 Coaching Packages: Personalized coaching sessions with sessions required to be scheduled within 14 days of purchase and used within 90 days. These are sold as packages with no refunds available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Mod Girl Marketing provides B2B organic digital marketing consulting focused on LinkedIn solutions, social sales training, and personal branding for enterprise teams. It sells AI-powered tools (Lumi AI Profile Builder and Lumi AI Post Writer) for LinkedIn optimization, multi-week LinkedIn sales training programs under its Luminetics sub-brand, and custom enterprise consulting engagements in SEO, content strategy, and digital branding.

Product overview

Mod Girl Marketing is a B2B digital marketing consultancy offering a unified portfolio of LinkedIn-focused solutions and AI-powered tools. The core offering centers on Luminetics (their LinkedIn sales training and personal branding sub-brand) combined with Lumi AI tools (Profile Builder, Post Writer) that leverage generative AI for content creation. Primary services include LinkedIn Solutions with social sales training, personal branding programs for enterprise teams, and holistic digital marketing consulting. The product suite is positioned as an integrated system where training programs work alongside AI tools to help B2B professionals optimize their LinkedIn presence and generate more sales conversations.

Differentiator

Problem solved

Functional benefit

Brands

• Luminetics: LinkedIn personal branding solution for top-performing professionals, offering sales training, workshops, and ongoing support for B2B companies.
• Lumi AI Profile Builder
• Lumi AI Post Writer

Products and services

• Luminetics by Mod Girl - LinkedIn Sales Training Program LinkedIn sales training and personal branding platform that increases social selling revenue for B2B companies through workshops, ongoing support, and the LinkedIn Profile Makeover System.
• Lumi AI Profile Builder AI-powered LinkedIn profile optimization tool for B2B sellers and consultants that generates profile sections, headlines, and content recommendations via ChatGPT integration.
• Lumi AI Post Writer AI-powered content creation tool for LinkedIn posts, part of the Lumi AI suite, requiring a paid ChatGPT account.
• LinkedIn Solutions & Social Sales Training Consulting Comprehensive LinkedIn consulting, training, workshops, and ongoing support for B2B organizations, including top-rated LinkedIn sales training, done-for-you solutions, and SDR training programs.
• Personal Branding for Enterprise Teams Enterprise sales and marketing team enablement for personal brand building on social media and LinkedIn, including the LinkedIn Profile Makeover System plus training, advising, and ongoing support.
• Digital Marketing Consulting Holistic organic digital marketing consulting for enterprises, providing SEO, content marketing strategy, and custom digital branding solutions delivered by an experienced award-winning team.
• Ultimate LinkedIn Checklist (free resource) Free downloadable checklist providing strategic guidance on LinkedIn profile optimization for maximum visibility and engagement, used as a top-of-funnel lead magnet.

Quantifiable outcome

• Record engagement in LinkedIn campaigns
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Single Grain: Full-service digital marketing agency serving SaaS and B2B clients across SEO, content, and paid media. Comparable as an established mid-size B2B marketing agency but with a broader, less LinkedIn-specialized offering.
• KlientBoost: Performance-focused digital marketing agency with paid media, SEO, and CRO offerings. Comparable as a mid-size B2B agency serving similar buyer profiles, though tilted more toward paid acquisition than LinkedIn organic.
• Siege Media: SEO-driven content marketing agency known for first-page rankings. Directly comparable on the SEO consulting arm and content production methodology Mod Girl highlights.
• SmartBug Media: B2B inbound marketing agency with HubSpot specialization and enterprise clients. Comparable on the digital marketing consulting and content side but lacks Mod Girl's LinkedIn-tools focus.
• Animalz: Content marketing agency focused on B2B SaaS. Comparable on the enterprise content strategy and SEO services but without a LinkedIn-specialized AI product suite.

Direct peers

• Sociallyin: Social media marketing agency offering content production, community management, and paid social across platforms including LinkedIn. Comparable as a mid-size B2B social agency with services-plus-product thinking.
• Taplio: AI-powered LinkedIn content and growth tool for individuals and teams. Directly competes with Lumi AI Profile Builder and Lumi AI Post Writer as a self-serve LinkedIn AI platform, and overlaps on the personal-branding-for-sales audience Mod Girl serves.
• Supergrow: AI-driven LinkedIn content creation, scheduling, and analytics tool aimed at professionals and sales teams. Closely comparable to Mod Girl's Lumi AI suite in feature scope and target buyer.
• LinkedIntoLead: Boutique LinkedIn lead generation and social selling agency serving B2B clients. Direct competitor in the LinkedIn-focused consulting and SDR enablement niche Mod Girl occupies.

Emerging players

• AuthoredUp: LinkedIn-focused content creation and scheduling tool for individual creators and teams. Emerging competitor to Lumi AI Post Writer with a narrower, tool-only focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@YourFutureBiz
• Facebookfacebook.com/mod.girl.marketing
• LinkedInlinkedin.com/company/mod-girl-marketing
• Xx.com/ModGirlMktg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mod Girl Marketing