User Intelligence
User Intelligence is an Amsterdam-based UX research agency founded in 2002 that delivers customer research, experience testing, ResearchOps, global research, and inclusive design services to enterprise clients across multiple industries, leveraging the UXalliance and Experience Boosters networks.
- Company typePrivate
- Founded2002
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What User Intelligence does
User Intelligence is a privately held UX research agency founded in 2002 in Amsterdam, Netherlands, and owned by founder Tjeerd de Boer. The firm delivers B2B professional services to enterprise clients across government, healthcare, logistics, transportation, manufacturing, retail, publishing, and technology — including FedEx, Adidas, NS, Royal IHC, Elsevier, Philips, Honeywell, KPN, and Princess Máxima Centre. Revenue is generated through custom, project-based engagements on multi-year contracts, with no public pricing tiers disclosed.
The company's core service portfolio consists of Customer Research, Experience Testing, and ResearchOps, supplemented by two specializations: Global Research, delivered through the firm's partnership in the UXalliance network (Dutch partner since 2006), and Inclusivity/Inclusiveness Research, supported by the proprietary Empathy Lab — a set of physical simulation tools that replicate blindness, dyslexia, hand-motor issues, and visual impairments to build empathy for users with disabilities. Notable proprietary components include the Empathy Lab and the firm's longest-standing-partner status in the Dutch Experience Boosters network (joined January 2023), through which the firm shares office space at De Ruijterkade 6, Amsterdam and gains cross-referral access to complementary experience design specialists.
User Intelligence drives demand through enterprise field sales and event-led channels, including the annual UX Masterclass conference, monthly Leaders in UX webinars, periodic research meet-ups, LinkedIn, and a newsletter. Its go-to-market is hybrid: direct client engagement for enterprise accounts and content/community-driven top-of-funnel lead generation. The firm operates from a single Amsterdam headquarters within the 11-50 employee band, has no external funding or parent company, and serves clients globally via the UXalliance partner network while remaining privately held and founder-controlled.
User Intelligence firmographics
Firmographics- Name
- User Intelligence
- Legal name
- User Intelligence
- Website
- https://userintelligence.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- User Intelligence is an Amsterdam-based UX research agency founded in 2002 that delivers customer research, experience testing, ResearchOps, global research, and inclusive design services to enterprise clients across multiple industries, leveraging the UXalliance and Experience Boosters networks.
- Ownership category
- akta.pro rank
User Intelligence industry classification
Industry- Product category
- UX Research Services
- NAICS
- Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- UX, Design Thinking & Customer Research for PMs (EDABAHAK)
- akta.pro secondary industries
- Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards) (EDAKAIAD), AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC)
Keywords
Where User Intelligence is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
User Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- UX Research Professional Services: Project-based UX research consulting services including customer research, experience testing, ResearchOps, global research, and inclusivity research. Services are delivered to enterprise clients on a per-project basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
User Intelligence product offering
Product offeringCore offering
User Intelligence is a UX research agency that delivers project-based professional services to enterprise clients, including Customer Research to build a rich picture of customers, Experience Testing to evaluate products with real participants, and ResearchOps to handle recruitment, project management, and quality monitoring. Specialty practices extend these services to global research across multiple countries via the UXalliance network and to inclusive design through the Empathy Lab, which uses physical simulations to build empathy for users with disabilities.
Product overview
User Intelligence is a UX research agency established in 2002 and based in Amsterdam, offering a portfolio of research and design-related services rather than a single software product. Its core services consist of Customer Research, Experience Testing, and ResearchOps, which can each be scaled globally via the UXalliance network or enriched with Inclusivity and Global Research specialisations. The Empathy Lab is a distinctive hands-on tool within the Inclusivity service, using simulation tools to build empathy for users with disabilities. On the community and knowledge-sharing side, the company organises or hosts the UX Masterclass conference, monthly Leaders in UX webinars, and periodic Meet-ups. The company also offers two network memberships — the global UXalliance (for worldwide research reach) and the Dutch Experience Boosters network (for extended local specialist access) — both functioning as partnership vehicles to broaden the solutions available to clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Marli Ritter, Accessibility Champion at FedEx: 'The Empathy Lab is an excellent way to create accessibility awareness and an understanding of the impact if it is not considered early on.'
Companies that use User Intelligence
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
User Intelligence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
User Intelligence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Experience BoosterscoreDutch experience design network of specialists that User Intelligence joined in January 2023. Enables easy connection to other Experience Design specialists for broader client needs. User Intelligence is the longest-standing partner within this network. All partners share the office space in Amsterdam.
- UXalliancecoreGlobal UX research network of which User Intelligence is the Dutch partner. Enables world-class user research around the world through partner coordination. Has completed 1000+ global projects and tested 25,000+ participants. Organizes the annual UX Masterclass conference and monthly Leaders in UX webinars together.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
User Intelligence competitors and assessment
Company assessmentDirect peers
- Baymard Institute: Specialist UX research firm focused on e-commerce customer experience benchmarking and research — comparable boutique UX research positioning with a proprietary research IP library.
- Userlytics: Operates a remote UX research platform combining moderated and unmoderated testing; competes with User Intelligence's Experience Testing and global research offerings.
- AnswerLab: US-based UX research agency providing customer research, experience testing and ResearchOps services to enterprise clients — closely aligned with User Intelligence's three-pillar service portfolio.
- InSites Consulting: European (Belgian) consumer insight and UX research consultancy with global delivery; competes in the same enterprise customer-research and experience-testing category and has similar European-headquartered footprint.
- Nielsen Norman Group: The most recognized specialist UX research and training consultancy globally; offers UX research, training and conferences that overlap directly with User Intelligence's core services and thought-leadership engine (UX Masterclass / Leaders in UX).
Emerging players
- Great Question: ResearchOps-focused SaaS platform serving in-house UX research teams — overlaps with User Intelligence's ResearchOps service line, though delivered as productized software rather than bespoke consulting.
- Dscout: Diary-study and qualitative research platform enabling global participant research; competes with User Intelligence's Global Research / diary-study capability through technology rather than agency-led delivery.
Broad incumbents
- Ipsos: Large global market-research firm whose UX and digital research practices overlap with User Intelligence's offerings, particularly for multinational enterprise clients needing integrated research programs.
- IDEO: Global design and innovation consultancy whose work includes customer research and experience design; overlapping capability set but significantly broader mandate spanning product, service and systemic design.
Others
- Movista (formerly Alliance Pharma): Smaller specialized UX and product-research agencies in the European market that operate in adjacent niches; included as a representative example of the fragmented regional UX research landscape rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
User Intelligence social profiles
Digital presenceUser Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
User Intelligence leadership team
Management profileNumber of profiles
Profiles1 record
User Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
User Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about User Intelligence
What does User Intelligence do?
User Intelligence is a UX research agency that delivers project-based professional services to enterprise clients, including Customer Research to build a rich picture of customers, Experience Testing to evaluate products with real participants, and ResearchOps to handle recruitment, project management, and quality monitoring. Specialty practices extend these services to global research across multiple countries via the UXalliance network and to inclusive design through the Empathy Lab, which uses physical simulations to build empathy for users with disabilities.
Is User Intelligence a public or private company?
User Intelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was User Intelligence founded?
User Intelligence was founded in 2002. It employs 11 to 50 people.
Where is User Intelligence based?
User Intelligence is headquartered in Amsterdam, Netherlands, in the Europe region.
How does User Intelligence make money?
One revenue line is on record: UX Research Professional Services.
Who are User Intelligence's main competitors?
Direct peers on record are Baymard Institute, Userlytics, AnswerLab, InSites Consulting and Nielsen Norman Group. Emerging players are Great Question and Dscout. Broad incumbents are Ipsos and IDEO. Movista (formerly Alliance Pharma) is listed as an others.
Does User Intelligence have an API?
No public API is recorded for User Intelligence.
What industry is User Intelligence in?
User Intelligence's product category is UX Research Services. Its primary akta.pro industry code is EDABAHAK, UX, Design Thinking & Customer Research for PMs, with a secondary code of EDAKAIAD, Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards). Its NAICS code is 54161 and its SIC code is 8742.