What Smart Technology does

Smart Technology, S.A. (trading as SMARLOGY) is a privately held Spanish industrial automation and robotics company headquartered in Espinardo, Murcia, with a secondary R&D and registered office in Cartagena, Murcia. The firm designs, manufactures, and integrates autonomous guided vehicles (AGVs) and autonomous mobile robots (AMRs) — claiming the broadest product range in the market by load capacity, spanning 50 kg to over 150,000+ kg — alongside palletizing cells, pick & place systems (2–16 axes), welding cells, laser cutting and marking systems, artificial vision systems, custom electronics, and full turnkey special machinery. Technology is built in-house on a shared safety and control architecture and includes a proprietary Intelligent Traffic Controller (ITC) for fleet management, SLAM-based navigation, computer vision for 100% production inspection, and custom control electronics using neural networks and fuzzy logic.

The company operates a direct, consultative field-sales go-to-market model serving industrial enterprise customers across six verticals — food & beverage, pharmaceutical, chemical, metallurgical, energy, and furniture — primarily in Europe, with selected reach into Australia. Revenue is generated through one-time equipment sales of AGV/AMR systems, robotic cells, and turnkey automation lines, supplemented by engineering and consulting services and recurring technical support contracts. The firm reports 600+ operative installations, ISO 9001 quality certification (most recently revised 17/01/2024), and a headcount of 11–50 employees. Lifecycle service is delivered through a network of 72 technical support centers across 30+ countries, with guaranteed mechanical and controller reliability exceeding 40,000 hours.

The business is founder/management-owned with no disclosed external equity funding, revenue figures, or M&A activity. Strategic posture is best characterized as organic, self-funded scale-up of a focused industrial automation specialist: deep product portfolio, multi-sector reach, and an institutionalized Spanish R&D ecosystem (universities, CSIC, CDTI, Spanish Ministry of Science) supplying a pipeline of innovation and public co-funding, but with limited capital intensity or external validation signals.

Name

Smart Technology

Legal name

SMART TECHNOLOGY, S.A.

Website

https://smarlogy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Technology (SMARLOGY) is a Spanish industrial automation company that designs and manufactures AGVs, AMRs, robotics cells, and custom turnkey machinery for manufacturers across food, pharmaceutical, chemical, metallurgical, energy, and furniture industries, primarily in Europe and Australia.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other General Purpose Machinery Manufacturing (3339), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Special Industry Machinery, Nec (3559), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Instrumentation & Process Control (I&C) (EDAOABAF)

Keywords

• Industrial automation systems
• Autonomous guided vehicles
• Robotic palletizing cells
• AGV and AMR fleet
• Custom industrial machinery

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Engineering and Consulting Services: Smart Technology offers personalized engineering and consulting services developing products fully adapted to customer needs. Services include production optimization, automatic information and control systems, project evaluation and simulation, warehouse management, simulation and modeling, and yield optimization. This is a key revenue driver, positioning the company as a solutions provider rather than just an equipment vendor.
2. Sale of AGVs and AMRs (Automated Guided Vehicles / Autonomous Mobile Robots): Design, manufacture and sale of the broadest range of AGVs and AMRs in the market, from 50 kg to over 150,000 kg load capacity. Includes fork trucks, platform robots, and special models for freezing, outdoor, and heavy-duty applications. Revenue is generated through one-time equipment sales with associated installation, commissioning, and maintenance contracts.
3. Industrial Robotic Systems (Palletizing, Pick & Place, Manipulation): Sale of robotic systems including palletizing cells (Cartesian and anthropomorphic robots), Pick & Place systems (2-16 axes), and manipulation systems. Systems include complete integral cells with empty pallet warehouses, automatic labeling, conveyor belts, weighing stations, and automatic strapping. One-time equipment sales with potential for follow-on service contracts.
4. Turnkey Automation Systems (Llave en Mano): Complete turnkey supply of automation systems across all sectors, covering design, simulation, fabrication, installation, and commissioning of production lines including special machinery, laser systems, welding cells, and artificial vision systems.
5. Technical Support and Maintenance: Technical support and maintenance services backed by 72 support centers. The company offers preventive and corrective maintenance (spare parts and maintenance) under contract. Functioning reliability times exceeding 40,000 hours for mechanical unit and controller. Components covered include servo motors, mechanical robot elements, AGVs, control panels, motors/encoders/CNC, application software, artificial vision, simulations, control cabinets, and electronics.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Smart Technology (SMARLOGY) designs, develops, and manufactures the broadest range of AGVs/AMRs in the market (50 kg to 150,000+ kg load capacity), industrial robotic systems for palletizing, pick & place, manipulation, and welding, artificial vision systems, laser cutting/marking systems, and turnkey special machinery. It sells directly to industrial enterprises in food, pharmaceutical, chemical, metallurgical, energy, and furniture sectors across Europe, supported by 72 technical service centers and proprietary fleet management (ITC) and SLAM navigation software.

Product overview

Smart Technology, S.A. (SMARLOGY) is an industrial automation and robotics company offering a comprehensive portfolio of products centered around its market-leading AGV-AMR (Autonomous Guided Vehicle - Autonomous Mobile Robot) fleet, which represents the widest range in the market with architectures from 50 kg to over 150,000 kg. The product portfolio is organized into the HORQUILLAS (forklift) line including SCR, SAP-WL, SAP, SAP-SLIM, SAC, and SCR-TRI models; the SQM line featuring platforms, tractors, and cobot solutions (SQM-90, SQM-1500, SQM-STT, SQM-EVVA, SQM-SAP, SQM-50T); and specialty configurations for extreme cold (-30°C) and outdoor environments. Complementing the AGV offerings are robotics solutions including Pick & Place systems (2-16 axes), Paletizado cells (ST-P-1250, SMG-PC830-3X, SMG-PC145-4X), Manipulación systems with artificial vision, Soldadura cells (SML-SF120 up to 16 axes), and Corte y Marcado y Soldadura Láser. Supporting technologies include Visión Artificial for inspection and robot guidance, Automatización Industrial for process control and SCADA, Electrónica y Microelectrónica for custom control solutions, and Maquinaria Especial for turnkey custom machinery. All offerings are backed by comprehensive engineering and consulting services and technical support across 72 centers in Europe and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• AGV-AMR Forklift Range (SCR, SAP-WL, SAP, SAP-SLIM, SAC, SCR-TRI) Industrial autonomous forklift AGV/AMR family for warehouse and production logistics, including retractable trucks (up to 3,500 kg, 11 m lift), wide-leg stackers (up to 4,500 kg), non-counterweighted stackers for narrow aisles, compact slim models (up to 2,500 kg, 2 m lift), counterbalanced stackers (up to 10,000 kg, 10% slopes, outdoor-ready), and trilateral VNA forklifts (up to 14 m lift). Sold to industrial enterprises across food, pharma, chemical, metallurgical, energy, and furniture sectors for intralogistics automation.
• AGV-AMR Platform Range (SQM-90, SQM-1500, SQM-STT, SQM-EVVA, SQM-SAP, SQM-50T) Autonomous platform AGV/AMR family ranging from compact cobot-on-board (SQM-90 up to 250 kg) with SLAM navigation and obstacle detection, robust mouse platform (SQM-1500 up to 1,500 kg), towing tractor (SQM-STT up to 30,000 kg traction with energy recovery), large-load omnidirectional (SQM-EVVA up to 25,000 kg), transpallet platform (SQM-SAP up to 20,000 kg, 1,000 mm lift), and heavy-load platform (SQM-50T up to 50,000 kg). Sold to industrial enterprises requiring flexible automated material handling.
• Specialty AGV-AMRs (Cold -30°C and Outdoor) Specialty AGV-AMR variants for work temperatures down to -30°C without programmed infrastructure requirements, and outdoor configurations with super-elastic wheels capable of handling ramps, dust, rain, fog, and sun. Targeted at food cold-chain, freezer logistics, and yard/outdoor industrial sites.
• Palletizing Cells (ST-P-1250, SMG-PC830-3X, SMG-PC145-4X) Complete palletizing cells based on Cartesian or anthropomorphic robots reaching up to 1,800 cycles/hour and handling loads up to 1,200 kg. Cartesian cells support up to 16m useful stroke and up to 10 simultaneous pallet stations, with repetitiveness of ±0.5mm across the entire work area. Integrates empty pallet warehouses, labeling, conveyors, weighing, and strapping stations. Sold to manufacturers requiring high-throughput palletizing in food, pharma, chemical, and other industrial sectors.
• Pick & Place Systems (2-16 axes) Pick & Place applications from 2 to 16 axes for boxing of unit products into cartons or blisters and feeding flow-pack wrappers, based on Cartesian, SCARA, or anthropomorphic robots. Designed for high speed and precision without deforming or damaging product surfaces. Sold to manufacturers in food, pharmaceutical, and consumer goods industries.
• Manipulation Systems (including CRC2-E1 vertical loading encaser) Integral manipulation systems based on artificial vision for product recognition, orientation, gripping, and quality control. Enables high-speed assembly, pick & place, packaging, machine loading/unloading, polishing, water-jet cutting, and plastic molding operations. The CRC2-E1 is a robotized vertical loading encaser for packaging bags, jars, cans and flow-pack bags into cardboard boxes or trays with flexible configuration. Sold to industrial manufacturers across multiple sectors.
• Robotic Welding Cells (SML-SF120) Automatic welding cell with high-speed multi-axis robots up to 16 axes, modular construction, and electric servos. Designed for various applications and work positions with high-speed welding capability for both large and small pieces. Sold to manufacturers in metallurgical, metal-mechanical, furniture, and energy sectors.
• Laser Cutting, Marking and Welding Systems Laser systems for cutting, marking and welding of plastics, metals and special materials (mild steel, stainless steel, aluminum, wood, plastic, glass, ceramics). PET cutting speeds reach 60 meters/minute with precision under 1 dcm. Systems can be coupled to any type of existing or in-design machine. Sold to manufacturers in metallurgical, furniture, packaging, and consumer goods sectors.
• Artificial Vision Systems Artificial vision systems for robot guidance, inspection and quality control across all production. Integrates image capture, data transmission, processing, storage, and user presentation or transformation into control signals. Capable of inspecting 100% of production and rejecting non-conformities with high reliability. Sold to manufacturers in food, pharmaceutical, chemical, and other industrial sectors requiring automated quality assurance.
• Industrial Automation Solutions Industrial automation solutions covering machinery automation, industrial process control for food, chemical, petrochemical, energy and metal-mechanical industries, multi-axis motion control systems, and SCADA development with flexible recipe/product management. Sold to industrial enterprises seeking full process automation.
• Electronics and Microelectronics Control Systems Custom electronics and microelectronics solutions including wireless communications (GSM, RF), industrial networks (CAN, Ethernet, HTTP, Modem, Optical Systems), automated control (Microcontrollers, PLCs, Actuators, Sensors, Neural Networks, Fuzzy Logic), remote control, and real-time data publishing. Sold as integrated subsystems of automation projects.
• Special Machinery (Turnkey / Llave en Mano) Custom turnkey special machinery covering all phases from problem perception, product design, process design, simulation, prototype fabrication, and production serialization. Delivered as complete turnkey systems covering feeding, dosing, closing, labeling, flowpack wrapping, thermoforming, filling and laser cutting lines. Sold to industrial manufacturers across multiple sectors.
• Engineering and Consulting Services Personalized engineering and consulting services developing products fully adapted to customer needs. Services include production improvement and optimization, turnkey automation systems, automatic information and control systems, project evaluation and simulation, warehouse management, simulation and modeling, and performance/yield optimization. Sold to industrial enterprises as standalone services or as part of broader equipment projects.
• Technical Support and Maintenance Services Permanent customer support via 72 technical support centers across Europe and Australia, offering preventive and corrective maintenance, spare parts, and reliability times exceeding 40,000 operating hours for mechanical units and controllers. Covers servo motors, mechanical robot elements, AGVs, control panels, motors/encoders/CNC, application software, artificial vision, simulations, control cabinets, and electronics. Sold to industrial enterprises as ongoing maintenance contracts.

Quantifiable outcome

• AGV/AMR load capacity from 50 kg to 150,000+ kg — the broadest range in the market
• +7 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Universidad (Universities)minorStrategic or Co-development PartnerSmart Technology maintains collaborative relationships with universities as part of its ongoing engagement with the scientific-technological environment. These academic partnerships support the company's innovation and R&D objectives, contributing to new product development and technological advancement in automation, robotics, and AGV/AMR systems.
• Organismos Públicos de Investigación (Public Research Bodies)minorStrategic or Co-development PartnerThe company maintains collaborative relationships with public research bodies as part of its continuous evolution and engagement with the scientific-technological environment, contributing to R&D and innovation in industrial automation.
• Centros Tecnológicos (Technology Centers)minorStrategic or Co-development PartnerTechnology centers collaborate with Smart Technology on innovation projects and the development of new products (R&D+i), supporting the company's goal of offering advanced automation solutions to its industrial customers.
• Ministerio de Ciencia y Tecnología (Ministry of Science and Technology)minorOthersSmart Technology collaborates with the Spanish Ministry of Science and Technology as part of its engagement with central government institutions to support innovation and technology development in industrial automation.
• CDTI (Centro para el Desarrollo Tecnológico Industrial)minorOthersCDTI is a Spanish public business entity that under the Ministry of Science, Innovation and Universities, promotes technological innovation and development. Smart Technology collaborates with CDTI to support R&D+i projects and access public funding for technology development.
• CC.AA. de Murcia (Autonomous Community of Murcia)minorOthersSmart Technology collaborates with the Autonomous Community of Murcia (regional government) as part of its engagement with central and regional administration for R&D support and regional development programs.
• CSIC (Consejo Superior de Investigaciones Científicas)minorStrategic or Co-development PartnerSmart Technology maintains collaborative relationships with CSIC as part of its engagement with the scientific-technological environment, supporting R&D+i activities in industrial automation and robotics.
• World-leading suppliers of automation and robotics componentscoreTechnology or IntegrationSmart Technology's providers are described as world leaders in the design and manufacture of principal automation and robotics components. The company sources servo motors, mechanical robot elements, control panels, motors/encoders/CNC, application software, and electronics from these leading global suppliers, which underpin the quality and reliability of Smart Technology's AGV and robotic systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Geek+: Geek+ is a global AMR vendor offering mobile robots for warehousing, sorting, and material handling — overlapping with Smart Technology's AGV/AMR business model, although Geek+ focuses more on logistics and e-commerce fulfillment than heavy industrial applications.
• Swisslog: Swisslog (owned by KUKA) is a leading supplier of AGVs/AMRs and warehouse automation, directly competing with Smart Technology's AGV/AMR portfolio for intralogistics and pallet-handling deployments in food, pharmaceutical, and manufacturing customers across Europe.
• ASTI Mobile Robotics: ASTI Mobile Robotics, now part of ABB, is a Spain-headquartered AGV/AMR manufacturer with a very similar product portfolio (forklifts, platform robots, tractors) targeting European food, automotive, and pharmaceutical customers — a direct domestic competitor to Smart Technology.
• OTTO Motors (Rockwell Automation): OTTO Motors, owned by Rockwell Automation, provides heavy-payload AMRs for material handling in industrial facilities, competing head-to-head with Smart Technology's SQM-50T and SQM-EVVA heavy-load platforms.
• Mobile Industrial Robots (MiR): MiR, owned by Teradyne, is a specialist AMR vendor with a broad range of mobile robots for material handling — a direct competitor in the same product category as Smart Technology's SQM platform and HORQUILLAS line of autonomous forklifts.

Others

• ABB Robotics: ABB Robotics offers industrial robots, AGVs (via ASTI), and automation systems for palletizing, welding, and material handling — competing with Smart Technology's robotics and automation portfolio in food, pharmaceutical, and metalworking sectors.

Regional players

• Robotnik: Robotnik is a Spanish mobile robotics company specializing in service and industrial AMRs, sharing Smart Technology's domestic Spanish base and SLAM-navigation technology focus, though Robotnik serves more research, defense, and service-robotics niches than heavy industrial AGVs.

Emerging players

• Bystronic: Bystronic manufactures laser cutting and automation systems for sheet metal processing, overlapping with Smart Technology's laser cutting/marking/welding product line for metallurgical and industrial customers, though Bystronic's primary focus is on sheet metal fabrication systems.
• Locus Robotics: Locus Robotics provides autonomous mobile robots for warehouse picking and material handling, focusing on logistics and e-commerce fulfillment — a partial overlap with Smart Technology's SQM Cobot and platform AMRs, though targeted at lighter-payload, warehouse-centric use cases.

Broad incumbents

• KUKA: KUKA is a major industrial robotics and automation incumbent whose product range (articulated robots, palletizing cells, AGVs via Swisslog) overlaps with Smart Technology's palletizing, welding, and turnkey automation offerings across the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smarlogy
• Xx.com/smarlogy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Technology