Daniels

What Daniels does

Daniels Corporation is a privately held business development and logistics firm headquartered in Tampa, Florida, founded in 1998. The company operates as an intermediary sales force that places consumer brands into major US retail channels — including Target, Best Buy, Costco, Walmart, QVC, Nordstrom, Macy's, and Kohl's — and provides end-to-end supply chain services spanning sales representation, warehousing, shipping, and global delivery. Beyond its core rep-and-logistics service, Daniels operates a portfolio of wholly-owned subsidiaries (the "Daniels Group of Companies") including Laifen USA (hair dryers and beauty products, currently sold at Target), Jupiter Electric Bikes, Delphi Glass Corporation (Lansing, MI), Diamond Tech (a 30+ year distribution business), Radiant Ventures (beauty-industry solutions for female entrepreneurs), and Tianjin Delphi Trading Co. (China-based trading entity).

The business model is a hybrid of professional services (representation, logistics, warehousing billed to brands) and consumer-products revenue (through owned subsidiaries like Laifen and Jupiter). Daniels goes to market via direct B2B outreach offering free consultations to brands seeking retail placement, with back-office services (accounting, marketing, IT) shared across the group per its own firmographic description. The company is independently owned with no disclosed venture, private equity, or institutional investor involvement, and operates 51-100 employees across Tampa, Lansing, and Tianjin. No technology stack, proprietary software, or AI capabilities are disclosed; the competitive differentiators cited are distribution relationships, 10+ years of industry expertise, and in-house warehousing.

Name

Daniels

Legal name

Daniels Corporation

Website

https://danielscorporation.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Daniels Corporation is a private Tampa-based business development and logistics firm that connects consumer brands with major US retailers (Target, Walmart, Costco, Best Buy) while operating a portfolio of owned subsidiaries including Laifen USA, Jupiter Electric Bikes, and Delphi Glass.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sales Representation Services: Acting as the brand's sales force to connect with large retail channels, providing end-to-end representation services to brands seeking retail placement.
2. Logistics and Supply Chain Management: Streamlining the entire supply chain from planning to final delivery, including warehousing and shipping services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Daniels Corporation provides end-to-end retail representation and logistics services to consumer brands, acting as an outsourced sales force that places products in major U.S. retail channels such as Target, Best Buy, Costco, Walmart, QVC, Nordstrom, Macy's, and Kohl's. Its offerings span four operational pillars: Sales Representation, Logistics (supply chain planning through final delivery), Warehousing, and Shipping. The company also operates a portfolio of its own consumer brands (Laifen USA, Jupiter Bike, Delphi Art Glass, Diamond Tech, Radiant Ventures) that it distributes through the same retail network.

Product overview

Daniels Corporation is a business development and logistics company that operates as a unified platform providing end-to-end representation and logistics services to consumer brands seeking retail channel distribution. The company's core service offering encompasses sales representation (acting as the brand's sales force to connect with large retail channels), logistics (streamlining supply chain from planning to delivery), warehousing (secure inventory storage in state-of-the-art facilities), and shipping (global product delivery). Daniels Corporation represents a portfolio of consumer brands including Laifen USA (hair dryers and health & beauty products), Jupiter Electric Bikes, Delphi Art Glass, Diamond Tech (diamond tools and crafts), and Radiant Ventures (female-led beauty industry solutions). The company maintains retail partnerships with Target, Best Buy, Costco, Walmart, QVC, Nordstrom, Macy's, and Kohl's.

Differentiator

Problem solved

Functional benefit

Brands

• Laifen USA: Fast-growing company specializing in hair dryers and health & beauty products, featured in Target stores and major online marketplaces.
• Jupiter Bike
• Delphi Art Glass
• Diamond Tech
• Radiant Ventures

Products and services

• Retail Representation Services Outsourced sales force service that connects consumer brands with large retail channels including Target, Best Buy, Costco, Walmart, QVC, Nordstrom, Macy's, and Kohl's. Designed for brand owners seeking retail channel entry and account management without building an in-house sales team.
• Logistics Services Supply chain management service that streamlines the entire flow from planning through final delivery for consumer brand clients.
• Warehousing Services Secure inventory storage and management in state-of-the-art facilities for brand clients.
• Shipping Services Worldwide delivery service that moves client products reliably to retail channels and customers.
• Laifen USA (hair dryers and health & beauty products brand) Fast-growing consumer brand of hair dryers and health & beauty products distributed by Daniels Corporation at Target and major online marketplaces.
• Jupiter Bike (electric bicycles) Electric bicycles brand represented by Daniels Corporation in retail channels.
• Delphi Art Glass (art glass products) Art glass products brand represented by Daniels Corporation in retail channels.
• Diamond Tech (diamond cutting tools and crafts) Diamond cutting tools and crafts brand under Diamond Tech, an established distributor with over 30 years of experience; part of the Daniels Group of Companies.
• Radiant Ventures (female-led beauty growth solutions) Brand offering strategic growth solutions for female entrepreneurs in the beauty industry, supported by a dedicated sales team within the Daniels Group.

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BGOcoreStrategic or Co-development Partner · 27 October 2025The Daniels Corporation and BGO partnered with Community Living Mississauga to provide four individuals with affordable, inclusive housing at The Kith Condominiums in Mississauga. The initiative involved offering the homes at a reduced cost and promotes community integration and independence.
• Community Living MississaugaminorStrategic or Co-development Partner · 27 October 2025Partnership to provide affordable, inclusive housing options at The Kith Condominiums, promoting community integration and independence for individuals with developmental disabilities.
• Laifen USAcoreChannel Partner/ Reseller/ DistributorLaifen USA is a fast-growing company specializing in hair dryers and health & beauty products, featured in Target stores and major online marketplaces. Part of the Daniels Group of Companies.
• Radiant VenturescoreChannel Partner/ Reseller/ DistributorRadiant Ventures is a female-led company specializing in strategic growth solutions for female entrepreneurs in the beauty industry. Part of the Daniels Group of Companies.
• Jupiter Electric BikescoreChannel Partner/ Reseller/ DistributorJupiter Electric Bikes is part of the Daniels Group of Companies, operating under the Jupiter Bike brand.
• Delphi Glass CorporationcoreChannel Partner/ Reseller/ DistributorDelphi Glass Corporation is part of the Daniels Group of Companies, located in Lansing, MI.
• Diamond TechcoreChannel Partner/ Reseller/ DistributorDiamond Tech is part of the Daniels Group of Companies and is a well-established distributor with over 30 years of experience, supporting Laifen USA's rapid growth.
• Tianjin Delphi Trading Co.minorChannel Partner/ Reseller/ DistributorTianjin Delphi Trading Co. is part of the Daniels Group of Companies, located in Tianjin, China.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CROSSMARK: Retail services firm delivering headquarter sales, in-store merchandising, and shopper marketing to consumer brands — directly comparable in scope (brand-to-retail representation plus field execution) to Daniels' services.
• The Integer Group: Omnicom-owned retail and shopper marketing agency combining headquarter sales with in-store activation, directly competing for the same brand-to-retail services mandate that Daniels targets.
• Arc Worldwide: Retail activation and shopper marketing agency offering headquarter sales, in-store execution, and digital commerce services to consumer brands — directly analogous in scope to Daniels' representation plus digital/marketplace push.
• Premium Retail Services: Provider of retail merchandising, sales support, and brand activation services inside mass and club channels, with a comparable mix of headquarter representation and in-store execution work for consumer brands.
• Daymon Worldwide: Retail brand services firm focused on private-label development, sales representation, and retail consumer insights; comparable in combining headquarter sales services with consumer-brand work similar to Laifen and Nala Candle.
• SAS Retail Services: Specializes in retail merchandising, resets, and brand representation for CPG companies in grocery, mass, and club — directly overlapping with Daniels' brand-representation-plus-logistics value proposition.
• Advantage Solutions: Large US sales and marketing agency that provides headquarter sales, retail merchandising, and in-store execution services to CPG brands across mass, grocery, and club channels — the same end-to-end retail-services model Daniels offers to its brand portfolio.
• Acosta (Acosta Group): Specialist retail sales and marketing services company that acts as a brand's sales force into mass, grocery, drug, and club retailers; the closest large-scale analogue to Daniels' representation and retail execution offering.

Broad incumbents

• Kantar Retail (Kantar): Global market research and retail insights giant whose shopper and retail practice serves many of the same CPG clients Daniels works with; broader portfolio than Daniels but a key adjacency for brands evaluating representation partners.
• GroupM Commerce / WPP: WPP's commerce and retail media arm bundles media, content, and retail activation for global brands; a much larger, broader incumbent whose retail-services practice competes for the same client budget pool as mid-market agencies like Daniels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/daniels-corporation

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniels