What Loup Electronics does

Loup Electronics is a privately held, family-owned precision electronics manufacturer based in Lincoln, Nebraska, founded around 2000 and now in its second generation of ownership. The company designs and sells rugged on-board electronic monitoring systems for two adjacent end markets: agricultural seeding and harvesting equipment (drill monitors, planter monitors, yield monitors, moisture monitors, shaft/bin/area monitors, and acre counters) and construction/mining material-handling equipment (wheel loader scales and skid steer scales under the Weighlog brand). Its core technology centers on hydraulic pressure sensing with angle compensation and speed-compensated dynamic weighing, enabling weight determination while lifting without stopping, supplemented by GPS field mapping, 900 MHz wireless telemetry, and LoupLink software for loading data reporting.

The business operates a direct-to-customer go-to-market via its own e-commerce storefront, a toll-free sales line, email, and a multi-show trade show calendar (Keystone Farm Show, Fort Wayne Farm Show, ConExpo, Farm Progress Show, Farmfest). A second go-to-market layer exists through OEM partnerships, where Loup electronics are integrated into third-party agricultural and construction equipment, and a dealer/reseller channel serves mid-market buyers. Revenue is generated primarily through hardware sales — capital equipment with quote-based pricing for most SKUs, plus a smaller aftermarket parts stream (e.g., $89 replacement sensors). Customers include individual farmers and small contractors (Ed Erickson, Don Smith, Herb Lohnes) as well as small enterprises in trucking and aggregates (Antelope Creek Trucking, Albert Conn Trucking, Northern Con-Agg).

The company's value proposition rests on practical, problem-solving product design for harsh operating environments, a high-touch service model where the same staff handle sales and technical support, and 20+ years of accumulated domain expertise in agricultural population/blockage monitoring and industrial wheel loader weighing. The product portfolio is mature and incremental rather than disruptive, with recent additions (Weighlog Vue, Elite Mini YieldVue, LoupLink Wireless) extending the lineup into connected, software-enabled functionality.

Name

Loup Electronics

Legal name

Loup Electronics

Website

https://loupelectronics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Loup Electronics is a privately held, second-generation precision electronics manufacturer in Lincoln, Nebraska, that designs rugged on-board monitoring systems — including drill, planter, yield, and moisture monitors for agriculture and wheel loader/skid steer scales for construction — serving farmers, contractors, and OEMs.

Ownership category

akta.pro rank

Product category

Agricultural & Construction Precision Electronics

NAICS

Farm Machinery and Equipment Manufacturing (333111), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industry

In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)

Keywords

• Precision agriculture monitors
• Wheel loader scales
• On-board weighing systems
• Drill blockage monitors
• Agricultural electronics

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - Industrial Equipment: Sale of on-board wheel loader scales for construction and mining equipment including skid steers and telehandlers
2. Hardware Sales - Agricultural Monitors: Sale of precision agriculture products including drill monitors, planter monitors, yield monitors, moisture monitors, shaft monitors, and acre counters
3. Parts and Accessories: Sale of replacement parts and sensors such as Flexicoil replacement blockage sensors at $89.00

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Loup Electronics designs and manufactures precision electronic monitoring systems for the agricultural and construction equipment industries. Its agricultural line includes drill monitors, planter monitors, yield monitors, moisture monitors, shaft monitors, and acre counters for grain drills, air seeders, planters, and combines. Its industrial line includes on-board angle-compensated wheel loader scales and skid steer scales that allow weigh-while-lifting for construction, mining, and aggregate operations. The company also supplies replacement sensors and a wireless loading data software (LoupLink) for use with its loader scales.

Product overview

Loup Electronics offers two distinct product lines: Agricultural Products (precision farming equipment) and Industrial Products (on-board weighing systems). The agricultural portfolio includes drill monitors, planter monitors, yield monitors, moisture monitors, shaft monitors, and acre counters for monitoring population, blockage, yield, and moisture during seeding and harvest operations. The industrial product line includes wheel loader scales (Weighlog Vue, 3030, 8000T, 300) and skid steer scales (Weighlog 200, 100) that provide angle-compensated weighing while lifting. LoupLink Wireless is an add-on software for wireless data transfer and reporting across compatible loader scale models. The company also sells accessories and replacement parts. Products are designed for harsh environments in agricultural and construction equipment industries, serving both individual users and OEM customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Drill Monitor Monitors seed population and detects blockages on gravity drills, air seeders, and planters for agricultural operators; particularly known for accurate population readings on grain drills used with soybeans.
• Elite Planter Monitor Monitors seed population and detects blockages on planters for precision seeding applications in agricultural operations.
• Elite Mini Drill Monitor Compact drill monitor for population and blockage monitoring on grain drills, designed for agricultural operators needing a smaller form factor.
• Elite Mini YieldVue Compact yield monitoring solution for combines, designed for agricultural operators needing a smaller yield monitor form factor.
• Elite Yield Monitor Monitors grain yield, percentage moisture, and logs GPS field maps during combine harvest operations; compatible with any combine for agricultural operators.
• 8000i Yield Monitor Yield monitoring system for combines with field mapping and grain moisture measurement capabilities for agricultural operators.
• Moisture Monitor Monitors grain moisture levels during harvest operations for agricultural operators.
• Shaft•Bin•Area Monitor Monitors shaft rotation for seed and fertilizer applications, bin level, and area coverage on field equipment for agricultural operators.
• Acre Counters Tracks field coverage and acreage during planting and seeding operations for agricultural operators.
• P.A.C. (Agricultural Control System) Agricultural control system product for managing agricultural equipment operations.
• Weighlog Vue Angle-compensated on-board wheel loader scale that provides accurate weighing in any condition and logs loading data to USB, Wi-Fi, or cellular networks; compatible with LoupLink software. Used by construction, mining, and aggregate operations.
• Weighlog 3030 Wheel loader scale that allows weighing while lifting; logs loading data for up to 30 customers and 30 products for construction, mining, and aggregate operations.
• Weighlog 8000T Industrial wheel loader scale for heavy-duty weighing applications on construction and mining equipment.
• Weighlog 300 Wheel loader scale system for industrial weighing applications on construction and mining equipment.
• Weighlog 200 On-board skid steer scale for weighing loads on skid steer loaders, used in construction, landscaping, and agricultural operations.
• Weighlog 100 Entry-level on-board skid steer scale for basic weighing needs on skid steer loaders.
• LoadLog 8000i (Legacy Wheel Loader Scale) Legacy on-board wheel loader scale that used dual hydraulic pressure sensors for differential pressure calculation to determine bucket weight for construction and mining equipment.
• Loup Shaft Monitor Low-cost electronic shaft monitor for seed and fertilizer applications; monitors up to 16 shafts with LED indicators and audible alarm for agricultural operators.
• LoupLink Wireless Wireless loading data transfer software that enables custom load reports by product, customer, or date range; provides 2-way communication between loader and office PC using a 900 MHz 1-watt data radio with 5-mile line-of-sight transmission.
• Flexicoil Replacement Blockage Sensor Replacement blockage sensor part (part number 87458502) for Flexicoil grain drills/air seeders; priced at $89.00 per unit.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Original Equipment ManufacturerscoreOEM/ Whitelabel/ Licensing PartnerLoup Electronics has provided electronic monitors and controls to several Original Equipment Manufacturers in the Agricultural and Construction Equipment industries. They develop mobile electronic solutions that are integrated into OEM equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Precision Planting: Direct peer in planter monitoring, seed population, and blockage detection technology — directly comparable to Loup's Elite Planter Monitor and Elite Drill Monitor offerings.
• Ag Leader Technology: Direct peer specializing in precision agriculture displays, yield monitors, planters, and population/blockage monitoring — overlapping directly with Loup's Elite Drill Monitor, Planter Monitor, and Yield Monitor product lines.
• Scale-Tec: Direct peer producing on-board weighing systems and load monitoring electronics for agricultural and material-handling equipment, overlapping with Loup's industrial weighing product line.
• Digi-Star (J & R Manufacturing): Direct peer manufacturing on-board weighing scales and sensors for ag and industrial equipment, closely comparable to Loup's Weighlog wheel loader and skid steer scale portfolio.

Broad incumbents

• Topcon Agriculture: Broad incumbent providing precision agriculture sensors, GNSS guidance, and crop monitoring solutions — comparable to Loup's sensing/monitoring portfolio as part of a larger positioning stack.
• Raven Industries: Broad incumbent providing precision agriculture electronics, application control, and field computers — overlapping with Loup's ag monitor offerings as part of a broader integrated platform.
• John Deere (Deere & Company): Broad incumbent offering factory-integrated precision ag electronics, yield monitors, and connected farming solutions across its equipment lineup — competing with Loup both directly and as an OEM choice.
• Trimble Agriculture: Broad incumbent offering full precision-agriculture platforms including yield monitoring, guidance, and field data — overlapping with Loup's monitoring portfolio as part of a much wider solution stack.

Emerging players

• Hiniker Company: Mid-sized ag electronics and attachment manufacturer producing population/blockage monitors and controllers for planting equipment — partially overlapping with Loup's drill and planter monitor lines.

Regional players

• Pfreundt (Weighing Systems): Regional player (Europe) producing on-board wheel loader scales and construction-equipment weighing systems — directly comparable technology to Loup's Weighlog line but primarily serving European markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loup Electronics