SmartClean
SmartClean is a privately held, family-owned commercial cleaning company headquartered in Waukee, Iowa, delivering janitorial, medical facility, industrial, and specialty electrostatic disinfection services to B2B clients across Central Iowa.
- Company typePrivate
- Founded2005
- HeadquartersWaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SmartClean does
SmartClean is a privately held, family-owned commercial cleaning company headquartered in Waukee, Iowa, providing janitorial and specialized cleaning services to B2B clients across Central Iowa. Founded in 2005 by Zelko Francic and beginning commercial operations in 2007, the company transitioned to second-generation leadership in April 2021 when Sasha Francic was named President. SmartClean serves healthcare, industrial, commercial, education, hospitality, and religious-sector facilities, with named enterprise customers including FedEx Ground, Bayer (Ayers), Capital City Fruit, RBC Wealth Management, PHC, Ruhl & Ruhl Commercial Company, APC Inc., and Urban Development Corp.
The service portfolio spans core janitorial offerings (commercial, industrial, office, warehouse, school, and church cleaning), healthcare-focused medical facility cleaning using hospital-grade EPA-approved disinfectants, green cleaning methodology, and specialty electrostatic disinfection built around the Clorox Total 360 system acquired in May 2018. Technical differentiators include HEPA-filtered vacuums capturing 0.3-micron particles, color-coded microfiber cloths to prevent cross-contamination, equipment operating at ≤70 decibels, and EPA-approved hospital-grade disinfectants. SmartClean holds the CIMS-GBAC-GB certification with Honors from ISSA—the only company in Iowa to do so—along with a BBB A+ rating and a 2018 BBB Torch Award for Ethics nomination.
The business model is built on recurring monthly subscription contracts with customized pricing derived from free facility audits, supplemented by one-time deep-cleaning projects and emergency response services. Go-to-market is entirely direct: website quote requests, phone outreach, and in-person facility walk-throughs targeting mid-market and enterprise clients across 15+ Central Iowa communities. Marketing leverages content (blog), organic social (Facebook, Instagram), Lunch and Learn B2B events, local SEO, and a referral network anchored by property managers and real estate firms. Services are delivered by directly employed staff rather than subcontractors, and the company has no external investors, parent company, or disclosed partnerships.
SmartClean firmographics
Firmographics- Name
- SmartClean
- Legal name
- SmartClean LLC
- Website
- https://smartcleaniowa.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartClean is a privately held, family-owned commercial cleaning company headquartered in Waukee, Iowa, delivering janitorial, medical facility, industrial, and specialty electrostatic disinfection services to B2B clients across Central Iowa.
- Ownership category
- akta.pro rank
SmartClean industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Commercial Office & Corporate Janitorial (IMAIADAA), Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)
Keywords
Where SmartClean is headquartered
LocationHeadquarters
- HQ city
- Waukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartClean business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contract Commercial Cleaning Services: Recurring janitorial and cleaning contracts with businesses across Central Iowa, providing daily, weekly, or monthly maintenance cleaning services for commercial, industrial, and medical facilities. Revenue is generated through customizable maintenance plans tailored to facility needs and budget.
- Specialized Deep Cleaning Services: One-time or periodic deep cleaning services including post-construction cleanup, carpet cleaning, floor care, and specialized cleaning for specific events or situations. Revenue is generated through project-based fees.
- Emergency and On-Demand Cleaning: Emergency cleaning services for spills, accidents, and unforeseen incidents, as well as urgent sanitization needs. Revenue is generated through service fees for expedited response.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized Contract Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SmartClean product offering
Product offeringCore offering
SmartClean provides commercial janitorial and cleaning services to healthcare, industrial, and corporate facilities across Central Iowa, delivered by employed staff under recurring maintenance contracts. Service lines include commercial, industrial, medical, office, school, church, warehouse, and hospitality cleaning, supported by green cleaning methodology, HEPA-filtered equipment, and Clorox Total 360 electrostatic disinfection. Pricing is quote-based and customized after a free facility audit, with recurring contracts as the primary revenue model and project-based or emergency engagements as supplementary streams.
Product overview
SmartClean is a commercial cleaning company offering a unified suite of janitorial and specialized cleaning services for commercial, industrial, and medical facilities across Central Iowa. The portfolio centers on core cleaning services (Commercial Cleaning, Industrial Cleaning, Office Cleaning, School Cleaning, Church Cleaning, Warehouse Cleaning, and Hotel/Resort/Casino Cleaning) complemented by Medical Facilities Cleaning and specialty offerings. Green Cleaning serves as the environmentally-certified foundation across all services, while Electrostatic Disinfecting using the Clorox® Total 360® System provides advanced pathogen elimination. Services are delivered through customized facility-specific cleaning plans developed via facility audits, with offerings ranging from daily maintenance cleaning to one-time deep cleaning and emergency response.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Cleaning Recurring maintenance janitorial services for healthcare, industrial, and corporate facilities across Central Iowa, including daily, weekly, or monthly cleaning plans tailored to facility needs and budget.
- Industrial Cleaning Specialized cleaning services for manufacturing facilities, warehouses, processing plants, and distribution centers that address safety, equipment protection, debris/dust control, and regulatory compliance requirements.
- Medical Facilities Cleaning Hospital-grade cleaning and disinfecting services for healthcare environments including hospitals, clinics, dental offices, and assisted living facilities, using EPA-approved disinfectants and the Clorox Total 360 electrostatic disinfection system for high-touch surface sanitization and restroom sanitation.
- Green Cleaning Environmentally-safe, CIMS-GBAC-GB with Honors certified cleaning program using HEPA-filtered equipment operating at 70 decibels or less, eco-mode settings for water conservation, and EPA-certified chemicals as the foundational approach across all SmartClean services.
- Electrostatic Disinfecting Specialty disinfection service using the Clorox Total 360 System to charge disinfectant particles for comprehensive surface coverage including hard-to-reach areas, applied across all facility types to eliminate pathogens and maintain sterile environments.
- Office Cleaning Office cleaning and disinfecting services for commercial offices, including contract cleaning options, carpet and floor cleaning, post-construction clean-up, and window cleaning utilizing Clorox Total 360 System.
- School Cleaning Cleaning and disinfecting services for educational facilities including daycares, preschools, elementary, junior high, high schools, colleges, and universities, with infection prevention protocols focused on student and faculty health.
- Church Cleaning Cleaning and disinfecting services for churches and places of worship, including high-touch point disinfection, hard surface cleaning, restroom sanitizing, window cleaning, and floor care using environmentally safe products.
- Warehouse Cleaning Customized warehouse cleaning and disinfecting solutions, including high-touch surface disinfection, floor and carpet care, restroom cleaning, and break room maintenance.
- Hotel, Resort & Casino Cleaning Comprehensive cleaning and disinfecting services for hospitality facilities including guest rooms, high-frequency touchpoints, hard surfaces, restrooms, dining areas, workout facilities, and common areas, with focus on infection prevention and guest impression.
Quantifiable outcome
- Zero complaints in first five months of cleaning (per customer testimonial)
- +2 more outcomes
Companies that use SmartClean
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
SmartClean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SmartClean partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SmartClean competitors and assessment
Company assessmentDirect peers
- Anago Cleaning Systems: Commercial cleaning franchise specializing in janitorial and medical-grade disinfection services for offices, medical facilities, and schools. Competes in the same B2B recurring contract cleaning space as SmartClean.
- OpenWorks: Commercial cleaning franchise system providing janitorial and disinfecting services to healthcare, office, and industrial facilities through regional franchisees. Direct competitor in recurring commercial cleaning with comparable vertical focus.
- Vanguard Cleaning Systems: Master franchisor of independently-owned commercial cleaning businesses serving medical, corporate, and educational facilities. Competes directly with SmartClean in B2B recurring janitorial contracts, especially in healthcare-grade cleaning.
- Office Pride Commercial Cleaning Services: Faith-based commercial cleaning franchise providing janitorial services to medical, office, and industrial clients across the U.S. Comparable in B2B recurring contract model and vertical mix, though operating on a franchise model with broader geographic reach.
- Jani-King: Largest commercial cleaning franchise system in the world, offering recurring janitorial and disinfecting services to commercial, healthcare, and industrial clients via regional franchise owners. Directly competes in the same B2B recurring contract cleaning space as SmartClean.
- CleanNet USA: Commercial cleaning franchise system with regional operators serving healthcare, corporate, education, and industrial customers. Direct competitor offering recurring janitorial contracts similar to SmartClean's service portfolio.
- Coverall Health-Based Cleaning System: Commercial cleaning franchise network specializing in healthcare-grade disinfection and janitorial services using proprietary training and cleaning programs. Closely comparable to SmartClean's healthcare-focused, certified-cleaning positioning.
Broad incumbents
- ABM Industries: Large national facility services company offering janitorial, parking, HVAC, and integrated facility solutions to healthcare, industrial, and commercial clients. Overlaps with SmartClean in recurring contract cleaning, especially for healthcare and industrial customers, but at vastly larger scale.
- ServiceMaster Clean: National commercial janitorial franchise system with hundreds of locally-owned franchisees across the U.S. Comparable in delivering recurring contract cleaning to healthcare, industrial, and commercial facilities, but operates at much larger scale and broader geography than SmartClean.
- Servpro: National franchise network specializing in commercial and residential cleaning, restoration, and disinfection services. While primarily known for restoration, Servpro also provides recurring janitorial and electrostatic disinfection services overlapping with SmartClean's commercial offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartClean social profiles
Digital presenceSmartClean compliance and trust
Trust signalCompliance2 records
SmartClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartClean leadership team
Management profileNumber of profiles
Profiles2 records
SmartClean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartClean
What does SmartClean do?
SmartClean provides commercial janitorial and cleaning services to healthcare, industrial, and corporate facilities across Central Iowa, delivered by employed staff under recurring maintenance contracts. Service lines include commercial, industrial, medical, office, school, church, warehouse, and hospitality cleaning, supported by green cleaning methodology, HEPA-filtered equipment, and Clorox Total 360 electrostatic disinfection. Pricing is quote-based and customized after a free facility audit, with recurring contracts as the primary revenue model and project-based or emergency engagements as supplementary streams.
Is SmartClean a public or private company?
SmartClean is a private company. It is classified as family owned and is currently operating.
When was SmartClean founded?
SmartClean was founded in 2005. It employs 11 to 50 people.
Where is SmartClean based?
SmartClean is headquartered in Waukee, United States, in the North America region.
How does SmartClean make money?
Three revenue lines are on record. Contract Commercial Cleaning Services are the primary driver. The others are specialized Deep Cleaning Services and emergency and On-Demand Cleaning.
Who are SmartClean's main competitors?
Direct peers on record are Anago Cleaning Systems, OpenWorks, Vanguard Cleaning Systems, Office Pride Commercial Cleaning Services, Jani-King, CleanNet USA and Coverall Health-Based Cleaning System. Broad incumbents are ABM Industries, ServiceMaster Clean and Servpro.
Does SmartClean have an API?
No public API is recorded for SmartClean.
What industry is SmartClean in?
SmartClean's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of IMAIADAA, Commercial Office & Corporate Janitorial. Its NAICS code is 561720 and its SIC code is 4950.