Carolina Atlantic
Carolina Atlantic is a privately held two-step wholesale distributor of residential and commercial roofing and building materials, founded in 1974 and operating 11 distribution centers across seven Southern US states to serve local building supply dealers.
- Company typePrivate
- Founded1974
- HeadquartersSanford, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Carolina Atlantic does
Carolina Atlantic Roofing Supply is a privately held, two-step wholesale distributor of roofing and building materials founded in 1974 and headquartered in Sanford, North Carolina. The company purchases bulk quantities of roofing and building products directly from leading manufacturers and resells them at wholesale prices to local area building supply retail stores, which in turn serve roofing contractors, home builders, and construction professionals. It does not sell directly to end users.
The company operates 11 warehouse distribution centers across seven Southern US states — North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, and Texas — providing regional density and expedited delivery to its dealer network. Its product portfolio spans residential roofing (asphalt, cedar shake, slate, composite, metal, and accessories), commercial roofing (single-ply membranes, built-up and modified bitumen, commercial insulation, and accessories), and adjacent building product lines including specialty roofing, underlayment, siding, ventilation, building insulation, and gypsum drywall. Carolina Atlantic distributes brands such as GAF, CertainTeed, Owens Corning, ATLAS, IKO, DECRA, BASF, R-Max, GCP, MFM, and (since 2024) Davinci Inspire composite slate tiles.
Revenue is generated through volume-based wholesale margins on the markup between manufacturer purchase prices and dealer wholesale prices under negotiated, non-publicly disclosed B2B terms. The company employs 51-100 people, has no disclosed parent or institutional investors, and appears to be founder- or family-owned. Its go-to-market is almost exclusively two-step distribution, supported by content marketing, a branch locator, and a dealer-facing payment portal (Squared Pay). The company has no proprietary technology platform and no disclosed AI capabilities; its competitive position rests on physical distribution density, multi-decade vendor and dealer relationships, and bulk purchasing scale rather than on technology differentiation.
Carolina Atlantic firmographics
Firmographics- Name
- Carolina Atlantic
- Legal name
- Carolina Atlantic Roofing Supply
- Website
- https://carolinaatlantic.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carolina Atlantic is a privately held two-step wholesale distributor of residential and commercial roofing and building materials, founded in 1974 and operating 11 distribution centers across seven Southern US states to serve local building supply dealers.
- Ownership category
- akta.pro rank
Where Carolina Atlantic is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Carolina Atlantic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Building Materials Distribution: Carolina Atlantic operates as a two-step distributor, purchasing bulk quantities of roofing and building materials at premium prices directly from manufacturers, then selling and distributing those materials at wholesale prices to local retail supply stores. The company earns revenue through volume-based margins on the markup between manufacturer prices and wholesale dealer prices.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Carolina Atlantic product offering
Product offeringCore offering
Carolina Atlantic is a two-step wholesale distributor of roofing and building materials, purchasing bulk inventory directly from leading manufacturers and reselling at wholesale to local building supply retail stores across the Southern United States. The company operates 11 distribution centers across 7 states, distributing residential roofing products (asphalt, cedar shake, slate, composite, metal shingles), commercial roofing systems (single-ply membranes, built-up and modified bitumen), specialty roofing, underlayment, siding, ventilation, insulation, and gypsum drywall products.
Differentiator
Problem solved
Functional benefit
Products and services
- Asphalt Shingles The most widely used residential roofing system, available in 3-tab, architectural, and luxury styles with various colors, distributed to local building supply stores.
- Cedar Shake Shingles Natural wood shake shingles providing a rustic appearance with superior protection against the elements, distributed to local supply stores for residential applications.
- Slate Roof Tiles Natural stone or composite slate tiles offering durability exceeding 100 years with an elegant appearance, distributed to supply dealers for premium residential applications.
- Composite Shingles Synthetic shingles designed to resemble natural materials like shake or slate with enhanced durability and weather resistance, distributed to local supply stores.
- Metal Roofing Metal roof systems available in various colors, finishes, and gauges, lasting 50 years or more with proper care, distributed to supply dealers for both residential and commercial applications.
- Single-Ply Roofing Membranes TPO, PVC, and EPDM roofing systems ideal for flat and low-slope commercial roofs, offering durability and energy efficiency, distributed to supply dealers for commercial applications.
- Built-Up & Modified Bitumen Roofing Traditional and modern bitumen roofing systems providing excellent waterproofing, durability, and a 20-30 year lifespan, distributed to supply dealers for commercial applications.
- Commercial Roofing Insulation Products Insulation products including Polyiso, Extruded Polystyrene (XPS), Expanded Polystyrene (EPS), and Mineral Wool Fiber, distributed to supply dealers for commercial roofing applications.
- Specialty Roofing Synthetic slate, synthetic shake, natural slate, and specialty metal roofing options for unique architectural requirements, distributed to supply dealers.
- Underlayment Roofing underlayment materials providing additional moisture protection beneath primary roofing materials, distributed to supply dealers.
- Siding Vinyl, steel, aluminum, and cedar siding materials along with accessories including trim, flashing, H-mold, drip caps, and fasteners, distributed to supply dealers.
- Ventilation Products Ridge vents, soffit vents, attic fans, and attic insulation products for proper roof and building ventilation, distributed to supply dealers.
- Building Insulation Insulation products for attics and buildings to improve energy efficiency and temperature regulation, distributed to supply dealers.
- GYPSUM Drywall CertainTeed GlasRoc GYPSUM drywall products including Exterior Sheathing, Shaftliner, Tile Backer, and Interior Drywall, distributed to supply dealers.
- DaVinci Inspire Slate Roofing Tiles Composite slate tiles replicating the look of natural slate with superior durability, lightweight design, low maintenance, and eco-friendly properties, distributed through Carolina Atlantic's network to local supply dealers.
Companies that use Carolina Atlantic
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Carolina Atlantic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carolina Atlantic partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Davinci InspirecoreCarolina Atlantic became an official distributor of DaVinci Inspire Slate Roofing Tiles in 2024. This partnership allows local building and roofing material supply stores to offer these composite slate tiles which replicate the look of natural slate with enhanced durability. The collaboration brings innovative roofing solutions to the market.
- GAFcoreGAF is one of the leading roofing material manufacturers whose products are distributed through Carolina Atlantic's network of distribution centers to local supply dealers.
- CertainTeedcoreCertainTeed is a major manufacturer of roofing and building materials including GlasRoc gypsum drywall products distributed by Carolina Atlantic to supply stores.
- Owens CorningcoreOwens Corning is a leading roofing and building materials manufacturer whose products are distributed through Carolina Atlantic's network.
- ATLASmajorATLAS roofing products are distributed through Carolina Atlantic supply network.
- IKOmajorIKO is a roofing materials manufacturer whose products are distributed through Carolina Atlantic.
- DECRA Metal RoofingmajorDECRA Metal Roofing products are available through Carolina Atlantic distribution network.
- BASFmajorBASF building materials and coatings are distributed through Carolina Atlantic.
- R-MaxmajorR-Max polyiso insulation products are sourced and distributed by Carolina Atlantic.
- GCP Applied TechnologiesmajorGCP building materials are distributed through Carolina Atlantic's distribution network.
- MFM Building Products CorpmajorMFM Building Products are available through Carolina Atlantic distribution.
- VYTECmajorVYTEC brand siding materials are sourced and distributed by Carolina Atlantic.
- Quality EdgemajorQuality Edge brand siding materials are distributed through Carolina Atlantic.
- AlscomajorAlsco roofing products are distributed through Carolina Atlantic network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Carolina Atlantic competitors and assessment
Company assessmentDirect peers
- SRS Distribution: Large US roofing and building products distributor serving residential and commercial contractors through a two-step model. Now owned by Home Depot, but operates a comparable dealer- and contractor-facing distribution network with overlapping vendor relationships.
- Foundation Building Materials: Specialty distributor of building products including insulation, gypsum, and roofing accessories. Operates a comparable branch-based distribution model selling to professional contractors and dealers with overlap in insulation and gypsum product lines.
- ABC Supply Co. The largest wholesale distributor of roofing and building materials in the US, operating a two-step model selling to contractors and dealers. Directly comparable in business model, vendor mix, and customer base, though at significantly greater national scale than Carolina Atlantic.
- Roofing Corp of America: Privately-held regional roofing and building products distributor in the Southeast and Mid-Atlantic, supplying roofing contractors and dealers. Closely comparable in regional two-step focus and product mix.
- Lansing Building Products: Wholesale distributor of exterior building products including siding, windows, and roofing accessories serving contractors and dealers across the Eastern US. Comparable two-step model with similar end markets and complementary product categories.
- Beacon Roofing Supply (now QXO): Public roofing and building products distributor (acquired by QXO in 2024) operating a national network of branches supplying contractors with roofing, siding, and insulation products — a near-identical product and channel mix to Carolina Atlantic.
- Allied Building Products: Major roofing, siding, and interior building products distributor now part of QXO. Operates a two-step wholesale distribution model with comparable vendor relationships (GAF, CertainTeed, Owens Corning) and product breadth to Carolina Atlantic.
- Distribution One: Building products distributor with comparable product categories (roofing, siding, insulation) serving dealers and contractors in overlapping geographies.
Broad incumbents
- Home Depot Pro: The professional contractor arm of Home Depot, which competes indirectly with two-step roofing distributors by offering contractors direct access to roofing materials at retail and via dedicated Pro desks and credit programs.
- Lowe's Pro: The professional contractor segment of Lowe's, providing roofing and building materials direct to contractors and small builders, functioning as a broad incumbent in the same end market Carolina Atlantic ultimately serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carolina Atlantic social profiles
Digital presenceCarolina Atlantic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carolina Atlantic leadership team
Management profileNumber of profiles
Carolina Atlantic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carolina Atlantic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carolina Atlantic
What does Carolina Atlantic do?
Carolina Atlantic is a two-step wholesale distributor of roofing and building materials, purchasing bulk inventory directly from leading manufacturers and reselling at wholesale to local building supply retail stores across the Southern United States. The company operates 11 distribution centers across 7 states, distributing residential roofing products (asphalt, cedar shake, slate, composite, metal shingles), commercial roofing systems (single-ply membranes, built-up and modified bitumen), specialty roofing, underlayment, siding, ventilation, insulation, and gypsum drywall products.
Is Carolina Atlantic a public or private company?
Carolina Atlantic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carolina Atlantic founded?
Carolina Atlantic was founded in 1974. It employs 51 to 100 people.
Where is Carolina Atlantic based?
Carolina Atlantic is headquartered in Sanford, United States, in the North America region.
How does Carolina Atlantic make money?
One revenue line is on record: wholesale Building Materials Distribution.
Who are Carolina Atlantic's main competitors?
Direct peers on record are SRS Distribution, Foundation Building Materials, ABC Supply Co., Roofing Corp of America, Lansing Building Products, Beacon Roofing Supply (now QXO), Allied Building Products and Distribution One. Broad incumbents are Home Depot Pro and Lowe's Pro.
Does Carolina Atlantic have an API?
No public API is recorded for Carolina Atlantic.