panairsan pratama

What panairsan pratama does

PT. Panairsan Pratama is an Indonesian private limited company headquartered in West Jakarta that manufactures and distributes material testing and laboratory equipment for construction materials spanning soil, concrete, asphalt, aggregate, cement, structural, and mining applications. The company operates a dual model: as the producer of its own branded product line (including compression machines with proprietary KMS digital data loggers, automatic soil compactors, digital CBR/triaxial systems, and the co-developed BIMA FWD Falling Weight Deflectometer) and as the exclusive Indonesian distributor for a portfolio of international brands including Cooper Technology, MATEST, GDS Instruments, NDT James Instruments, ROMDAS, InfraTest Prüftechnik, GeoMil, Zorn Instruments, YBM, JINAN, and Profound. It is ISO 9001:2015 certified by Bureau Veritas and operates an ISO 17025:2017 accredited calibration laboratory recognized by KAN.

The business model is B2B enterprise sales with quote-based pricing, multi-year procurement contracts, and bundled professional services covering consultancy, procurement, installation, training, after-sales support, and calibration. The customer base is concentrated across Indonesian central government ministries (Public Works, Energy and Mineral Resources, Industry, Transportation, Trade, Research and Technology, Agriculture), state-owned enterprises, universities and polytechnics, R&D institutes, construction firms, manufacturers, and consultants.

Go-to-market relies on direct enterprise engagement augmented by an active event presence (Asia Australasia Road Conference, Indonesia Infrastructure Week, Konferensi Nasional Teknik Jalan, Konstruksi Indonesia, Concrete Show Southeast Asia), educational webinars with universities and JICA, and participation in professional associations HATTI and HPJI. The flagship strategic relationship is the 2015 co-development partnership with PUSJATAN (the Ministry of Public Works research center), which produced the BIMA FWD and has positioned the company as an indigenous supplier of advanced pavement evaluation equipment aligned with Indonesia's toll road and infrastructure programs.

Name

panairsan pratama

Legal name

PT. PANAIRSAN PRATAMA

Website

https://panairsan.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

PT. Panairsan Pratama is an Indonesian manufacturer and exclusive distributor of material testing and laboratory equipment for construction materials (soil, concrete, asphalt, aggregate, cement), serving government ministries, universities, state-owned enterprises, and construction firms with ISO-certified products and bundled installation, training, and calibration services.

Ownership category

akta.pro rank

Product category

Material Testing Equipment

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Testing Laboratories and Services (54138)

SIC

Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

akta.pro secondary industry

Accreditation & Metrology Cooperation (Calibration, Measurement Standards) (BPADANAE)

Keywords

• Material testing equipment
• Construction materials testing
• Laboratory equipment supply
• Pavement evaluation systems
• Geotechnical testing instruments

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Manufacturing and trading of material testing equipment, laboratory equipment, and engineering systems for construction materials testing.
2. Installation & Training Services: Professional services including equipment installation and operator training for customers.
3. Calibration Services: ISO 17025:2017 certified calibration laboratory providing calibration services for force, pressure, and dimension measurements.
4. After Sales Service: Ongoing maintenance and support services for installed equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PT. Panairsan Pratama manufactures and trades material testing equipment, laboratory equipment, and engineering systems for construction materials including soil, concrete, asphalt, aggregate, cement, mining, structural, and general laboratory applications, both fixed and portable for laboratory and field use. The company provides one-stop solutions covering consultancy, procurement, installation, training, after-sales service, and ISO 17025:2017 certified calibration for force, pressure, and dimension measurements. It also serves as the sole agent and distributor in Indonesia for multiple international brands including MATEST, Cooper Technology, GDS Instruments, NDT James Instruments, ROMDAS, InfraTest, GeoMil, and Elle International.

Product overview

PT Panairsan Pratama is an ISO 9001:2015 certified company offering a comprehensive portfolio of material testing equipment, laboratory equipment, and engineering systems. The product portfolio includes Soil Testing Equipment (hand bor, hydraulic bor machines, standard penetration tests, cone penetrometers, CBR test sets, triaxial test sets, automatic soil compactors), Concrete Testing Equipment (compression machines 1500-3000 kN, beam testing, slump tests, universal testing machines), Asphalt Testing Equipment (specific gravity apparatus, flash point testers, Marshall test sets, core drilling, automatic asphalt compactors), Aggregate Testing Equipment (sample splitters, sieves, sieve shakers, Los Angeles abrasion machines), Cement Testing Equipment (fineness devices, Vicat apparatus, flow tables, mortar compression), Mining Equipment (jaw crushers, pulverizers, shaking tables), and General Laboratory Equipment (balances, ovens, glassware, hand tools). Key products include the Digital Touch Screen (DTS) Compression Machine with KMS data logger, Digital UCS + KMS V2, BIMA FWD (developed with Ministry of Public Works), and Light Weight Deflectometer (LWD). The company serves government ministries, universities, construction firms, and laboratories throughout Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Soil Testing Equipment Comprehensive range of soil testing equipment for laboratory and field applications, including hand bor, hydraulic boring machines, standard penetration tests, cone penetrometers, CBR test sets, compaction test sets, triaxial test sets, consolidation test sets, and automatic soil compactors. Used by geotechnical laboratories, civil engineering universities, and construction quality control teams.
• Concrete Testing Equipment Concrete testing equipment including hand-operated and motorized compression machines (1500-3000 kN), hydraulic beam testing machines, slump test sets, air content meters, vibrating tables, cylinder capping sets, modulus of elasticity test sets, concrete mixers, and universal testing machines. Used by construction quality control labs, universities, and concrete manufacturers.
• Asphalt Testing Equipment Asphalt testing equipment including specific gravity apparatus, distillation equipment, viscosimeters, flash point testers, softening point test sets, penetration test sets, ductility testers, centrifuge extractors, Marshall test sets, core drilling machines, Benkleman beams, and automatic asphalt compactors. Used by road construction labs and pavement engineering teams.
• Aggregate Testing Equipment Aggregate testing equipment including sample splitters, length gauges, thickness gauges, stainless steel round sieves, wet washing sieves, sieve shakers, sand equivalent test sets, Los Angeles abrasion machines, aggregate impact test apparatus, and crushing value apparatus. Used by aggregate producers and construction materials labs.
• Cement Testing Equipment Cement testing equipment including air permeability fineness devices, specific gravity test apparatus, Vicat needle apparatus for setting time, hand-operated and motorized flow tables, and mortar test compression machines. Used by cement manufacturers, university labs, and quality control facilities.
• Mining Testing Equipment Mining equipment including hammer mills, Hard Grove grindability apparatus, jaw crushers (lab and production scale), lab pulverizers, laboratory and field shaking tables, rotary sample dividers, RO-TAP sieve shakers, Raymond mills, disc pulverizers, and double roll crushers. Used by mining laboratories and mineral processing facilities.
• General Laboratory Equipment General laboratory equipment including proving rings, dial indicators, magnetic dial holders, balances (cent-0-gram, triple beam, heavy duty solution, platform, digital), ovens, hot plates, water baths, cooling systems, glassware, thermometers, manometers, vacuum pumps, hydraulic equipment, and hand tools. Used by testing laboratories across industries.
• BIMA FWD (Falling Weight Deflectometer) Falling Weight Deflectometer developed in collaboration with PUSJATAN (Ministry of Public Works and Public Housing) for road pavement testing and deflection bowl measurement, used to determine pavement layer modulus. Features GPS, SD Card storage, on-board printer, and analysis software. Used by road authorities and pavement engineering teams in Indonesia.
• Light Weight Deflectometer (LWD) Quality control device for determining dynamic deflection modulus Evd and dynamic CBR values in soil compaction testing during road construction. Features GPS capability, SD Card data storage, on-board printer, and multi-day battery life. Used by road construction quality control teams.
• Digital Touch Screen (DTS) Compression Machine with KMS Data Logger Digital Touch Screen Compression Machine equipped with proprietary KMS unit featuring real-time visualization of values and graphs, automatic data storage, automatic recording for peak loads, and automatic stress value calculations. Used by concrete testing laboratories for compressive strength testing.
• Automatic Soil Compactor Automatic CBR/Proctor compactor with program application software enabling selection and execution of different compaction cycles in a fully automatic system, complying with ASTM D1577, ASTM D1883, ASTM D698, and AASHTO standards. Used by soil testing laboratories.
• Digital UCS + KMS V2 (Unconfined Compressive Strength Tester) Digital Unconfined Compressive Strength testing machine combined with KMS V2 data logger, featuring 14 speed type options based on percentage variations in sample height. Used by geotechnical and soil mechanics laboratories.
• ARMIS (Airport Infrastructure Information System) ROMDAS-based web application for airport infrastructure data management including HWD and PCI pavement measurements, maintenance logbooks, project monitoring, and analytics reporting. Used by airport authorities and infrastructure asset managers.
• ISO 17025:2017 Calibration Services Calibration services for force, pressure, and dimension measurements performed by an ISO 17025:2017 accredited calibration laboratory, recognized by KAN (Komite Akreditasi Nasional) Indonesia. Provides certified calibration for material testing equipment customers.
• Installation, Training, and After-Sales Services Professional services bundled with equipment sales including consultancy, equipment installation, operator training, and ongoing after-sales maintenance and support for material testing equipment customers across Indonesia.

Quantifiable outcome

• Provides calibration services recognized by KAN (Komite Akreditasi Nasional) RI for force, pressure, and dimension measurements

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• Cooper TechnologycoreChannel Partner/ Reseller/ DistributorCooper Technology is a UK-based manufacturer of material testing equipment. PT. Panairsan Pratama serves as the sole agent and distributor for Cooper Technology products in Indonesia, offering their testing equipment to the Indonesian market.
• NDT James InstrumentscoreChannel Partner/ Reseller/ DistributorNDT James Instruments specializes in non-destructive testing equipment. PT. Panairsan Pratama distributes their products including rebound hammers and test equipment in Indonesia.
• MATESTcoreChannel Partner/ Reseller/ DistributorMATEST is an Italian manufacturer of material testing equipment. PT. Panairsan Pratama serves as the sole agent and distributor for MATEST products in Indonesia.
• GDS InstrumentscoreChannel Partner/ Reseller/ DistributorGDS Instruments specializes in advanced soil testing laboratory equipment. PT. Panairsan Pratama distributes their products in Indonesia.
• ROMDAScoreChannel Partner/ Reseller/ DistributorROMDAS provides road and infrastructure management software solutions. PT. Panairsan Pratama distributes their products including ARMIS (Airport Infrastructure Information System) in Indonesia.
• InfraTest Prüftechnik GmbHcoreChannel Partner/ Reseller/ DistributorInfraTest is a German manufacturer of asphalt testing equipment. PT. Panairsan Pratama distributes their Asphaltanalysators and other testing equipment in Indonesia.
• GeoMil (GMF Gouda)coreChannel Partner/ Reseller/ DistributorGeoMil is a Dutch manufacturer of cone penetration testing equipment. PT. Panairsan Pratama distributes their products in Indonesia.
• Zorn InstrumentsminorChannel Partner/ Reseller/ DistributorZorn Instruments provides testing equipment. PT. Panairsan Pratama distributes their products in the Indonesian market.
• YBM (Japan)minorChannel Partner/ Reseller/ DistributorYBM is a Japanese company in testing equipment. PT. Panairsan Pratama distributes their products in Indonesia.
• JINAN Testing EquipmentminorChannel Partner/ Reseller/ DistributorJINAN Testing Equipment is a Chinese manufacturer. PT. Panairsan Pratama distributes their products in Indonesia.
• ProfoundminorChannel Partner/ Reseller/ DistributorProfound is a manufacturer of testing equipment. PT. Panairsan Pratama distributes their products in Indonesia.
• PUSJATAN (Pusat Litbang Jalan dan Jembatan)flagshipStrategic or Co-development PartnerCollaboration with the Ministry of Public Works research center to develop and manufacture BIMA FWD (Falling Weight Deflectometer), an indigenously developed testing device for pavement evaluation. Since 2015, Panairsan has been producing and selling FWD products developed in partnership with PUSJATAN.
• Universitas Langlangbuana BandungcoreStrategic or Co-development PartnerCollaborated on webinar events for pavement evaluation technology and education.
• Universitas Bung Hatta PadangcoreStrategic or Co-development PartnerCollaborated on webinar events for pavement evaluation technology and education.
• Universitas Papua ManokwaricoreStrategic or Co-development PartnerCollaborated on webinar events for pavement evaluation technology and education.
• JICA (Japan International Cooperation Agency)coreStrategic or Co-development PartnerCollaborated with JICA on the HK ExperTalk webinar series covering ground improvement techniques for Trans Sumatra Toll Road projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ELE International: UK manufacturer of testing equipment for concrete, cement, aggregates, soil, and asphalt. A long-established competitor/principal to Panairsan with substantially overlapping product offerings and similar target customers (labs, contractors, government).
• Controls Group: Italian manufacturer of construction material testing equipment with a global distribution network. Comparable to Panairsan across concrete, cement, asphalt, and soil testing product lines and serves similar government, university, and contractor customers.
• MATEST: Italian manufacturer of material testing equipment for concrete, cement, asphalt, and aggregates. Panairsan is MATEST's sole agent in Indonesia, and the two companies' product lines are directly comparable across most construction material testing categories.
• Humboldt Mfg. Co. US manufacturer of construction material testing equipment, including concrete, soil, asphalt, and aggregate testing systems. Direct competitor offering similar product breadth to construction and infrastructure laboratory customers worldwide.
• GDS Instruments: UK-based specialist in advanced soil and rock testing laboratory equipment. Panairsan distributes GDS products in Indonesia; the two serve the same geotechnical and soil mechanics laboratory customer base with comparable triaxial and consolidation testing systems.
• Cooper Technology: UK-based manufacturer of construction material testing equipment covering concrete, cement, soil, asphalt, and aggregate testing. Panairsan distributes Cooper Technology products in Indonesia, and the two offer overlapping product portfolios to similar end customers.
• InfraTest Prüftechnik: German manufacturer specializing in asphalt testing equipment (e.g., Asphaltanalysators). Panairsan distributes InfraTest products in Indonesia; the two share a focus on pavement and asphalt testing for highway and airport infrastructure customers.

Broad incumbents

• Instron: Global manufacturer of materials testing equipment including universal testing machines and compression systems. While broader in scope than Panairsan, Instron serves overlapping laboratory customers and competes in higher-end materials testing instrumentation.
• Tinius Olsen: US-headquartered manufacturer of materials testing machines including universal testing machines, compression testers, and impact testers used in construction and broader industrial applications. A broader incumbent serving overlapping customer segments.

Regional players

• Aimil: India-based manufacturer and supplier of testing and measurement instruments for civil engineering, materials testing, and industrial applications. Operates primarily across South Asia but competes in similar product categories to Panairsan in emerging Asian infrastructure markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PANAIRSAN
• LinkedInlinkedin.com/company/pt.-panairsan-pratama

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about panairsan pratama