BankBazaar Singapore

What BankBazaar Singapore does

BankBazaar operates an online financial products comparison marketplace serving Indian consumers. The platform aggregates credit cards, personal loans, home loans, car loans, education loans, gold loans, fixed deposits, recurring deposits, savings accounts, mutual funds, and insurance products (term life, health, car, two-wheeler, travel, home) from multiple banks and financial institutions including SBI, HDFC, Axis, ICICI, IndusInd, RBL, YES, and Federal Bank, allowing users to compare features, fees, eligibility, and rewards before applying online. Underlying technology comprises a Credit Profile Analysis engine that uses a user's credit profile to surface customized product offers with pre-application approval probability indicators without impacting the user's credit score, alongside an EMI/FD/RD/tax calculator suite. The platform is accessed via the bankbazaar.com website and mobile application, the latter having crossed 10 million downloads with a 4.5 star rating across 12.5 lakh reviews. A free Experian-powered credit score service, used by 3 crore+ consumers, anchors the top of the acquisition funnel.

The business model is freemium and product-led: services are entirely free to end users, and revenue is generated through lead-generation referral fees paid by partner banks and financial institutions, advertising fees from issuers seeking visibility on the platform, and transaction-based commissions on co-branded credit card issuances with YES Bank (FinBooster) and RBL Bank (SaveMax). Distribution is digital-first via self-serve web and mobile, supplemented by co-branded card distribution through partner bank channels and SEO-driven content marketing via the BankBazaar Blog. The legal operating entity is A & A Dukaan Financial Services Private Limited domiciled in India, while the firmographic record places headquarters in Singapore under a BankBazaar International vehicle, with dedicated regional leadership appointed. The company is privately held, backed by Amazon, Sequoia Capital, Eight Roads, Walden International, and Experian, holds ISO 27001 and PCI DSS certifications, and serves 101-250 employees.

Name

BankBazaar Singapore

Legal name

A & A Dukaan Financial Services Private Limited

Website

https://bankbazaar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

BankBazaar operates a free online comparison marketplace for Indian consumers to evaluate and apply for credit cards, loans, insurance, and investment products from multiple banks, monetizing through partner referral fees and co-branded credit card commissions.

Ownership category

akta.pro rank

Product category

Financial Products Comparison Marketplace

NAICS

Credit Card Issuing (522210)

SIC

Loan Brokers (6163)

akta.pro primary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Financial product comparison
• Credit card marketplace
• Online loan comparison
• Free credit score
• Insurance comparison

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation/Referral Fees: BankBazaar generates revenue by referring customers to partner banks and financial institutions for loans, credit cards, and other financial products. The portal is free for users.
2. Co-branded Credit Card Partnerships: Revenue from co-branded credit cards with banks like YES Bank (FinBooster) and RBL Bank (SaveMax), earning commissions on card issuances
3. Advertising and Lead Fees: Partner banks and financial institutions pay for visibility and leads on the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BankBazaar is a free online financial marketplace that allows consumers to compare credit cards, loans (personal, home, car, two-wheeler, education, gold), fixed/recurring deposits, savings accounts, mutual funds, and insurance products from multiple banks and financial institutions. The platform also offers free Experian-powered credit score checks and sells co-branded credit cards with YES Bank (FinBooster) and RBL Bank (SaveMax), earning commissions on card issuances.

Product overview

BankBazaar is a financial marketplace platform that aggregates and compares financial products from multiple banks and institutions. The core offering consists of a comparison portal for credit cards, loans (personal, home, car, education, two-wheeler, gold), investments (fixed deposits, recurring deposits, savings accounts, mutual funds), and insurance (term life, health, car, two-wheeler, travel, home). Supporting tools include free credit score checks via Experian, EMI/FD/RD/tax calculators, IFSC code search, and commodity price tracking. The platform also features co-branded credit cards with YES BANK (FinBooster) and RBL Bank (SaveMax), and maintains a financial education blog. The mobile app extends access to 10M+ users.

Differentiator

Problem solved

Functional benefit

Brands

• YES BANK FinBooster Credit Card: Co-branded credit card with YES BANK offering 5x rewards on online dining and no cap on reward points
• RBL Bank BankBazaar SaveMax Credit Card

Products and services

• Credit Cards Comparison Online comparison and application platform for credit cards from multiple banks including HDFC, SBI, IndusInd Bank, RBL Bank, YES Bank, and Federal Bank. Users compare features, rewards, fees, and eligibility before applying.
• Personal Loans Comparison
• Home Loans Comparison
• Car Loans Comparison
• Fixed Deposit Comparison
• Mutual Funds
• Free Credit Score
• Insurance Products Comparison
• YES BANK FinBooster Credit Card
• RBL Bank SaveMax Credit Card
• Savings Account Comparison
• Recurring Deposit Comparison
• BankBazaar Mobile App

Quantifiable outcome

• 3 crore+ users have accessed free credit scores through the platform
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• YES BankcoreGTM or Marketing PartnerCo-branded credit card partnership for YES BANK BankBazaar FinBooster Credit Card. Features 5x rewards on online dining, no cap on reward points. BankBazaar markets the co-branded card and earns commissions on issuances.
• RBL BankcoreGTM or Marketing PartnerCo-branded credit card partnership for RBL Bank BankBazaar SaveMax Credit Card. Features savings on daily spends and up to 1,000 reward points. BankBazaar markets the co-branded card and earns commissions on issuances.
• Federal BankminorGTM or Marketing PartnerFederal Bank Visa Signet Credit Card featured on BankBazaar platform.
• Partner Banks and Financial InstitutionscoreChannel Partner/ Reseller/ DistributorMultiple banks and financial institutions (SBI, HDFC, Axis, etc.) partner with BankBazaar to distribute their financial products including credit cards, personal loans, home loans, car loans, and insurance through the platform.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Paisabazaar: India's leading loan and credit card comparison marketplace (part of PB Fintech/PolicyBazaar group), directly competing with BankBazaar on personal loans, home loans, business loans, and credit card distribution with a similar lead-generation revenue model.
• LendingTree: US-based online loan and credit card marketplace connecting consumers with multiple lenders, with a near-identical lead-generation business model to BankBazaar across personal loans, home loans, and credit cards.
• SingSaver: Singapore-based credit card and personal loan comparison platform under MoneyHero Group, directly comparable to BankBazaar's Singapore-facing marketplace given identical value proposition and bank-referral monetisation.
• NerdWallet: US financial products comparison and content-led marketplace for credit cards, loans, banking, and insurance, with a comparable free-user / bank-referral monetisation model and a strong content/SEO acquisition strategy mirroring BankBazaar's blog-driven funnel.
• MoneyHero Group: Asia-Pacific financial products comparison platform (formerly Hyphen Group / CompareAsia) operating brands such as SingSaver, Money101, and Moneymax across SEA; directly comparable as a multi-market credit card and personal loan comparison marketplace monetised via bank referral fees.
• Credit Karma: US-headquartered free credit-score-led financial product marketplace (owned by Intuit), directly comparable to BankBazaar's freemium credit-score-plus-product-comparison funnel and bank referral revenue model.
• Moneysmart: Singapore financial products comparison platform covering credit cards, personal loans, insurance, and investments, directly comparable as a regional peer for BankBazaar's Singapore-facing marketplace activity.
• PolicyBazaar: India's largest financial product comparison platform (now listed as PB Fintech), overlapping with BankBazaar in credit cards, loans, and mutual fund distribution while also dominating insurance comparison — BankBazaar's closest head-to-head competitor.

Broad incumbents

• Bankrate: Established US financial comparison and rate-aggregation platform (part of Red Ventures) covering credit cards, mortgages, and deposits, comparable to BankBazaar's rate-comparison products (FD, RD, savings) and content-driven user acquisition.

Emerging players

• ValueChampion: Singapore-based financial product comparison site focused on credit cards, loans, insurance, and banking products, comparable to BankBazaar's Southeast Asia footprint with overlapping credit card and personal loan comparison use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bankbazaarsg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BankBazaar Singapore