Holy Corn

What Holy Corn does

Holy Corn is a Moscow-based snack manufacturer, founded in 2017 and operated by the Russian limited liability company OOO "YUNIKORN" (ОГРН 1177746410820, ИНН 9718060556). The company produces 100% natural air-popped popcorn and corn-based snacks, with a stated policy of using only natural ingredients — corn kernels, high-oleic sunflower oil, coconut oil, sea salt, cane sugar, and natural colorants such as spirulina, carmine, curcumin, and beetroot, with no artificial additives. Its product range spans ready-to-eat flavored popcorn (sizes from 20g to 120g across flavors including Sea Salt, Sweet-Salty, Mild Cheese, Cinnamon Bun, Caramel Toffee, plus seasonal and premium variants such as truffle and black caviar), microwave popcorn kits, corn snacks including a co-developed range with Heinz Russia featuring ketchup or cheese sauce embedded in the snack, and the Holy Jelly marshmallow/gummy sub-brand launched in 2023 with flavors including Sour Skull, Berry Bunnies, Fruit Paws, and Cola-Lemon. The company is privately held and founder-led by CEO Alisa Peyris (also General Director of the sister brand Holy Soda), with no disclosed external investors or parent company, and a headcount of 11–50.

Revenue is generated through consumer packaged goods sales via an omnichannel Russian distribution network that includes more than 50 retail chains (Magnit, Perekrestok, Lenta, Auchan, O'KEY, VkusVill, Azbuka Vkusa, SPAR, Metro, Karusel, Miratorg, and others), the Ozon and Wildberries marketplaces, quick-commerce platforms (Samokat, Yandex.Lavka, Utkonos), a B2B wholesale portal (opt-holycorn.ru), and Sheremetyevo duty-free, with export presence in Kazakhstan, Belarus, and a Tmall cross-border listing. Pricing is unit-based through retail and wholesale channels; no subscription or direct-to-consumer subscription model is in use. Go-to-market centers on cross-brand promotional campaigns with entertainment and lifestyle partners — VK Music, Premier, Wink, Netology, Foxford, Papa John's, Avito Travel, Likee, and Gzhel — in which limited-edition packaging carries QR codes and promo codes that route consumers to the @HolyCornBot Telegram bot for prize redemption, subscription activations, and cashback mechanics, generating earned media in Forbes, RBC, Tinkoff Journal, Retail.ru, The Village, and Style.RBC. The company won the Effie Awards 2022 for marketing effectiveness, is a partner of UN Women / Women's Empowerment Principles, and runs a post-consumer packaging-film recycling program that produces polymeric tiles and construction materials.

Name

Holy Corn

Legal name

OOO "YUNIKORN" (ООО "ЮНИКОРН")

Website

https://holycorn.ru

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Holy Corn is a Moscow-based snack brand manufacturing 100% natural air-popped popcorn, microwave popcorn, Heinz-embedded corn snacks, and Holy Jelly marshmallow candy, distributed across 50-plus Russian retailers, major marketplaces, quick-commerce platforms, and export markets in Kazakhstan and Belarus.

Ownership category

akta.pro rank

Product category

Snack foods (popcorn and corn snacks)

NAICS

Food Manufacturing (311), Nonchocolate Confectionery Manufacturing (31134)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060)

akta.pro primary industry

Popcorn Manufacturing (AFAKAIAC)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Ready-to-eat popcorn
• Microwave popcorn kits
• Natural corn snacks
• Marshmallow gummy candy
• Consumer packaged snacks

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods (Popcorn & Snacks): Holy Corn generates revenue primarily through the sale of packaged popcorn, corn snacks, and marshmallow products (Holy Jelly) via retail distribution and online marketplaces across Russia and neighboring countries. Products are sold in multiple retail formats (ready-to-eat, microwave, corn snacks) at various price points. The company also operates a wholesale/B2B channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Holy Corn manufactures and sells 100% natural snack products — ready-to-eat popcorn, microwave popcorn kits, corn snacks with embedded Heinz dipping sauces, and marshmallow/gummy candy under the Holy Jelly sub-brand. All recipes use only natural ingredients (corn kernels, high-oleic sunflower oil, coconut oil, sea salt, natural flavors, natural colorants such as spirulina, carmine, curcumin, and beetroot) with no artificial additives. The lineup spans 15+ flavor SKUs across sweet, savory, and premium varieties (truffle, caviar, cinnamon bun, caramel) and is distributed across Russian retail chains, online marketplaces, quick-commerce platforms, and export markets.

Product overview

Holy Corn is a 100% natural snack brand offering ready-to-eat popcorn, microwave popcorn, corn snacks with dipping sauces, and marshmallow products under the Holy Jelly sub-brand. The product line includes multiple popcorn flavors (sea salt, sweet-salty, cheese, cinnamon bun, caramel, truffle, black caviar, and seasonal varieties), microwave popcorn kits, corn balls and snacks with Heinz sauces, and gummy marshmallows. Products are sold across Russian retail chains and online marketplaces including Ozon and Wildberries.

Differentiator

Problem solved

Functional benefit

Brands

• Holy Jelly: A sub-brand of chewy marshmallow/gummy candy launched in 2023, featuring playful animal and fruit-shaped products including "Кислый чел" (Sour Face), "Ягодные зайчики" (Berry Bunnies), "Фруктовые лапки" (Fruit Paws), and "Кола-Лимон" (Cola-Lemon) flavors.

Products and services

• Ready-to-Eat Popcorn (Готовый попкорн Holy Corn) Pre-made flavored popcorn sold in packages of 20g to 120g, available in multiple varieties including Морская соль (Sea Salt), Сладко-Солёный (Sweet-Salty), Нежный сыр (Mild Cheese), Булочка с корицей (Cinnamon Bun), Ириска (Caramel Toffee), and seasonal limited-edition flavors such as truffle and black caviar. Formulated with 100% natural ingredients and no artificial additives. Targeted at health-conscious Russian consumers seeking ready-to-eat natural snacks.
• Microwave Popcorn (Попкорн для микроволновки Holy Corn) Microwave-ready popcorn kernels in flavors including Морская Соль (Sea Salt), Сладкий (Sweet), and Сырный (Cheese). Requires consumer microwave preparation. Designed for at-home popcorn preparation with natural ingredients and no artificial additives.
• Corn Snacks with Embedded Sauces (Кукурузные снеки Holy Corn with Heinz sauces) Corn-based snacks including шарики (balls) in Mango and Strawberry Ice Cream flavors, and snacks with embedded dipping sauces — Сырный сыр with Heinz ketchup and Супер томат with Heinz ketchup inside. Unique format combining Holy Corn's corn snack base with Heinz condiment delivery. Targeted at consumers seeking flavor-innovation snack products.
• Holy Jelly Marshmallow Candy Holy Jelly is the company's marshmallow/gummy candy sub-brand featuring natural ingredients, packaged in 65g portions. Varieties include Кислый чел (Sour Skull/Кислый чел), Ягодные зайчики (Berry Bunnies), Фруктовые лапки (Fruit Paws), and Кола-Лимон (Cola-Lemon). Targeted at younger consumers and parents seeking additive-free candy alternatives.

Quantifiable outcome

• 50,000 rubles prize in Holy Corn x Avito Travel promotion
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Foxford (ООО Фоксфорд)coreGTM or Marketing Partner · 12 June 2026Holy Corn x Foxford is a promotional campaign where purchasing limited-edition Holy Corn popcorn (flavors: Нежный сыр, Морская соль, Сладко-соленый) gives consumers the chance to win Foxford merchandise, electronics, and premium education discount codes. The campaign runs from June 12 to August 1, 2026. Consumers fill out a form on the Foxford landing page to participate.
• Wink (ООО Рестрим Медиа)coreGTM or Marketing Partner · 15 September 2025Holy Corn x Wink campaign runs September 15, 2025 – June 15, 2026. Limited-edition Holy Corn popcorn with Wink branding contains promo codes for a 30-day free trial of Wink 'All in One' subscription (auto-renews at 399₽/month), with prizes including Holy Corn snack boxes, a mini projector, and smart lamps.
• Netology (ООО Нетология)coreGTM or Marketing Partner · 1 June 2025Holy Corn x Netology campaign runs June 1 – October 1, 2025. Purchasing Holy Corn popcorn (Нежный сыр flavor, 25g) with a QR code gives a 45% discount code on Netology courses. A prize draw among participants offers Holy Corn merch, wireless headphones (50,000₽), and education discount codes up to 100,000₽. The promo drives student and career-oriented consumers to Netology.
• VK Music (ООО В Контакте)coreGTM or Marketing Partner · 1 June 2025Holy Corn x VK Music campaign runs June 1 – October 15, 2025. Purchasing Holy Corn popcorn (Морская соль, 20g) with a promo code grants 3 months of free VK Music subscription. Limited to first-time VK Music subscribers. QR code inside packaging leads to the VK Music promo page.
• X5 Retail Group / Service 'Пакет' (ПАО Корпоративный центр ИКС 5)coreGTM or Marketing Partner · 15 December 2024Holy Corn x 'Пакет' campaign runs December 15, 2024 – April 15, 2025 in X5 stores (Perekrestok, Pyaterochka, Karusel). Purchasing Holy Corn popcorn (Нежный сыр, Морская соль, Сладко-соленый) with a X5 Club card gives 100% cashback in oranges (bonus points), and an additional 10% cashback for 4 months if the X5 'Пакет' subscription is activated for 1₽.
• Avito Travel (ООО КЕХ еКоммерц)coreGTM or Marketing Partner · 25 November 2024Holy Corn x Avito Travel campaign runs November 25, 2024 – April 30, 2025. Limited-edition flavors (Нежный сыр, Морская соль, Сыр, Томат, Сметана и зелень) contain promo codes. Digital prizes include Russia travel guides, 10% Ozon discounts, and Avito Travel promo codes (5% and 10% off accommodations). Physical prizes include snack bundles, branded merch, and a 50,000₽ travel voucher.
• Papa John's Russia (ООО КОМО)minorGTM or Marketing Partner · 15 November 2023Holy Corn x Papa John's campaign ran November 15, 2023 – November 15, 2024. The limited-edition 'Пицца' popcorn flavor carried promo codes redeemable for Papa John's discounts (100₽ off orders from 799₽, 500₽ off, 5000₽ off, 10% off, and free 30cm pizza for a year).
• Premier (ООО Премьер)coreGTM or Marketing Partner · 15 November 2023Holy Corn x Premier campaign ran November 15, 2023 – November 15, 2024. Limited-edition 'Булочка с корицей' popcorn (35g) and 'Шоколав' chocolate-drizzled popcorn carried codes for Premier streaming subscriptions (45, 90, 180, or 365 days free). Grand prizes included Holy Corn snack sets, projectors, and cameras.
• UN Women / WEPs (Women's Empowerment Principles)minorStrategic or Co-development Partner · 1 January 2021Holy Corn is a partner of UN Women and has joined the Women's Empowerment Principles (WEPs). The company supported the #GenerationEquality campaign in Russia, with Olympic gymnast Margarita Mamun as a supporter. One of few Russian companies to adopt WEPs.
• Likee (international short video platform)minorGTM or Marketing PartnerHoly Corn x Likee collaboration created the #Холикорния (Holycorning) universe with influencer challenges and user-generated content. Described as a major international partnership. The campaign drove significant social media engagement among Gen Z audiences.
• Heinz (ООО Хайнц Фудс / Kraft Heinz distributor Russia)coreStrategic or Co-development PartnerHoly Corn launched corn snacks (Кукурузные снеки) with embedded Heinz sauces — 'Сырный сыр' with ketchup inside and 'Супер томат' with ketchup inside. This is a unique product format combining Holy Corn's corn snack base with Heinz condiment delivery. Reported as a notable product innovation.
• Gzhel Porcelain Factory (Гжельский фарфоровый завод)minorStrategic or Co-development PartnerHoly Corn x Gzhel collaboration produced a limited-edition series of popcorn with local瓷 design packaging and regional flavors, combining popcorn heritage with Russian porcelain art. Covered in New Russian Shopping Center media.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smartfood: Frito-Lay popcorn brand with ready-to-eat popcorn in multiple flavors. Comparable as a broader incumbent in the packaged popcorn category with mass-market retail presence similar to Holy Corn's 50+ retail chain strategy.
• Orville Redenbacher's: Iconic ConAgra-owned popcorn brand with extensive microwave and ready-to-eat popcorn portfolio. Comparable as a broad incumbent competitor in the popcorn category, though with a more mass-market positioning than Holy Corn's natural-ingredient angle.
• Haribo: Global leader in gummy and marshmallow candies. Comparable to Holy Corn's Holy Jelly sub-brand in the marshmallow/gummy category, though Haribo operates at much larger scale with mass-market conventional positioning versus Holy Jelly's natural-ingredient angle.

Direct peers

• Lesser Evil: Clean-label popcorn and snack brand with organic, non-GMO, paleo-friendly positioning. Comparable to Holy Corn on the natural ingredients thesis and broader snack portfolio strategy across popcorn and adjacent categories.
• Quinn Snacks: Better-for-you popcorn and snack brand focused on real food ingredients, transparency, and clean labels. Comparable to Holy Corn on natural ingredient differentiation, microwave popcorn, and packaged popcorn with various flavor profiles.
• Popcorners: Brand of popped corn snacks owned by PepsiCo (Frito-Lay), positioned as a better-for-you alternative to potato chips. Comparable to Holy Corn on the corn snacks segment (Кукурузные снеки) and broader natural snack positioning.
• SkinnyPop: Leading US better-for-you popcorn brand with clean-ingredient positioning (no artificial additives, simple flavors) and broad retail distribution. Most directly comparable to Holy Corn on natural ingredients, ready-to-eat popcorn format, and mass-market retail strategy.
• Jolly Time: Long-standing US popcorn brand (founded 1914) offering microwave and ready-to-eat popcorn across mainstream retail. Comparable to Holy Corn on the microwave popcorn format and broad mass-market retail distribution, though with a more conventional positioning.
• Angie's BOOMCHICKAPOP: US natural popcorn brand with wide flavor range, clean-label positioning, and mass retail distribution. Comparable to Holy Corn on category focus (popcorn), ingredient philosophy (no artificial additives), and premium natural flavor varieties like Holy Corn's truffle and caramel.
• Pipcorn: Premium heirloom popcorn brand with non-GMO, gluten-free, clean-label positioning. Comparable to Holy Corn on natural ingredient philosophy, microwave popcorn format, and specialty flavor profiles targeting health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/holycorn.russia
• LinkedInlinkedin.com/company/holy-corn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Corn