Le Groupe Lepelco

What Le Groupe Lepelco does

Le Groupe Lepelco (operating as Lepelco Assurances and Assurance Lepelco) is a privately held, Quebec-based independent insurance brokerage (courtier en assurance indépendant) founded in 1956 and headquartered at 4405 Chemin du crépuscule, bureau 101, Saint-Mathieu-de-Beloeil, Quebec, Canada. The firm distributes property and casualty insurance products sourced from nine carrier partners — L'Unique, Intact Assurance, Wawanesa, Northbridge, Economical, April Marine, Victor Assurance, Groupe Estrie-Richelieu, and Promutuel Assurance — and earns brokerage commissions on the policies it places. Its product portfolio is organized into two segments: Particuliers (Individuals), covering automobile, habitation (homeowners, renters, cottage owners), specialized market, recreational vehicles, and personal aircraft hangars; and Entreprises (Businesses), covering directors and officers liability, commercial property, surety bonds, commercial auto fleet (FPQ1), and general liability.

Lepelco operates a hybrid distribution model combining in-person consultations at its Saint-Mathieu-de-Beloeil office, a toll-free phone line (1-800-467-5067), and digital self-service channels including the Applied Systems Webrater online quote portal, a secure Espace client web portal, and a branded mobile application distributed via QR code. Marketing channels include a corporate website with quote request CTAs and blog content, YouTube corporate videos, the Motel Balado podcast featuring Jean Charles Lajoie, and a philanthropic partnership with Opération Enfant Soleil under the ENTREPRISE ENFANT SOLEIL certification (held since 2019). The firm employs 11-50 people, serves clients exclusively within Quebec, and does not publicly disclose revenue, ownership structure, or key management personnel.

Name

Le Groupe Lepelco

Legal name

Lepelco Assurances

Website

https://assurancelepelco.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Groupe Lepelco is a Quebec-based independent insurance brokerage founded in 1956 that distributes property and casualty insurance to individuals and businesses through nine carrier partnerships and a hybrid digital/in-person service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Beloeil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: Lepelco operates as an insurance brokerage (courtier en assurance), earning commissions from insurance carriers (L'Unique, Intact, Wawanesa, Northbridge, Economical, April Marine, Victor, Estrie-Richelieu, Promutuel Assurance) for placing client insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Groupe Lepelco is an independent insurance brokerage (courtier en assurance) that distributes property and casualty insurance products from nine partner carriers to individuals and businesses in Quebec. It earns commissions by placing auto, home, recreational vehicle, personal aircraft hangar, D&O, commercial property, surety, fleet, and general liability coverage through in-person consultations, phone service, and online quote portals.

Product overview

Lepelco Assurances operates as an insurance brokerage offering a unified portfolio of products across two main segments: individual (particuliers) and business (entreprises) insurance. The individual product suite includes Automobile, Habitation (home), Marché Spécialisé (specialized market), Véhicules de Loisirs (recreational vehicles), and Hangars Personnels d'Avion (personal aircraft hangars). The business suite covers Administrateurs et Dirigeants (D&O), Biens (property), Cautionnement (surety), Flotte Auto/FPQ1 (auto fleet), and Responsabilité Civile (liability). The company distributes through online quote portals (Applied Systems WebRater), a client portal, and a mobile application, working with multiple insurer partners including L'Unique, Intact, Wawanesa, Northbridge, Economical, April Marine, Victor, Estrie-Richelieu, and Promutuel Assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Automobile Vehicle insurance coverage for individuals, with customizable plans matched to budget and protection needs, placed through partner carriers.
• Assurance Habitation Home insurance for renters, owners, and co-owners covering houses, chalets, and trailers, with tailored protection options placed through partner carriers.
• Marché Spécialisé Specialized insurance products addressing niche coverage needs not typically covered by standard personal lines policies.
• Assurance Véhicules de Loisirs Insurance covering motorcycles, ATVs, snowmobiles, and other recreational vehicles for individual owners.
• Assurance Hangars Personnels d'Avion Specialized coverage for personal aircraft hangars and associated aviation-related property.
• Assurance Administrateurs et Dirigeants Directors and officers liability insurance protecting business leaders from claims related to management decisions.
• Assurance Biens Commercial property insurance covering buildings, equipment, inventory, and merchandise for businesses.
• Assurance Cautionnement Surety bonding services for businesses requiring guarantee coverage for contracts and legal obligations.
• Assurance Flotte Auto / FPQ1 Commercial auto fleet insurance under FPQ1 coverage for businesses with multiple vehicles.
• Assurance Responsabilité Civile General liability insurance protecting businesses against claims for bodily injury, property damage, and professional errors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Opération Enfant SoleilcoreStrategic or Co-development Partner · 1 January 2019Major philanthropic partnership joined in 2019. Lepelco committed to annual corporate donations and team fundraising activities to support pediatric healthcare for children in Quebec. Company holds ENTREPRISE ENFANT SOLEIL certification.
• L'UniquecoreOthersPrimary insurance carrier partner for property and casualty insurance products. Emergency claims hotline: 1-866-727-3011.
• Intact AssurancecoreOthersMajor insurance carrier partner. Emergency claims hotline: 1-866-464-2424.
• WawanesacoreOthersInsurance carrier partner serving Quebec market. Emergency claims hotline: 1-844-929-2637.
• NorthbridgecoreOthersInsurance carrier partner. Emergency claims hotline: 1-855-621-6262.
• EconomicalcoreOthersInsurance carrier partner. Emergency claims hotline: 1-800-607-2424.
• April MarineminorOthersSpecialized marine insurance carrier partner for recreational vehicles and watercraft. Emergency claims hotline: 1-866-683-6521.
• Victor AssuranceminorOthersInsurance carrier partner for specialty insurance products.
• Groupe Estrie-RichelieucoreOthersRegional insurance carrier partner. Emergency claims hotline: 1-800-363-8971.
• Promutuel AssurancecoreOthersMutual insurance company partner serving Quebec policyholders.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Groupe Ledor: Quebec-based independent insurance brokerage serving both individual and commercial clients with a similar multi-carrier placement model. Directly comparable on geography, customer segments, and product mix to Lepelco.
• BrokerLink: Major Canadian retail insurance brokerage network owned by Intact Financial, distributing personal and commercial P&C coverage across multiple provinces including Quebec. Comparable product set and target customers to Lepelco.
• Holman Insurance Brokers: Quebec-based independent insurance brokerage placing personal and commercial coverage with multiple carriers. Directly comparable on regional focus, brokerage model, and dual-segment offering to Lepelco.
• Lussier: Quebec-headquartered insurance and financial services firm offering personal and commercial P&C coverage through multiple carrier relationships. Comparable on regional footprint and dual-segment broker model.
• BFL Canada: Canadian specialty insurance brokerage offering commercial and personal lines across provinces. Comparable on brokerage model, multi-carrier placement, and Quebec market presence, though with broader geographic scope and specialty focus.
• Assurancia: Quebec-based insurance brokerage offering personal and commercial coverage through multiple carriers. Directly comparable to Lepelco on regional focus, independent brokerage model, and customer segments.

Broad incumbents

• Westland Insurance: Large Canadian independent insurance brokerage with personal and commercial lines across Western Canada and expanding into Ontario. Comparable brokerage model but at materially larger scale and broader geographic reach than Lepelco.
• Marsh Canada: Global insurance brokerage and risk advisory firm with substantial Canadian operations. Overlaps with Lepelco in commercial P&C, surety, and D&O placements but serves large enterprise clients across multiple provinces.
• Arthur J. Gallagher & Co. (Canada): Global insurance brokerage and risk management firm with Canadian operations serving commercial clients. Comparable on commercial lines and surety but addresses a larger, more complex client base than Lepelco.
• Hub International: Large North American insurance brokerage platform with significant Canadian operations including Quebec. Comparable product set and target customers but at much larger scale with broader specialty capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/le-groupe-lepelco-164638247752
• LinkedInlinkedin.com/company/le-groupe-lepelco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Groupe Lepelco