ARDI Insurance

What ARDI Insurance does

ARDI Insurance (legal name: JSC ARDI Insurance) is a Georgia-based private insurance company founded in 2010 and headquartered in Tbilisi that underwrites a diversified portfolio of personal, commercial, and travel insurance products. The company's product portfolio comprises the Vitamins tiered health insurance program (five tiers A–E with aggregate policy limits from 20,000₾ to 50,000₾ and graduated coverage rates from 40% to 80% on outpatient, dental, and hospitalization), Casco vehicle insurance, travel insurance including the WELCOMER product tailored to foreign visitors to Georgia, and industry-specific business coverage. Distribution spans an online insurance store (ardi.ge), dedicated per-product portals (casco.ardi.ge, travel.ardi.ge), a remote queue ticketing system (ticket.ardi.ge), a national network of physical Insurance Houses/service centers, business rendezvous scheduling for commercial clients, and 24/7 phone and live-chat support.

Name

ARDI Insurance

Legal name

JSC ARDI Insurance

Website

https://ardi.ge

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

ARDI Insurance is a Georgia-based private insurer offering tiered health (Vitamins A–E), vehicle (Casco), travel (including WELCOMER for tourists), and business coverage via digital portals and physical Insurance Houses, serving individuals, businesses, and foreign visitors to Georgia.

Ownership category

akta.pro rank

Product category

Multi-line Insurance Services

NAICS

Insurance Carriers (5241), Direct Health and Medical Insurance Carriers (524114)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

akta.pro secondary industry

Travel Medical Insurance (Individual) (FSAIAEAI)

Keywords

• Health insurance
• Vehicle insurance
• Travel insurance
• Commercial insurance
• Tourist medical insurance

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: ARDI Insurance generates revenue primarily through insurance premiums collected from policyholders. The company offers multiple insurance products including health (Vitamins), vehicle (Casco), and travel insurance, with pricing based on selected coverage levels and duration.
2. Partner Benefits Network: Revenue is supported by a network of partner businesses offering exclusive discounts to insured customers, creating value retention and customer loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

ARDI Insurance sells multi-line insurance products to Georgian retail and corporate customers, including a tiered health insurance product ("Vitamins" with five tiers A through E), motor vehicle insurance ("Casco"), outbound travel insurance, and an inbound tourist medical insurance plan ("Welcomer") for foreign visitors to Georgia. The company also offers business/industrial insurance packages for corporate clients, with policies purchased via its online insurance store, partner platforms, and own service centers.

Product overview

ARDI Insurance operates as a diversified insurance company offering a portfolio of products including WELCOMER (tourist insurance for visitors to Georgia), Vitamins (a tiered health/vitamin insurance program with five levels A-E), vehicle insurance (Casco), travel insurance, and business/industry-specific coverage. The WELCOMER product provides medical coverage for tourists with plans up to 30,000₾, while the Vitamins health insurance offers aggregate policy limits from 20,000₾ to 50,000₾ depending on the tier selected.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamins (Health Insurance)

Quantifiable outcome

• 62% of ARDI insured patients who visited GGRC clinic became mothers
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Hair Transplantation Clinic TaliziminorGTM or Marketing PartnerFirst hair transplantation clinic in Georgia and Eastern Europe, member of ISHRS (International Society of Hair Restoration Surgery). Offers ARDI insured customers 60% discounts on hair transplantation procedures including FUE, DHI, BHT, LHT, FUT methods, 60% on LLLT FDA-accredited laser therapy, and 30% on trichopigmentation and eyebrow transplantation.
• GGRC (Georgian-German Reproductive Medicine Center)minorGTM or Marketing PartnerLeading Georgian-German reproductive medicine center. Since 2019 partnership, 62% of ARDI insured patients who visited became mothers. Offers 55% discount on in vitro procedures, 20% on analyses, and special pricing on hysteroscopy. First consultation and echography free with egg freezing protocol.
• Tbilisi Balneological SPA ResortminorGTM or Marketing PartnerBalneological resort in old Tbilisi offering various treatments. ARDI insured customers receive 10-20% discounts on laboratory research, instrumental procedures, physician consultations, physiotherapy, and cosmetic services. Exclusive 50% discount on individual sulfur baths and SPA capsules.
• Schuchmann Wines Chateau, Villas & SPAminorGTM or Marketing PartnerPremium hotel complex in Kakheti wine region. ARDI insured customers receive 20% exclusive discount on hotel and villa accommodation, wine tastings, and wine SPA services featuring 100% natural cosmetics and red wine baths.
• Crowne Plaza BorjomiminorGTM or Marketing PartnerPremium hotel in Borjomi resort town. ARDI insured customers receive 20% discount on any room category any day of the week, and exclusive 20% discount on spa wellness procedures.
• Hotel LahiliminorGTM or Marketing PartnerBoutique hotel in Mestia, Svaneti with mountain views. ARDI insured customers receive 30% exclusive discount. Summer season rates from $52.50 for double room with breakfast.
• Oktopus Fitness ClubminorGTM or Marketing PartnerMulti-branch fitness center network across Georgia including Vake, Saburtalo, City Mall, Mziuri, Lisa Veranda, and Batumi. ARDI insured customers receive 10% discount on unlimited monthly subscriptions plus free InBody testing and 2 personal trainer sessions worth 180₾.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Aldagi: Aldagi is one of Georgia's largest multi-line insurers offering health, motor (Casco), property, and travel coverage — the closest direct competitor to ARDI in the same Georgia market with overlapping customer segments and product structures.
• Imedi L International Insurance: Imedi L is a major Georgian insurance carrier providing health, auto, property, and travel insurance products domestically. It competes head-to-head with ARDI across virtually the same product mix in the Georgian retail and corporate market.
• TBC Insurance: TBC Insurance operates as the bancassurance arm of TBC Bank, one of Georgia's largest financial groups, offering multi-line insurance. It is comparable to ARDI as a domestic multi-product carrier leveraging an institutional parent for distribution and capital.
• IRAO Insurance: IRAO is a Georgian insurance company offering a comparable multi-line product set including health, vehicle, and travel coverage to local consumers. It directly competes with ARDI for the same Georgian retail insurance segments.
• Credo Insurance: Credo Insurance operates within the Credo Bank group in Georgia providing multi-line coverage to retail and small-business customers. It is comparable to ARDI as a Georgian insurance carrier targeting similar segments with bundled financial services.

Emerging players

• SafetyWing: SafetyWing is a digital-first insurer offering travel and nomad health insurance globally. It is comparable to ARDI's Welcomer product for its targeted travel medical coverage for foreigners/mobile populations, though it operates internationally rather than within Georgia.
• World Trips (IMG): World Trips / International Medical Group (IMG) specializes in international travel medical insurance for individuals traveling abroad. Comparable to ARDI's Welcomer for the travel medical product category, serving foreigners with emergency and evacuation coverage.

Broad incumbents

• Allianz Travel Insurance: Allianz Travel Insurance is the travel coverage arm of global insurance giant Allianz, offering travel medical and trip insurance products worldwide. Comparable to ARDI's Welcomer line as a global travel medical incumbent, though it serves an international rather than Georgia-specific market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ARDIInsurance
• YouTubeyoutube.com/channel/UCxUZixOES-m5f3jgRFb1xmA/featured
• Facebookfacebook.com/ardiinsurance
• LinkedInlinkedin.com/company/ardi-insurance
• Instagraminstagram.com/ardiinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARDI Insurance