Strawberry Square Development Corporation

What Strawberry Square Development Corporation does

Strawberry Square Development Corporation is a privately-operated mixed-use real estate development located at 320 Market Street in downtown Harrisburg, Pennsylvania. The property is a project of Harristown Enterprises, a Harrisburg-based regional development company, and combines retail, dining, office, residential, fitness, and service tenants within a single integrated complex. The development is described as having award-winning contemporary design combined with restored city blocks, and it also encompasses the adjacent Coronet Park venue (featuring the UPMC Stage) and the SoMa entertainment district on S. Third Street.

The company generates revenue through three primary streams: commercial space leasing to retail and office tenants, residential rental of on-site apartment units, and event venue and activation fees derived from programming at Coronet Park and the SoMa block party spaces. Commercial lease pricing is quote-based and not publicly disclosed, while events are free to attend with vendor participation fees. Tenant relationships and event programming are supported by marketing across the company website, Facebook, LinkedIn, and Instagram, with regional tourism reach extended through a 2026 partnership with Explore HBG / Visit Hershey & Harrisburg.

The company's go-to-market is asset-and-event centric rather than technology-driven. There is no disclosed app, API, or proprietary platform. The property operates as a physical destination for retail shoppers, business tenants, urban residents, and community event attendees in Pennsylvania's capital region. Strawberry Square functions as a single-asset, single-market operating entity within the broader Harristown portfolio, with no disclosed independent ownership, institutional backing, or expansion beyond the Harrisburg submarket.

Name

Strawberry Square Development Corporation

Legal name

Strawberry Square

Website

https://strawberrysquare.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Strawberry Square Development Corporation operates a mixed-use real estate complex in downtown Harrisburg, PA, combining retail, dining, office, residential, and event venue space under the Harristown Enterprises portfolio. It serves retail shoppers, business tenants, urban residents, and community event attendees.

Ownership category

akta.pro rank

Headquarters

HQ city

Plant City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Space Leasing: Rental income from leasing retail and office spaces to businesses within the Strawberry Square complex in Harrisburg, PA. The property features contemporary retail spaces and commercial office units within the mixed-use development.
2. Residential Rental: Revenue from apartment rentals within the mixed-use development, offering urban living options in downtown Harrisburg.
3. Event Venue and Activation Fees: Revenue derived from hosting events at venues like Coronet Park and SoMa block party spaces, including vendor fees and sponsorship activations.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Strawberry Square Development Corporation manages a single mixed-use urban development in downtown Harrisburg, PA, offering commercial retail and office space for lease, residential apartment rentals, and operated event venues including Coronet Park and the SoMa entertainment district. The company also curates recurring community event programming such as Tiny Park Concerts and SoMa Block Parties.

Product overview

Strawberry Square is a single unified offering—a mixed-use urban development and event venue complex in downtown Harrisburg, PA. The property encompasses retail spaces, apartments, offices, eateries, and managed outdoor venues including Coronet Park (featuring the UPMC Stage) and the SoMa entertainment district. The company operates recurring event programs including Tiny Park Concerts, SoMa Block Party, and seasonal special events such as Ice Cream Socials, Silent Disco, and Cigar Night gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• Coronet Park: A downtown green space developed by Harristown on S. Second Street near Market Square, built specifically for live music and public events. The park honors the historic Coronet Restaurant which once stood on the site before a fire in the early 1990s.
• SoMa
• Tiny Park Concerts

Products and services

• Strawberry Square Mixed-Use Development A mixed-use urban development in downtown Harrisburg, PA blending residential apartments, retail shops, eateries, office spaces, fitness, education, and event venues for tenants, residents, and visitors.
• Coronet Park A downtown green space and event venue developed by Harristown on S. Second Street near Market Square, featuring the UPMC Stage and used for live music, public events, and community gatherings.
• SoMa Entertainment District A designated entertainment district on S. Third Street between Market and Chestnut Streets that hosts monthly block parties, live music, local food trucks, craft drinks, and pop-up experiences.
• Tiny Park Concerts Series A free recurring outdoor live music series held at the UPMC Stage at Coronet Park on the second Friday of each month, May through September, featuring regional talent.
• SoMa Block Party Series A monthly street party series transforming S. Third Street into Harrisburg's recurring event featuring live music, local food trucks, craft drinks, and pop-up experiences.
• Commercial Leasing Services Commercial leasing of retail, restaurant, office, service, and fitness spaces within the Strawberry Square complex for businesses and operators.
• Residential Apartment Rentals Apartment rentals within the Strawberry Square mixed-use complex offering urban downtown living in Harrisburg, PA, with integrated access to on-site retail, dining, and amenities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Explore HBG / Visit Hershey & HarrisburgflagshipGTM or Marketing Partner · 1 January 2026Explore HBG, a division of Visit Hershey & Harrisburg, is the 2026 Entertainment Sponsor for SoMa Block Party series. Provides marketing support and extends reach to regional tourism audiences in Hershey and Harrisburg markets.
• Harristown EnterprisescoreStrategic or Co-development PartnerHarristown Enterprises is the parent/developer of Strawberry Square and Coronet Park. The company develops and manages the property, curating event programming including Tiny Park Concerts in partnership with Sara Bozich. Harristown is described as a regional development company with multiple Harrisburg properties.
• Sara BozichcoreStrategic or Co-development PartnerSara Bozich curates and produces the Tiny Park Concerts series at Coronet Park in partnership with Harristown Enterprises. These are monthly free outdoor concerts held May through September featuring regional talent.
• UPMCminorOthersUPMC is the sponsor/naming partner of the stage at Coronet Park (UPMC Stage at Coronet Park), a key venue for Tiny Park Concerts and other events.
• FunkBot PresentsminorOthersEvent producer for Silent Disco at Coronet Park, curating outdoor dance party experiences at the downtown Harrisburg venue.
• Lounge 611 CigarsminorOthersPartner for Cigar Night Under the Stars events at Coronet Park, providing cigar products and expertise for the themed outdoor event.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• JLL (Jones Lang LaSalle): Global commercial real estate services firm advising on leasing, asset management, and mixed-use development. Comparable as an adjacent infrastructure/commercial layer serving the same kind of mixed-use tenants and venues.
• Wexford Science & Technology: Developer of mixed-use knowledge communities combining office, lab, retail, and residential. Comparable as a developer of integrated urban blocks, though more specialized in life-sciences and university-adjacent sites.

Emerging players

• Greystar Real Estate Partners: Global apartment operator and developer with significant multifamily exposure in downtown mixed-use settings. Comparable as the residential operator layer embedded in mixed-use environments similar to Strawberry Square's Live component.

Direct peers

• Steiner + Associates: Developer of Easton Town Center and similar mixed-use town centers combining retail, dining, residential, and entertainment/event programming. Highly comparable in operating model to Strawberry Square's integrated block approach.
• Harristown Enterprises: Parent company of Strawberry Square and a Harrisburg-based diversified real estate developer. Most directly comparable as the operator of additional downtown Harrisburg properties sharing the same tenant, event, and management playbook.
• LCOR Asset Management: Private real estate investment and development firm focused on mixed-use, multifamily, and transit-oriented developments in the Mid-Atlantic and Northeast. Comparable geography and product type to Strawberry Square's downtown mixed-use playbook.

Broad incumbents

• Federal Realty Investment Trust: Public REIT specializing in mixed-use town center and street retail properties (e.g., Bethesda Row, Santana Row). Comparable as an institutional operator of pedestrian-oriented mixed-use environments with curated event programming.
• The Cordish Companies: Privately-held developer of mixed-use entertainment districts (e.g., Power & Light in KC, Fourth Street Live! in Louisville). Comparable as a developer that combines retail, dining, residential, and programmed event venues into a single downtown ecosystem.
• Wells Fargo Center / Brandywine Realty Trust: Philadelphia-area publicly traded REIT developing and operating mixed-use office, retail, and multifamily properties. Comparable as a regional mixed-use operator with overlapping tenant mix and event/activation programming.

Regional players

• High Real Estate Group: Lancaster County, PA-based developer and manager of mixed-use commercial, retail, and residential properties. Comparable in geography and as a Pennsylvania mid-market mixed-use operator with a similar regional tenant focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/StrawberrySq
• LinkedInlinkedin.com/company/strawberry-square
• Instagraminstagram.com/strawberrysq
• Xx.com/Strawberry_Sq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strawberry Square Development Corporation