Sara Bozich

What Sara Bozich does

Sara Bozich is a personal-brand-driven marketing and event production company focused exclusively on the greater Harrisburg, Pennsylvania market. Operating under Cheers Harrisburg LLC, the company combines editorial content, owned media distribution, and live event production to provide promotion, social media management, and experiential services to local businesses. The core media asset is the Sara Bozich Blog, anchored by the weekly Weekend Roundup newsletter delivered every Thursday to thousands of subscribers and syndicated through TheBurg magazine, complemented by 20K+ social media followers across Instagram, Facebook, and LinkedIn. The company also operates a local discovery directory (Explore Harrisburg) covering 218 businesses across categories such as food, beer/wine, arts, shopping, entertainment, and community.

The business generates revenue through three professional services streams: marketing and brand awareness campaigns for local businesses, event services (including the recurring SoMa Block Party series and the Tiny Park Concert series at Coronet Park), and social media management ranging from training and audits to full account management. GTM is sales-led and direct, with services priced on a quote basis tailored to each client. The customer base spans SMBs (salons, restaurants, chocolatiers), mid-market regional firms (Greystone, GK Visual, Natural Paths to Wellness), and enterprise accounts (GIANT, Sheetz, AAA Central Penn, Tröegs Independent Brewing, Harristown Enterprises, M&T Bank, Country Club of Harrisburg), with additional partnerships in media (TheBurg), real estate/development (Harristown/ Coronet Park), performing arts (Open Stage), and local government (Camp Hill Borough).

Operationally, the company runs on a small core team of fewer than ten people — founder Sara Bozich, a marketing assistant (Megan Kirk), an event manager (Dan Clemmer), and a contributor (Hope Reginella) — supplemented by event staff and partners such as Pennsylvania Media Arts (PAMA) and GK Visual. Technology is non-proprietary, built on standard web and social platforms, and there are no disclosed AI, API, or integration capabilities. The firm is privately held with no funding rounds, no parent company, and no subsidiaries; ownership and operating control remain with the founder.

Name

Sara Bozich

Legal name

Cheers Harrisburg LLC

Website

https://www.sarabozich.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sara Bozich is a Harrisburg, PA-based personal-brand marketing company that produces events, social media campaigns, and promotional content for local businesses via its blog, Weekend Roundup newsletter, and signature event series.

Ownership category

akta.pro rank

Product category

Marketing and Event Production Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Event marketing services
• Social media management
• Promotion campaigns
• Community event production
• Local business marketing

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Providing quality and trusted promotion, event, and social media services to local businesses, including brand awareness campaigns, event production, and social media account management.
2. Event Services: Creative, lively events and well-designed campaigns including producing the SoMa Block Party series and Tiny Park Concert series.
3. Social Media Management: From training and audit services to full account management, providing professional social media services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sara Bozich is a Harrisburg-based marketing and event production company that provides promotion, event, and social media services to local businesses. The company operates the sarabozich.com blog and the flagship Weekend Roundup weekly newsletter, and produces signature community events including the SoMa Block Party series, Tiny Park Concert series, Tres Bonne Année gala, and The River 97.3 .5K. Services span brand awareness campaigns, event production, and full social media account management for B2B clients in the greater Harrisburg area.

Product overview

Sara Bozich operates a personal brand and experiential marketing company focused on the greater Harrisburg area. The core offering consists of the Sara Bozich Blog, which features the weekly Weekend Roundup newsletter as its anchor content, alongside event production services including the SoMa Block Party Series and Tiny Park Concert Series. The company provides marketing services (promotion, social media, event management) to local businesses and produces signature events like Tres Bonne Année and The River 97.3 .5K. The business leverages content marketing and community events to elevate local businesses through experiential marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotion Services

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Harristown EnterprisescoreStrategic or Co-development PartnerPartnership for Coronet Park development and Tiny Park Concert series. Harristown developed Coronet Park as a new downtown green space. Sara Bozich curates and produces the free outdoor concert series at UPMC Stage at Coronet Park in partnership with Harristown Enterprises.
• Pennsylvania Media Arts (PAMA)coreTechnology or IntegrationProvides professional audio, video, and photography for events including the Tiny Park Concert Series. Handles live audio production for concerts at Coronet Park.
• BAPS Motor SpeedwayminorGTM or Marketing PartnerOngoing sponsorship and content partnership. Sara promotes BAPS Motor Speedway events and races in her Weekend Roundup and social media.
• Harrisburg River Rescue & Emergency ServicesminorGTM or Marketing PartnerCharitable partnership for The River 97.3 .5K event. Sara produces the after-party component of this fundraiser.
• GK VisualminorStrategic or Co-development PartnerVideo production partnership. Sara played a major role in productions including What's on Tap, Burg in Focus, Brewed in the Burg, and Poured in Pennsylvania (Emmy-nominated documentary).
• The Burg MagazineminorGTM or Marketing PartnerContent syndication partnership. The Weekend Roundup is syndicated weekly by TheBurg magazine's website.
• M&T BankminorGTM or Marketing PartnerPresenting sponsor for Proudly PA! festival event.
• Central Pennsylvania Music Hall of FameminorGTM or Marketing PartnerPartnership for Proudly PA! festival event.
• The River 97.3minorGTM or Marketing PartnerMedia partner for .5K race event and various promotions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Visit Hershey & Harrisburg: Destination marketing organization promoting tourism, events, and local businesses across the Hershey-Harrisburg region. Comparable as a peer in destination/event promotion, audience aggregation, and local business marketing services in the same geography.
• Lehigh Valley Style: Regional lifestyle magazine covering the Lehigh Valley in eastern Pennsylvania. Comparable as a Pennsylvania regional lifestyle and event promotion brand with a similar editorial-to-events business model, though serving a different geography.
• Main Line Today: Philadelphia Main Line regional lifestyle publication covering local events, dining, and culture. Comparable as a Pennsylvania regional lifestyle media and event promotion brand, though serving a different Philadelphia-area geography.

Broad incumbents

• Cvent: Enterprise event management platform used by large organizations to source venues, manage events, and execute marketing campaigns. Comparable as a broad incumbent in the event production and event-marketing space where Sara Bozich's event series and event services compete for share of wallet.
• Yelp: Large-scale local business directory and reviews platform with business advertising/sponsored placement products. Comparable as a much broader incumbent in the local business discovery, directory listing, and SMB marketing services space that Sara Bozich's 218-business directory overlaps with.
• PennLive / The Patriot-News: Central Pennsylvania's largest regional digital news outlet, where Sara Bozich authored the 'Out with Sara' nightlife column for 13 years. Comparable as a regional media/promotion platform serving the same Harrisburg-area audience with overlapping event and lifestyle coverage.

Direct peers

• PA Eats: Pennsylvania-focused regional food media brand that partners with Sara Bozich on content. Comparable as a regional content/community media business covering food, drink, and local events across the same Pennsylvania audience.
• Susquehanna Style: Central Pennsylvania regional lifestyle magazine covering food, travel, and culture in the Susquehanna Valley. Directly comparable as a regional lifestyle content and local business promotion brand targeting the same central-PA demographic.
• Harrisburg Magazine: City-focused regional lifestyle magazine serving the greater Harrisburg market. Comparable as a peer in curating local events, restaurants, and entertainment content for the same audience Sara Bozich reaches.
• TheBurg Magazine: Harrisburg-based monthly lifestyle and entertainment magazine that syndicates Sara Bozich's Weekend Roundup. Operates as a direct peer in regional lifestyle content, local event promotion, and audience reach in the same Harrisburg DMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sarabozich
• Facebookfacebook.com/SaraBozich
• LinkedInlinkedin.com/in/sarabozich
• Instagraminstagram.com/sarabozich

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sara Bozich