Info2cell

What Info2cell does

Info2cell is a Value-Added Services (VAS) provider founded in 1998, headquartered in Amman, Jordan, with regional offices in Riyadh (KSA) and Dubai Internet City (UAE). The company operates a B2B platform that connects to more than 50 GSM operators across the MENA region via direct TCP/IP integrations, delivering SMS, MMS, and WAP services to enterprise clients including TV stations, media companies, and mobile operators. Its core technology stack comprises a Service Delivery Platform (SDP) acting as unified middleware, a Campaign Manager with API-based SMS automation, a Consent Gateway for landing-page management and fraud prevention, and the Info-Tracker mobile publishing platform with real-time analytics.

The company's consumer-facing product portfolio includes 3ala TV (mobile TV platform), Mazajak (multimedia subscription service for games, ringtones, and wallpapers), SkillDerby (HTML5 mobile gaming with weekly tournaments), and El Coach (sports application), distributed via app stores and operator networks. Info2cell has historically developed and managed operator-branded WAP/web portals for major regional carriers including Mobinil (Orange Egypt), Zain Kuwait, Qtel (Ooredoo), STC, and Zain Jordan, and has produced white-label branded apps for operators such as Mobily.

Info2cell generates revenue through multiple streams: per-message transaction fees on SMS/VAS delivery, subscription and content-share revenue from mobile content aggregation, licensing of its SDP and middleware to operators, and bespoke mobile application development for enterprise brands. The company is currently a wholly owned subsidiary of Altruist Group, an India-based investment company that fully acquired it in 2015, following a prior period of full ownership by Italy's Acotel Group beginning in 2003. With more than 1.5 million mobile subscribers served, Info2cell describes itself as the first and leading VAS provider in the MENA region.

Name

Info2cell

Legal name

Info2cell

Website

https://info2cell.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Info2cell is a MENA Value-Added Services provider that delivers SMS, MMS, WAP, and mobile content to 1.5M+ subscribers via direct TCP/IP connections to 50+ GSM operators. It offers a Service Delivery Platform, consumer apps (3ala TV, Mazajak, SkillDerby, El Coach), and operator-branded portal development across Jordan, KSA, and UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SMS/VAS Services: Provides SMS messages obtained from GSM Provider's SMSC to TV stations and enterprise clients through TCP/IP connection. Revenue generated from message delivery and operator billing arrangements.
2. Mobile Content Aggregation: Acts as content aggregator for mobile operators, distributing content including games, ringtones, wallpapers, and multimedia through Mazajak platform and other services.
3. Mobile Applications: Develops and deploys mobile applications across iOS, Android, and BlackBerry platforms for enterprise clients and direct consumer access. Products include 3ala TV, Mazajak, SkillDerby, and El Coach.
4. Platform Services: Provides SDP, Campaign Manager, and Consent Gateway services to operators requiring middleware and billing integration solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Info2cell is a Value Added Services (VAS) provider that delivers SMS, MMS, and WAP-based mobile services and content to GSM operators and enterprise clients across the MENA region. It operates a unified Service Delivery Platform (SDP) and related middleware (Consent Gateway, Campaign Manager, Info-Tracker) and develops consumer mobile applications including 3ala TV, Mazajak, SkillDerby, and El Coach for iOS, Android, and BlackBerry. The company connects directly to 50+ regional GSM operators for content distribution and billing integration.

Product overview

Info2cell is a Value-Added Services (VAS) platform provider offering a portfolio of mobile products and enterprise services targeting the MENA region. The core product portfolio includes: 3ala TV (mobile TV platform), Mazajak (multimedia subscription service for Games/Ringtones/Wallpapers), SkillDerby (HTML5 mobile gaming with tournaments), and El Coach (sports application). These consumer products are supported by an enterprise Service Delivery Platform (SDP) providing unified middleware for operator and content provider integration, supplemented by Campaign Manager (SMS campaign automation), Consent Gateway (landing page and fraud management), and Info-Tracker (mobile publishing platform for SMS/MMS/WAP). The company connects to over 50 GSM operators in the MENA region for content distribution and develops mobile applications for iPhone/iPad, BlackBerry, and Android platforms.

Differentiator

Problem solved

Functional benefit

Brands

• 3ala TV: Mobile TV application.
• mazajak
• skillderby
• El Coach

Products and services

• 3ala TV A mobile TV platform that allows users to access TV content via mobile devices. Targeted at mobile subscribers in the MENA region who want TV streaming on iOS, Android, and BlackBerry devices.
• Mazajak A multimedia club where users subscribe to receive cool multimedia content such as Games, Ringtones, and Wallpapers. Users access content by visiting a published URL with a specific piece or by a general URL to browse, pick, and download. Targeted at mobile subscribers in MENA.
• SkillDerby An HTML5 mobile gaming platform offering a catalogue of games for mobile smartphones, where players compete to beat the highest game scores, win in featured weekly tournaments, or play practice games to earn coins for extended play. Targeted at mobile gaming subscribers in MENA.
• El Coach A sports application (also referred to as Dokan Nokat) providing sports-related content and services to mobile users in the MENA region.
• Service Delivery Platform (SDP) An operator solutions platform providing a unified middle ground for the optimized exchange of services between users, operators, service, and content providers. Sources services from multi-vendors and integrates them into one middleware as a single point of hosting. Targeted at GSM mobile operators.
• Campaign Manager I2C mobile communications platform that allows users to automate, manage, and send SMS campaigns using simple API-based connectivity. Enables creation of integrated programs using SMS with limited technology requirements and provides detailed reports across all operators. Targeted at enterprises and TV stations.
• Consent Gateway A tool to manage content/service providers' landing pages, helping mobile operators control the acquisition process by centralizing services advertised over landing pages and applying rules and filtration to prevent subscription from inappropriate sites, thereby minimizing fraud cases. Targeted at mobile operators.
• Info-Tracker A comprehensive mobile publishing platform supporting SMS, MMS, and WAP services with Content Management System capabilities, providing real-time statistics and 24x7 support. Targeted at mobile operators and content providers.

Quantifiable outcome

• Reached number one application in sports category in KSA (Al-Dawri iPhone Application, 2010)

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Qtel (now Ooredoo)flagshipStrategic or Co-development Partner · 1 January 2009Awarded Qtel Master Content Aggregator contract in 2009. Developed and managed Qtel Web Portal in 2004. Deep strategic relationship involving content aggregation services across Qatar.
• GSM Mobile Operators (MENA)coreChannel Partner/ Reseller/ DistributorDirect connections with more than 50 regional GSM operators in MENA region. Operators serve as distribution channels for Info2cell's VAS services, SMS delivery, and content aggregation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acision (now Mavenir): Former standalone VAS and messaging infrastructure provider (notably messaging and RCS). Comparable as a B2B platform enabling operators to deliver SMS, MMS, and next-gen messaging services.
• Monty Mobile: Global VAS, mobile content, and messaging aggregator with strong MENA presence. Directly comparable as a regional VAS aggregator serving GSM operators with content, SMS, and value-added services.
• Sinch: Global CPaaS provider specializing in messaging, voice, and operator VAS services. Comparable as a provider of operator-integrated SMS, MMS, and messaging APIs to enterprise customers.
• Syniverse: Telecom messaging and interoperability services provider. Comparable as a B2B platform enabling mobile operators and enterprises with messaging, clearinghouse, and VAS-related services.
• Infobip: Global CPaaS leader with strong MENA operator connectivity. Comparable as a CPaaS / mobile messaging aggregator that has evolved from VAS roots, offering SMS APIs, omnichannel messaging, and operator integrations.
• OpenMarket (Mavenir): Enterprise mobile messaging and VAS provider, now part of Mavenir. Comparable as a provider of API-based SMS, MMS, and operator messaging services to enterprise and operator clients.
• Comverse (now part of Mavenir): Historic global leader in telecom VAS and messaging infrastructure. Comparable as a provider of operator-facing VAS platforms, SDP middleware, and messaging services.

Broad incumbents

• Twilio: Public CPaaS leader offering SMS, messaging APIs, and communications platform capabilities. Comparable as a much larger incumbent in enterprise mobile messaging and VAS-adjacent services.
• Ericsson (Network Services / VAS): Global telecom vendor with VAS, messaging, and digital services portfolio. Comparable as a broad incumbent providing telecom operators with VAS platforms, messaging, and managed services.

Emerging players

• ArpuPlus: MENA-focused mobile VAS and content aggregation provider. Comparable as a regional peer offering VAS, content, and mobile marketing services to operators in emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Info2cell
• Facebookfacebook.com/Info2Cell
• LinkedInlinkedin.com/company/info2cell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Info2cell