CMI Toyota
CMI Toyota is a privately-held authorized Toyota dealership franchise operating four sales and service locations across Adelaide, South Australia, selling new and pre-owned Toyota vehicles, parts, finance, and fleet services.
- Company typePrivate
- Founded1963
- HeadquartersAdelaide, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What CMI Toyota does
CMI Toyota is an authorized Toyota dealership franchise founded in 1963, operating four retail and service locations across the Adelaide metropolitan area in South Australia: Adelaide (West Terrace), Cheltenham, Christies Beach, and a service-only centre in Stepney. The company is part of the OneToyota network and functions as a franchisee of Toyota Motor Corporation Australia, selling the full Toyota lineup including passenger cars (Yaris, Corolla, Camry), GR performance models, SUVs and 4WDs (RAV4, Kluger, LandCruiser variants, bZ4X BEV), and commercial vehicles (HiLux, HiAce, Tundra, Coaster), alongside Toyota Certified Pre-Owned vehicles.
The business operates a multi-revenue-stream model anchored on new vehicle sales and pre-owned vehicle sales, supplemented by authorized service and maintenance (including Toyota Express Maintenance and logbook servicing), Toyota Genuine Parts and Accessories (also sold via an eBay storefront), finance and insurance referrals (Toyota Personalised Repayments, Toyota Access, Full-Service Lease, Toyota Car Insurance), fleet sales with mining-vehicle fit-out specialization, and KINTO car rental services. Underlying technology leveraged includes Toyota Connected Services (in-vehicle telematics, remote control, stolen vehicle tracking) and the myToyota Connect companion app, which integrate online service booking, vehicle status, and Ampol fuel rewards. CMI Toyota self-describes as South Australia's number one Toyota dealer, claiming the largest new, demonstrator, and Certified Pre-Owned inventory in the state, and the largest supplier of Toyota Genuine Parts in SA.
The go-to-market is sales-led through physical showrooms across Adelaide, supported by an online sales platform (dealer.toyota.com.au), digital finance applications, and multi-channel social media presence. Capped-price servicing (e.g., Corolla Cross at $250/service for up to 5 years/75,000 km) and free CMI Assist roadside assistance for service customers are used as retention instruments beyond the initial vehicle sale.
CMI Toyota firmographics
Firmographics- Name
- CMI Toyota
- Legal name
- CMI Toyota
- Website
- https://cmitoyota.com.au
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CMI Toyota is a privately-held authorized Toyota dealership franchise operating four sales and service locations across Adelaide, South Australia, selling new and pre-owned Toyota vehicles, parts, finance, and fleet services.
- Ownership category
- akta.pro rank
CMI Toyota industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Other Motor Vehicle Dealers (4412), Used Car Dealers (441120)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
- akta.pro secondary industry
- Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)
Keywords
Where CMI Toyota is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
CMI Toyota business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new Toyota vehicles including cars, SUVs, utes, and vans across the full Toyota model range.
- Pre-Owned Vehicle Sales: Sales of pre-owned vehicles including Toyota Certified Pre-Owned vehicles with warranty benefits.
- Vehicle Service and Maintenance: Full-service maintenance and repair using Toyota genuine parts, including express maintenance options and logbook servicing.
- Parts and Accessories: Sales of Toyota genuine parts, accessories, and merchandise including eBay store for online parts purchasing.
- Finance and Insurance Products: Arrangement of Toyota Finance products including Toyota Personalised Repayments, Toyota Access, Full-Service Lease, and Toyota Car Insurance through OneToyota network partners.
- Fleet Sales: Dedicated fleet sales with special commercial vehicle offerings and mining vehicle fit-out services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Toyota Personalised Repayments - Customized finance rate based on individual credit profile |
| Subscription | Monthly | Toyota Access - Guaranteed Future Value financing |
| Subscription | Monthly | Full-Service Lease |
| Unit Pricing | Pay-as-you-go | Corolla Cross Hybrid Electric - Capped Price Servicing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
CMI Toyota product offering
Product offeringCore offering
CMI Toyota is an authorised Toyota dealership franchise operating four locations across metropolitan Adelaide (Adelaide CBD, Prospect, Sheidow Park and Stirling) and a dedicated Used Vehicles Centre at Hindmarsh. It retails new Toyota passenger and commercial vehicles, certified pre-owned vehicles, manufacturer-grade servicing and repairs, genuine Toyota parts and accessories, finance and insurance products, fleet management solutions, and 24/7 roadside assistance, supported by Toyota Connected Services technology.
Product overview
CMI Toyota is a Toyota automotive dealership operating four locations across Adelaide, South Australia, offering the complete Toyota vehicle lineup alongside comprehensive automotive services. The product portfolio spans Toyota's full range of new passenger vehicles (Yaris, Corolla, Camry), performance GR models (GR86, GR Supra, GR Corolla, GR Yaris), SUV/4WD vehicles (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). Supporting the vehicle sales, CMI Toyota provides Toyota Certified Pre-Owned vehicles, authorised Toyota Service Centre with Express Maintenance options, Toyota Genuine Parts & Accessories, Toyota Finance & Insurance including Personalised Repayments, Fleet Services, and Toyota Connected Services including the myToyota Connect companion app. The dealership positions itself as South Australia's number one Toyota dealer with the largest range of new, demonstrator, and pre-owned vehicles in the state.
Differentiator
Problem solved
Functional benefit
Products and services
- New Toyota vehicle sales Retail sale of new Toyota passenger and commercial vehicles across the full Toyota Australia line-up, offered at driveaway prices through four Adelaide showrooms to individual consumers, families, and small-business buyers.
- Used vehicle sales (CMI Toyota Used Vehicles Centre, Hindmarsh) Retail sale of certified pre-owned Toyota and other-brand vehicles from a dedicated Hindmarsh Used Vehicles Centre, supplemented by online listings on eBay for second-hand vehicle buyers.
- Toyota vehicle servicing and repairs Scheduled and repair servicing for Toyota vehicles performed by manufacturer-trained technicians using genuine parts across all four Adelaide service locations, targeting owners of new and used Toyota vehicles.
- Parts and accessories Retail and wholesale supply of genuine Toyota parts and accessories for vehicle repair, maintenance, and personalisation, available to retail customers, trade customers, and service operations.
- Finance and insurance Vehicle finance, leasing and insurance products arranged through Toyota-aligned finance partners at the point of sale, supporting new and used vehicle buyers across the Adelaide network.
- Fleet services Dedicated fleet sales, consultation, and management services for commercial customers purchasing multiple Toyota commercial vehicles, with coordinated servicing across the four Adelaide service locations.
- 24/7 roadside assistance Around-the-clock roadside assistance for Toyota vehicle owners, providing breakdown, towing and emergency support as part of the ownership experience.
- Toyota Connected Services (myToyota Connect) Connected vehicle service embedded in compatible Toyota models, giving owners remote start, climate control, door lock, vehicle status monitoring, and automatic safety notifications via the myToyota Connect smartphone app.
Companies that use CMI Toyota
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CMI Toyota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
CMI Toyota partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- AmpolminorFuel rewards partnership through myToyota app offering fuel discounts (4 cents per litre for myToyota members, 8 cents per litre for GAZOO RACING CLUB members) at participating Ampol locations.
- Toyota Motor Corporation AustraliacoreParent franchisor of Toyota in Australia. CMI Toyota operates as an authorized Toyota dealer franchisee within the OneToyota network, receiving brand support, marketing, training, vehicle supply, and access to Toyota's full product range and corporate programs.
- OneToyota NetworkcoreNetwork comprising Toyota Motor Corporation Australia, Toyota Finance, Toyota Insurance, Toyota WA, and authorized Toyota dealers. CMI Toyota participates in shared customer data systems, joint marketing, and integrated guest experience programs across the network.
- Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)coreProvides Toyota-branded car insurance products underwritten by Toyota Insurance. CMI Toyota facilitates insurance quotes and sales, receiving referral fees for policies purchased through the dealer.
- KINTOminorToyota car rental service available at CMI Toyota locations, offering flexible vehicle rental options for customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CMI Toyota competitors and assessment
Company assessmentDirect peers
- Inchcape plc: Global automotive distributor and retailer operating authorized franchises across multiple markets. Comparable to CMI Toyota as an authorized dealer group monetizing OEM relationships, parts, service, and finance attach across geographies.
- Lithia Motors (Lithia & Driveway): One of the largest US franchised automotive retailers, operating stores across multiple OEM brands with full service, parts, and F&I capabilities. Comparable business model to CMI Toyota across the dealership value chain.
- Asbury Automotive Group: Large US-based franchised automotive retailer operating multiple brand stores with revenue from new/used vehicles, parts, service, and F&I. Comparable to CMI Toyota's diversified dealership economics at larger scale.
- Group 1 Automotive: US-based franchised automotive retailer with new and used vehicle sales, service, parts, and F&I across multiple brand franchises. Comparable to CMI Toyota as a multi-location authorized OEM dealer group.
- Sonic Automotive: US franchised automotive retailer operating dealership franchises and EchoPark used-vehicle stores. Comparable to CMI Toyota across new vehicle, used vehicle, parts, service, and F&I revenue streams.
- Eagers Automotive Limited: Australia's largest automotive retailer operating multiple brands and franchises including Toyota. Comparable to CMI Toyota as a multi-location authorized dealer group generating revenue from new/used vehicle sales, service, parts, and F&I across Australian geographies.
- Pendragon plc: UK-based automotive retailer operating franchised and used-vehicle dealerships plus Pinewood digital services for dealers. Comparable to CMI Toyota's franchised dealer model and used vehicle (Toyota Certified Pre-Owned) business.
Broad incumbents
- Bapcor Limited: Australia's largest automotive aftermarket parts distributor and retailer (including Burson Auto Parts and Autobarn). Comparable to CMI Toyota's parts and accessories business given CMI's claim of being SA's largest Toyota Genuine parts supplier.
Regional players
- AMA Group Limited: Australian collision repair and aftermarket services group operating across Australia. Comparable to CMI Toyota's service centre operations as both derive revenue from vehicle repair, maintenance, and parts within the Australian market.
Others
- carsales.com.au: Australia's leading online automotive marketplace for new and used vehicles. Comparable as an ecosystem participant in the Australian vehicle retail market where CMI Toyota also operates, though not a direct competitor in physical sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CMI Toyota social profiles
Digital presenceCMI Toyota financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMI Toyota leadership team
Management profileNumber of profiles
CMI Toyota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMI Toyota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMI Toyota
What does CMI Toyota do?
CMI Toyota is an authorised Toyota dealership franchise operating four locations across metropolitan Adelaide (Adelaide CBD, Prospect, Sheidow Park and Stirling) and a dedicated Used Vehicles Centre at Hindmarsh. It retails new Toyota passenger and commercial vehicles, certified pre-owned vehicles, manufacturer-grade servicing and repairs, genuine Toyota parts and accessories, finance and insurance products, fleet management solutions, and 24/7 roadside assistance, supported by Toyota Connected Services technology.
Is CMI Toyota a public or private company?
CMI Toyota is a private company. It is classified as unknown and is currently operating.
When was CMI Toyota founded?
CMI Toyota was founded in 1963. It employs 501 to 1,000 people.
Where is CMI Toyota based?
CMI Toyota is headquartered in Adelaide, Australia, in the Oceania region.
How does CMI Toyota make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, vehicle Service and Maintenance, parts and Accessories, finance and Insurance Products and fleet Sales.
Who are CMI Toyota's main competitors?
Direct peers on record are Inchcape plc, Lithia Motors (Lithia & Driveway), Asbury Automotive Group, Group 1 Automotive, Sonic Automotive, Eagers Automotive Limited and Pendragon plc. Bapcor Limited is listed as a broad incumbent. AMA Group Limited is listed as a regional player. carsales.com.au is listed as an others.
Does CMI Toyota have an API?
No public API is recorded for CMI Toyota.
What industry is CMI Toyota in?
CMI Toyota's product category is Automotive Retail. Its primary akta.pro industry code is CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids), with a secondary code of TLABAHAJ, Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs). Its NAICS code is 4412 and its SIC code is 5010.