Emco
Emco spol. s r. o. is a Czech family-owned food company operating the emco.cz e-commerce platform for proprietary branded breakfast cereals, porridges, bars, cookies, and nuts, while distributing 14+ international food brands (Barilla, Schogetten, Santa Maria, Wasa, others) in the Czech Republic via its Emco Distribution subsidiary.
- Company typePrivate
- Founded1994
- HeadquartersBratislava
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Emco does
Emco spol. s r. o. is a Czech family-owned food company founded in 1994 by Zdeněk Jahoda, headquartered in Prague with a warehouse/distribution site in Litoměřice. The company operates as both a producer of its own Emco-branded portfolio of breakfast cereals (mysli), porridges and flakes (kaše a vločky), snack bars (tyčinky), cookies (sušenky), and dried fruits and nuts (ovoce a ořechy), and as a Czech Republic distributor of 14+ international food brands including Schogetten, Barilla, Santa Maria, Wasa, Mogyi, Jim Jerky, Bahlsen, Heinz, Nissin, Bristot, St. Dalfour, Cuétara, Captain Kombucha, Fiamma Vesuviana, and Vita Club. Emco serves two principal customer segments: Czech health-conscious consumers purchasing directly via the emco.cz e-commerce platform, and retail/wholesale partners accessing international food brands through its wholly-owned subsidiary Emco Distribution (emcodistribution.eu).
The core proprietary product lines are organized around two thematic sub-brands: Super řada (no-added-sugar, high-fiber variants) and Protein řada (protein-enriched bars, cereals, and porridges), with additional dedicated children's, gluten-free, and bulk SKUs. The 1000+ SKU catalog spans approximately CZK 20-420 per unit with free shipping above CZK 1,000, and an Emco Klub loyalty program offers personalized pricing, points-based rewards, and free gifts to drive repeat purchase. Distribution is operated through the company's own e-shop with home delivery across Czech addresses plus a physical pickup point in Litoměřice, and via B2B wholesale for distributed brands.
The business model combines D2C transaction revenue from the proprietary Emco line with B2B wholesale margin on distributed international brands. The company is privately held with no disclosed parent, no institutional or VC/PE investment, no public listing, and self-reported headcount of 1-10 employees. Marketing is concentrated in owned digital channels (emco.cz storefront, Instagram, email/newsletter, recipe content). The core technology stack appears to be the Shoptet hosted e-commerce platform (evidenced by CDN URLs), with no proprietary AI, app, or API integrations disclosed.
Emco firmographics
Firmographics- Name
- Emco
- Legal name
- Emco spol. s r. o.
- Website
- https://emco.cz
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Emco spol. s r. o. is a Czech family-owned food company operating the emco.cz e-commerce platform for proprietary branded breakfast cereals, porridges, bars, cookies, and nuts, while distributing 14+ international food brands (Barilla, Schogetten, Santa Maria, Wasa, others) in the Czech Republic via its Emco Distribution subsidiary.
- Ownership category
- akta.pro rank
Emco industry classification
Industry- Product category
- Breakfast Cereals and Healthy Snacks
- NAICS
- Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118), Other Grocery and Related Products Merchant Wholesalers (42449), Other Specialty Food Retailers (44529)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050), Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)
- akta.pro secondary industries
- Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), International & Ethnic Packaged Foods (CRADAAAG), Ethnic & International Foods Wholesale Distribution (CRAOAAAJ), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)
Keywords
Where Emco is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices2 records
Markets served
Emco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Emco generates revenue through direct online sales of their own branded breakfast cereals, porridges, cookies, protein bars, dried fruits, and nuts through their e-commerce platform emco.cz, with free shipping for orders over 1000 CZK.
- International Brand Distribution: Emco distributes internationally recognized food brands in the Czech Republic including Schogetten (chocolates), Santa Maria (Mexican/Indian products), Barilla (pasta, pesto, sauces), Mogyi (nuts, snacks), Wasa (crackers), Jim Jerky (meat snacks), and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with loyalty club benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Emco product offering
Product offeringCore offering
Emco manufactures and sells its own branded line of breakfast cereals (muesli), porridges and oat flakes, cereal and cornflake products, snack bars, cookies, dried fruits, nuts, and a dedicated protein range. In parallel, the company imports and distributes international food brands (e.g., Schogetten, Santa Maria, Barilla, Mogyi, Wasa, Werther's Original) on the Czech market through its dedicated distribution site emcodistribution.eu.
Product overview
Emco is a Czech family-owned food company founded 30 years ago by Zdeněk Jahoda, specializing in breakfast cereals and healthy snack products. The company operates as both a producer of its own Emco-branded products and a distributor of international food brands. The core product portfolio includes Mysli (cereals), Kaše a vločky (porridges and flakes), Tyčinky (bars), Sušenky (cookies), and Ovoce a ořechy (dried fruits and nuts), organized under product lines such as Super řada (Super line without added sugar) and Protein řada (Protein line). The company also distributes international brands including Santa Maria (Mexican and Indian foods), Schogetten (German chocolates), Barilla, Wasa, and others through its e-commerce platform. Emco offers an Emco Klub loyalty program with better prices and rewards for registered members.
Differentiator
Problem solved
Functional benefit
Brands
- Super řada: Super product line featuring healthier snack options
- Protein řada
- Jim Jerky
- Emco Klub
Products and services
- Mysli (Muesli / Cereals)
- Kaše a vločky (Porridges and Flakes)
- Cereálie a lupínky (Cereals and Cornflakes)
- Tyčinky (Snack Bars)
- Sušenky (Cookies)
- Ovoce a ořechy (Dried Fruit and Nuts)
- Emco Klub (Loyalty Program)
- International Brand Distribution (Výrobky ze světa)
Companies that use Emco
Customer profileSegments2 records
Ideal customer profiles2 records
Emco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emco partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Schogetten (Ludwig Schokinag)coreEmco distributes Schogetten chocolates and pralines in the Czech Republic. The brand offers over 10 types and flavors of premium chocolates including milk chocolate, dark chocolate, white chocolate with pistachio, and specialty varieties.
- Santa MariacoreEmco distributes Santa Maria products - the largest company specializing in spices, grilling products, and Mexican and Indian cuisine. Offers 20+ products including spices, sauces, tortillas, and tortilla chips.
- BarillacoreEmco distributes Barilla pasta, pestos, and sauces in Czech Republic.
- MogyiminorEmco distributes Mogyi nuts and snacks including flavored peanuts, corn products, and snack mixes.
- WasaminorEmco distributes Wasa crackers including multiple varieties and flavors.
- Jim JerkyminorEmco distributes Jim Jerky meat snacks in Czech Republic.
- BahlsenminorEmco distributes Bahlsen biscuits and baked goods in Czech Republic.
- HeinzminorEmco distributes Heinz products in Czech Republic.
- Nissin FoodsminorEmco distributes Nissin cup noodles, ramen, and soba cup products in Czech Republic.
- BristotminorEmco distributes Bristot coffee products in Czech Republic.
- St. DalfourminorEmco distributes St. Dalfour specialty food products in Czech Republic.
- CupPperminorEmco distributes Cupper tea and beverage products in Czech Republic.
- Captain KombuchaminorEmco distributes Captain Kombucha specialty beverages in Czech Republic.
- CuétaraminorEmco distributes Cuétara biscuits and baked goods including Cuétara Krit and Cuétara Oceanix lines in Czech Republic.
- Fiamma VesuvianaminorEmco distributes Fiamma Vesuviana specialty food products in Czech Republic.
- Vita ClubminorEmco distributes Vita Club specialty food and beverage products in Czech Republic.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Emco competitors and assessment
Company assessmentDirect peers
- Mixit: Czech-founded personalized muesli, porridge, and healthy-snack e-commerce brand. Directly competes with Emco in the Czech online healthy-breakfast and snack category with a similar DTC-plus-loyalty model.
- GymBeam: Central European sports-nutrition and healthy-food e-commerce brand expanding into cereals, protein bars, and snacks. Overlaps with Emco's Protein řada across category and target consumer.
- Country Life: Czech health-food retailer and own-brand producer of cereals, muesli, bars, and organic staples. Competes head-to-head with Emco in Czech healthy breakfast and snacks across retail and online.
Others
- Wasa: Crispbread and crackers brand distributed by Emco in Czech Republic. Comparable in adjacent breakfast/snack carriers and an existing Emco Distribution partner.
- Barilla: Italian pasta and sauce brand distributed by Emco in Czech Republic. Relevant as both an Emco distribution partner and as an adjacent pantry-staples player shaping category expectations.
- Rohlik.cz: Czech online grocery leader offering a broad assortment including healthy cereals and snacks. Competes for consumer grocery wallet share and last-mile logistics positioning rather than as a brand producer.
- Bahlsen: German biscuits and baked-goods brand distributed by Emco in Czech Republic. Comparable in the cookies/biscuits sub-category and part of Emco's international brand portfolio.
Broad incumbents
- Nestlé: Global packaged-food conglomerate with cereals (e.g., Nestlé Cereals), protein products, and confectionery. Overlaps with Emco across breakfast, snacks, and distributed categories.
- Kellogg's: Global breakfast cereal and snack-bar incumbent with established Czech retail presence. Competes broadly with Emco's core cereals and bars portfolio through multinational brand power and scale.
Regional players
- Alnatura: German organic and natural-food retailer and producer of cereals, muesli, and snacks. Comparable assortment in organic/healthy breakfast and snacks, primarily active in Germany and adjacent DACH markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Emco social profiles
Digital presenceEmco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emco leadership team
Management profileNumber of profiles
Profiles1 record
Emco subsidiaries and ownership
Company hierarchySubsidiaries1 record
Emco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emco
What does Emco do?
Emco manufactures and sells its own branded line of breakfast cereals (muesli), porridges and oat flakes, cereal and cornflake products, snack bars, cookies, dried fruits, nuts, and a dedicated protein range. In parallel, the company imports and distributes international food brands (e.g., Schogetten, Santa Maria, Barilla, Mogyi, Wasa, Werther's Original) on the Czech market through its dedicated distribution site emcodistribution.eu.
Is Emco a public or private company?
Emco is a private company. It is classified as family owned and is currently operating.
When was Emco founded?
Emco was founded in 1994. It employs 1 to 10 people.
Where is Emco based?
Emco is headquartered in Bratislava.
How does Emco make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are international Brand Distribution.
Who are Emco's main competitors?
Direct peers on record are Mixit, GymBeam and Country Life. Others are Wasa, Barilla, Rohlik.cz and Bahlsen. Broad incumbents are Nestlé and Kellogg's. Alnatura is listed as a regional player.
Does Emco have an API?
No public API is recorded for Emco.
What industry is Emco in?
Emco's product category is Breakfast Cereals and Healthy Snacks. Its primary akta.pro industry code is CRADAAAE, Breakfast Foods & Cereals (Cereal, Granola, Oatmeal), with a secondary code of CRADAAAI, Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly). Its NAICS code is 311 and its SIC code is 2000.