Rhyme & Reason Design

What Rhyme & Reason Design does

Rhyme & Reason Design is a privately held, woman-owned creative agency headquartered in Atlanta, Georgia, founded in 2009 by Karen McKenzie (Creative Director) and Scarlett Rosier (Director of Operations). The firm delivers a full-service creative offering organized around six core capabilities: branding (naming, logo design, brand standards guides), web design and development (responsive WordPress sites, UX/IA), print design (brochures, annual reports, business systems), video and animation production, research and strategy (market analysis, surveys, content calendars), and integrated campaign development. Underlying technology is conventional — primarily WordPress for web delivery, Adobe-class design tooling for production, and standard video/animation production workflows. No proprietary platform, API, or software product is disclosed.

The firm operates a B2B professional services model with custom, quote-based project pricing and multi-year contract cadence, supplemented by retainer engagements. Go-to-market is direct sales-led, targeting mid-market and enterprise buyers across three declared verticals: Communities & Tourism (municipalities, CVBs, destination marketing organizations), National Nonprofits and Greek Life (fraternities, sororities, foundations), and Cool Companies (culturally distinctive commercial brands). The client roster includes Visit The Northshore, Kappa Kappa Gamma, Pi Kappa Alpha, Alpha Chi Omega Foundation, Delta Tau Delta, Round Rock Chamber, WinnCompanies, and SoftWright, among others. Delivery is distributed across team members in Atlanta, Charlotte, and Denver, despite an overall headcount of roughly 8-9. The firm is WBENC-certified as a Women's Business Enterprise, providing preferential access to government and corporate RFPs with diversity supplier requirements, and maintains memberships in industry associations including GACVB, TACVB, Southeast Tourism Society, and the Fraternity Communications Association.

Name

Rhyme & Reason Design

Legal name

Rhyme & Reason Design, LLC

Website

https://rhymeandreasondesign.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhyme & Reason Design is an Atlanta-based, woman-owned creative agency (~8-9 employees) delivering branding, web design, animation, print, and campaign services to communities, national nonprofits and Greek organizations, and select commercial brands across the United States.

Ownership category

akta.pro rank

Product category

Creative & Branding Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Branding agency services
• Web design development
• Graphic design services
• Creative agency services
• Marketing campaign development

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including branding, web design, animation, print, and marketing campaigns for B2B clients. Revenue generated through project fees and retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rhyme & Reason Design is a full-service creative agency that delivers integrated branding, web design and development, print collateral, video and animation production, research/strategy, and marketing campaign development services. Offerings are organized around three focus verticals: Communities & Tourism, National Nonprofits & Greek Life, and Cool Companies. Services are provided as quoted, project-based engagements to B2B clients seeking cohesive brand experiences.

Product overview

Rhyme & Reason Design is a full-service branding and creative agency offering a unified suite of creative services organized around three core focus areas: Communities & Tourism, National Nonprofits & Greek Life, and Cool Companies. The agency's service portfolio centers on six core offerings: Branding Services (naming, logo design, brand standards), Web Design & Development (responsive WordPress sites, UX design), Print Design (business systems, brochures, direct mail), Video & Animation (live action and animated content), Research & Strategy (market analysis, strategic planning), and Campaign Development (advertising, social media, promotional materials). Additionally, the agency offers Speaking Engagements on design and branding topics. These services are delivered as integrated creative solutions rather than standalone products, with the agency positioning itself as a strategic partner for clients seeking comprehensive marketing experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive brand identity development covering naming, logo design, and brand standards/usage guides that create the foundational visual and messaging elements for organizations across communities, nonprofits, and companies.
• Web Design & Development Responsive WordPress website design, information architecture, wireframing, and UX design services for organizations seeking digital presence creation and enhancement.
• Print Design Design services for printed marketing collateral including business systems, brochures, annual reports, and direct mail.
• Video & Animation Animated and live-action video production including copywriting, storyboarding, and production services for brand storytelling and campaign launches.
• Research & Strategy Market, competitor, and digital analysis; focus groups; online surveys; strategic planning and consulting; content calendars and campaign development to inform creative work.
• Campaign Development End-to-end marketing campaign creation and management including advertising campaigns, social media marketing, and promotional materials across print and digital channels.
• Communities & Tourism Marketing Specialized marketing services for cities, tourism bureaus, and community organizations including visitor guides, event branding, advertising campaigns, website development, video production, and social media strategy.
• National Nonprofits & Greek Life Creative services for national nonprofits including national branding, foundation fundraising materials, convention branding, magazine layout, and annual reports.
• Cool Companies Brand identity development, print collateral, presentation materials, email templates, responsive company websites, advertising campaigns, and social media management for culture-driven businesses.

Quantifiable outcome

• Explore Newnan Coweta achieved 17.3 million impressions and 145.6 thousand clicks in one year
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Georgia Association of Convention and Visitors Bureaus (GACVB)minorOthersProfessional association membership and affiliation. GACVB is a network for convention and visitors bureaus in Georgia, providing industry resources and networking opportunities.
• Texas Association of Convention and Visitors Bureaus (TACVB)minorOthersProfessional association membership connecting Texas tourism organizations. R&R works with Texas destination marketing clients.
• Southeast Tourism SocietyminorOthersProfessional tourism marketing association covering the Southeast US region.
• Fraternity Communications AssociationminorOthersIndustry association for fraternity and sorority communications professionals. R&R serves Greek organization clients who participate in FCA conferences.
• North-American Interfraternity Conference (NIC)minorOthersConference connecting interfraternal organizations. R&R supports Greek clients who attend NIC events.
• Women Owned Business (WBENC)coreOthersCertified women-owned business designation through Women's Business Enterprise National Council (WBENC), enabling R&R to pursue corporate contracts requiring WBE suppliers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jackson Spalding: Atlanta-based integrated marketing, PR, and creative firm serving enterprise and regional clients with brand strategy and communications. Comparable in Atlanta location, B2B regional positioning, and full-service brand-and-marketing service portfolio.
• 22squared: Atlanta-headquartered independent creative and media agency serving national B2B and consumer clients with brand, advertising, and digital work. Comparable in geographic base and full-service creative model targeting mid-market and enterprise brands.
• Luckie & Company: Birmingham-based independent creative and digital agency serving consumer, healthcare, and regional B2B clients. Comparable as an independent Southeast-headquartered creative shop offering branding, digital, content, and media services.
• BVK: Milwaukee-headquartered independent marketing agency with concentrated practices in tourism, healthcare, and nonprofit. Directly comparable in vertical specialization and the same combination of brand strategy, campaign execution, and digital delivery.
• Wray Ward: Charlotte-based independent creative agency delivering branding, digital, and content for B2B and consumer brands. Comparable in regional Southeast presence, mid-size independent agency model, and integrated brand-to-website service offerings.
• Tombras: Knoxville-based independent full-service advertising agency offering creative, media, digital, and brand work to national and regional clients. Comparable as an independent Southeast agency with a similar mix of B2B and consumer brand engagements.
• Arketi Group: Atlanta-based B2B marketing agency serving technology, healthcare, and industrial clients with brand, digital, and PR services. Comparable in Atlanta roots, mid-size independent structure, and B2B creative services offering.
• Swanson Russell: Lincoln, NE-based full-service marketing agency with deep nonprofit, association, and consumer client work spanning branding, digital, video, and print. Comparable in mission-driven client mix (nonprofits, associations) and integrated creative service range.

Broad incumbents

• Ogilvy: Global advertising and brand strategy network offering the full spectrum of creative, branding, digital, and PR services. Competes with R&R only at the high end of the enterprise market but overlaps on branding, content, and integrated campaigns.
• R/GA: Global creative and technology agency operating across brand strategy, experience design, and digital product development. Overlaps with R&R's brand and web capabilities but operates at a much larger scale and technology-integration tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/randrdesign
• Facebookfacebook.com/rrdesign
• LinkedInlinkedin.com/company/rhyme-and-reason-design-llc
• Instagraminstagram.com/rhymeandreasondesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhyme & Reason Design