The B2B Group

What The B2B Group does

The B2B Group is a privately held, full-service multimedia agency established in 1999 and headquartered in Bethel, Connecticut. The company provides creative and marketing services spanning video production, motion graphics and animation, trade show and event planning, internal communications, direct marketing, brand identity and concept development, media buying and placement, web/email design, copywriting, market research, and social media, supplemented by partner-delivered services such as list brokerage, fulfillment, focus group execution, studio rental, photography, and website/app programming. Its service architecture is organized around an "omnimedia utility" approach in which creative assets are designed from inception to be repurposed across email, trade shows, brochures, social media, apps, and integrated campaigns. Publicly visible engagements include work for CVS Pharmacy (vaccine refresher internal communications campaign), Magnetic Analysis Corp. (international print advertising and Dusseldorf trade show presence), and the Ridgefield Park Public Library (Festival of Wreaths and Word On The Street fundraising campaigns).

The business operates as The B2B Group, LLC under Connecticut jurisdiction and is owned and actively managed by its two co-founders, Bob Aiese and Bob Sienicki ("The Bobs"), with no external funding, no parent company, and no disclosed institutional investment. The go-to-market is sales-led and relationship-based, distributing services directly to clients with no intermediary or marketplace channels, and pricing is bespoke and not publicly disclosed. Customer segments are horizontal across corporate organizations, retail businesses, and not-for-profit organizations, served through project-based engagements with no disclosed recurring-revenue or retainer structure. Operating geographies span North America, with demonstrated delivery capability into Europe and Asia via individual client engagements.

Name

The B2B Group

Legal name

The B2B Group, LLC

Website

https://theb2bgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The B2B Group is a privately held, founder-operated full-service multimedia agency founded in 1999 in Bethel, Connecticut, providing video production, motion graphics, trade show planning, and integrated marketing communications to corporate, retail, and not-for-profit clients.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Multimedia advertising services
• Creative production services
• Marketing communications agency
• Brand identity development
• Video production services

Headquarters

HQ city

Bethel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Marketing Services: Full-service agency providing multimedia advertising, communication, and fundraising services to corporate, retail, and not-for-profit clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The B2B Group is a full-service multimedia agency that provides advertising, communication, and fundraising services to corporate, retail, and not-for-profit clients. Its offering is built around an "omnimedia utility" approach in which creative assets are designed from the outset to be repurposed across email, trade shows, brochures, social media, apps, internal communications, and full campaigns, covering video production, motion graphics, trade show/event planning, internal communications, media buying, direct marketing, brand identity, print advertising, web/email design, copywriting, and social media. Supporting specialist services such as list brokerage, fulfillment, focus groups, studio rental, photography, and website/app programming are delivered through partner collaborations.

Product overview

The B2B Group is an award-winning, full-service multimedia agency established in 1999, founded by Bob Aiese and Bob Sienicki. Rather than offering a unified software product or platform, the company provides a comprehensive suite of professional services organized into three tiers: core services (video production, trade show planning, internal communications, media buying, direct marketing, corporate presentations, webinars, creative design, market research, brand identity, print advertising, web/email design, copywriting, and social media), additional services delivered through specialist partnerships (list brokerage, fulfillment, focus groups, studio rental, photography, website/app programming), and specialized campaign services (fundraising campaigns, motion graphics/animation, healthcare communications, and print advertising). The company emphasizes omnimedia utility, designing projects to be repurposed across multiple channels and formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Multimedia Agency Services Comprehensive multimedia agency offering for corporate, retail, and not-for-profit clients, covering video production, trade show and event planning, internal communications, public policy support, media buying and placement, direct marketing strategy, corporate presentations, webinar planning and presentation, creative design and art direction, market research and strategy, brand identity and concept development, print/catalog/display advertising, web/email strategy and design, copywriting and content development, and social media content and support.
• Motion Graphics and Animation Motion graphics and animation services for training videos, distance learning courses, and branding initiatives, showcased via the agency's Show Reel.
• Fundraising and Social Issues Campaigns Fundraising and social issues campaigns including events such as the Festival of Wreaths and Word On The Street, encompassing direct mail packages, posters, public awareness materials, and special event collateral for nonprofit and public-sector clients.
• Healthcare Communications Campaigns Multimedia internal communications campaigns for healthcare clients, including educational videos, posters, quick reference cards, and training collateral to standardize clinical and operational protocols (e.g., CVS Pharmacy Vaccine Refresher).
• Industrial Print and Trade Show Advertising Campaigns Print advertising campaigns in professional journals across North America, Europe, and Asia, paired with trade show booth design and exhibition presence (e.g., Magnetic Analysis Corp. Dusseldorf exhibition and SSWA journal ads), plus website relaunch, product catalogs, YouTube videos, and social media content.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Sparks: Sparks is a trade show, event, and experiential marketing agency that delivers booth design, logistics, and brand activations. It is directly comparable to The B2B Group's trade show and special event planning capability.
• Sagefrog Marketing Group: Sagefrog is a B2B-focused full-service marketing agency offering branding, content, digital, and trade show support. Its B2B focus and integrated services closely mirror The B2B Group's positioning.
• Sensis Agency: Sensis is a full-service integrated marketing and advertising agency serving corporate and consumer clients across channels. It overlaps with The B2B Group in offering creative development, media planning/buying, and multi-channel campaign execution for B2B and B2C clients.
• Blue Flame Marketing: Blue Flame is a small full-service B2B marketing agency offering branding, advertising, digital, and trade show services. Its B2B specialization and service mix align with The B2B Group's offerings.
• The Bureau of Small Projects: The Bureau of Small Projects is a small full-service creative agency providing branding, video, and integrated campaign work. It is comparable in scale and service breadth to The B2B Group's full-service creative model.
• Magnani Continuum Marketing: Magnani is an integrated marketing agency providing strategy, creative, media, and analytics services. Its full-service model and mid-market client focus make it comparable to The B2B Group.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, trade shows, and integrated campaigns for major brands. It competes in the same experiential and brand-activation category as The B2B Group.
• George P. Johnson Experience Marketing: GPJ is a large global experiential and trade show marketing agency. It is a broader incumbent serving many of the same enterprise brand clients with overlapping trade show, event, and brand activation services.
• Wpromote: Wpromote is a large digital-first media and marketing agency with strong media buying and performance capabilities. While more digitally focused, it competes with B2B Group's media buying service line for the same enterprise marketing budgets.

Emerging players

• Big Buzz: Big Buzz is a small full-service marketing agency focused on healthcare, nonprofit, and B2B clients with branding, video, and content capabilities. The healthcare and nonprofit segment overlap with The B2B Group's CVS Pharmacy and library work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The B2B Group