Splash Kitchen Bath Home

What Splash Kitchen Bath Home does

SPLASH Kitchen Bath Home (legal entity: Nicklas Supply Inc.) is a regional luxury kitchen and bath products retailer operating four showroom locations across the greater Pittsburgh, Pennsylvania market (Collier Township, Cranberry Township, Glenshaw, and Murrysville). The business traces its origins to 1956, when founder Elmer Nicklas Jr. established a building supply operation, and pivoted to a curated luxury showroom format in 1994 with the launch of the SPLASH brand. The product portfolio spans five categories: kitchen and bath fixtures (faucets, showerheads, bathtubs, steam showers), custom cabinetry and vanities including the proprietary Signature Select by SPLASH line introduced after the 2023 acquisition of National Woodwork, luxury tile (natural stone, ceramic, porcelain, glass, handmade), and architectural hardware. The core technology of the business is its physical showroom infrastructure—interactive working displays, an Experience Room featuring therapeutic BainUltra tubs and Thermasol steam systems, and operational custom kitchen vignettes—enabling customers to test products in person before purchase. SPLASH does not offer installation services; revenue is generated strictly through product sales.

The company operates a hybrid go-to-market model combining direct-to-consumer showroom retail with a dedicated trade account program. Consumer projects span budget tiers from $500 single-piece replacements to $150k+ full custom cabinetry builds, with custom projects requiring a 10% design deposit and 50% order down payment. Trade accounts for designers, architects, contractors, plumbers, kitchen and bath dealers, and new home builders receive trade pricing discounts, loyalty reward points, free delivery on orders over $2,500, professional photography partnerships, and dedicated account management. Marketing channels include the interactive showroom experience, Instagram and YouTube content, sponsored trade events with KBIS and Coverings show participation, ASID and NKBA professional association engagement, and recurring Pittsburgh Magazine Best of the Burgh earned media coverage. Nicklas Supply transitioned to 100% employee ownership through an ESOP in 2019, with no institutional private equity or venture capital involvement disclosed.

Name

Splash Kitchen Bath Home

Legal name

Nicklas Supply Inc.

Website

https://splashshowrooms.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Splash Kitchen Bath Home, a division of employee-owned Nicklas Supply Inc., is a Pittsburgh-area luxury kitchen and bath retailer operating four interactive showrooms serving homeowners, designers, and trade professionals across Western Pennsylvania.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Retail Showrooms

NAICS

Home Centers (444110), Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Kitchen bath fixtures
• Luxury tile stone
• Custom cabinetry vanities
• Architectural hardware
• Showroom retail

Headquarters

HQ city

Cranberry

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Kitchen & Bath Fixtures: Retail sales of kitchen and bath fixtures including faucets, showerheads, sinks, toilets, bathtubs, and accessories. One-time product transactions with no installation services offered. Wide range of price points to accommodate various budgets.
2. Custom Cabinetry and Vanities: Custom cabinetry projects with structured payment process: 10% deposit to finalize design completion, 50% down to proceed with ordering materials. Projects range from semi-custom to fully-custom cabinetry tailored to customer specifications.
3. Luxury Tile and Stone: Sales of premium tile products including natural stone, ceramic, porcelain, glass, marble, and handmade options. Large-format floor tile to intricate mosaics for various applications.
4. Architectural Hardware: Decorative and architectural hardware including cabinet knobs, pulls, door hardware, and entry sets in various metals and finishes.
5. Trade Account Program: Trade partners (designers, architects, contractors) receive trade pricing discounts, earn reward points for purchases redeemable for merchandise or trip promotions, and access free delivery on orders over $2,500.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Splash Kitchen Bath Home operates a network of four physical retail showrooms in the greater Pittsburgh, Pennsylvania region selling curated luxury kitchen and bath remodeling products. The company retails kitchen fixtures (faucets, sinks), bath fixtures (bathtubs, steam showers), custom cabinetry and vanities (including its Signature Select by SPLASH line), luxury tile and stone, and architectural hardware from over 100 premium brand partners. It serves homeowners and trade professionals via interactive working displays, an Experience Room for hands-on product testing, and a dedicated Trade Account program with account management, trade pricing, reward points, and free delivery.

Product overview

Splash Kitchen Bath Home is a physical retail showroom network offering luxury kitchen and bath remodeling products. The company operates four showroom locations (Collier Township, Cranberry Township, Glenshaw, and Murrysville) as a division of Nicklas Supply. The product portfolio centers on five core categories: Kitchen Fixtures (high-end faucets and accessories), Bath Fixtures (luxury bathtubs, steam showers, and plumbing), Custom Cabinetry and Vanities (including proprietary Signature Select brand), Luxury Tile (natural stone, ceramic, porcelain, glass), and Architectural Hardware (cabinet and door hardware). The company carries over 100 brand partners across these categories and features an Experience Room at its Collier location where customers can test products before purchase. Splash does not offer installation services but serves as a retailer of exceptional products for homeowners, designers, and trade professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Select by SPLASH: SPLASH's fully custom line of cabinetry, acquired through the purchase of National Woodwork in 2021.

Products and services

• Kitchen Fixtures High-end kitchen fixtures including faucets (one-handle high-arc pulldown, swing-arm, pre-rinse spray) with options for traditional handle operation and touchless technology, sold to homeowners and trade professionals for kitchen remodeling projects.
• Bath Fixtures Luxury bathroom fixtures including designer bathtubs, premium steam showers, deep soaking pools, overhead showers, handshowers, and side showers featuring hydrotherapy, chromatherapy, and aromatherapy options for residential bath remodels.
• Custom Cabinetry Semi-custom to fully-customized cabinetry designed according to customer choice of size, wood species, finish, and organizational solutions for kitchens, baths, bars, built-ins, and libraries, sold via project-based pricing with deposit structure.
• Luxury Bathroom Vanities Designer bathroom vanities ranging from sleek and modern to classic and traditional styles, featuring hand-finished designs in a wide range of colors or wood tones.
• Luxury Tile Premium tile featuring natural stone, marble, ceramic, porcelain, glass, and handmade options for kitchens, baths, fireplaces, laundry, wine rooms, and more, ranging from large-format floor tile to intricate mosaics.
• Architectural Hardware Architectural hardware including handles, knobs, levers, hinges, grips, switchplates, cabinet hardware, door hardware, and entry sets in various metals and finishes for residential and commercial projects.
• Signature Select Custom Cabinetry Bespoke custom cabinetry under the Signature Select by SPLASH sub-brand, designed and hand-made for kitchens, baths, bars, built-ins, and libraries, allowing total freedom in materials and design.

Quantifiable outcome

• Multiple consecutive Best of the Burgh awards from Pittsburgh Magazine (2021, 2023, 2024, 2025)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Builders Association of Metropolitan Pittsburgh (BAMP)coreStrategic or Co-development PartnerLong-standing membership with the regional builders association. SPLASH maintains credibility as the leader among Pittsburgh's luxury kitchen and bath dealers through this industry organization membership.
• American Society of Interior Designers (ASID)coreStrategic or Co-development PartnerSPLASH enters its second year sponsoring ASID. Active engagement with interior design professionals through membership and sponsorship.
• National Kitchen and Bath Association (NKBA)coreStrategic or Co-development PartnerSPLASH encourages Kitchen Designers with 7+ years of experience to earn their Certified Kitchen Designer (CKD) credential through NKBA. Partnership supports professional development and industry certification standards.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Pirch: Luxury kitchen, bath, and outdoor showroom concept founded on the 'try before you buy' experiential philosophy with working plumbing fixtures and designer brands. Conceptually aligned with SPLASH's experience-first showroom model in the premium home category.
• Ferguson Enterprises (Bath, Kitchen & Lighting Gallery): Ferguson operates the largest U.S. network of Bath, Kitchen & Lighting showrooms carrying premium plumbing, cabinetry, and lighting brands. Most directly comparable to SPLASH in luxury kitchen/bath retail and trade distribution model, though at substantially larger national scale.
• Kohler Signature Stores: Brand-operated luxury kitchen/bath showrooms by Kohler featuring immersive Experience Centers (KohlerBath.com-style product testing, working displays, smart showers, steam). Highly comparable to SPLASH's Experience Room concept and overlapping brand portfolio.
• Rejuvenation: Williams-Sonoma-owned retailer of lighting, hardware, and bath fixtures with a curated artisan brand portfolio and heritage positioning. Overlaps with SPLASH on architectural hardware, premium bath fixtures, and design-forward customer base.
• Ann Sacks Tile & Stone: Kohler-owned luxury tile and stone brand with proprietary showrooms in major U.S. markets. Directly comparable to SPLASH's luxury tile showroom offering with a similar trade/designer customer base and premium brand positioning.
• The Tile Shop: Specialty tile and stone retailer with 140+ stores plus e-commerce, focusing on natural stone, ceramic, porcelain, and mosaic tile. Overlaps with SPLASH's luxury tile category with broader geographic reach and online channel.
• Robinson Lighting & Bath: Family-led regional luxury kitchen/bath showroom chain in the Midwest with showrooms in Omaha and Kansas City; similar curated luxury brand mix, trade professional engagement, and custom cabinetry offerings. Closest regional peer in scale and concept.

Broad incumbents

• Lowe's Companies: National home improvement big-box retailer that has expanded its kitchen/bath showroom and Pro offerings. A broad incumbent defining the accessible-mass end of the kitchen/bath market SPLASH competes against for trade and DIY customers.
• Home Depot: Largest U.S. home improvement retailer with kitchen/bath showrooms and a growing Pro/XTS trade focus. Frames the mass-market competitive backdrop against which SPLASH's luxury positioning must differentiate.
• RH (Restoration Hardware): Luxury home furnishings retailer and gallery operator with massive showrooms blending furniture, lighting, textiles, and bath lines. A broader incumbent serving overlapping affluent customers with kitchen/bath adjacencies, though not focused on plumbing fixtures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/splashshowrooms
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/splash_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Kitchen Bath Home