Kohler Signature Store

What Kohler Signature Store does

Kohler Signature Store (operating as "KOHLER Store & Showroom") is a single physical retail showroom located at 19 3rd Ave, Burlington, Massachusetts, operated as a partnership between Kohler Co., the Wisconsin-based 150+ year-old plumbing manufacturer founded in 1873, and Supply New England, a regional distributor. The store opened in 2024 and functions as an experiential sales channel for Kohler's full kitchen, bathroom, and wellness product portfolio. Approximately 32 employees run the showroom on a six-day weekly schedule with walk-in availability plus appointment booking.

The store's revenue model is hardware sales of high-end kitchen and bathroom fixtures, including faucets, sinks, showers, bathtubs, toilets, and accessories, augmented by professional design consultation and installation-services referral. The product mix spans smart home-connected fixtures (smart showers, smart toilets, smart toilets seats, smart baths, smart water management) integrated through the Reveal platform; multi-room designer collections (Artifacts, Components, Simplice, Purist, Tone, Memoirs, Veil); flagship designer collaborations (Kohler x Studio McGee's Claude line, Kohler x Arsham's Landshapes); and an emerging wellness category (KLAFS saunas, Kohler x Remedy Place ice baths, Kohler Health/Dekoda). Customer segments are split between primary residential homeowners undertaking kitchen/bath renovation or new-construction plumbing installations, and secondary design professionals and contractors sourcing spec-grade fixtures.

Commercially, the store serves the New England region on a regional geographic scope, with customer acquisition driven by in-showroom experience, design consultation services, email/newsletter lead capture, and participation in design industry events (Milan Design Week, KBIS, Design Miami). The store is part of Kohler Co.'s broader retail-store network operated under licensing or partnership arrangements with regional distributors. Detailed store-level revenue, unit economics, or expansion targets are not publicly disclosed.

Name

Kohler Signature Store

Legal name

Kohler Co.

Website

https://kohlersignaturestoreburlington.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Kohler Signature Store is a single physical retail showroom in Burlington, MA operated as a partnership between Kohler Co. and Supply New England, selling high-end kitchen, bathroom, smart home, and wellness plumbing products to residential homeowners and design professionals in the New England region.

Ownership category

akta.pro rank

Product category

Kitchen & Bath Plumbing Fixtures Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

akta.pro secondary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Kitchen bathroom fixtures
• Plumbing products retail
• Smart home showers
• Bathroom design services
• Wellness bath products

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen and Bathroom Plumbing Products: Physical retail sales of faucets, sinks, showers, bathtubs, toilets, and accessories for kitchen and bathroom applications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kohler Signature Store is a physical retail showroom in Burlington, MA operated by Supply New England under partnership with Kohler Co. It sells Kohler-brand kitchen and bathroom plumbing fixtures, smart home water products, designer collections, and wellness items, and offers on-site design consultation with functioning displays for walk-in and appointment-based customers.

Product overview

Kohler Signature Store is a physical retail showroom operated by Kohler Co. in partnership with Supply New England, offering a comprehensive portfolio of bathroom, kitchen, and wellness products. The product ecosystem spans multiple categories including smart home-connected fixtures (smart showers, smart toilets, smart toilet seats, smart baths, and smart water management), designer bathroom and kitchen collections (Kohler x Studio McGee, Kohler x Arsham, Artifacts, Components, Simplice, Purist, Tone, Memoirs), wellness products (saunas, ice baths, hydrotherapy), commercial bathroom solutions, and professional design/installation services. The smart home products integrate with Kohler's Reveal platform for connected experiences, while the wellness line includes Kohler Health (Dekoda) and partnerships with Remedy Place. Additional offerings include WaterSense-certified water-efficient products, WasteLAB sustainable products made from recycled materials, and dedicated commercial product lines for professional facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Kohler x Studio McGee: Collaboration collection featuring bathroom and kitchen designs by interior designer Studio McGee
• Veil
• Artifacts
• Purist
• Simplice
• Components
• Ann Sacks
• Kallista
• Robern
• STERLING
• KLAFS
• Kast
• Kohler Health

Products and services

• Smart Showers Digital-controlled shower systems enabling precise temperature control, personalized spray settings, and app-based or voice-activated operation for a customized showering experience, sold to residential homeowners.
• Smart Toilets Advanced toilets with automated flushing, bidet functionality, heated seats, and integrated cleansing features controlled via remote or smart home systems, sold to residential homeowners.
• Smart Toilet Seats Bidet-style toilet seats offering automated cleansing, heated seating, and smart controls that can be retrofitted to existing toilets, sold to residential homeowners.
• Smart Baths Hydrotherapy bathtubs with app-connected controls for bath fill management, temperature monitoring, and personalized therapy settings, sold to residential homeowners.
• Smart Water Management Water monitoring systems that track usage patterns and provide leak detection alerts through connected home integration, sold to residential homeowners.
• Kohler x Studio McGee Collection Collaboration collection with designer Studio McGee featuring coordinated bathroom and kitchen fixtures with timeless design aesthetics, sold to residential homeowners.
• Claude by Kohler x Studio McGee Bathroom collection featuring customizable faucet designs with selectable spouts, finishes, and handles for personalized style coordination, sold to residential homeowners.
• KOHLER Saunas Modern sauna cabins designed for residential wellness, offering heat therapy experiences in customizable configurations, sold to residential homeowners.
• Ice Bath by KOHLER x Remedy Place Cold plunge ice bath systems developed in partnership with Remedy Place, designed for recovery and wellness applications, sold to residential homeowners.
• Kohler x Arsham Collection Design collaboration collection featuring sculptural bathroom fixtures with contemporary artistic influences from Daniel Arsham, sold to residential homeowners.
• Commercial Bathroom Products Full line of commercial-grade bathroom fixtures including flushometers, toilets, urinals, faucets, lavatories, and touchless soap dispensers for commercial facilities.
• Kohler Bathroom Design Services Professional design consultation services helping customers plan and coordinate bathroom renovations with expert guidance.
• Kohler Install Services Professional installation services for Kohler products, connecting customers with qualified local contractors.
• Water Filtration Systems Home water filtration systems and replacement filters for clean drinking water in residential kitchens, sold to homeowners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Supply New EnglandcoreChannel Partner/ Reseller/ DistributorSupply New England partnered with Kohler to operate the KOHLER Store in Burlington, MA. This partnership brings Kohler's product portfolio to customers through a local distributor with regional market expertise and supply chain capabilities.
• Studio McGeeflagshipStrategic or Co-development PartnerKohler x Studio McGee collaboration featuring the Claude bathroom collection. This is a flagship design collaboration bringing Studio McGee's design aesthetic to Kohler's bathroom and kitchen products.
• Daniel ArshamminorStrategic or Co-development PartnerKohler x Arsham collaboration featuring the Landshapes collection with artistic design elements.
• Remedy PlaceminorStrategic or Co-development PartnerKohler x Remedy Place collaboration for ice bath products, bringing wellness technology to the consumer market.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moen Showrooms: Moen operates experiential showroom spaces for faucets and smart water products, offering a directly comparable brand-focused retail experience that overlaps with Kohler's smart shower and smart water management lines.
• Pirch: Pirch operates luxury kitchen and bath showrooms with a similar experiential retail model, offering functioning product displays, design consultation, and appointment-based service for affluent homeowners renovating kitchens and bathrooms.
• Ferguson Bath, Kitchen & Lighting Gallery: Ferguson's showrooms offer kitchen, bath, and lighting fixtures with design consultation, directly comparable to the Kohler Signature Store's trade-and-consumer showroom model across multiple U.S. markets.
• GROHE Showrooms: GROHE runs brand showrooms showcasing premium kitchen and bath fixtures including smart and design-forward lines, directly comparable to the Kohler Signature Store's brand-anchored, design-led retail approach.
• TOTO Showrooms: TOTO's brand-specific showroom experience centers on premium toilets and bidet seats, paralleling Kohler's brand-anchored Signature Store strategy of showcasing core product categories in an experiential retail environment.

Broad incumbents

• Lowe's: Lowe's competes in kitchen and bath fixtures and has invested in design services (Lowe's for Pros, in-store design centers), making it a broad incumbent whose kitchen and bath offerings overlap with Kohler Signature Store's assortment.
• Hajoca: Hajoca is one of the largest privately held plumbing distributors in the U.S., operating kitchen and bath showrooms and serving trade professionals, placing it in direct competition with the Kohler/SNE combination for both trade and consumer sales.
• Restoration Hardware (RH): RH operates large-format experiential galleries for home furnishings, sharing the Kohler Signature Store's premium, design-led, appointment-based retail philosophy, though focused on furniture and broader home categories rather than plumbing fixtures.
• The Home Depot: Home Depot competes in the same kitchen and bath fixture category through its appliance and bath departments, offering a much broader assortment at lower price points but without the design-concierge showroom experience.

Regional players

• Reece Group: Reece is a leading plumbing and bathroom products retailer operating showrooms in Australia and New Zealand; it is a directly comparable kitchen/bath showroom operator but in a different geography than the Burlington, MA store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kohler-signature-store

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kohler Signature Store