E&R Laundry and Dry Cleaners

What E&R Laundry and Dry Cleaners does

E&R Laundry and Dry Cleaners is a family-owned commercial laundry services provider headquartered at 80 Ross Avenue in Manchester, New Hampshire and operating as a division of Botnick/5 Ventures, Inc. Founded in 1921 by the Morin Family and acquired by the Botnick Family in 1986, the company employs approximately 175-200+ staff across a single main processing plant, one Bedford retail location, and four named home/office delivery routes (Greater Bedford, Nashua, Manchester, and Milford). Its core business is institutional laundry services for 100+ private schools, colleges, universities, and summer camps across nine Mid-Atlantic and Northeast states, with marquee customers including Yale, Dartmouth, Boston University, Babson College, Phillips Exeter Academy, and Choate Rosemary Hall. Supporting revenue streams include retail dry cleaning, commercial laundering for municipal and healthcare clients, and event linen rentals.

The company operates through a subscription-based Campus Laundry platform with four published plan tiers - Premium (e.g., $1,935/year at Babson), Look Sharp, Just the Basics, and Wash/Dry/Fold - plus a $189/year linen rental add-on and a per-item Student Piece Price service. Operational technology includes bar code and RFID tracking on personalized E&R laundry bags, video documentation of cleaning processes, GreenEarth Cleaning non-toxic solvent technology, reusable duffle-style bags eliminating 25,000+ lbs of packaging waste annually, and a self-service online dashboard for enrollment and customer service. Commercial Services extend the same processing infrastructure to municipal police/fire departments, doctor's offices, and healthcare facilities for uniform, lab coat, and linen laundering.

Revenue mechanics are a mix of non-cancellable annual subscriptions billed per academic year (with a 45-day cancellation window and $49 processing fee per additional bag), per-unit retail pricing at piece-rate (e.g., $5.25 laundered shirt, $27.39 two-piece suit at Bentley retail pricing), managed-services contracts for commercial accounts, and rental fees for event and institutional linen. Go-to-market combines enterprise field sales to school administrators (on-campus registration tables, partnership pitches), community-led brand building via nonprofit board leadership and local sponsorships, and self-serve online enrollment for students and parents. Distribution combines campus door-to-door pickup, four regional route delivery zones, retail storefront, and event-rental logistics.

Name

E&R Laundry and Dry Cleaners

Legal name

E&R Laundry and Dry Cleaners, a division of Botnick/5 Ventures, Inc.

Website

https://eandrcleaners.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

E&R Laundry and Dry Cleaners is a family-owned, 100+ year-old commercial laundry operator headquartered in Manchester, NH, providing subscription-based campus laundry and dry cleaning services to 100+ schools, colleges, universities, and summer camps across nine Mid-Atlantic and Northeast states, alongside retail route delivery and commercial laundering.

Ownership category

akta.pro rank

Product category

Commercial Laundry and Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Linen and Uniform Supply (81233), Personal and Laundry Services (812)

akta.pro primary industry

Education (Schools/Universities) Laundry (HSAJAEAH)

akta.pro secondary industries

Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Healthcare & Hospital Linen Laundry (HSAJAEAA), Uniform Laundry (Corporate/Facilities) (HSAJAEAE), Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL), Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)

Keywords

• Commercial laundry services
• Dry cleaning services
• Campus laundry programs
• Linen rental services
• Garment care services

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Campus Laundry Subscription Plans: Annual subscription plans (Premium, Look Sharp, Just the Basics, Wash/Dry/Fold) billed per academic year. Plans are non-refundable and non-cancellable 45 days after first scheduled campus pickup. Additional bags incur $49 processing fee per bag.
2. Linen Rental Services: Fresh Bed & Bath Linen Rental providing 4 flat sheets, 2 pillowcases, and 6 bath towels per student. Replacement charges for unreturned linen (Flat Sheet $16.10, Pillowcase $6.85, Bath Towel $10.95, Full Linen Set $143.80).
3. Retail Dry Cleaning and Laundry: One-time and per-item pricing for retail customers visiting stores or using route delivery services. Includes dry cleaning, shirt laundry, repairs, alterations, wedding gown cleaning, leather and suede care.
4. Commercial Laundry Services: B2B services for municipal organizations (police/fire departments), medical offices, and commercial businesses with scheduled pickups and deliveries for uniforms, linens, and specialty garments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

E&R Laundry and Dry Cleaners is a family-owned commercial laundry company founded in 1921 that provides subscription-based campus laundry and dry cleaning services to 100+ schools, colleges, universities, and summer camps across nine states in the Northeast and Mid-Atlantic. The company also offers retail dry cleaning and laundry through its Bedford store and home/office route delivery, commercial laundry services for municipal and healthcare organizations, and linen rental programs.

Product overview

E&R Laundry and Dry Cleaners offers a portfolio of laundry and dry-cleaning services primarily focused on institutional clients (schools, colleges, universities, and camps) through its flagship Campus Laundry platform, supplemented by retail, commercial, and specialty event services. The core product is The Campus Laundry, a subscription-based service with four plan tiers (Premium Plan, Look Sharp Plan, Just the Basics Plan, and Wash/Dry/Fold Plan) that provide scheduled pickup and professional cleaning of student laundry with various levels of pressing, dry cleaning, and linen rental included. Supporting offerings include Linen Rental, Comforter Cleaning, and Student Piece Price services as add-ons, plus dedicated Campers Laundry, School & Camp Linen, Auxiliary Services, Event Rentals, and Commercial Services for institutional clients. The company also operates a retail Laundry & Dry Cleaning service with home/office delivery routes and promotes environmental sustainability through its Green & Clean initiative using GreenEarth products.

Differentiator

Problem solved

Functional benefit

Brands

• The Campus Laundry: World-class laundry servicing world class institutions - provides weekly wash/dry/fold laundry, dry cleaning, linen, and auxiliary services for prep schools, colleges, universities, summer schools, and camps.

Quantifiable outcome

• 86% less water, 64% less gas, 80% less electricity compared to campus washers/dryers
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GreenEarth CleaningcoreTechnology or IntegrationGreenEarth Cleaning is a trusted partner providing environmentally safe, non-toxic dry-cleaning technology. E&R is proud to be a partner of GreenEarth Cleaning, using their gentle, sustainable, and odor-free solution that ensures garments look their best while protecting the environment.
• TDK EngineeringminorOthersConducted independent study confirming E&R's professional laundry system uses less water, less energy, and fewer detergents, reducing waste while delivering superior cleanliness compared to traditional campus washers and dryers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rinse: Tech-forward on-demand dry cleaning and laundry pickup-delivery service with strong Northeast US density; competes directly with E&R's route-delivery and commercial laundry offering and represents the digital-native model E&R's tracking system seeks to emulate.
• CD One Price Cleaners: Large retail dry cleaning chain with flat-rate pricing and store-with-route-delivery operations across multiple US states; comparable to E&R's retail and route-delivery mix in consumer garment care.
• Cleanly: On-demand, app-driven laundry and dry cleaning service operating in major US cities including the Northeast; directly competes with E&R's retail and pickup-delivery services by using a digital-first customer experience.
• Mulberrys Garment Care: Hybrid retail, commercial and on-demand dry cleaning/laundry chain operating across multiple US metros with a tech-enabled customer experience and B2B accounts; the closest direct analog to E&R's mix of retail storefronts, route pickup/delivery and commercial accounts.
• Unitex Healthcare Linen: Northeast-focused healthcare and industrial linen/uniform supplier with medical facility laundry, pickup/delivery routes and contracted service; directly overlaps with E&R's healthcare linens, medical-office laundry and linen rental offering.
• Continental Linen Services: Regional industrial launderer providing uniform and linen rental with scheduled route service across the Midwest and Southeast; structurally comparable to E&R's linen rental and commercial route service for schools, healthcare and municipal clients.

Broad incumbents

• Prudential Overall Supply: Long-established uniform, linen and industrial laundry company with route-based direct sales to commercial customers across multiple regions; structural analog to E&R's uniform/linen supply contracts for municipal, medical and commercial clients.
• Cintas: National uniform, linen and facility services giant with a strong route-based direct sales motion and broad healthcare, hospitality and industrial accounts; competes with E&R's commercial and municipal uniform/linen business as a scaled incumbent.
• Alsco: Global uniform, linen and first-aid services company with contracted route delivery to commercial, industrial and institutional accounts; competes in the same broad linen and uniform supply category that E&R serves through its commercial and linen rental arms.
• Tide Cleaners: National retail laundry and dry cleaning brand backed by Procter & Gamble with franchised storefronts and digital ordering; a broad incumbent that competes with E&R's retail and commercial services across a much wider geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EandRLaundry
• Facebookfacebook.com/EandRLaundry
• Instagraminstagram.com/eandrlaundry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E&R Laundry and Dry Cleaners