What V2 Consulting does

V2 Consulting is a privately held Brazilian consulting firm founded in 2006 by Vladimir Valladares, headquartered in the Alphaville business district of Barueri, São Paulo. The firm specializes in customer experience (CX), employee experience (EX), and operational efficiency, serving mid-to-large Brazilian enterprises across financial services, insurance, media, retail, travel, real estate, and education — with named clients including Banco do Brasil, Bradesco, Globoplay, Estadão, Decolar, Icatu, Carglass, Gafisa, and others.

The company's core technology stack combines proprietary and distributed third-party platforms: SMV (Sistema de Monitoria V2), a proprietary quality monitoring and audit software with API and Power BI integration; Voice & Data Analytics by Xdroid, an AI-powered speech and text analytics solution distributed exclusively by V2 Consulting in Brazil and processing audio, WhatsApp, chat, and email interactions; and a suite of QuestionPro platforms for NPS/CSAT surveys, employee experience research, customer communities, and market research. The technology layer is wrapped around a portfolio of proprietary consulting methodologies (E4C, D3E, CODEX, RADAR Q, S6) and international certification programs (CX360 Mastery, EX360) delivered in partnership with the UK-based International Customer Experience Institute (ICXI).

V2 Consulting monetizes through four primary streams: management and quality/productivity consulting (professional services), software subscriptions to SMV and Xdroid, training and international certification programs (CX360, EX360), and managed services / BPO (quality monitoring outsourcing, customer satisfaction, operational efficiency). All engagements are quote-based and custom-scoped, with no public pricing; the go-to-market is sales-led, targeting enterprise decision-makers in CX, operations, and HR functions via direct enterprise sales, content marketing (blog, LinkedIn, Instagram), event presence, and a nascent channel partner program. AI is featured as a differentiator (via Xdroid) but not natively developed in-house.

Name

V2 Consulting

Legal name

V2 CONSULTING

Website

https://v2consulting.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

V2 Consulting is a Brazilian CX, EX, and operational efficiency consulting firm serving mid-to-large enterprises with proprietary software (SMV), exclusive Brazil distribution of Xdroid AI analytics, QuestionPro survey platforms, and internationally certified training programs.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Data, Analytics & AI Consulting (BPAHAEAF), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Customer experience consulting
• Employee experience consulting
• Quality monitoring software
• Speech analytics platform
• Operational efficiency consulting

Headquarters

HQ city

Consolação

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services: Management consulting, quality, and productivity consulting services delivered by specialists to help companies improve customer experience, employee experience, and operational efficiency.
2. Software Subscriptions: Subscription-based access to proprietary and third-party software platforms including SMV (Sistema de Monitoria V2), Voice & Data Analytics (Xdroid), and QuestionPro survey platforms. Pricing is quote-based.
3. Training and Certification Programs: CX360 Mastery Program and EX360 programs offering training, consulting, mentorship, and international certification for professionals and organizations.
4. Outsourcing / Terceirizacao: Business process outsourcing services for quality monitoring, customer satisfaction, operational efficiency, and collaboration/internal environment monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

V2 Consulting is a Brazilian consulting firm that helps enterprises improve customer experience (CX), employee experience (EX), and operational efficiency. Its core offering combines professional consulting and outsourcing services (using proprietary methodologies such as E4C, D3E, CODEX, RADAR Q, and S6) with a software portfolio that includes the proprietary SMV quality monitoring platform, AI-powered Voice & Data Analytics (Xdroid) distributed exclusively in Brazil, and multiple QuestionPro-based survey and research platforms. The company also delivers the internationally certified CX360 Mastery Program and EX360 training and certification program.

Product overview

V2 Consulting is a Brazilian consulting firm specializing in Customer Experience (CX) and Employee Experience (EX). The company offers a portfolio of proprietary and third-party software solutions combined with consulting services. The core software offerings include: SMV – Sistema de Monitoria V2 (proprietary quality monitoring software), Voice & Data Analytics Xdroid (AI-powered voice/data analytics distributed exclusively in Brazil), and multiple QuestionPro platforms (CX surveys, Employee Experience, Customer Community, Insights Hub, and Market Research). These platforms are complemented by service offerings including CX360 Mastery Program (certification training) and EX360 (employee experience certification). The integrated approach combines software platforms with consulting, training, and mentoring services for operational efficiency and customer relationship management.

Differentiator

Problem solved

Functional benefit

Products and services

• SMV – Sistema de Monitoria V2
• Voice & Data Analytics (Xdroid) AI-powered software for automating quality assessment, customer experience evaluation, and operational efficiency in customer relationship operations across voice and data channels (WhatsApp, chat, email, phone). Uses speech recognition, transcription, NLP, anomaly detection, and recommendation engines to monitor interactions and surface sales, cross-sell, and upsell opportunities. Distributed exclusively by V2 Consulting in Brazil.
• QuestionPro CX Platform Customer experience management platform for NPS, e-NPS, CSAT surveys, Closed Loop feedback management, and customer satisfaction tracking with benchmarking capabilities. Deployed via email, SMS, and web, and used by V2 Consulting to support enterprise CX research programs.
• QuestionPro Employee Experience Platform Platform for managing employee satisfaction, climate, and opinion surveys including 360-degree evaluations and pulse surveys. Used by V2 Consulting to support enterprise employee experience and engagement programs.
• QuestionPro Customer Community Platform Customer community management platform for capturing insights and opinions to improve products, services, and customer experience through forums, polls, and focus groups.
• QuestionPro Insights Hub Collaboration platform for capturing insights from employees, suppliers, and partners to improve products, services, and internal processes.
• QuestionPro Market Research Platform Market research platform with the option to hire respondents within target profiles via an Online Panel for comprehensive market studies.
• CX360 Mastery Program Training, consulting, mentoring, and certification program with international recognition for customer experience excellence, delivered under partnership with ICXI (which has evaluated companies in 68 countries and certified 200+ organizations).
• EX360 Program Training, assessment, mentoring, and international certification program for engaging, retaining, and developing talent with measurable impact on business results, delivered in partnership with ICXI.
• CX, EX, and Operational Efficiency Consulting Services Custom consulting and outsourcing engagements for large Brazilian enterprises covering customer experience, employee experience, and operational efficiency. Services include customer journey mapping, NPS/CSAT/CES research, complaint management, employee engagement programs, volume forecasting, staffing, scheduling, control desk, management reporting, and data auditing, executed with proprietary E4C, D3E, CODEX, RADAR Q, and S6 methodologies.

Quantifiable outcome

• ICXI has evaluated companies in 68 countries, certified more than 200 organizations, trained more than 16,000 professionals, and certified more than 600 auditors/assessors through the international certification partnership.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• XdroidcoreTechnology or IntegrationXdroid is a European company operating across multiple countries whose mission is to transform customer experience through AI-based analytical software (Voice & Data Analytics). V2 Consulting distributes Xdroid software exclusively in Brazil. The partnership enables automated quality monitoring, customer experience evaluation, and operational efficiency analysis across voice and data channels (WhatsApp, chat, email) using artificial intelligence.
• International Customer Experience Institute (ICXI)coreStrategic or Co-development PartnerICXI is a global organization founded in the UK dedicated to establishing global standards for Customer Experience, Employee Experience, and Service Excellence. The institute has evaluated companies in 68 countries, certified more than 200 organizations, trained more than 16,000 professionals, and certified over 600 auditors/assessors through over 4,000 assessments. V2 Consulting partners with ICXI to deliver internationally recognized CX and EX certifications (CX360 and EX360 programs) in Brazil.
• QuestionProcoreTechnology or IntegrationQuestionPro is a leading SaaS survey solutions company with more than 10 million users in 100 countries, serving Fortune 100 companies, academic institutions, small businesses, and individual researchers for over 20 years. V2 Consulting uses QuestionPro platforms for customer experience research (CX), employee experience (EX), market research, customer communities, insights hubs, and NPS/CSAT/Closed Loop surveys.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genesys: Global contact center and customer experience platform with cloud, AI, and workforce engagement capabilities. Competes with V2's Xdroid-based monitoring and operational efficiency offerings inside Brazilian contact center operations.
• Medallia: Enterprise CX and VoC platform with growing presence in Latin America. Competes with V2's Voice & Data Analytics and survey offerings for large Brazilian enterprise VoC contracts.
• NICE (NICE inContact): Global vendor of contact center analytics, speech analytics, and workforce engagement software. Directly competes with the Xdroid layer V2 distributes in Brazil for AI-based quality monitoring and voice analytics.
• Qualtrics: Global enterprise experience management platform covering CX, EX, and survey analytics. Overlaps with V2's QuestionPro-based survey and NPS/CSAT practice and represents the global incumbent V2 competes against in Brazilian accounts.
• Accenture (Brazil): Global professional services firm with a large Brazilian practice spanning CX, EX, and customer operations. Represents the scaled global competitor V2 faces when Brazilian enterprises issue large, multi-workstream RFPs.
• Deloitte (Brazil): Global consulting firm with significant CX, EX, and analytics practices in Brazil. Serves the same enterprise buyers as V2 with broader transformation mandates and deeper delivery capacity.

Direct peers

• Falconi: Leading Brazilian management and operational efficiency consulting firm. Comparable to V2 in targeting Brazilian enterprises with operations, quality, and process improvement engagements, though broader in scope and larger in scale.
• MJV Technology & Innovation: Brazilian consulting firm with deep CX, EX, and design-led transformation practices serving large enterprises across Latin America. Closely overlaps V2's customer experience and digital transformation offerings in the Brazilian market.
• Bridge & Co. Brazilian consulting firm specialized in customer experience, marketing, and operations. Competes directly with V2 on CX strategy, journey mapping, and operational efficiency projects for Brazilian enterprise clients.

Regional players

• Stefanini: Brazilian-headquartered global IT and digital consulting firm offering customer experience, analytics, and BPO services. Overlaps with V2's CX and operations practice in Brazil and across Latin America at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/v2_consulting
• Facebookfacebook.com/v2consulting
• LinkedInlinkedin.com/company/v2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V2 Consulting