Parasol Media

What Parasol Media does

Parasol Media LLC, doing business as Parasol Video, is a US-based professional services firm founded in 2015 and headquartered in Lewis Center, Ohio. The company provides fully managed live streaming and online production services for virtual events, including webinar production, virtual event production, podcast production, customer testimonial videos, live streaming, post-production editing, video production, and internal company meetings. Core technology consists of dedicated virtual event platforms (Zoom, Zoom Webinar, Swoogo, Brella), live streaming infrastructure (Vimeo), and professional video production equipment (Sony FX6 cameras), paired with broadcast tooling for remote speaker connectivity and pre-recorded content playback. The firm also operates Train Lens as a separate software sub-brand, a live training screen monitoring product that lets trainers view multiple trainee screens simultaneously and conduct private 1:1 coaching during hands-on software training.

The business runs on a project-based, professional services revenue model with engagements typically starting at $750 and final pricing determined by runtime, speaker count, platform, and production complexity; rush services are available. Go-to-market is sales-led and consultation-based, anchored on a free 30-minute discovery process, 1-3 week booking lead times, and quote turnaround within 48 hours. Primary customer segments are corporate marketing teams, corporate communications and HR functions, professional associations, and B2B companies, served through direct sales, website contact channels, and self-service content marketing. The firm claims 200+ virtual events created, 10,000 hours watched, and 100+ client teams worldwide, with named enterprise logos including Salesloft, Ricoh, Informa, and Delinian alongside nonprofit engagements such as ECTRIMS and the Poultry Science Association.

The company is privately held with no disclosed institutional investment, parent company, or recapitalization events. Operations are remote-first with global client reach, supported by an active content and social presence across LinkedIn, YouTube, Facebook, Instagram, Twitter/X, and an email newsletter. Strategic posture is currently defined by platform-agnostic integration breadth, a deliberate move into a recurring software sub-brand via Train Lens, and limited but real exploration of AI translation partnerships rather than in-house AI development.

Name

Parasol Media

Legal name

Parasol Media LLC

Website

https://parasolvideo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Parasol Media (d/b/a Parasol Video) is a US-based professional services firm offering fully managed webinar, virtual event, podcast, and live streaming production for enterprise marketing teams, corporate communications, and professional associations, with Train Lens as a software sub-brand.

Ownership category

akta.pro rank

Product category

Virtual Event Production Services

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYBPAFAGAB

Event Production & Technical Services (AV, Lighting, Staging)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYBPAFAGAM

Experiential Content Capture & Event Media Production (Photo/Video/Social)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAAAGAB

Event Production & Technical Services (AV/Lighting/Staging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• Live streaming production
• Virtual event production
• Webinar production services
• Podcast video production
• Managed event production

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Webinar Production Services: Full-service professional webinar production including planning, live production, and post-event deliverables. Projects start at $750 with pricing dependent on runtime, speaker count, platform, and production complexity.
2. Virtual Event Production: End-to-end management for conferences, summits, town halls, and other virtual experiences including platform integration, speaker coordination, and live streaming.
3. Podcast Production: Capture, edit, and launch branded podcasts with expert video and audio production services.
4. Live Streaming Production: High-quality live streaming for corporate events, webinars, and product demos.
5. Video Production: Customized videos including speaker intros, highlight reels, and event video content. Also includes post-production editing for on-demand replay and marketing use.
6. Customer Testimonial Videos: Authentic, powerful customer testimonials captured on video quickly and easily from anywhere.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Parasol Media (operating as Parasol Video) provides fully managed professional production services for webinars, virtual events, live streams, podcasts, and corporate video content. Services cover end-to-end production including planning, speaker preparation, rehearsals, live show calling, audience engagement tools, and post-event deliverables, typically delivered remotely on a project basis with budgets starting at $750.

Product overview

Parasol Media (operating as Parasol Video) is a webinar and virtual event production company providing fully managed live production, speaker support, and post-event deliverables. The core service portfolio includes Webinar Production, Virtual Event Production, Podcast Production, Customer Testimonials, Live Streaming, Post Production, Video Production, and Company Meetings. The company also offers Train Lens as a separate software product—a live training screen monitoring tool for hands-on software training that enables trainers to view multiple trainee screens simultaneously and provide real-time coaching. Services are offered as fully managed production covering planning, rehearsals, live switching, and deliverables, with typical project turnaround of 1-3 weeks and starting budgets at $750.

Differentiator

Problem solved

Functional benefit

Brands

• Train Lens: Live training screen monitoring software for hands-on software training, allowing trainers to see multiple trainee screens at once, coach 1:1 privately, and verify readiness in real time.

Products and services

• Webinar Production

Quantifiable outcome

• 93% cost reduction compared to in-person events
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizzabo: Bizzabo is an events experience platform covering in-person, hybrid, and virtual events with built-in production and engagement tools. Like Parasol, it targets enterprise event organizers and marketing teams running webinars, summits, and conferences.
• Goldcast: Goldcast is a virtual events and webinar platform purpose-built for B2B marketers, similar to Parasol's core marketing-team ICP. It combines event hosting with managed production services and content repurposing, making it the closest comparable in the B2B virtual events space.
• Livestorm: Livestorm is a browser-based webinar and virtual event platform for marketing, sales, and customer success teams. It competes in the same managed webinar and virtual event space as Parasol, especially for mid-market and enterprise buyers.
• BigMarker: BigMarker is a webinar and virtual event platform offering customizable branding, engagement tools, and managed services. It is a comparable direct peer for Parasol's webinar production and virtual event services targeting B2B marketers.

Emerging players

• Pathable: Pathable offers virtual and hybrid event platforms with networking, content, and community features for associations and B2B event organizers. It is an adjacent peer to Parasol's professional-association and conference production work.
• Welcome (Cvent): Welcome, acquired by Cvent, is a virtual and hybrid event platform focused on immersive attendee experiences. It competes in the same virtual event production category and is increasingly a viable alternative for Parasol's enterprise clients.
• EventMobi: EventMobi provides event apps and virtual/hybrid event technology for associations and corporate event teams. It targets a similar professional-association and corporate-communications ICP that Parasol serves with production services.
• Riverside.fm: Riverside.fm provides high-quality remote recording and production for podcasts, webinars, and video content. It overlaps with Parasol's podcast, testimonial, and live streaming services with a more productized, software-led approach.

Broad incumbents

• Hopin (RingCentral Events): Hopin, now RingCentral Events, is a broad virtual and hybrid events platform offering hosting, networking, and production tooling. It overlaps with Parasol's virtual event production offering but operates at much greater scale as a full platform.
• ON24: ON24 is an established enterprise webinar and virtual event platform with deep integrations and analytics for marketing and demand-gen teams. It is a much larger incumbent in the same category where Parasol delivers production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/parasolvideo
• YouTubeyoutube.com/@parasolvideoproduction
• Facebookfacebook.com/ParasolVideoProduction
• LinkedInlinkedin.com/company/parasolvideo
• Instagraminstagram.com/parasolvideoproduction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parasol Media