BigMarker
BigMarker is a Chicago-based SaaS provider of an AI-powered digital experience platform for webinars, virtual events, hybrid events, and eLearning, serving enterprise and mid-market customers across financial services, technology, media, education, and healthcare with deep CRM integrations and global support.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BigMarker does
BigMarker is a Chicago-based, privately held SaaS company (BigMarker.com, LLC, founded 2010) that operates an AI-powered digital experience platform for hosting webinars, virtual events, hybrid events, in-person events, on-demand content, and eLearning programs. The platform is browser-based (no download required), built on cloud infrastructure across major public cloud providers and CDNs, and is architected around an API-first model with a REST API, 500+ integrations via Zapier and Webhooks, and native CRM/MAS integrations with Salesforce, HubSpot, Marketo, Eloqua, Pardot, and Microsoft Dynamics. AI capabilities are layered across the product as AI Content Studio (generative content), AI Insights & Lead Scoring (predictive analytics on engagement signals), AI Personalization (recommendation engine across audience segments), AI live audio translation, and AI matchmaking/networking.
The company sells through a hybrid enterprise field-sales and inside-sales motion supported by dedicated Customer Success Managers, design and production services, and global coverage across Americas, EMEA, and APAC. Pricing is quote-based subscription SaaS with annual enterprise contracts and non-refundable, non-cancelable terms; a self-serve free trial and monthly billing support a product-led growth motion for mid-market and smaller customers. The customer base spans enterprise and mid-market segments across at least eight verticals — including financial services (Morningstar, Workday, SoFi), professional services (KPMG, Deloitte, PwC), technology (Microsoft, Atlassian, Adobe), media (TED, Wall Street Journal), education (Stanford, NYU, Northwestern), healthcare (Cleveland Clinic, WebMD), manufacturing (Samsung, Caterpillar), and consumer (McDonald's, Canva, Amazon Business).
BigMarker is founder-led by Zhu-Song Mei (Founder & CEO), shows no disclosed venture capital or private equity backing, and has achieved SOC 2 Type II, GDPR, CCPA, PCI DSS, WCAG, and EU Accessibility Act compliance. The platform is consistently rated #1 or as a Leader on G2 (4.7/5), Capterra (4.8/5), and GetApp (4.9/5), with regional Leader recognition in Europe, Latin America, and Southeast Asia. The company has not disclosed funding rounds, M&A activity, or detailed revenue figures in available source materials.
BigMarker firmographics
Firmographics- Name
- BigMarker
- Legal name
- BigMarker.com, LLC
- Website
- https://bigmarker.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BigMarker is a Chicago-based SaaS provider of an AI-powered digital experience platform for webinars, virtual events, hybrid events, and eLearning, serving enterprise and mid-market customers across financial services, technology, media, education, and healthcare with deep CRM integrations and global support.
- Ownership category
- akta.pro rank
BigMarker industry classification
Industry- Product category
- Webinar and Virtual Event Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where BigMarker is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BigMarker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Platform subscription model based on subscription tiers with usage limits as specified in Order Forms. Fees are based on subscriptions purchased and not actual usage. Payment obligations are non-cancelable and fees paid are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with full CRM/MAS integration guarantee |
| Subscription | Monthly | Subscription with free trial available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BigMarker product offering
Product offeringCore offering
BigMarker sells an AI-powered digital experience platform that enables organizations to host and scale webinars, virtual events, hybrid events, in-person events, and eLearning programs. The platform combines customizable registration, simulive and live video streaming, on-demand content hubs, audience engagement tools, mobile event apps, and AI-driven personalization and lead scoring, sold primarily as subscription-based SaaS to enterprise and mid-market customers.
Product overview
BigMarker is an AI-powered digital experience platform that provides a unified suite of products for hosting webinars, virtual events, in-person events, and eLearning experiences. The core platform consists of Webinars (supporting live, simulive, and on-demand formats), In-Person Events (with registration, badge printing, and check-in), Virtual & Hybrid Events (unifying in-person and virtual audiences), Registration (with progressive profiling and adaptive flows), On-Demand (for evergreen content with AI-powered video clips), and eLearning Platforms (for hosting courses with assessments and certificates). AI capabilities are delivered through AI Content Studio (content generation), AI Insights & Lead Scoring (analytics and automation), Personalization (audience segmentation), and Embeddable Webcast (webcasting integration). Media hubs including Video Hubs, Learning Hubs, Resource Hubs, and Community Hubs extend the platform for content management and community engagement. The platform also features Audience Engagement tools and Mobile Event Apps as key capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Webinars Core webinar platform for hosting customized, personalized live, simulive, and on-demand webinars that drive engagement, data capture, and pipeline generation for marketing, demand generation, and customer education teams.
- Virtual & Hybrid Events Digital events platform for hosting bespoke virtual events and unifying in-person and virtual audiences with interactive tools, scalable to 100,000+ live attendees, targeted at enterprises running large customer conferences and hybrid programs.
- In-Person Events In-person event technology platform with registration, badge printing, on-site check-in, mobile apps, and on-site engagement tools for organizations running field marketing events, roadshows, and flagship conferences.
- Registration Event registration platform with progressive profiling, adaptive registration journeys, conditional fields, multi-step registration microsites, and full-service ticketing with Stripe-backed payment processing for enterprise demand generation and events teams.
- On-Demand On-demand content platform with AI-powered video clips and evergreen content hubs that extend the life of webinar and event content, with in-player polls, Q&A, resources, and CTAs.
- eLearning Platforms Custom eLearning platform for hosting classes and courses with built-in assessments, certificates, and CEU credit program delivery, used by associations, education providers, and customer education teams.
- AI Content Studio AI-powered content generation capability that enables users to create AI-generated content for webinar and event experiences, including segment-smart content suggestions and AI-crafted personalized email messaging.
- AI Insights & Lead Scoring AI-powered analytics and lead scoring capability that analyzes watch time, engagement, clicks, chats, and Q&A to identify high-intent prospects and automate pipeline follow-up.
- Personalization AI-powered personalization capability that delivers tailored experiences for multiple audience segments across registration, content, and engagement using adaptive forms and behavioral insights.
- Embeddable Webcast Embeddable webcasting solution that allows organizations to embed BigMarker's webcasting functionality into any website or application with enterprise-grade reliability and scale.
- Mobile Event Apps Custom white-labeled mobile event applications serving as a second-screen companion for events, providing agendas, maps, networking, and push notifications to attendees.
- BigMarker API REST API that allows programmatic management of channels and conferences, including listing, creating, editing, and deleting conferences, registering and unregistering users, and attending conferences from a customer's own website.
Quantifiable outcome
- 8x growth in webinar attendance over 3 years
- +6 more outcomes
Companies that use BigMarker
Customer profileNamed customers25 records
Segments11 records
Ideal customer profiles2 records
BigMarker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability10 records
Feature9 records
BigMarker partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- SalesforcecoreCRM integration with guaranteed functionality for enterprise customers. Part of BigMarker's CRM/MAS integration guarantee program for Enterprise customers.
- HubSpotcoreCRM integration for marketing automation and lead management. Connects registration data to HubSpot workflows.
- MarketocoreCRM/MAS integration guarantee for Enterprise customers. Maintains functioning integrations with highly configured or customized Marketo instances.
- EloquacoreCRM integration guarantee for Enterprise customers with Oracle Eloqua marketing automation.
- PardotcoreCRM integration with Pardot for B2B marketing automation and sales alignment.
- Microsoft DynamicscoreCRM integration with Microsoft Dynamics for enterprise customers.
- Zapiercore500+ additional integrations available via Zapier and Webhooks for workflow automation.
- Amazon Web Services (AWS)coreCloud infrastructure provider for BigMarker's platform deployment. AWS uses cookies to recognize browsers and devices and provide essential features and services.
- GooglecoreInfrastructure and services partner. BigMarker uses Google Analytics for web analytics with anonymized IP collection.
- MicrosoftcoreCloud infrastructure partner. BigMarker also complies with EU-U.S. Data Privacy Framework certified by U.S. Department of Commerce.
- StripecorePayment processing integration for event ticketing with PCI-compliant checkout.
Scale indicators17 records
Recent moves2 records
Expansion highlights6 records
BigMarker competitors and assessment
Company assessmentDirect peers
- Bizzabo: Bizzabo is an enterprise event experience platform covering in-person, hybrid, and virtual events with a similar end-to-end scope (registration, mobile apps, engagement, analytics). It competes head-to-head with BigMarker for enterprise event marketing budgets, particularly in mid-market and enterprise segments.
- Cvent: Cvent is a large enterprise event management platform with deep strength in in-person and hybrid events, registration, and venue sourcing. It competes with BigMarker across the in-person and hybrid event surface, especially for enterprise and association buyers with complex event programs.
- ON24: ON24 is a leading enterprise webinar and virtual event platform that — like BigMarker — focuses on demand generation, customer engagement, and data capture for B2B marketing and sales teams. It is the closest direct peer given overlapping product surface (webinars, virtual events, on-demand) and enterprise GTM motion.
- GoToWebinar: GoToWebinar is one of the original dedicated webinar platforms and remains a direct competitor for SMB and mid-market webinar use cases. It overlaps with BigMarker's core webinar product and frequently competes on price and ease of use.
- Livestorm: Livestorm is a browser-based webinar and virtual meeting platform targeting sales, marketing, and customer success teams. It overlaps directly with BigMarker's webinar and virtual event products and is a frequent comparator on G2 in the webinar category.
- Hopin (RingCentral Events): Hopin was a virtual event pioneer that was acquired by RingCentral and now operates as RingCentral Events. It is a direct competitor in virtual and hybrid events and benefits from RingCentral's UCaaS distribution — increasing competitive pressure on BigMarker's standalone event platform positioning.
- Zoom Events: Zoom Events (alongside Zoom Webinars) is bundled into the broader Zoom collaboration platform and directly competes with BigMarker in webinars and virtual events. It benefits from Zoom's massive install base and ability to bundle events with meetings, putting pricing pressure on standalone platforms like BigMarker.
Emerging players
- Demio: Demio is a webinar platform targeted at marketers and small businesses, offering browser-based, no-download webinars. It competes with BigMarker's webinar product primarily at the SMB and prosumer end of the market.
- Hubilo: Hubilo is an emerging virtual and hybrid event platform focused on community-driven events and demand generation. It overlaps with BigMarker in mid-market webinar and event use cases and competes on AI-driven engagement and community features.
Broad incumbents
- Microsoft Teams Webinars: Microsoft Teams includes built-in webinar functionality and is bundled into the Microsoft 365 ecosystem. It competes with BigMarker by offering 'good enough' webinars as part of a much larger collaboration suite, putting structural pricing pressure on standalone webinar vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BigMarker social profiles
Digital presenceBigMarker compliance and trust
Trust signalCompliance6 records
BigMarker financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigMarker leadership team
Management profileNumber of profiles
Profiles1 record
BigMarker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigMarker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigMarker
What does BigMarker do?
BigMarker sells an AI-powered digital experience platform that enables organizations to host and scale webinars, virtual events, hybrid events, in-person events, and eLearning programs. The platform combines customizable registration, simulive and live video streaming, on-demand content hubs, audience engagement tools, mobile event apps, and AI-driven personalization and lead scoring, sold primarily as subscription-based SaaS to enterprise and mid-market customers.
Is BigMarker a public or private company?
BigMarker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BigMarker founded?
BigMarker was founded in 2010. It employs 51 to 100 people.
Where is BigMarker based?
BigMarker is headquartered in Chicago, United States, in the North America region.
How does BigMarker make money?
One revenue line is on record: subscription-based SaaS.
Who are BigMarker's main competitors?
Direct peers on record are Bizzabo, Cvent, ON24, GoToWebinar, Livestorm, Hopin (RingCentral Events) and Zoom Events. Emerging players are Demio and Hubilo. Microsoft Teams Webinars is listed as a broad incumbent.
Does BigMarker have an API?
Yes. The BigMarker API allows management of channels and conferences. Users can list, create, edit, and delete conferences for their channel, register and unregister users to conferences, and attend conferences from their own website. The API is organized around REST with predictable, resource-oriented URLs and HTTP response codes. Developer documentation is at docs.bigmarker.com.
What industry is BigMarker in?
BigMarker's product category is Webinar and Virtual Event Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 513210 and its SIC code is 7370.