Flowbase
Flowbase is a bootstrapped Webflow, Figma, and Framer design-resource library offering copy-paste UI components, wireframes, icons, illustrations, and no-code Boosters via freemium subscription to designers, developers, freelancers, and agencies building websites faster.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Flowbase does
Flowbase is a Webflow-native design-resource marketplace and component library founded in 2017 and operated by a small (~8-10 person), founder-controlled team led by Tom Bekkers. The company sells pre-built UI assets — 3,500+ premium components, 1,000+ Chalk wireframes, 15,000+ icons, vector illustrations, and no-code "Boosters" scripts — designed for the Webflow, Figma, and Framer ecosystems. Its core technical mechanism is a clipboard-based copy-paste workflow: users browse a web library and copy components into their platform of choice, supported by a Chrome extension and native Figma and Framer plugins, plus a proprietary "Class Merge & Sync" feature that reconciles incoming components with existing project classes and Client-First naming conventions to minimize duplication.
The business runs on a product-led, self-serve motion. A freemium tier grants access to 100+ free components and the extension/plugins (with a 200 copy/month cap on monthly accounts), converting to a Pro+ subscription priced at $39/month or $27/month billed annually ($324/year, positioned as a 30% saving with unlimited copies). Premium templates are monetized separately as one-time purchases (~$24) sold through Webflow and Framer partner marketplaces rather than bundled into membership. Distribution is entirely digital and global, spanning the flowbase.co website, the Chrome Web Store (15,000+ downloads), Figma Community, Framer Marketplace, and the Webflow App Directory; Stripe handles billing and Lemonsqueezy handles some digital-asset delivery.
The company serves a horizontal customer base of web designers, developers, freelancers, and agencies building on the three supported no-code/low-code platforms, and claims 100,000+ community members and newsletter subscribers. It is privately held and bootstrapped, with no disclosed funding rounds, institutional investors, parent company, or acquisitions. Firmographic data places the team in Brisbane, Australia, though a distributed/remote structure is implied and the legal domicile is not clearly disclosed (source data inconsistently references the USA).
Flowbase firmographics
Firmographics- Name
- Flowbase
- Legal name
- Flowbase
- Website
- https://flowbase.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flowbase is a bootstrapped Webflow, Figma, and Framer design-resource library offering copy-paste UI components, wireframes, icons, illustrations, and no-code Boosters via freemium subscription to designers, developers, freelancers, and agencies building websites faster.
- Ownership category
- akta.pro rank
Flowbase industry classification
Industry- Product category
- Design Resource Software
- NAICS
- Software Publishers (5132), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creator Digital Goods & Downloads (Templates, Presets, Files) (MPACAFAD)
- akta.pro secondary industries
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Flowbase is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Flowbase business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pro+ Subscription (Monthly): Monthly subscription at $39/month providing unlimited access to 3,500+ premium components, Chalk wireframes, premium illustrations, and priority support
- Pro+ Subscription (Annual): Annual subscription at $27/month (billed as $324/year) with same benefits as monthly, offering 30% savings
- Free Tier Access: Free tier grants access to 100+ free components, Chrome extension, Figma plugin, Framer plugin with limited copying (200/month for monthly accounts)
- Premium Templates: Individual template purchases sold separately through Webflow and Framer partners, not included in membership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Starter/Free - Limited free access to basic components |
| Subscription | Monthly | Pro+ Monthly - Full access subscription billed monthly |
| Subscription | Annual | Pro+ Annual - Full access subscription billed annually (Save 30%) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Flowbase product offering
Product offeringCore offering
Flowbase operates a multi-platform design resource library offering 3,500+ pre-built UI components, 15,000+ icons, illustrations, wireframes, no-code boosters, and templates for use in Webflow, Figma, and Framer. Users access these assets through the company's website, a Chrome browser extension, and native plugins on the Figma Community, Framer Marketplace, and Webflow App Directory, with content delivered via an instant copy-paste workflow. Revenue is generated primarily through a Pro+ subscription ($27-$39/month) that unlocks the full library, plus individual template sales through platform partners.
Product overview
Flowbase is a multi-platform design resource marketplace and component library that operates across Webflow, Figma, and Framer. The core product is the Flowbase Component Library (3,500+ components) supplemented by Wireframes, Illustrations, Icons (15,000+), and Boosters (code-based tools for Webflow). The product portfolio is accessed via multiple delivery mechanisms: the website library, browser extensions (Chrome Extension), and native platform plugins (Figma Plugin, Framer Plugin). Flowbase sells templates separately and offers a Pro+ subscription ($27/month) for unlimited access to its library. The ecosystem also includes partner products like FeedSpring (social feeds), Quillow (micro websites), and Optily (Webflow optimization). Templates are sold individually through Webflow and Framer partner marketplaces.
Differentiator
Problem solved
Functional benefit
Brands
- Boosters: Coded tools and solutions for Webflow that add functionality through simple scripts and attributes.
- Flowbase Pro+
- Chalk
Products and services
- Flowbase Component Library The world's largest premium library of over 3,500 UI components for Webflow, Figma, and Framer. Users can browse, preview, and copy-paste pre-built components directly into their projects for rapid website development.
- Flowbase Wireframes (Chalk UI System) Pre-built website wireframes providing clean, flexible foundations for any project. Includes the Chalk UI system with over 1,000 wireframe components designed for both Webflow and Figma.
- Flowbase Illustrations Commercial vector illustrations organized in collections (Pico, Haze, Moon, Noted, Dream, Shapes, Crisp, Linx, NoCode, Doodles) available for Webflow, Figma, and Framer. Illustrations can be customized with brand colors.
- Flowbase Icon Library Over 15,000 open-source and premium icons available in multiple styles (Outline, Filled, Duotone). Icons are pixel-perfect, customizable, and ready for Webflow projects.
- Flowbase Templates Professionally designed website templates for Webflow, Framer, and Figma. Templates are sold individually through official partners (Webflow and Framer) at $24 and include complete website layouts for various industries.
- Flowbase Freebies Free collection of templates, assets, and illustrations available for Webflow and Figma. Includes cloneable templates and downloadable Figma assets such as Arrow Scribbles, Shape Scribbles, Blossom UI Avatars, and Mesh Gradients.
- Optily Webflow optimization tool offered as part of the Flowbase product ecosystem, providing optimization features for Webflow projects.
Quantifiable outcome
- Build websites faster with pre-built components
- +1 more outcomes
Companies that use Flowbase
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Flowbase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Flowbase partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- WebflowcorePrimary platform partner for component library. Flowbase offers native Webflow integration including the Boosters Webflow application, Chrome extension compatibility, and dedicated Webflow components. Components are designed to copy-paste directly into Webflow projects.
- FigmacoreOfficial Figma Community plugin partner. Flowbase provides a free Figma plugin allowing users to access and drag-drop components, illustrations, and icons directly onto the Figma canvas.
- FramercoreOfficial Framer Marketplace plugin partner. Flowbase offers native Framer plugin for accessing components directly within Framer projects.
- StripesupportingPayment processing partner for Flowbase subscriptions. Stripe handles all billing transactions and invoice management for Flowbase Pro+ memberships.
- LemonsqueezysupportingDigital product delivery partner for Figma assets and freebies. Handles the distribution of free and paid design assets through their platform.
Scale indicators8 records
Flowbase competitors and assessment
Company assessmentMarket position
Key risks6 records
Key highlights6 records
Customer concentration
Flowbase social profiles
Digital presenceFlowbase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowbase leadership team
Management profileNumber of profiles
Profiles8 records
Flowbase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowbase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowbase
What does Flowbase do?
Flowbase operates a multi-platform design resource library offering 3,500+ pre-built UI components, 15,000+ icons, illustrations, wireframes, no-code boosters, and templates for use in Webflow, Figma, and Framer. Users access these assets through the company's website, a Chrome browser extension, and native plugins on the Figma Community, Framer Marketplace, and Webflow App Directory, with content delivered via an instant copy-paste workflow. Revenue is generated primarily through a Pro+ subscription ($27-$39/month) that unlocks the full library, plus individual template sales through platform partners.
Is Flowbase a public or private company?
Flowbase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flowbase founded?
Flowbase was founded in 2017. It employs 1 to 10 people.
Where is Flowbase based?
Flowbase is headquartered in Brisbane, Australia, in the Oceania region.
How does Flowbase make money?
Four revenue lines are on record. Pro+ Subscription (Monthly) is the primary driver. The others are pro+ Subscription (Annual), free Tier Access and premium Templates.
Does Flowbase have an API?
No public API is recorded for Flowbase.
What industry is Flowbase in?
Flowbase's product category is Design Resource Software. Its primary akta.pro industry code is MPACAFAD, Creator Digital Goods & Downloads (Templates, Presets, Files), with a secondary code of EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 5132 and its SIC code is 7372.