Stenmark Organisation

What Stenmark Organisation does

Stenmark Organisation is a privately held, 100% Australian-owned media representation and marketing agency founded in Sydney in January 1988 by Damien Stenmark, previously Sydney Manager of HSV 7 at Channel 7. The company provides outsourced media sales services on behalf of media owners across free-to-air television, subscription television, online platforms, magazines, and radio, operating regional offices in Brisbane, Adelaide, and Perth and extending coverage to New Zealand clients through its Brisbane office. Its anchor mandate is the exclusive media sales representation for SBS Television and Online in Queensland, South Australia, and Western Australia, a relationship that has been continuously in place since 1989.

The firm operates four documented revenue streams: media sales representation on a commission basis, sports marketing and sponsorship consultancy billed as professional services, outsourced social media consulting through its Stenmark Social Media sub-brand, and TV/film production through the Eagle Owl Productions arm. Sports marketing engagements have historically included blue-chip sponsorships for McDonald's AFL, St. George Bank, Arnott's, Sony Australia, and Lexus. Go-to-market is delivered through state-level sales managers who maintain direct relationships with media agencies and corporate sponsors, supplemented by the corporate website as a top-of-funnel contact channel. Pricing is not publicly disclosed and is quote-based across all service lines.

With a headcount of 11-50 employees and no disclosed institutional investment or funding events, Stenmark relies on relationship-driven sales rather than proprietary technology. The company has no disclosed platform, AI/ML capability, or technology stack beyond standard web and office tooling. A distinguishing characteristic is its philanthropic infrastructure work: Stenmark conceived and administered Sony Foundation Australia from 1999-2007 (raising over A$10 million) and provided consultancy for the establishment of the SBS Foundation in 2008, alongside ongoing engagements with Arnott's Foundation, Cure Cancer Australia, and Donate Planet.

Name

Stenmark Organisation

Legal name

The Stenmark Organisation Pty Ltd

Website

https://stenmark.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Stenmark Organisation is a privately held, Australian-owned media representation and marketing agency founded in 1988, providing outsourced advertising sales for TV, radio, online, and magazine owners, alongside sports sponsorship consultancy, social media services, and content production.

Ownership category

akta.pro rank

Product category

Media Representation Services

NAICS

Media Representatives (541840), Media Representatives (54184), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Print Media Buying (Newspapers/Magazines) (MPAAABAH)

Keywords

• Media sales representation
• Outsourced advertising sales
• Sponsorship consultancy
• Sports marketing services
• Media marketing agency

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Media Sales Representation: Stenmark provides outsourced media sales services to media owners including free-to-air TV, subscription TV, online, magazines, and radio. Revenue is generated through sales commissions on advertising and sponsorship deals facilitated by the company's sales team.
2. Sports Marketing Consultancy: The company provides sponsorship strategy development, negotiation with property owners, sponsorship implementation and leveraging, and post-reporting services to blue-chip clients seeking appropriate sponsorship opportunities.
3. Social Media Services: Stenmark Social Media provides outsourced social media consulting services including management of Facebook and Twitter, online presence development, brand content creation, blog management, and brand interaction online.
4. TV and Film Production: Eagle Owl Productions sources, produces and supplies content for cinema, TV and online, as well as producing TV and radio commercials for clients.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Stenmark Organisation is an independent media representation and marketing agency that provides outsourced media sales services to media owners (free-to-air TV, subscription TV, online, magazines, and radio) across Australia and New Zealand. The company also offers sponsorship consultancy, social media management, TV/film production via its Eagle Owl Productions arm, and creative/digital media services. Revenue is generated primarily through sales commissions on advertising deals and fees for sponsorship, social media, and production engagements.

Product overview

Stenmark Organisation is a media representation and marketing agency offering a portfolio of interconnected services. The core offerings include Media Representation (outsourced sales for TV, radio, online, and print media), Creative and Digital Media Services (including social media, interior design, fashion styling, photography, and creative direction), TV and Film Production through Eagle Owl Productions, and Sports Marketing and Sponsorship Consultancy. The company represents multiple media outlets including SBS Television, Sky Television, Prime Television, News Magazines, C31Digital, and Riverland Weekly. Founded in 1988, the agency remains 100% Australian owned and provides media sales consultancy across free-to-air TV, subscription TV, online, magazines, and radio platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Eagle Owl Productions: TV and film production company that sources, produces and supplies content for cinema, TV and online, as well as producing TV and radio commercials.
• Stenmark Social Media

Products and services

• Media Representation (Outsourced Media Sales) Outsourced media sales representation across free-to-air TV, subscription TV, online, magazines, and radio for media owners. Stenmark operates dedicated State Sales Managers across Queensland, South Australia, Western Australia, and New Zealand to sell advertising inventory on behalf of media owners to advertising agencies and corporate clients.
• Sports Marketing and Sponsorship Consultancy

Quantifiable outcome

• SBS Foundation donating up to $2 million in television advertising to 23 national and regional charities
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SBS FoundationcoreStrategic or Co-development Partner · 1 January 2008Stenmark Organisation originally conceived the idea for the SBS Foundation and provided strategic advice and operational consultancy to SBS for its establishment in 2008. The foundation supports Australian charities by donating up to $2 million in television advertising to promote their activities, supporting 23 national and regional charities.
• Sony Foundation AustraliacoreStrategic or Co-development Partner · 1 January 1999Stenmark Organisation conceived, managed and administered all activities of the Sony Foundation Australia from 1999 to 2007. The foundation has raised over $10 million for youth of Australia. Key feature was creation of SFA Children's Holiday Camps where students from 20 major secondary boarding schools host developmentally delayed children for weekends.
• Arnott's FoundationcoreStrategic or Co-development PartnerStenmark Organisation was instrumental in the conception and establishment of the Arnott's Foundation, a non-profit charitable organisation. Chairman and Managing Director Damien Stenmark serves as a Board member. The foundation aims to create positive environments for families to build and enjoy better quality of life.
• Cure Cancer AustraliaminorImplementation/ SI/ Consulting PartnerCure Cancer Australia (formerly Leo & Jenny Foundation) retained Stenmark Organisation to provide strategic marketing and fundraising advice. Key aspect was raising the image and awareness of CCA to position it as one of the world's leading providers of funding for cancer research.
• Eagle Owl ProductionscoreStrategic or Co-development PartnerEagle Owl Productions is Stenmark Organisation's TV and film production arm that sources, produces and supplies content for cinema, TV and online, as well as producing TV and radio commercials. Current projects include music shows on free-to-air and Pay TV, and pre-production work on sport, fashion and eco programs.
• Donate Planet FoundationminorStrategic or Co-development PartnerDonate Planet is a not-for-profit online donation hub that brings donors and charities together. Stenmark Organisation supports this foundation, which enjoys bilateral support from the Prime Minister and the Leader of the Opposition.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG (Endeavor): Global sports and entertainment marketing agency that handles media rights, sponsorships, and event management. Highly comparable to Stenmark's sponsorship and sports marketing capabilities but at global scale.
• Dentsu Australia: Global media and advertising holding company with significant Australian operations. Competes with Stenmark across media services, sponsorship, and creative capabilities at multinational scale.
• Starcom Australia: Publicis-owned media agency in Australia. Competes for media buying/planning mandates and serves similar enterprise clients, though it is part of a global network rather than an independent.
• Mediacom Australia: WPP-owned media agency operating in Australia. Provides comparable media planning and buying services to advertisers but operates as part of a global holding company network.
• Mindshare Australia: WPP-owned media agency operating in Australia. Comparable to Stenmark's media services but as part of a global holding company network with broader digital and analytics capabilities.
• Octagon: Global sports marketing and sponsorship agency owned by IPG. Comparable to Stenmark's Sports Marketing Consultancy practice but at vastly larger scale with offices worldwide.
• OMD Australia: Major media agency within Omnicom Media Group operating in Australia. Competes with Stenmark for media buying mandates but operates as a full-service media agency rather than independent rep.

Direct peers

• Ikon Communications: Australian independent media sales representation company that sells advertising on behalf of media owners across TV, radio, digital, and print. Directly competes with Stenmark in the outsourced media sales niche.
• Bastion Agency: Australian integrated marketing agency offering media, creative, digital, and social services. Comparable to Stenmark's diversified service portfolio across media sales, social media, and creative.
• Gemba: Australian sports marketing and sponsorship agency. Closest direct competitor to Stenmark's Sports Marketing Consultancy, working with rights holders and brand sponsors in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/zoestenmark
• LinkedInlinkedin.com/company/stenmark-organisation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stenmark Organisation