What Wise-Sync does

Wise-Sync, now consolidated under the WisePay brand, is a Melbourne-headquartered fintech that automates the full invoice lifecycle for Managed Service Providers (MSPs) and small-to-medium service businesses. Founded in 2013, the company originally built a PSA-to-accounting integration layer and later added embedded payment processing to form the unified WisePay platform. Since 2023, WisePay has operated as a wholly-owned subsidiary of ConnectWise, where it serves as the Official Payment Integration for ConnectWise PSA and also integrates with Datto Autotask PSA, syncing into QuickBooks Online, Xero, MYOB, and Sage.

The core product is a real-time synchronization engine that couples PSA systems with accounting platforms and layers in integrated payment acceptance (Visa, Mastercard, Amex, Discover, and bank debit) across the United States, Canada, Australia, and New Zealand. Customers receive a secure payer portal for one-off, batch, and recurring payments, with automated reconciliation back into the underlying accounting system. Differentiated capabilities include QuoteWerks and ConnectWise CPQ-driven quote-to-cash with enforced down-payments, Microsoft SSO, and multi-currency/multi-country acceptance. The platform has processed over $1.1 billion in payment volume across 140,000+ registered payers.

WisePay monetizes primarily through per-transaction processing fees on payments routed through the platform, supplemented by onboarding and consulting services on a quote-based pricing model that is not publicly disclosed. Go-to-market combines a sales-led, demo-driven direct motion with channel distribution through the ConnectWise partner ecosystem and event-driven demand generation via APAC and North American webinars. All public case-study customers are SMB MSPs in IT services, with Sierra Pacific Group identified as the only enterprise-tier reference.

Name

Wise-Sync

Legal name

Wise-Sync

Website

https://wise-sync.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WisePay (formerly Wise-Sync) is a ConnectWise-owned payment automation platform that integrates ConnectWise PSA and Autotask PSA with accounting systems to automate invoicing, payment collection, and reconciliation for MSPs and SMBs across the US, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Payment Automation Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industry

Recurring Billing & AutoPay Management (FSAMAJAE)

Keywords

• Payment automation software
• PSA accounting integration
• Invoice automation
• Accounts receivable automation
• MSP payment processing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Payment Processing / Transaction Fees: WisePay generates revenue by processing invoice payments. It charges merchants for each transaction processed, taking a fee per payment. The platform also offers customizable payment terms and notification automation as part of its value proposition to improve cash flow.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

WisePay is an integrated payment automation platform that couples with ConnectWise PSA or Autotask PSA and accounting packages (QuickBooks Online, Xero, MYOB, Sage) to entirely automate the invoice lifecycle from creation through payment collection and reconciliation. It provides a secure customer payment portal for recurring and on-demand payments, multi-currency acceptance across the USA, Canada, Australia, and New Zealand, and quote-to-cash automation via QuoteWerks / ConnectWise CPQ. The legacy Wise-Sync PSA-to-accounting sync product has been consolidated into WisePay following the brand unification.

Product overview

Wise-Sync operates primarily through its consolidated product WisePay, a unified payment automation platform. WisePay combines the original Wise-Sync PSA-to-accounting synchronization capabilities with integrated payment processing into a single solution. The product suite includes WisePay (the core payment automation platform) and the legacy Wise-Sync product (which has been absorbed into WisePay's functionality). Together, they automate the entire invoice lifecycle from creation in PSA systems through payment collection and reconciliation with accounting platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• WisePay WisePay is an integrated payment automation platform that seamlessly couples with ConnectWise PSA or Autotask PSA and accounting packages (QuickBooks Online, Xero, MYOB, Sage) to entirely automate the invoice lifecycle from creation through payment collection and reconciliation. It includes a secure customer payment portal for recurring and on-demand payments, multi-currency acceptance, and quote-to-cash automation via QuoteWerks / ConnectWise CPQ. It is targeted at Managed Service Providers (MSPs) and service-based SMBs in the USA, Canada, Australia, and New Zealand.
• Wise-Sync (legacy product, absorbed into WisePay) Wise-Sync was the original solution that integrated PSA platforms (ConnectWise PSA, Autotask PSA) with accounting packages (QuickBooks Online, Xero, MYOB, Sage) to keep invoices synchronized in real time. Its functionality has been absorbed into the WisePay platform as part of the brand consolidation, so customers now access the PSA-accounting sync capabilities through WisePay.

Quantifiable outcome

• $1.1B+ in payment volume processed and 140K+ registered payers on the platform.
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

One partnership is on record.

• ConnectWisecoreStrategic or Co-development PartnerConnectWise is the parent company and primary ecosystem partner. WisePay was acquired by ConnectWise in 2023 and serves as the Official Payment Integration for ConnectWise PSA. The relationship is deeply strategic: ConnectWise provides the PSA platform and MSP customer base, while WisePay provides the payment automation layer within the ConnectWise ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Syncro: PSA/RMM platform for MSPs with its own billing and payment features, an emerging ecosystem alternative that competes with the ConnectWise-WisePay stack for MSP workflow ownership.

Direct peers

• Stax (formerly Fattmerchant): Subscription-based payment processing with subscription billing and software integrations aimed at SMBs and SaaS companies, closely comparable to WisePay's transaction-fee model with integrated software.
• ConnectBooster: Direct peer offering payment automation and invoice-to-cash workflows purpose-built for MSPs on ConnectWise and other PSA platforms, competing head-to-head with WisePay's core value proposition.
• ChargeOver: Recurring billing and payment automation platform for SMBs, with deep integrations into accounting and PSA systems, overlapping with WisePay's invoice automation and recurring payment features.
• EBizCharge: Payment processing and automation platform with native ERP/accounting integrations (QuickBooks, Sage, etc.), serving a comparable SMB/mid-market payment automation use case as WisePay.

Broad incumbents

• Bill.com: Accounts payable and receivable automation platform for SMBs and mid-market, with payment processing and accounting integrations — competes in the broader invoice-to-payment automation space WisePay targets.
• Square (Block): Full-stack SMB payments and business management platform offering invoicing, recurring billing, and integrated hardware/software payments — overlapping with WisePay's SMB-focused payment automation value prop.
• Xero Pay / Xero Billing: Payments and invoicing capabilities embedded in the Xero accounting platform, targeting Xero-using SMBs and competing with WisePay's Xero-integrated payment automation.
• Stripe: Broad payment infrastructure platform used by many SaaS and SMB merchants for online card acceptance, recurring billing, and invoicing — a much larger, horizontal alternative to WisePay's payment automation.
• Intuit QuickBooks Payments: Integrated payments offering inside QuickBooks Online, providing invoice-to-payment automation for QuickBooks-centric SMBs — directly competing with WisePay's QBO-integrated flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wisesync
• Facebookfacebook.com/wisesynctool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise-Sync