CU Mortgage Service

What CU Mortgage Service does

CU Mortgage Service is a privately held mortgage lending company founded in 1986 and headquartered at 225 Aberdeen Drive, Suite A, Valparaiso, Indiana. The company originates Conventional, FHA, and VA mortgage loans for purchase and refinance transactions, with term options of 15, 20, or 30 years serving primary residences, second homes, and investment properties. It operates two parallel go-to-market motions: a credit union partnership channel (the CU Partners program) under which partner credit unions offer mortgage services to their members without standing up an in-house lending operation, and a direct-to-consumer channel through an online application portal accessible to residents in all 50 U.S. states.

The company is small and operationally focused: firmographics place headcount between 11 and 50 employees, and the website identifies one Manager (Kim Carpenter, NMLS 157313) and five named loan officers. The technology footprint is non-proprietary — the website is built on WordPress (theme/professional services by Alkon Consulting Group), the application portal is a standard form-based intake, and the mortgage calculator is sourced from a third-party vendor (mlcalc.com). No APIs, mobile applications, integrations, patents, or proprietary models are disclosed. The business model is transaction-fee oriented: revenue is generated through origination fees, processing fees, and either interest income on retained loans or servicing fees on loans sold to the secondary market. Pricing is quote-based, varying by loan type, term, property type, and borrower credit, and is not publicly disclosed. Marketing is driven by the website, credit union partner referrals, and direct phone/email contact with the loan officer team.

Name

CU Mortgage Service

Legal name

CU Mortgage Service

Website

https://cumortgageservice.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

CU Mortgage Service is a private mortgage lender founded in 1986 in Valparaiso, Indiana. It originates Conventional, FHA, and VA loans via credit union partnerships and direct consumer channels across all 50 states.

Ownership category

akta.pro rank

Product category

Mortgage Lending Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

akta.pro secondary industry

Government Wholesale Lending (FHA/VA/USDA) (FSALACAE)

Keywords

• Mortgage lending services
• Credit union partnerships
• Home purchase financing
• Mortgage refinancing
• Mortgage loan origination

Headquarters

HQ city

Valparaiso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Loan Origination: CU Mortgage Service generates revenue through mortgage loan origination, charging fees for processing and funding mortgage loans. Revenue is earned when loans close, including origination fees, processing fees, and potentially ongoing servicing rights.
2. Interest Income from Mortgage Portfolio: As a mortgage lender, the company earns interest income on the mortgage loans it originates and holds, or earns servicing fees on loans sold to secondary markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

CU Mortgage Service originates Conventional, FHA, and VA mortgage loans for purchase and refinance transactions, with 15-, 20-, and 30-year term options covering primary residences, second homes, and investment properties. It delivers these loans both directly to consumers in all 50 states through an online application and loan officer network, and indirectly via a credit union partnership program that enables partner credit unions to offer mortgage services to their members without an in-house lending operation.

Product overview

CU Mortgage Service is a mortgage lending services company operating since 1986 that provides a unified mortgage platform consisting of an online application system, mortgage calculator tool, and a credit union partnership program (CU Partners). The company offers Conventional, FHA, and VA loan products with terms of 15, 20, or 30 years for purchase and refinance transactions across all 50 states, serving both credit union members and non-members. The core products work together: the online application collects borrower information for loan processing, the calculator helps prospects estimate payments, and the CU Partners program extends services through credit union channel partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Loan Products (Conventional, FHA, VA) Comprehensive mortgage lending products including Conventional, FHA, and VA loans with 30-, 20-, and 15-year term options for purchase and refinance transactions, serving primary residences, second homes, and investment properties across all 50 states. Available to U.S. residents through the CU Mortgage Service online application and loan officer network.
• Online Mortgage Application Digital mortgage application platform that allows borrowers to submit personal details, employment, income, and loan preferences (purchase or refinance, loan amount, type, term) online, including co-borrower information, subject property address, and credit union membership status. Used by prospective borrowers in all 50 states to initiate a mortgage.
• CU Partners Program Partnership program enabling credit unions of any size to offer a full range of mortgage services to their members without operating an in-house mortgage-lending program, with a simple participation agreement, affordable loan processing, and income-generation opportunities for partner credit unions. Primary contact: Kim Carpenter, Manager.
• Mortgage Payment Calculator Interactive mortgage payment calculator that computes monthly, bi-weekly, and weekly payments based on total loan amount, down payment, interest rate, and amortization period, helping prospective borrowers estimate payments before applying.

Quantifiable outcome

• Full-range mortgage services provided to credit union members
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Credit Unions (Unnamed)coreChannel Partner/ Reseller/ Distributor · 1 January 1986CU Mortgage Service has partnered with credit unions since 1986 to provide a full-range of mortgage services to credit union members. The partnership is designed to help credit unions meet their members' mortgage needs without dedicating resources to run an in-house mortgage-lending program. The participation agreement is simple and makes mortgage loan processing affordable regardless of credit union size. Partner credit unions have opportunities to generate income through the arrangement. Contact: Kim Carpenter, Manager, NMLS 157313, 219-746-0175.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• LoanDepot: Large national mortgage originator with retail, wholesale, and direct-to-consumer channels, competing across both CU Mortgage Service's partnership and direct-to-consumer motions.
• NewRez (Shellpoint Mortgage Servicing): National mortgage banker and servicer with wholesale and retail channels, competing for the same credit union partnership and direct origination opportunities as CU Mortgage Service.
• Caliber Home Loans: Large mortgage banker offering conventional, government, and specialty products through retail and wholesale channels, representing the scaled mortgage banker business model.
• CUNA Mutual Group (TruStage): Large, established credit-union-focused financial services provider offering mortgage-related insurance and lending products across the credit union ecosystem with significant scale advantages.
• Rocket Mortgage: The largest U.S. direct-to-consumer mortgage lender, competing with CU Mortgage Service's D2C online application channel with superior technology, brand recognition, and pricing power.

Regional players

• Bellco Home Loans (Bellco Credit Union Mortgage): Credit union that provides mortgage origination services, similar to the credit union partnership model that CU Mortgage Service enables for smaller credit unions.
• Alliant Credit Union Mortgage: Large digital credit union offering in-house mortgage products nationwide, competing with CU Mortgage Service's direct-to-consumer channel and representing the in-house alternative to outsourcing.
• SchoolsFirst Federal Credit Union Mortgage: A large credit union offering in-house mortgage lending services, representing the alternative (in-house build) to the outsourced model CU Mortgage Service provides to smaller credit unions.

Direct peers

• Members Mortgage Services: A credit union service organization (CUSO) that provides outsourced mortgage origination services to credit unions, directly competing with CU Mortgage Service's CU Partners model.
• CO-OP Financial Services: Credit union service organization offering a broad range of financial services including mortgage-related products, providing similar outsourced infrastructure to credit unions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/c-u-mortgage-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CU Mortgage Service