Fire Seals Direct
- Company typePrivate
- Founded1975
- HeadquartersCaerphilly, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Fire Seals Direct firmographics
Firmographics- Name
- Fire Seals Direct
- Legal name
- FireSealsDirect Limited
- Website
- https://firesealsdirect.co.uk
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fire Seals Direct industry classification
Industry- Product category
- Passive Fire Protection Distribution
- NAICS
- Drywall and Insulation Contractors (238310)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Fire Door, Firestop & Passive Fire Protection Inspection/Installation (IMAIAJAJ)
- akta.pro secondary industries
- Firestopping & Fire-Resistant Sealants (IMADAOAI), Firestop & Penetration Sealing Materials (IMADAGAL), Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)
Keywords
Where Fire Seals Direct is headquartered
LocationHeadquarters
- HQ city
- Caerphilly
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fire Seals Direct business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2B Trade Distribution): FireSealsDirect generates revenue through the sale of passive fire protection and fire safety products to trade professionals, contractors, and installers across the UK. Revenue is driven by product unit sales across categories including intumescent strips, door closers, fire collars, sealants, and ironmongery. The company sells both individual units and bulk packs to accommodate projects of varying scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product units and bulk packs available across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fire Seals Direct product offering
Product offeringCore offering
Fire Seals Direct is a UK B2B specialist distributor that curates and stocks a comprehensive portfolio of passive fire protection products from 30+ third-party brands and sells them to trade professionals via its own e-commerce platform. The offering covers fire door components (intumescent strips, drop-down seals, closers, hinges, locks, ironmongery), fire stopping solutions (sealants, batts, pipe collars, wraps, fire barriers, pillows, foams), and access/panic hardware, with bulk pack options and next-day delivery across the UK mainland.
Product overview
Fire Seals Direct is a UK-based B2B supplier of passive fire protection and fire safety products, serving trade professionals including fire door installers, firestopping contractors, carpenters, joiners, and facility managers. The portfolio is organized as a comprehensive multi-brand catalog centered on fire door protection components (intumescent strips, drop down seals, door closers, hinges, locks, ironmongery) complemented by fire stopping solutions (sealants, batts, pipe collars, wraps, fire barriers, pillows, foams) and access panels. The company distributes 30+ third-party brands (Lorient, Pyroplex, CCE, Firefly, FSi Promat, Assa Abloy, Dormakaba, Geze, Briton, Eclipse, Carlisle Brass, Arrone, Exidor, and others) alongside its own-branded threshold plates, offering products in FD30, FD60, and FD120 fire ratings with Certifire approval and BS EN standard compliance.
Differentiator
Problem solved
Functional benefit
Brands
- CCE: CCE is a brand of drop down seals for fire and smoke and acoustic capabilities, founded in 1980 and available in over 55 countries worldwide.
- Firefly
- Blue 60
Products and services
- Intumescent Strips Fire-rated strips installed in door frames that expand under heat to seal gaps and prevent fire and smoke spread. Available in fire-only, fire & smoke, brush, single fin, and twin fin variants, with rebated and surface-mounted options and bulk pack configurations. Targeted at fire door installers and joiners.
- Drop Down Fire Door Seals Automatic door seals that drop to fill the gap between door and threshold when closed, providing fire, smoke, and acoustic protection. Available in surface-mounted and rebated configurations including CCE Applique, Lorient LAS8001, Superior, and Trend ranges.
- Air Transfer Grilles Fire-rated ventilation grilles that allow air flow while maintaining fire compartmentation. Available in fire-rated and fire & smoke variants, with square, circular, and rectangular shapes and silver or white finishes.
- Fire Pipe Collars & Wraps Intumescent products for pipe penetrations that expand to seal around plastic pipes and maintain fire resistance in walls and floors. Available in 2-hour and 4-hour fire ratings, in collar, wrap, wrap roll, kit, and bulk pack formats.
- Fire Door Closers Mechanical devices that automatically close fire doors. Available in cam action, concealed, electromagnetic, overhead, and retainer types with various finishes, sourced from Briton, Assa Abloy, Dormakaba, Geze, Rutland, and Arrone.
- Fire Batts Rigid fire-rated boards used to seal voids and maintain fire compartmentation in walls and floors, often used with ablative coatings. Sourced from FSi Promat, Firefly, Protecta, and Quelfire.
- Intumescent Sealants & Mastics Fire-rated sealants for joints, gaps, and service penetrations that expand under heat to maintain fire integrity. Available in single units and bulk packs.
- Fire Door Ironmongery Complete range of fire door hardware including hinges, locks, latches, handles, escutcheons, letterboxes, panic hardware, and intumescent lock protection kits, sourced from Carlisle Brass, Eurospec, Zoo, Union, Rutland, and others.
- Smoke Seals Specialized seals designed to prevent smoke passage through door gaps, featuring brush or fin designs.
- Bulk Packs Economical bulk packaging options for trade professionals, available for intumescent strips, sealants, fire batts, and pipe collars to reduce per-unit cost on larger projects.
- Fire Barriers Flexible fire barriers for vertical and horizontal compartmentation including Phoenix and Apollo Lite products from Firefly.
- Fire Pillows Reusable fire pillows for temporary sealing of openings and service penetrations.
- Fire Rated Foam Intumescent expanding foam for fire door frame sealing applications, including the Blue 60 range providing up to 60 minutes of fire protection for timber doorsets.
- Access Panels Fire-rated access hatches for maintenance access to building services, including Flipfix panels that save up to 80% on labour time, available in 1-hour fire-rated metal and plasterboard variants.
- Threshold Plates Metal threshold plates for fire doors providing durability and fire resistance at door thresholds, including the FireSealsDirect own-brand Universal Threshold Plate.
- Panic Hardware Emergency exit devices including panic bolts, latches, and outside access devices for safe building evacuation, sourced from Exidor.
- Door Finger Guards Safety products preventing fingers from being trapped in door hinges, particularly useful in schools and nurseries.
- Intumescent Lock Protection Intumescent kits for locks and latches to maintain fire door integrity.
- Fire Rated Packers Spacer packers for fire door frame installation maintaining fire rating.
Quantifiable outcome
- Next day delivery available on orders placed before 4pm
- +1 more outcomes
Companies that use Fire Seals Direct
Customer profileSegments7 records
Ideal customer profiles5 records
Fire Seals Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fire Seals Direct partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major and supporting.
- LorientcoreFireSealsDirect is described as the UK's leading distributor and stockist of Lorient fire protection products. Lorient's range includes drop seals, air transfer grilles, intumescent strips, and smoke seals.
- PyroplexcoreA key stockist of Pyroplex fire door component products including intumescent strips, fire collars, and air transfer grilles.
- BritoncoreKey stockist of Briton fire door ironmongery, including automatic door closers and fire-rated locks.
- FSi (Promat)coreKey stockist of FSi fire stopping products including fire batts, intumescent sealants, pipe collars, and fire pillows. FSi Promat is a UK manufacturer with 88+ years of experience.
- QuelfirecoreKey stockist of QuelFire fire stopping products.
- RockwoolcoreKey stockist of Rockwool fire stopping and insulation products.
- Assa AbloymajorStocks Assa Abloy door closers and hardware. Assa Abloy is a leading global name in door hardware.
- DormakabamajorStocks Dormakaba door closers including cam action, electromagnetic, and rack and pinion models. Dormakaba has 150+ years of experience in security and access control.
- CCEmajorStocks CCE drop seals (Applique, Superior, and Trend ranges). CCE is an Italian manufacturer founded in 1980, operating in over 55 countries worldwide, specialising in fire, smoke, and acoustic drop seals.
- FireflymajorStocks the FIREFLY brand of passive fire protection products including smoke and flame barriers, fire batts, pipe collars, and sealants. FIREFLY is a world-leading brand under parent company TBA, founded in 1871 and launching the first flexible fire barrier in 1995.
- GezemajorStocks Geze door closers, including Certifire approved models for commercial, residential, and industrial properties.
- ArronesupportingStocks Arrone fire door closers and hinges for commercial environments, providing reliable door control and secure hinging solutions.
- EclipsesupportingStocks Eclipse ironmongery products including fire door hinges, door closers, and fire door kits. Products are CE marked and Certifire approved.
- ExidorsupportingStocks Exidor panic and emergency exit hardware including panic bars, escape devices, and door closers. Exidor is a UK manufacturer with 90 years of industry leadership.
- Carlisle BrasssupportingStocks Carlisle Brass architectural hardware including fire-rated door handles, hinges, locks, and latches. Also distributes the Eurospec brand (a Carlisle Brass brand) for commercial ironmongery.
- Blue 60supportingStocks Blue 60 fire-rated frame foam, packers and applicator gun products, providing up to 60 minutes of fire protection for timber doorsets.
- NullifiresupportingStocks Nullifire fire protection products including intumescent sealants and pipe collars.
- ProtectasupportingStocks Protecta fire protection products including pipe collars and fire batts.
- FlipfixsupportingStocks Flipfix fire-rated access panels in popular sizes and styles. Flipfix is known for products that save up to 80% on labour time.
- FirestopsupportingStocks Firestop intumescent letter plates and door viewers. Firestop is a UK manufacturer with 25+ years of fire safety experience.
- UnionsupportingStocks Union door hardware products.
- NorsealsupportingStocks Norseal drop seals and related products.
- UAPsupportingStocks UAP architectural hardware products.
- VanquishsupportingStocks Vanquish hardware protection products.
- SelosupportingStocks Selo fire protection products.
- Royde & TuckersupportingStocks Royde & Tucker architectural hardware products.
- RutlandsupportingStocks Rutland door hardware products including door closers.
- ZoosupportingStocks Zoo architectural hardware products for fire doors.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Fire Seals Direct competitors and assessment
Company assessmentBroad incumbents
- Promat UK (Etex): Major global manufacturer of passive fire protection products including fire batts, sealants, and boards (FSi Promat). Comparable as a leading brand stocked and represented by FireSealsDirect, though Promat operates at far greater scale across multiple channels.
- Travis Perkins: UK's largest builders' merchant with branches and digital channels stocking fire protection products. Comparable in overlapping trade customer base and category coverage, but operates across the full construction materials spectrum rather than as a specialist.
- Lorient: UK manufacturer of premium intumescent seals, drop seals, smoke seals, and air transfer grilles. Comparable as one of FireSealsDirect's core supply partners, but operates at significantly larger scale and broader international reach.
- Rockwool: Global manufacturer of mineral wool insulation and fire protection products. Comparable in the firestopping and insulation categories stocked by FireSealsDirect, but operates at vastly larger scale across construction and industrial markets.
- Screwfix: UK multi-category trade retailer with a growing fire safety and door hardware assortment. Comparable as a UK trade distribution channel for fire-rated products, though broader and more generalist than FireSealsDirect's specialist focus.
Direct peers
- Safelincs: UK-based online distributor of fire safety products and equipment serving trade and consumer customers. Directly comparable as a UK e-commerce fire safety specialist, though broader in consumer/active fire products.
- Russo Fire Protection (RRFS): UK specialist passive fire protection distributor serving firestopping contractors and fire door installers. Highly comparable in product mix (intumescent strips, sealants, collars) and customer base.
- Quelfire: UK-based specialist in firestopping products for service penetrations and compartmentation. While also a manufacturer, its direct trade engagement and product portfolio overlap closely with FireSealsDirect's firestopping category.
- Fire Protection Shop: UK online specialist retailer of fire protection and fire safety products. Closely comparable as a UK trade-focused e-commerce distributor of fire seals, extinguishers, and related passive and active fire protection consumables.
Emerging players
- Speedfloor / Quantum Fire Solutions: UK niche fire protection specialist serving installers with compartmentation and firestopping products. Comparable in customer segment and product mix, though typically smaller and more regionally focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fire Seals Direct social profiles
Digital presenceFire Seals Direct compliance and trust
Trust signalCompliance2 records
Fire Seals Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Seals Direct leadership team
Management profileNumber of profiles
Fire Seals Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Seals Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Seals Direct
What does Fire Seals Direct do?
Fire Seals Direct is a UK B2B specialist distributor that curates and stocks a comprehensive portfolio of passive fire protection products from 30+ third-party brands and sells them to trade professionals via its own e-commerce platform. The offering covers fire door components (intumescent strips, drop-down seals, closers, hinges, locks, ironmongery), fire stopping solutions (sealants, batts, pipe collars, wraps, fire barriers, pillows, foams), and access/panic hardware, with bulk pack options and next-day delivery across the UK mainland.
Is Fire Seals Direct a public or private company?
Fire Seals Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fire Seals Direct founded?
Fire Seals Direct was founded in 1975. It employs 11 to 50 people.
Where is Fire Seals Direct based?
Fire Seals Direct is headquartered in Caerphilly, United Kingdom, in the Europe region.
How does Fire Seals Direct make money?
One revenue line is on record: product Sales (B2B Trade Distribution).
Who are Fire Seals Direct's main competitors?
Broad incumbents on record are Promat UK (Etex), Travis Perkins, Lorient, Rockwool and Screwfix. Direct peers are Safelincs, Russo Fire Protection (RRFS), Quelfire and Fire Protection Shop. Speedfloor / Quantum Fire Solutions is listed as an emerging player.
Does Fire Seals Direct have an API?
No public API is recorded for Fire Seals Direct.
What industry is Fire Seals Direct in?
Fire Seals Direct's product category is Passive Fire Protection Distribution. Its primary akta.pro industry code is IMAIAJAJ, Fire Door, Firestop & Passive Fire Protection Inspection/Installation, with a secondary code of IMADAOAI, Firestopping & Fire-Resistant Sealants. Its NAICS code is 238310 and its SIC code is 2891.