Baxter Senior Living

What Baxter Senior Living does

Baxter Senior Living is a privately held, single-site senior living community located at 4280 Baxter Road in Anchorage, Alaska, operating under Alaska State License #101357. The company serves older adults and their families across the Municipality of Anchorage and surrounding southern Alaska communities (including Palmer, Wasilla, Butte, and Gateway), offering four distinct service tiers within one facility: Assisted Living (studio, one-bedroom, and two-bedroom apartments), Assisted Living Plus (enhanced daily support), Memory Care (specialized dementia support with 24-hour assistance, starting at $6,195 per month), and Respite Care (short-term stays with a 30-day minimum).

The community is differentiated by its continuum-of-care-in-one-site model, resort-style amenities (Executive Chef dining, salon, spa, wine bar, theater, dog park), and operational focus on Alaska-specific challenges such as winter transportation. Underlying technology is limited to standard senior living hardware: emergency alert systems and individualized temperature control in resident apartments. Operations are managed by third-party operator Paradigm Senior Living, indicating an outsourced management structure.

Baxter generates revenue through monthly recurring subscription fees billed to residents/families across its four service tiers. Go-to-market is direct-to-consumer via the company website (baxterseniorliving.com), phone outreach, social media (Facebook, YouTube), Google Reviews, and in-person tours. The company holds a 'Best of Alaska' regional award and has been operating since 2014 with 51-100 employees.

Name

Baxter Senior Living

Legal name

Baxter Senior Living

Website

https://baxterseniorliving.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Baxter Senior Living is a privately held, single-site senior living community in Anchorage, Alaska, offering assisted living, assisted living plus, memory care, and respite care services to older adults and families across the Municipality of Anchorage and surrounding southern Alaska region.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Assisted living services
• Memory care support
• Senior housing community
• Respite care services
• Dementia care programs

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Memory Care Services: Monthly rental fees for memory care services providing specialized dementia support, 24-hour assistance, structured activities, and medication management. Memory care starts at $6,195 per month.
2. Assisted Living Services: Monthly rental fees for assisted living apartments including housekeeping, maintenance, utilities, dining services, transportation, and access to community amenities.
3. Respite Care Services: Short-term stays for seniors with minimum 30-day commitment, providing temporary assistance with daily activities, dining, and community access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Baxter Senior Living is a multi-level senior living community in Anchorage, Alaska that provides Assisted Living, Assisted Living Plus, Memory Care, and Respite Care services in studio, one-bedroom, and two-bedroom apartments. Residents receive bundled hospitality and care services including chef-prepared meals, housekeeping, laundry, transportation, activities, and (for higher-acuity tiers) 24-hour assistance with daily activities and medication management. The offering is delivered on a single Anchorage campus, allowing residents to transition between care levels as their needs evolve.

Product overview

Baxter Senior Living offers a multi-level senior living community in Anchorage, Alaska, providing four distinct service tiers: Assisted Living (studio, one-bedroom, and two-bedroom apartments with individualized support), Assisted Living Plus (additional daily support for residents needing more hands-on assistance), Memory Care (specialized dementia support with 24-hour assistance and structured activities), and Respite Care (short-term stays of minimum 30 days for recovery, caregiver relief, or exploration of senior living). The community operates as a single-site, multi-service model allowing residents to transition between care levels within the same location.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Assisted living service offering studio, one-bedroom, and two-bedroom apartments with support tailored to individual needs, featuring some of the largest assisted living apartments in Anchorage. Includes housekeeping, laundry, maintenance, three chef-prepared meals per day, transportation, activities, and access to community amenities such as a salon, spa, wine bar, theater, and dog park.
• Assisted Living Plus Enhanced assisted living tier providing additional daily support for residents who need more hands-on assistance while continuing to enjoy an active lifestyle and familiar routines. Bundled with the same dining, transportation, housekeeping, and amenity access as Assisted Living.
• Memory Care Specialized dementia care neighborhood offering 24-hour assistance with ambulation, meal preparation, bathing, dressing, medication management, laundry, housekeeping, daily wellness checks, transportation, and purposeful physical, mental, and social activities for residents living with Alzheimer's disease and other forms of memory loss. Starts at $6,195 per month.
• Respite Care Short-term senior living stay of a minimum 30 days in a resort-inspired community with restaurant-style dining, activities, transportation, and comfortable accommodations. Provides temporary relief for family caregivers, post-illness recovery support for seniors, and a way to trial the community before a longer-term commitment.

Quantifiable outcome

• Approximately 10% of Alaska's older adults are living with Alzheimer's disease or another form of dementia (Alaska Department of Health)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Paradigm Senior LivingcoreOthersParadigm Senior Living manages Baxter Senior Living's operations, including website management, privacy policy, and web accessibility policy. This is a property management relationship.
• Alaska Native Medical CenterminorOthersBaxter Senior Living provides transportation services for residents to appointments at the Alaska Native Medical Center, a healthcare facility in Anchorage.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: Established senior living operator offering assisted living, memory care, and independent living across multiple communities. Comparable as a broader incumbent operating in similar service lines and acuity tiers.
• Senior Lifestyle: Multi-state operator of senior living communities offering assisted living, memory care, and independent living. Comparable as a broader incumbent in the same core service categories.
• Sonida Senior Living: Multi-state assisted living and memory care operator with a footprint of senior living communities. Comparable on service mix and subscription-based monthly billing model.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of assisted living, memory care, and independent living communities. Comparable as the broadest incumbent in the same product categories Baxter offers, though at national scale rather than single-site.

Direct peers

• Atria Senior Living: National assisted living and memory care operator known for resort-style amenities, chef-led dining, and premium positioning — closely aligned with Baxter's differentiation around lifestyle and amenity breadth.
• Pegasus Senior Living: Senior living operator providing assisted living, memory care, and respite services in resort-style settings. Closely comparable to Baxter on service tiers, short-stay options, and amenity-rich resident experience.
• Sunrise Senior Living: Premium assisted living and memory care provider with multi-level care within single communities and a strong focus on resident experience. Directly comparable on service tiers (assisted living, memory care, respite/short stays) and upscale positioning.
• Enlivant: Senior living operator focused on assisted living and memory care with an emphasis on personalized care plans and resident quality of life. Comparable on service tier mix and direct-to-family go-to-market.
• The Arbor Company: Senior living operator offering assisted living and memory care with an emphasis on hospitality-driven resident experience. Comparable to Baxter on amenity-led differentiation and care tier structure.
• Discovery Senior Living: Senior living management and operating company running assisted living and memory care communities with hospitality-driven branding. Comparable on service mix and amenity-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3YcFamt-_fdZv3TsZPomCQ
• Facebookfacebook.com/BaxterSeniorLiving
• Xx.com/BaxterSeniorAK
• LinkedInlinkedin.com/company/baxter-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baxter Senior Living